The Best Super Bowl Commercials of 2025: Every Unmissable Ad Ranked

Every year, the Super Bowl doubles as both the climactic event of the football season and America’s greatest advertising showcase. In fact, for many viewers, the commercials are as anticipated as the game itself. Brands compete not just for viewers’ attention, but for viral fame—and those few precious minutes during the broadcast can make or break a company’s buzz for the entire year. In 2025, the stakes were higher than ever: with 30-second spots reportedly costing over $8 million, advertisers pulled out all the stops to deliver humor, heart, nostalgia, and some unforgettable cameos.

Below, you’ll find a comprehensive ranking and review of the most buzzworthy commercials from Super Bowl LIX, with each spot evaluated for creativity, laughs, star power, and unexpected impact. Dive in to relive the unforgettable moments or catch up on the ones you might have missed.

#20 Coffee Mate: New Coffee mate Cold Foam

Brand: Coffee Mate
Tagline: “Just no.”

This commercial tried to tout Coffee mate’s new cold foam product, but consensus found it more tepid than tempting. The ad lacked punch and memorability, proving that not every product reveal can caffeinate a crowd.

#19 Ritz: RITZ Salty Club

Brand: Ritz Crackers
Notable celebrities: Aubrey Plaza, Michael Shannon, Bad Bunny

The Ritz spot gave Aubrey Plaza another turn as the queen of dry humor, but leaning too hard into her established persona made the joke feel thin. Michael Shannon and Bad Bunny’s cameos tried to balance things out, offering scattershot laughs in a crowded field of celebrity spots.

#18 Instacart: “We’re Here” Big Game Spot

Brand: Instacart

Instacart assembled all your favorite foods and brands into a single, dazzling ad. While the concept of a digital grocery utopia was appealing, it lacked a compelling narrative. Still, seeing a smorgasbord of snacks side by side was a reminder of what makes the Super Bowl eating experience so iconic.

#17 Reese’s: The Jolt of Nostalgia

Brand: Reese’s

Reese’s returned with zany humor and a dash of nostalgia. The commercial centered on people expressing outsized reactions to news that Reese’s was launching a new candy twist. Silly, surreal, and just short enough to be memorable.

#16 M&M’s: “More Than Just a Candy”

Brand: M&M’s

This year’s M&M’s ad took a more sentimental approach, featuring people sharing childhood memories linked to the candy. It left viewers with warm feelings but little lasting impression compared to the zaniest commercials on the list.

#15 Cheetos: Fire Up the Fun

Brand: Cheetos

Cheetos leaned into the classic orange finger joke, with a high-energy party where nobody seemed to mind their glowing digits. While the spot didn’t break new ground, the infectious music and playful visuals made it a fun, lighthearted interlude.

#14 Hellmann’s: Mayo Makeover

Brand: Hellmann’s

Hellmann’s took food up a notch with a commercial that playfully insisted their mayo could make any meal Super Bowl-worthy. Accompanied by eye-popping food styling and comedic timing, the ad walked the line between informative and indulgent, though it didn’t crack the top ten in terms of originality.

#13 Uber Eats: “A Century of Cravings”

Brand: Uber Eats
Notable celebrities: Matthew McConaughey, Greta Gerwig, Kevin Bacon, Charli XCX, Martha Stewart, Sean Evans, Peyton Manning, William Perry, Buffalo Bills, Chicago Bears

• Uber Eats delivered star power, imagining cravings from every era.
• From the Jazz Age to the ‘90s and beyond, iconic cravings received a modern delivery twist.
• Notable personalities made each cameo snappier, but the commercial’s rapid-fire approach left viewers with visual whiplash.

For sheer ambition and energy, Uber Eats most closely resembled the Super Bowl’s own shifting spectacle, though some felt it was style over substance.

#12 Häagen-Dazs: “Not So Fast, Not So Furious”

Brand: Häagen-Dazs
Notable celebrities: Vin Diesel, Michelle Rodriguez, Ludacris

A playful parody of car chase movies, this commercial melded action with ice cream. Vin Diesel and company found themselves in a high-speed pursuit – not for stolen diamonds, but for Häagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars. It was the perfect send-up for both film buffs and sweet-toothed viewers.

#11 Doritos: “The Abduction / UFO”

Brand: Doritos
Created by: Dylan Bradshaw and Nate Norvell (Crash the Super Bowl winner)

In this fan-created spot, a group of teens staged a mock UFO abduction just to score some Doritos. The suspenseful build-up delivered a genuinely funny punchline and showed that user-submitted ideas are still competitive among big-budget entries.

#10 Doritos: “Free Horse / Trojan Horse”

Brand: Doritos
Created by: Collin Black (Crash the Super Bowl semi-finalist)

This semi-finalist spot saw a clever play on the “Trojan Horse” gag, but with a twist: the horse was filled with Doritos. Imaginative, silly, and snack-centric, it earned its place among the top fan submissions.

#9 Lay’s: Flavor Explosion

Brand: Lay’s

Lay’s leaned into nostalgia and flavor with a commercial celebrating their most beloved chip varieties. Quick cuts between parties, family gatherings, and gamers linked by the crunch and joy of sharing a bag—all set to an infectious soundtrack. It was a feel-good highlight for snack lovers everywhere.

#8 Bud Light: Cheers to the Unexpected

Brand: Bud Light

Bud Light’s ad won points for pure unpredictability. What began as a straightforward beer promo quickly spiraled into a wild party scene, complete with surreal cutaways and creative use of effects. While not the most emotional spot, it kept viewers glued to the screen and talking afterward.

