EU vs FDA Skincare Ingredient Regulation: A Comprehensive Comparison

Unexpected ingredient restrictions and labeling rules can reshape your product strategy.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Table of Contents

  • Introduction
  • Regulatory Framework Overview
  • Ingredient Bans and Restrictions
  • Safety Assessment and Notification
  • Labeling Requirements
  • Special Cases: Sunscreens and OTC Products
  • Environmental and Green Claims
  • Enforcement and Compliance
  • Frequently Asked Questions (FAQs)
  • Conclusion

Introduction

The skincare and cosmetics industry is one of the most highly regulated consumer goods sectors globally, with the European Union (EU) and the United States Food and Drug Administration (FDA) leading the way in setting safety and quality standards. Despite their shared goals—consumer safety and transparency—the EU and US have developed markedly different regulatory approaches to cosmetic ingredient regulation, labeling, and product approval. These differences can significantly impact manufacturers seeking to market products in both regions. This article provides a comprehensive, expert-led comparison of EU vs FDA skincare ingredient regulation, highlighting key distinctions in safety assessment, banned substances, labeling, enforcement, and more.

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Regulatory Framework Overview

Both the EU and US have comprehensive frameworks for regulating cosmetics and skincare products, but the structure and detail of these systems differ greatly.

EU Regulatory Framework

The EU regulates cosmetics under Regulation (EC) 1223/2009, which applies to all cosmetic products sold within the EU, including imported items. This regulation is comprehensive, requiring a safety assessment for every product by a qualified expert, strict ingredient controls, and detailed labeling. The system is designed to be proactive, with a focus on consumer safety and environmental protection.

  • Applicability: All cosmetics marketed in the EU, including imports.
  • Notification: Pre-market notification via the Cosmetic Products Notification Portal (CPNP).
  • Responsible Person: Each product must have a defined responsible person based in the EU.
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US Regulatory Framework

In the US, cosmetics are regulated under the Federal Food, Drug, and Cosmetic Act (FD&C Act), amended most recently by the Modernization of Cosmetics Regulation Act (MoCRA). The FDA’s regulatory approach is generally considered more reactive compared to the EU’s proactive model, with fewer pre-market requirements and a higher reliance on post-market surveillance and voluntary compliance.

  • Applicability: All cosmetics sold in the US, including imported products.
  • Notification: Limited pre-market requirements, but MoCRA introduces new registration and facility reporting obligations.
  • Labeling: Generally similar to the EU in terms of ingredient listing, with some critical differences.
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Ingredient Bans and Restrictions

One of the most striking differences between the EU and US regulatory frameworks is the number and type of ingredients banned or restricted for use in cosmetics.

EU: Extensive Prohibitions and Control

The EU prohibits over 1,300 substances for use in cosmetics—one of the most comprehensive and restrictive lists globally. The banned substances are detailed in Annex II of Regulation (EC) 1223/2009. Additionally, Annex III lists substances that are restricted, meaning they can only be used under specific conditions regarding concentration, product type, or additional warnings. The EU also maintains positive lists for colorants, preservatives, and UV filters, specifying exactly which substances are allowed for these purposes.

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  • Example of banned substances: Many parabens, certain phthalates, and animal-derived ingredients not compliant with EU standards.
  • Restricted substances: Substances like formaldehyde, lead acetate, and specific preservatives with concentration limitations.
  • Member State discretion: EU member states cannot unilaterally add to the banned or restricted lists; harmonization is enforced by the Court of Justice of the European Union.

US: Limited Prohibitions and Industry Self-Regulation

The FDA currently prohibits or restricts only about 11 ingredients in cosmetics. The Cosmetic Ingredient Review (CIR) Expert Panel, an industry-backed but independent body, has identified an additional 11 ingredients as unsafe, though these are not formally banned by the FDA. The International Fragrance Association (IFRA) also sets voluntary standards for fragrance materials, with 174 substances either banned or restricted in fragrances. This contrasts sharply with the EU’s approach, where ingredient bans are both more numerous and legally binding.

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RegionNumber of Banned IngredientsNotable Features
EUOver 1,300Comprehensive, legally binding, regularly updated
USApprox. 11 (FDA)Limited, with additional industry-backed recommendations

Safety Assessment and Notification

EU: Mandatory Pre-Market Safety Assessment

Every cosmetic product marketed in the EU must undergo a safety assessment by a qualified professional before being placed on the market. The assessment must include an evaluation of the product’s formulation, intended use, and any potential risks to human health. This pre-market safety assessment process is a critical step in ensuring consumer protection and is not required under US law.

  • Product Information File (PIF): Each product must have a dossier containing safety information, manufacturing details, and a risk assessment.
  • Notification: Products must be notified via the CPNP before being sold.
  • Post-market surveillance: Adverse events must be reported to authorities.
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US: Post-Market Surveillance and Voluntary Reporting

In the US, cosmetic manufacturers are not required to conduct pre-market safety assessments or notify the FDA before marketing products, although MoCRA introduces new requirements for facility registration and ingredient reporting. The FDA primarily monitors product safety through post-market surveillance, adverse event reporting, and occasional product recalls. There is greater reliance on manufacturers to ensure product safety, though this is changing with the recent regulatory modernization.

Labeling Requirements

Both the EU and US require cosmetics to list ingredients, but there are important differences in how this information is presented and what must be disclosed.

