Inside the Luxurious $100,000 Neiman Marcus Chicken Coop
Grand design meets expert care and supports rare breed conservation.

For those who believe even their feathered friends deserve to live in the lap of luxury, Neiman Marcus has transformed backyard chicken keeping into an art of opulence with the Heritage Hen Mini Farm. Modeled after the Petit Trianon of Versailles and priced at a staggering $100,000, this is much more than your average chicken coop—it’s a statement in both design and lifestyle.
The Rise of Luxe Urban Farming
Backyard chicken keeping has seen a surge in popularity among urban dwellers and suburbanites alike, embracing sustainability and the farm-to-table movement. However, for the ultra-wealthy, even a simple hen house demands extravagance. Enter Neiman Marcus with their iconic seasonal catalog, providing the ultimate gift for the one-percenter seeking both style and substance in every aspect of life. The $100,000 chicken coop elevates home farming with unparalleled luxury, turning a humble backyard activity into a centerpiece of affluent living.
Inspired by Versailles: Design Details That Dazzle
Channeling the elegance of Louis XV’s Petit Trianon, the coop’s design is a masterpiece of architectural whimsy and attention to detail. The multiple levels, graceful lines, and delicate ornamentation clearly draw from the French chateau that once served as Marie Antoinette’s retreat. At every turn, practicality meets grandeur, from handcrafted features to picturesque gardens.
- Multi-level Structure: The coop offers ample space for chickens to nest, roost, and wander within refined surroundings.
- Kennel-Style Siting: Birds descend from an elevated house to a protected play area, reminiscent of a stately promenade.
- Motifs and Moldings: The exteriors boast classical motifs, intricate moldings, and elegant railings, evoking the gardens of Versailles.
- Chandelier: Adding an unexpected touch of opulence, a chandelier graces the interior, ensuring even the hens bask in luxury lighting.
- Library: Beyond mere utility, there’s a small library stocked with titles on gardening and animal husbandry, blending education with pleasure.
Features of the Heritage Hen Mini Farm
The coop is not just about eye-catching aesthetics. It’s meticulously equipped to meet every need of both birds and bespoke owners. The full array of features includes:
- Nesting Area: Cosy corners tailor-made for laying fresh eggs.
- “Living Room” Roost: A luxurious rest spot for evening roosting, as comfortable as any human den.
- Broody Room: A private haven for hens wanting to nest in quieter quarters.
- Human-Focused Library: Books on chicken care and organic gardening for the aspiring or seasoned backyard farmer.
- Custom Raised Beds: Two garden boxes for cultivating vegetables and herbs, furthering the farm-to-table dream.
- Personal Consultation: The purchase includes on-site consultations and additional visits with an expert from Heritage Hen Farm, ensuring owners are fully prepared for their feathered residents.
What Else Comes with the Price Tag?
| Included | Details |
|---|---|
| Heritage-breed hens (3-10) | Carefully chosen to match the buyer’s location and climate. |
| Expert Farm Consultation | Initial consultation and up to two more visits from Svetlana Simon, cofounder of Heritage Hen Farm. |
| Raised Garden Beds | Custom installation for growing herbs and vegetables, ideal for integrating with the coop’s farm appeal. |
| Donation Included | Neiman Marcus pledges $3,000 per coop to the American Livestock Breeds Conservancy, supporting endangered livestock breeds. |
While the price covers select amenities, delivery is not included. The buyer is responsible for bringing the majestic coop to its new home.
Meet the Visionaries: The People Behind the Coop
The minds driving this blend of grandeur and functionality are Svetlana and Marty Simon, founders of Heritage Hen Farm. Known for their commitment to poultry welfare and high-standard garden design, they personally ensure the new owner receives comprehensive orientation and ongoing support. The collaboration with Neiman Marcus marks a rare fusion of luxury retail and bespoke farming.
Luxury Coop, Social Impact: Giving Back to Rare Breeds
For every Heritage Hen Mini Farm purchased, Neiman Marcus donates $3,000 to the American Livestock Breeds Conservancy (also known as The Livestock Conservancy). This nonprofit’s mission is to conserve rare and endangered breeds of farm animals, helping to safeguard agricultural genetic diversity for the future.
