Amazon Prime Day & Big Deal Days 2025: Dates, Deals, and Shopping Tips
These proven techniques streamline your shopping experience and increase overall savings.
Prepare for the most anticipated online shopping events of the year. Amazon Prime Day and Prime Big Deal Days 2025 bring limited-time discounts, exclusive offers, and invaluable savings opportunities for Prime members. This comprehensive guide covers event dates, shopping strategies, and everything you need to know to score the best deals this year.
What is Amazon Prime Day?
Amazon Prime Day is a massive annual sales event, exclusive to Prime members, featuring thousands of deals on top brands and small businesses alike. Originally launched in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has expanded into a global shopping phenomenon, now including a summer and a fall event called Prime Big Deal Days.
- Access: Exclusively for Amazon Prime members.
- Scope: Discounts across multiple departments – electronics, household, fashion, beauty, and more.
- Duration: Traditionally 48 hours, but 2025 sees an unprecedented four-day event.
- Added Perks: Many deals extend to Prime Video, Amazon Music, and third-party sellers.
When is Amazon Prime Day 2025?
The Amazon Prime Day 2025 event takes place from Tuesday, July 8 through Friday, July 11. That’s four full days of non-stop deals, making it the longest Prime Day yet .
| Year | Prime Day | Prime Big Deal Days (Fall Event) |
|---|---|---|
| 2025 | July 8–11 | October 7–8 |
| 2024 | July 16–17 | October 8–9 |
| 2023 | July 11–12 | October 10–11 |
| 2022 | July 12–13 | October 11–12 |
| 2021 | June 21–22 | — |
Key Details:
- Begins: July 8, 2025, at midnight Pacific Time
- Ends: July 11, 2025, at 11:59 p.m. Pacific Time
- Duration: Four days (longest ever)
When Are Prime Big Deal Days in Fall 2025?
A second major sale, Prime Big Deal Days, is scheduled for October 7–8, 2025. This event acts as Amazon’s fall answer to Prime Day, strategically set ahead of the holiday rush and Black Friday .
- Dates: October 7–8, 2025 (two days)
- Focus: Early holiday shopping, big-ticket items, and giftable products.
Why Amazon Prime Day Matters
Prime Day is more than just a sales event—it’s a showcase of Amazon’s best deals of the year outside Black Friday. Here’s what makes it so significant:
- Massive Savings: Up to 70% discounts on select products.
- Member Exclusivity: Only Prime members can access the majority of deals.
- Broad Selection: Price drops across tech, kitchen appliances, personal care, apparel, and more.
- Early Holiday Shopping: Get a head start on gifts (especially during the October event).
- Bonus Offers: Limited-time Lightning Deals and unique Amazon device savings.
Preview: Best Deals to Expect in 2025
Looking ahead to July and October, here’s what savvy shoppers should watch for:
- Amazon Devices: Deep cuts on Echo speakers, Fire tablets, Ring doorbells, and Kindle readers.
- Big-Name Electronics: Laptops, TVs, headphones, and smart home gadgets from Samsung, Apple, Sony, and more.
- Home & Kitchen: Instant Pot, Dyson vacuums, air fryers, and cookware sets.
- Apparel & Footwear: Major markdowns on Adidas, Levi’s, Under Armour, and top fashion brands.
- Health & Beauty: Skincare, hair tools, fitness trackers, and wellness essentials.
- Back-to-School: Stationery, backpacks, laptops, and study supplies in late summer.
- Holiday Prep: Early access to holiday decor, toys, gift sets (during Prime Big Deal Days).
How to Prepare for Prime Day and Big Deal Days 2025
To make the most of Amazon’s two major sales events, follow these essential preparation steps:
- Become an Amazon Prime Member:
- Sign up or start a 30-day free trial to access deals.
- Check for Prime Student or EBT discounts for added savings.
- Create or Update Your Wish List:
- Add desirable products to your wish list or Amazon cart to monitor price drops.
- Enable notifications for price changes.
- Set a Budget:
- Decide how much you want to spend during each event.
- Prioritize your needs versus impulse purchases.
- Download the Amazon App:
- The app often highlights exclusive app-only deals and provides real-time alerts.
- Use Alexa:
- Voice shopping via Alexa-enabled devices can unlock special discounts and early access.
- Bookmark Early Deals:
- Amazon and partner brands frequently release early deals in the days leading up to Prime Day.
- Compare Across Retailers:
- Other major retailers like Walmart and Target often run dueling sales. Compare prices to ensure you get the lowest price.
What others are reading
Key Amazon Promotional Dates in 2025
| Event | Dates | Notes |
|---|---|---|
| Prime Day | July 8–11 | Four days. Largest deals of the summer. |
| Prime Big Deal Days | October 7–8 | Major fall event (holiday shopping kickoff). |
| Turkey 5 (Black Friday) | Nov 27–Dec 1 | Black Friday–Cyber Monday weekend. |
| 12 Days of Deals | Begins Dec 2 | Daily deals by product category, through mid-December. |
Frequently Asked Questions (FAQs)
When is Prime Day in 2025?
Prime Day runs from July 8 to July 11, 2025, making it the longest Prime Day event to date.
Do I need to be a Prime member to shop Prime Day deals?
Yes, almost all Prime Day and Prime Big Deal Days offers are exclusively available to Amazon Prime members. Sign up for a free trial to participate.
What are Prime Big Deal Days?
Prime Big Deal Days is Amazon’s fall shopping event, running October 7–8, 2025. It provides major discounts in advance of the holiday season.
How long do Prime Day deals last?
Deals typically last for the duration of the event (July 8–11 or October 7–8), though Lightning Deals and Doorbusters may sell out quickly.
Are there early deals?
Amazon and many partner brands begin teasing early deals days or even weeks ahead of Prime Day. Check Amazon in late June and early October for early access savings.
Can I return or exchange Prime Day purchases?
Yes, all standard Amazon return and exchange policies apply to Prime Day and Prime Big Deal Days purchases. Check specific seller return windows for third-party items.
Tips for Getting the Most Out of Prime Day and Big Deal Days
- Set Deal Alerts & Notifications: Use the Amazon app or browser extensions to track price drops in real time.
- Stack Coupons: Many listings allow you to clip coupons for additional savings.
- Check Lightning Deals: These limited-quantity, time-sensitive offers go fast – act quickly!
- Look for Amazon Credit Promotions: Amazon credit cards or gift card reloads may offer extra rewards during the events.
- Be Cautious of Overbuying: Create a focused wishlist to avoid impulse purchases and post-event regret.
Summary: Why You Can’t Miss Prime Day 2025
With four days of summer deals (July 8–11) and the October Prime Big Deal Days (October 7–8), Amazon sets the standard for massive online savings. Whether you’re updating electronics, stocking up on essentials, or kickstarting holiday shopping, preparation is key to maximizing these limited-time opportunities. Mark your calendar, set your alerts, and be ready to snag the best prices of 2025.
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