Ingredient Listing

Both regions require ingredients to be listed in descending order of concentration. In the EU, ingredients at concentrations below 1% can be listed in any order at the end, and colorants can be listed at the end regardless of concentration. The US follows a similar principle but does not allow flexibility for the order of ingredients below 1%. Notably, the US allows companies to use generic terms like “fragrance” or “flavor” on labels, while the EU requires disclosure of 26 specific fragrance allergens if present above certain thresholds.

Allergen Disclosure

The EU mandates the labeling of 26 specific fragrance allergens whenever they are present above certain levels, supporting transparency for consumers with sensitivities. The US does not require individual disclosure of fragrance components; instead, companies can use the generic “fragrance” term, potentially masking allergens and irritants.

Expiry and Shelf Life

EU regulations require either a “period after opening” (PAO) symbol or an expiration date on products with a shelf life exceeding 30 months, ensuring consumers know how long a product remains safe after opening. In the US, cosmetics are not required to carry expiration dates or PAO symbols unless they make drug claims (such as sunscreens).

Labeling RequirementEUUS
Ingredient listingDescending order, flexible for ingredients <1%, colorants at endDescending order, no flexibility for <1%
Allergen disclosure26 specific fragrance allergens listed if present above thresholdGeneric “fragrance” allowed, no allergen disclosure
Expiry/PAO symbolRequired for products >30 months shelf lifeNot required unless drug claim

Special Cases: Sunscreens and OTC Products

Sunscreens exemplify the divergent regulatory approaches between the EU and US, highlighting how product classification can affect requirements and market access.

EU: Sunscreens as Cosmetics

In the EU, sunscreens are classified as cosmetics and regulated under the Cosmetics Regulation. The labeling must include specific information about UVA and UVB protection, and the SPF must be calculated and displayed according to EU guidelines. Only UV filters listed in Annex VI of the regulation can be used, and new filters require pre-approval before use.

US: Sunscreens as OTC Drugs

In the US, sunscreens are classified as over-the-counter (OTC) drugs, regulated under the FDA’s drug authority. This means they must comply with drug labeling regulations, including a “Drug Facts” panel, active ingredient listing, dosage instructions, and warnings. The FDA maintains a monograph system for OTC drugs, which specifies which ingredients and formulations are generally recognized as safe and effective. The US sunscreen market is also notable for its “GRASE” (Generally Recognized as Safe and Effective) system, which is currently being updated, potentially expanding the range of approved sunscreen ingredients in the future.

Environmental and Green Claims

The EU and US also differ in how they regulate environmental marketing claims on cosmetics.

EU: Strict Green Claims Regulation

The EU requires that any environmental claim—such as “eco-friendly,” “biodegradable,” or “sustainable”—must be substantiated and not misleading. Companies must provide evidence to support such claims, and vague or unsubstantiated green marketing is prohibited.

US: More Lenient Approach

In the US, environmental claims are regulated by the Federal Trade Commission (FTC) under its Green Guides, which provide guidance but do not carry the force of law. Enforcement is generally less strict, and companies have more flexibility in how they market the environmental attributes of their products.

Enforcement and Compliance

The mechanisms for enforcing cosmetic regulations also vary significantly between the EU and US.

EU: Harmonized Enforcement

EU regulations are enforced by member state authorities, but the system is harmonized, meaning that compliance procedures are largely consistent across the EU. Authorities conduct market surveillance, product testing, and can require product recalls or sanctions for non-compliance. The centralized CPNP system supports rapid product notification and incident reporting.

US: Decentralized and Reactive

In the US, enforcement is more decentralized, with the FDA and occasionally state authorities taking action against unsafe products. Most enforcement is reactive, based on adverse event reports, consumer complaints, or inspections. MoCRA introduces new authorities for the FDA, including mandatory recall powers and increased facility oversight.

Frequently Asked Questions (FAQs)

Q: Why are more ingredients banned in the EU than in the US?

The EU takes a precautionary approach, banning substances that may pose a risk even if scientific evidence is not conclusive. The US, by contrast, generally requires more definitive evidence of harm before banning an ingredient, resulting in fewer restrictions.

Q: Can a product sold in the EU be sold unchanged in the US?

Not usually. Differences in banned ingredients, labeling, and safety assessment requirements mean that most products must be reformulated or relabeled for the other market.

Q: Are US regulations behind the EU in terms of safety?

The US system is often criticized as less precautionary, but it is not necessarily less safe overall. The difference lies in regulatory philosophy and approach to risk management, not necessarily in outcomes for consumers.

Q: How do allergen labeling requirements differ?

The EU requires disclosure of 26 specific fragrance allergens, while the US allows the use of generic “fragrance,” which can mask potential allergens.

Q: What happens if a product does not comply with EU or US regulations?

In the EU, non-compliant products can be removed from the market, and companies may face sanctions. In the US, the FDA can issue warnings, recalls, and, under MoCRA, mandate recalls and impose penalties.

Conclusion

The EU and US employ fundamentally different regulatory philosophies and systems for skincare and cosmetic ingredient regulation. The EU’s proactive, precautionary, and highly detailed approach results in more banned substances, stricter labeling, mandatory pre-market safety assessments, and tighter controls on environmental claims. The US system, while evolving, remains more reactive, with fewer ingredient bans, less stringent labeling, and greater reliance on industry self-regulation. Companies seeking to market products in both regions must carefully navigate these differences, often requiring separate formulations, testing, and labeling for each market. As global awareness of cosmetic safety grows, regulatory convergence may increase, but for now, understanding and managing these divergent systems is essential for compliance and consumer trust.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

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