Do SugarBearHair Vitamins Really Work? An In-Depth Guide to the Popular Hair Gummies
Uncover the value of hair gummies compared to a nutrient-rich diet for healthier locks.

Do SugarBearHair Vitamins Really Work?
With their iconic blue color and heavy celebrity endorsements, SugarBearHair Vitamins have become one of the most recognized beauty supplements online. Beloved by influencers and promoted on platforms like Instagram by the Kardashians and other celebrities, these gummies are said to help you achieve longer, stronger, and healthier hair simply by taking two per day. But how much of their popularity is due to smart marketing, and how much is backed by science? This guide takes a close look at SugarBearHair’s ingredients, claims, the expert opinions behind them, and what you really need to know before trying these hair gummies yourself.
What Are SugarBearHair Vitamins?
SugarBearHair vitamins are chewable, blue gummy supplements designed to support healthy hair. Labeled as vegetarian-friendly and free from gelatin, gluten, and dairy, these supplements offer an alternative for people who dislike swallowing pills. They are available in various versions, including the original hair vitamin, a women’s multivitamin, and sleep-focused gummies.
- Main product: SugarBearHair Hair Vitamins (original blue gummy)
- Serving: Two gummies per day
- Target audience: Individuals seeking to improve hair growth, strength, and appearance
- Notable marketing: Endorsed by high-profile celebrities and social media influencers
What Ingredients Are in SugarBearHair?
The key claim by SugarBearHair is that their product contains “hair-friendly” vitamins and a touch of natural berry flavor. Understanding its exact composition is essential for evaluating potential effectiveness.
Full List of Ingredients (Original Hair Vitamins):
- Glucose syrup
- Sugar
- Water
- Pectin
- Citric acid
- Sodium citrate
- Natural flavors
- Titanium dioxide (colorant)
- Blue 1 (dye)
- Coconut oil
- Carnauba wax
Vitamins and Minerals per Serving (Two Gummies):
- Vitamin A: 42% Daily Value (DV)
- Vitamin C: 33% DV
- Vitamin D: 100% DV
- Vitamin E: 55% DV
- Vitamin B-6: 100% DV
- Folic Acid: 65% DV
- Vitamin B-12: 100% DV
- Biotin: 1667% DV (5000mcg per serving)
- Zinc: 18% DV
Allergens: SugarBearHair is free from gelatin, dairy, and gluten, making it suitable for many with dietary restrictions.
How Are SugarBearHair Gummies Supposed to Work?
The company markets their gummies as a delicious, easy way to meet your hair goals. The main focus is on specific vitamins like biotin (vitamin B7), folic acid, and vitamin D—all of which are associated in some studies with healthy hair growth, especially in cases of deficiency. SugarBearHair claims that just two gummies per day can contribute to longer, stronger hair without affecting body or facial hair. They also assert the product contains no hormones and is suitable for people as young as age 13 (with professional approval).
What Does the Science Say?
While vitamins are essential for overall health, the evidence for supplementation specifically benefiting hair in people without a diagnosed deficiency is much less clear, according to nutrition experts and organizations like the Good Housekeeping Institute.
- “From a clinical POV, there’s really not enough data to support taking multivitamins for better hair, skin, and nails unless you know you’re deficient in one (or all) of the nutrients found in SugarBearHair.” (Jaclyn London, MS, RD, CDN)
- Most Americans get enough of the vitamins in SugarBearHair through their regular diet.
- Excessive consumption of individual vitamins like biotin—at levels far above the daily requirement—has not been shown to provide additional hair benefits in healthy individuals.
Biotin: Key Ingredient or Overhyped?
Biotin is the standout ingredient in SugarBearHair, with 1667% of the daily recommended value in each serving. Biotin deficiency can lead to thin or brittle hair, but this deficiency is rare among people eating a varied diet. For most people, extra biotin does not lead to more hair growth or thicker hair. In fact, ConsumerLab.com and other independent testing organizations note there is no evidence suggesting biotin improves hair when you’re not already deficient.
The Role of Other Nutrients
Other vitamins in SugarBearHair—Vitamin A, C, D, E, B6, B12, folic acid, zinc—do support general health and may play roles in the hair growth process. However, their amounts in SugarBearHair are not unusually high, and they can easily be found in many everyday foods such as spinach, pumpkin, salmon, and eggs.
Are SugarBearHair Vitamins Safe?
Generally, the ingredients in SugarBearHair are considered safe for most people. However, taking high doses of biotin (or any vitamin supplement) may not be appropriate for everyone, especially without consulting a healthcare provider.
- Biotin at high levels can interfere with lab tests, including tests for heart attack and thyroid function. Always inform your healthcare provider if you’re taking biotin-rich supplements.
- Not FDA Approved: Like all dietary supplements, SugarBearHair vitamins are not FDA-approved or regulated for safety and effectiveness. This means there is no guarantee what’s in the bottle matches the label exactly, as there is no government oversight of content or manufacturing processes.
