Natural Cures: Prevention’s Integrative Medicine Awards 2011

Treating root causes with mind-body therapies fosters deeper healing and patient empowerment.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Natural Cures: Revolutionizing Health with Integrative Medicine

A remarkable transformation is reshaping health care—integrative medicine is at its forefront. Across the United States, more doctors now combine conventional approaches with complementary therapies, such as acupuncture, yoga, and nutritional guidance. In 2011, Prevention Magazine honored leading individuals and breakthroughs that have helped shape the integrative medicine movement, spotlighting achievements that empower patients to find relief from chronic conditions without relying solely on drugs or surgery.

What Is Integrative Medicine?

Integrative medicine brings together conventional medical treatments and complementary practices supported by evidence, focusing on treating the whole person—body and mind. It emphasizes lifestyle, preventive strategies, and the patient’s active role in healing.

  • Combines Eastern and Western therapies
  • Addresses root causes and not just symptoms
  • Emphasizes personalized care
  • Uses evidence-based practices
  • Empowers patients to make informed health choices

Integrative Medicine’s Impact

Today, 38% of Americans use some type of integrative practice—from acupuncture to meditation—reflecting a shift in patient and practitioner attitudes. This movement offers new hope for people suffering from chronic pain, stress, and other long-term conditions.

Prevention’s Integrative Medicine Awards: Honoring Excellence

The following sections detail the standout therapies and individuals recognized for their contributions in 2011:

Acupuncture & Acupressure: Evidence-Based Pain Relief and More

Winner: Acupuncture and Acupressure

Acupuncture, the ancient art of inserting fine needles into specific body points, and its needle-free counterpart acupressure, have seen a surge in clinical validation. Notable achievements include:

  • Pain Relief for Breast Cancer Patients: A ground-breaking study at Columbia University Medical Center, published in the Journal of Clinical Oncology, revealed that women with breast cancer experiencing debilitating joint pain from aromatase inhibitor (AI) drugs who received acupuncture twice weekly for six weeks reported as much as a 70% reduction in pain. Furthermore, 20% of participants felt so much better that they discontinued painkillers.
  • Stress Reduction and Memory in TBI: Research has shown that acupressure significantly reduces stress and improves memory in people recovering from traumatic brain injury.

Key Benefits:

  • Relieves chronic pain without pharmaceuticals
  • Reduces medication side effects
  • Supports mental clarity and lower stress levels

Noteworthy Research Highlights:

ConditionTherapyOutcome
Breast Cancer (AI pain)AcupunctureUp to 70% pain reduction in 6 weeks
Traumatic Brain InjuryAcupressureImproved memory, lowered stress

Changing Attitudes: Visionary Leadership in Integrative Medicine

The journey of integrative medicine in the U.S. has not been without challenges. One of its chief proponents, Andrew Weil, MD, was initially met with skepticism. As a botany major at Harvard and a lifelong advocate for the medicinal power of plants and mind-body practices, Weil’s vision eventually led him to found the University of Arizona’s Center for Integrative Medicine, now a global leader in training future medical professionals.

Andrew Weil, MD:

  • Introduced the concept of integrative medicine to the mainstream
  • Founded the Center for Integrative Medicine at the University of Arizona
  • Created the first family medicine/integrative medicine residency program in the country

Weil’s philosophy is simple: “Integrative medicine is so sensible and so the right thing that I am surprised it has taken this long for the rest of the world to catch up with me.”

Lifetime Achievement: Joan Dye Gussow, The Organic Pioneer

Prevention’s Lifetime Achievement Winner: Joan Dye Gussow, EdD

Long before organic food became fashionable, Joan Dye Gussow, EdD, stood as a relentless advocate for sustainable agriculture and simple, local eating. Her work predated other luminaries in the organic movement, earning her recognition as the movement’s grande dame.

  • Champion of Sustainable Agriculture: Gussow has written influential books, including Growing, Older: A Chronicle of Death, Life, and Vegetables, and has lambasted processed foods marketed for profit but lacking in nutrition.
  • Advocate for Local Foods: She questions the energy and environmental impact of shipping foods globally for convenience, urging people to eat local and seasonal produce.
  • Food Safety Awareness: Gussow highlights risks in the modern food supply posed by recalls and foodborne illnesses, arguing that a return to simple, homegrown food can foster health and resilience.

Her philosophy: “If people ate simple foods that they grew themselves or bought locally, we’d all be healthier.”

Related Impact: Stories of Alternative Medicine Success

The shift toward natural, integrative approaches is reflected in numerous personal stories of people who found relief or healing through therapies like acupuncture, yoga, and dietary changes.

The Core Principles of Integrative Medicine

  • Preventive Focus: Encouraging lifestyle measures—nutrition, exercise, mindfulness—to prevent disease rather than react to it.
  • Context-Centered Care: Holistic view of health that takes family, community, and environment into account.
  • Relationship-Based Healing: Building trust between practitioners and patients to foster healing.
  • Personalized Treatment: Recognizing individual genetic and environmental differences in care.
  • Participatory Approach: Empowering patients to take charge of their health.

Frequently Asked Questions (FAQs)

Q: What exactly is integrative medicine?

A: Integrative medicine blends conventional treatments with evidence-based complementary therapies, aiming to treat the whole person and not just the disease.

Q: What are some proven benefits of acupuncture?

A: Clinical studies show acupuncture can relieve chronic pain, reduce medication use, boost stress management, and improve mood and memory, particularly among patients with cancer or traumatic brain injury.

Q: Why is local and organic food important for health?

A: Local and organic foods reduce exposure to industrial chemicals, support environmental sustainability, and may lower the risk of foodborne illnesses, according to advocates like Joan Dye Gussow.

Q: Who are some leaders in integrative medicine?

A: Andrew Weil, MD, helped popularize integrative approaches in America, while Joan Dye Gussow, EdD, pioneered organic food advocacy for decades.

Q: Can integrative medicine be combined with conventional care?

A: Yes, most integrative medicine practices are designed to complement—not replace—standard care, ideally resulting in better outcomes and higher patient satisfaction.

Further Reading & Resources

  • Journal of Clinical Oncology: Reports on acupuncture’s role in cancer pain management
  • University of Arizona, Center for Integrative Medicine: Resource for practitioner training and research
  • Books by Joan Dye Gussow: Explore local food advocacy and nutrition education

The Future of Integrative Medicine

Integrative medicine is rapidly gaining ground, giving patients new options for treating chronic conditions and maintaining health. By blending traditional wisdom, modern science, and patient-driven care, the movement continues to be guided by pioneering individuals and validated by scientific studies.

Key Takeaways:

  • Integrative medicine empowers patients and fosters prevention.
  • Breakthroughs in acupuncture and nutrition show clinical benefits.
  • Leading advocates have challenged mainstream medicine, inspiring lasting change.

As more research affirms these therapies and more individuals embrace holistic approaches, the revolution in integrative health is expected to deliver better outcomes for body, mind, and community.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete