St. Helens Honors Disney’s Halloweentown with an Unforgettable Fall Festival
Discover the annual Spirit of Halloweentown festival in St. Helens, Oregon, where Disney’s beloved movie becomes a monthlong family adventure.

A Hub for Halloweentown Fanatics
If you grew up watching Halloweentown, you probably imagined what it would be like to step into its whimsical, magical world—where autumn never ends and every street corner welcomes trick-or-treaters with open arms. For fans of Disney’s 1998 classic, that dream becomes reality each October in St. Helens, Oregon, the real-life backdrop of the original film. Here, the Spirit of Halloweentown festival turns the entire town into a vibrant, monthlong celebration that honors both its cinematic legacy and the spooky, heartwarming spirit of Halloween itself.
From Silver Screen to Small Town
St. Helens, a charming riverfront town just 30 miles northwest of Portland, gained cinematic fame as the filming location for Halloweentown. Its historic downtown, serene riverbank, and iconic city hall featured prominently in the movie, capturing the imagination of audiences across generations.
Since the movie’s release, St. Helens has embraced its unique claim to Halloween fame, evolving from a quiet Oregon community into a must-visit destination for families, movie buffs, and Halloween enthusiasts each fall.
The Ultimate Halloween Celebration
Each year, from October 1 through Halloween, St. Helens transforms itself into a real-life Halloweentown—complete with elaborate decorations, themed activities, and special appearances from original cast members. The festival is lovingly designed to mirror the film’s quirky charm, right down to the giant pumpkin glowing in the city plaza, just as it appeared on screen.
Star Power
One of the festival’s highlights is the involvement of Halloweentown star Kimberly J. Brown, who played Marnie Cromwell, the film’s plucky young heroine. Brown has returned in recent years to participate in events, adding a touch of Hollywood magic to the proceedings. Her presence, along with that of other cast members, brings an authentic connection between the fantasy on screen and the real-life festivities in St. Helens.
Exploring the Festivities
The Spirit of Halloweentown festival is packed with events for all ages, ensuring there’s something for everyone—from die-hard Disney fans to families simply looking for a fun, autumnal getaway.
Signature Attractions
- The Great Pumpkin Lighting: The festival kicks off on October 1 with the lighting of the iconic giant pumpkin in front of city hall—a must-see and photo-worthy moment.
- Masquerade Ball: For those seeking an elegant Halloween experience, the masquerade ball is an annual tradition.
- Haunted Tractor Rides: Take a ride through St. Helens’ scenic countryside with a spooky twist.
- Filming Location Train Tours: Hop on a train for a guided tour of the sites where Halloweentown was filmed, offering a behind-the-scenes look at the movie magic.
- Haunted House and Scarecrow Contest: Test your bravery or your creativity with these popular events.
- Costume Contests and Parades: Dress up as your favorite character and join the festivities, with prizes for the best outfits.
- Storytimes and Trick-or-Treating: Younger visitors can enjoy themed story hours and trick-or-treating in the Old Town District.
Special Events and Experiences
| Date | Event | Description |
|---|---|---|
| October 8 | International Cheese Display & Charcuterie Selection | Indulge in a selection of international cheeses and charcuterie, a paradise for foodies. |
| October 9 | Bloody Mary’s & Bagels with Marnie | Enjoy a brunch event featuring Kimberly J. Brown (Marnie), with specialty cocktails and bagels. |
| October 15 | Bloody BBQ | Barbecue with a Halloween twist, perfect for meat lovers. |
| October 22 | Halloween Cake Decorating & I Scream Social | Decorate your own Halloween cake and enjoy ice cream socials for all ages. |
Tasty Treats and Local Flavors
No festival is complete without delicious food, and Halloweentown in St. Helens delivers on all fronts. Seasonal delights such as caramel apples, homemade cakes, pies, nachos, chili, chowder, and, of course, Halloween candy, fill the streets and satisfy every craving. The festival even features unique food-centric events, blending St. Helens’ local culinary scene with Halloween fun.