- Kids and Teens: SugarBearHair indicates the product is not recommended for those under 13 without medical advice.
Do SugarBearHair Vitamins Deliver Results?
Thousands of online reviews and social media posts praise SugarBearHair for improving hair growth and thickness. However, experts note that anecdotal reports are not substitutes for clinical trials. Most nutritionists and dietitians emphasize that, unless you have a diagnosed deficiency, you are unlikely to see any meaningful difference compared to eating a balanced diet rich in fruits, vegetables, nuts, and fish.
Supporting Expert Opinions:
- Most people can meet their needs for hair-friendly vitamins through food.
- People with restricted diets (such as vegans) or absorption issues may benefit more from supplements, but should seek medically-reviewed options.
Comparison: SugarBearHair vs. Whole Foods
Nutrient | Found in SugarBearHair | Natural Food Sources |
---|---|---|
Biotin | Yes (5000 mcg/serving) | Eggs, nuts, salmon, sweet potatoes |
Folic Acid | Yes | Leafy greens, beans, citrus |
Vitamin D | Yes | Sunlight, salmon, fortified milk |
Omega-3s | No (in original formula) | Fatty fish, flax, chia seeds |
Protein | No | Lean meats, fish, beans |
Most nutrients in SugarBearHair can be found—often in better-balanced amounts—through food. Supplements may help if dietary intake is insufficient, but generally aren’t necessary unless you have specific deficiencies or limited dietary options.
What Do SugarBearHair Vitamins Cost?
- Retail price: About $30 for a one-month supply (60 gummies)
- Recommended duration: 3 to 6 months to see full results (as per company marketing)
- Total cost for ‘optimal’ use: $90–$180
For comparison, many generic multivitamins with a more complete range of minerals (including iron and calcium, which SugarBearHair lacks) cost only a fraction of the price—often just a few cents per capsule.
Are These Gummies Worth Trying?
There is no significant clinical evidence suggesting SugarBearHair works better than eating a balanced diet for people not already deficient in key nutrients. The main advantage is taste and ease of consumption for those who dislike tablets. The disadvantages are cost, added sugar, and the risk of overconsumption of certain nutrients (especially biotin) with little proven benefit.
Who Might Benefit?
- People with documented vitamin deficiencies, as diagnosed by a healthcare professional
- Those with restricted dietary patterns or absorption issues
- Individuals who strongly prefer gummies over pills and wish to use a multivitamin as a ‘safety net’
Always consult your doctor before starting any new supplement—especially if you are pregnant, breastfeeding, taking medication, or planning medical tests.
Recommended Alternatives: Food First
For those looking for hair benefits without supplements, consider a diet rich in:
- Salmon, sardines, or other fatty fish (for protein and omega-3s)
- Leafy greens such as spinach and kale (folate, iron, vitamins)
- Pumpkin and sweet potatoes (vitamin A, beta carotene)
- Lentils and beans (protein, biotin, folate)
- Tomatoes, grapes, and berries (vitamin C, antioxidants)
Frequently Asked Questions (FAQs)
Q: Can SugarBearHair vitamins improve hair growth for everyone?
A: Clinical evidence suggests they do not improve hair growth unless you are deficient in the nutrients they contain. For most people eating a balanced diet, SugarBearHair is no more effective than food.
Q: Are these gummies safe for teens and children?
A: SugarBearHair recommends that children under 13 consult a healthcare provider before use. Excessive vitamin intake can be risky at any age.
Q: Can I take SugarBearHair vitamins with other supplements?
A: Always check with your healthcare provider, especially to avoid potential overdoses of vitamins like biotin, B12, and folic acid.
Q: Can biotin supplements interfere with lab tests?
A: Yes. High-dose biotin may cause inaccurate results in tests measuring hormones and markers related to the heart and thyroid. Always inform your doctor you are taking biotin.
Q: Should I buy SugarBearHair or a third-party tested supplement?
A: Experts recommend choosing supplements with third-party testing marks (ConsumerLab, NSF for Sport, or USP) to ensure safety and quality. Many such products are less expensive and contain a broader range of essential nutrients.
Key Takeaways and Final Thoughts
- SugarBearHair is a popular but pricey way to add some extra vitamins, especially biotin, to your diet.
- Unless you have a proven deficiency, they are unlikely to produce noticeable difference in hair growth or quality.
- Prioritize a varied, nutritious diet for healthy hair over supplements—unless otherwise advised by your doctor.
- If you do choose supplements, always seek medical guidance and look for third-party certifications.
References
- https://www.healthdigest.com/598546/do-sugarbearhair-vitamins-really-work/
- https://www.goodhousekeeping.com/health/diet-nutrition/a27531274/sugar-bear-hair-vitamins/
- https://www.womenshealthmag.com/beauty/g33623961/vitamins-for-hair-growth/
- https://www.consumerlab.com/sugarbearhair/
- https://www.strikemagazines.com/blog-2-1/health-or-hype-supplements
- https://www.youtube.com/watch?v=xsyYe3oIJNU
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