Who Is It For? Aspirations and Realities of the Posh Coop
Clearly, the Heritage Hen Mini Farm is not for the average backyard gardener. It’s targeted at discerning buyers, perhaps those gifting for high-profile occasions or looking to make a whimsical yet philanthropic statement. For those already dabbling in bespoke home upgrades, this coop completes the vision of a picturesque, self-sustaining estate.
But practicality can’t be ignored. Chicken keeping requires real commitment. Some buyers may opt to hire a caretaker for day-to-day responsibilities, with the luxury coop serving as both centerpiece and conversation starter.
Chicken Coops and the Social Ladder: Observations and Critiques
The $100,000 coop has inspired both admiration and satire. Some see it as the apex of taste and originality, while others criticize it as an emblem of excess. Media commentators have poked fun at the chandelier for chickens and a library that serves mainly to delight visiting humans. The six-week delivery time fuels further discussion, as does its comparison with far less expensive alternatives.
- Competing high-end coops, like Crispin Odey’s $243,000 Greek-temple hen house, push conversational boundaries even further.
- Public reaction often ranges from disbelief to amusement, highlighting broader questions about luxury consumption and sustainability.
Alternatives for Every Budget
Not ready to splurge? Creative, customizable DIY chicken coops abound, many offering charm and function at a fraction of the cost. Whether hand-built or bought from specialty retailers, these options continue to make backyard chicken keeping accessible to a broad audience. The extravagant Neiman Marcus coop exists as an aspirational benchmark, but the trend it reflects belongs to all who dream of fresh eggs and a touch of country charm.
Frequently Asked Questions (FAQs)
Q: What makes the Neiman Marcus chicken coop cost $100,000?
A: The price includes bespoke multi-level design, luxury finishes modeled after Versailles, a chandelier, custom library, individually selected hens, expert consultations, raised bed gardens, and a $3,000 charitable donation.
Q: Are the hens included with the coop?
A: Yes. The package comes with three to ten heritage-breed hens, chosen to match the specific region and ensuring their well-being.
Q: Is delivery or installation included in the cost?
A: No, delivery and installation are not covered. These logistics are the responsibility of the purchaser.
Q: Can I purchase a similar coop for less money?
A: Absolutely. While this coop is the epitome of luxury, there are many attractive and functional DIY and ready-made coops available in a wide range of prices.
Q: What is the social impact of the coop?
A: Each purchase helps support rare breed conservation through donations to the American Livestock Breeds Conservancy, advocating for agricultural biodiversity.
Luxury Versus Practicality: A Final Feathered Thought
The Neiman Marcus Heritage Hen Mini Farm is a singular story in the annals of luxury goods—a place where design, lifestyle, philanthropy, and whimsy meet. For some, it redefines what’s possible in personal agriculture, setting a high standard for beauty and comfort. For others, it’s a curious artifact of over-the-top living. But above all, it captures a cultural moment where backyard farming, sustainability, and design collide in the most lavish of ways.
DIY Inspiration: Classic Coops for All
Inspired by this showpiece but looking for a project? Countless plans and kits are available for all skill levels. With a little ingenuity, any homeowner can create a warm, inviting haven for backyard chickens. After all, it’s the care, not the price tag, that ensures a thriving, happy coop.
References
- https://www.urbangardensweb.com/2013/10/24/100000-chicken-coop-what-the-cluck/
- https://www.countryliving.com/life/kids-pets/a37955/neiman-marcus-chicken-coop/
- https://grist.org/article/obscenely-rich-people-can-raise-obscenely-rich-chickens-in-this-100000-coop/
- https://uproxx.com/viral/behold-100000-chicken-coop-modeled-versailles/
- https://scholarworks.wmich.edu/cgi/viewcontent.cgi?article=1182&context=masters_theses
- https://archinect.com/news/article/58970639/beau-coop-neiman-marcus-100k-chicken-coop
- https://www.countryliving.com/gardening/garden-ideas/g1757/chicken-coop-designs/
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