Local vendors and eateries participate enthusiastically, offering everything from spooky snacks to hearty fall fare. Food lovers will also appreciate the international cheese and charcuterie display, Bloody Mary and bagel brunch with Marnie, and the Bloody BBQ—events that go beyond typical festival fare and elevate the Halloweentown experience.
Fall Foliage and Scenic Beauty
St. Helens is nestled amid Oregon’s lush autumn landscape, boasting vibrant fall foliage that only enhances the town’s festive atmosphere. Visitors can stroll through the historic downtown, admire the Columbia River views, and soak up the golden hues of autumn—making it as much a treat for the senses as for the soul.
Planning Your Visit
The Spirit of Halloweentown festival attracts thousands of visitors each year, so planning ahead is key for a seamless experience.
Admission and Tickets
- General Admission: Day passes start at $40 and include entry to most attractions, haunted tours, and the games zone.
- Individual Event Tickets: Some events, like special dinners or meet-and-greets, require separate tickets starting at $15.
- Advance Purchase: Tickets are available online and often sell out, especially on weekends.
Getting There
- Location: St. Helens is about a 30-minute drive from Portland, making it an easy day trip or weekend getaway for visitors to the Pacific Northwest.
- Parking: Parking in St. Helens can be limited during festival weekends. Check the official website for details on parking lots and shuttle services.
The Bigger Picture: Halloweentown’s Legacy
While the festival originated as a celebration of the Halloweentown movies, it has grown to encompass the broader spirit of Halloween. Celebrity appearances now include stars from other spooky films, and the program features roaming performers, tarot readings, and more, making it a full-fledged Halloween extravaganza for all ages.
St. Helens’ commitment to this annual tradition has helped it become a beloved destination for family-friendly Halloween fun, drawing visitors from across the country and cementing its reputation as a hub for autumnal merriment and movie magic.
Frequently Asked Questions (FAQs)
Q: When does the Halloweentown festival take place in St. Helens?
A: The festival runs throughout October, starting on the 1st and culminating on Halloween. Special events and activities are held each weekend during the month.
Q: Do I need tickets to attend the Halloweentown festival?
A: Yes, general admission tickets are required and can be purchased online in advance. Some individual events also require separate tickets.
Q: Who participates in the festival?
A: Original Halloweentown cast members, including Kimberly J. Brown (Marnie), have appeared at past festivals. Roaming performers and other celebrity guests also participate.
Q: What types of activities and food are available?
A: Activities include haunted tours, train rides to filming locations, costume contests, parades, storytelling, and more. Food ranges from classic fall snacks and Halloween candy to unique events like international cheese displays and specialty themed dinners.
Q: Is the festival suitable for families and children?
A: Absolutely! The festival is designed to be family-friendly, with activities, decorations, and events for all ages.
Q: How do I get to St. Helens?
A: St. Helens is about a 30-minute drive from Portland, Oregon. Check the official festival website for parking and shuttle details.
Making Memories in Halloweentown
For fans of Halloweentown and lovers of Halloween, St. Helens offers a rare opportunity to step into a world that feels both familiar and fantastical. The celebration is more than just a nod to a beloved Disney movie—it’s a tribute to the spirit of community, creativity, and autumn itself. Whether you’re seeking nostalgia, adventure, or a memorable family trip, Halloweentown in St. Helens is a destination that promises magic, memories, and a whole lot of pumpkin spice, year after year.
And if you ever dreamed of traveling through a portal to Halloweentown, St. Helens might just be the closest thing to real magic you’ll find.
References
- https://www.countryliving.com/life/travel/a36343/halloweentown-celebration/
- https://www.travelportland.com/events/the-spirit-of-halloweentown/
- https://www.nbcrightnow.com/national/as-haunted-tourism-booms-oregon-cashes-in-on-its-ghostly-past/article_9615510f-a13d-568f-bc05-faac17aad544.html
- https://www.countryliving.com/food-drinks/a62373921/kimberly-j-brown-halloweentown/
- https://www.aol.com/articles/small-oregon-town-recreates-disney-230053571.html
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