#7 Amazon: Echo Laughs

Brand: Amazon
Notable feature: Amazon Echo

This tech-forward spot poked fun at smart home mishaps with a montage of slapstick situations where the Echo’s voice assistant “misheard” requests—often with laugh-out-loud results. Relatable for anyone living with a smart device, and a reminder of how much tech is now embedded in the Super Bowl experience.

#6 Pringles: Stack, Snack, Repeat

Brand: Pringles

Pringles took their familiar product-stacking theme and doubled down with outlandish combinations and delightful visual gags. From a tower of cans collapsing at a watch party to new flavor reveals, the ad encouraged experimentation while keeping it light.

#5 Stella Artois: “David & Dave: The Big News”

Brand: Stella Artois

A cinematic spot filmed as a romantic comedy, featuring two “Daves” who ultimately realize their mutual love for Stella. The ad’s narrative heft and playful self-awareness took it above standard beverage marketing.

#4 Busch Light: Let The Good Times Cruise

Brand: Busch Light

Set on a mythical party cruise, this commercial channelled vacation energy, summer vibes, and conviviality. With singalongs, dancing, and over-the-top fun, Busch Light reminded viewers that the best beers bring friends—and festivities—together.

#3 Coors Light: Slow Monday

Brand: Coors Light

Coors Light addressed the reality of post-Super Bowl Mondays, promising a chill escape from the workweek struggle. Featuring office workers in slo-mo, their desks transformed into apres-ski lounges. Imaginative and timely, this ad earned high marks for both concept and execution.

#2 Sun Cruiser: Let The Good Times Cruise

Brand: Sun Cruiser

Few commercials radiated pure fun like Sun Cruiser, which took viewers on a sun-dappled adventure featuring beaches, boats, and friends. High-energy music and eye-popping visuals drove home the message that every day can feel like the Super Bowl when you choose the right drink.

#1 Budweiser: “First Delivery”

Brand: Budweiser
Theme: The Budweiser Clydesdales return for a heartfelt, humorous tale

• This spot features a young Clydesdale determined to prove himself by delivering a keg across challenging terrain.
• The journey plays out like a family movie montage, complete with a narrator rooting for the underdog (or under-horse).
• Classic Americana imagery, an uplifting narrative, and just enough self-aware humor (with nods to modern delivery methods) propelled this ad to the top spot.
• It captured the nostalgia and spirit that defines the Super Bowl Sunday viewing experience for millions.

Super Bowl 2025 Ad Trends and Takeaways

Looking back across the top commercials of 2025, some key patterns and themes emerged:

• Star-studded cameos ruled the night. With celebrities from sports, music, and Hollywood appearing in nearly half of the most memorable spots, it’s clear advertisers believe that star power equals staying power.
• User-generated content still shines. Doritos once again proved that fan-driven ideas can compete (and sometimes outshine) agency work at the biggest advertising event.
• Food nostalgia dominated. Many brands played into viewers’ memories of beloved snacks and drinks, framing every bite and sip as part of shared cultural moments.
• Humor is king—but only if it’s fresh. The best spots balanced sharp writing, brisk pacing, and clever twists, while a few overly earnest ads struggled for attention.
• Cultural nods and meta-commentary kept savvy audiences engaged, as advertisers poked fun at themselves and the very traditions of Super Bowl marketing.

Three Standout Commercials: A Side-by-Side Comparison

Frequently Asked Questions (FAQs) About Super Bowl Commercials 2025

Which Super Bowl 2025 commercial featured the most celebrities?

The Uber Eats “A Century of Cravings” spot stood out for its parade of stars, including Matthew McConaughey, Greta Gerwig, Kevin Bacon, Charli XCX, Martha Stewart, and NFL legends like Peyton Manning and William Perry.

What was the fan-favorite commercial this year?

Audience feedback varied, but “First Delivery” by Budweiser and the Doritos “The Abduction/UFO” fan submission ranked highest for emotional punch and humor, respectively.

Were there any major flops among the Super Bowl 2025 commercials?

Coffee Mate’s cold foam promotion was widely panned for failing to grab attention, and a few celebrity-driven ads missed the mark by repeating tired gags, notably the Ritz spot’s overreliance on Aubrey Plaza’s persona.

What trends defined this year’s Super Bowl ad breaks?

Big-budget spots with celebrity actors, nostalgic nods to childhood snacks, and humor rooted in cultural memes were all prominent. Fan-generated content and references to modern technology also shaped the commercial landscape.

Do Super Bowl commercials really increase sales?

While direct sales boosts vary, most companies value commercials for the brand awareness and viral buzz they generate—often leading to increased interest and engagement throughout the year.

Final Thoughts

From beloved animal mascots and celebrity-fueled spectacles to laugh-out-loud gags and heartstring-tugging stories, the Super Bowl 2025 commercials reminded us why ad breaks can be just as unforgettable as the game itself. Whether you’re a snack-lover, a marketing junkie, or just watching for the fun, these ads set a new standard for what it means to score big on Sunday night.

Author

Anjali Sayee

 

Anjali is an Associate Editor at StyleCraze with 7 years of experience specializing in hairstyles, hair care, and skin care. She has authored over 300 articles and offers expert advice on hair styling techniques, effective skin care routines, and tips for maintaining healthy hair and skin.

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