The Best Black Friday Fitness Deals 2024: Save on Gear, Apparel, Equipment, and Wellness Tech
Discover insider strategies to unlock the deepest discounts on workout essentials.
Black Friday Fitness Deals 2024: Your Ultimate Savings Guide
Black Friday has long been the season’s high point for fitness enthusiasts, providing opportunities to save on everything from gym equipment and high-tech trackers to all-weather running shoes and stylish activewear. In 2024, brands are delivering some of their biggest markdowns yet. Whether you want to upgrade your home gym, refresh your workout wardrobe, or invest in cutting-edge fitness and wellness technology, this comprehensive guide covers the best fitness deals across categories, expert tips for maximizing your savings, and answers to the season’s most common shopping questions.
The Biggest Black Friday Fitness Sales of 2024
This year’s Black Friday sales see steep discounts across top brands, including new releases and perennial favorites. Here’s what shoppers can expect:
- Up to 70% off on select fitness apparel, sneakers, and accessories from leading brands.
- Up to $1,200 off home cardio equipment like treadmills, rowers, and exercise bikes.
- Major markdowns on smartwatches, fitness trackers, and health apps—Apple, Fitbit, Garmin, and more.
- Discounted memberships on top digital training platforms and coaching apps.
- Sitewide savings eg. 10%–30% off most fitness and wellness retailers.
Featured Fitness Retailers & Brand Highlights
Below is an overview of the most significant Black Friday fitness deals for 2024 from both established and emerging brands. Shoppers can expect deals covering strength equipment, high-performance workout gear, personal wellness tech, and more.
Best Black Friday Deals on Activewear
From sweat-resistant leggings and moisture-wicking tees to insulated outdoor layers, activewear brands are offering deep discounts to help you upgrade your workout wardrobe for less.
- Athleta: Up to 50% off bestsellers, including inclusive size ranges and winter-ready gear.
- Lululemon: Rare markdowns on cult-favorite leggings, bras, and basics with new daily updates throughout the sale period.
- Outdoor Voices: 30–60% off sitewide, including durable running layers and staple sets.
- Nike and Adidas: Up to 40% off select performance tops, pants, and outerwear; early access for members.
- Alo Yoga: Major savings on sweat-ready pieces—expect up to 50% off much of the collection.
- Gymshark: Up to 70% off on high-compression leggings, performance tops, and accessories.
Best Black Friday Fitness Shoe Sales
High-quality shoes can make or break your workout. Black Friday 2024 brings big deals on popular running, cross-training, and walking shoes.
- Hoka: Select models up to 25% off—ideal for cushioned long runs or recovery walks.
- Brooks: Savings up to 40% on race-ready and supportive running shoes.
- Nike: Classic trainers and new launches at reduced prices, including popular Air Zoom and Flyknit models.
- Adidas: Up to 30% off Ultraboost, Adizero, and Terrex for running and hiking.
- Reebok & ASICS: Select cross-trainers and specialty shoes are discounted up to 50%.
- On Running: Up to 20% off select lightweight and cushioned models.
Home Gym Equipment: Where to Find the Deepest Discounts
If you’re looking to build or upgrade your home gym, Black Friday and Cyber Monday present the year’s steepest discounts on professional-grade and compact equipment alike.
- Rogue Fitness: Classic “Hundo Pricing” saves you more the more you buy, plus $5 shipping on five products in select categories.
- Titan Fitness and REP Fitness: Up to 30% off racks, benches, and functional trainers throughout November.
- Life Fitness, Force USA, and Fringe Sport: Up to $1,200 off treadmills, bikes, and strength packages—bundles offer the best value.
- Bowflex, NordicTrack, and ProForm: Tough-to-beat deals on smart treadmills, rowers, and strength equipment—usually up to $1,250 off plus memberships or free shipping.
- Major fitness retailers: Look for extra offerings like free shipping, bonus gifts, and extended financing at 0% APR for larger purchases.
Discounts are typically best when buying bundles (e.g., rack/bench/weights) rather than single pieces, and many brands offer buy-more-save-more deals (like 5% off $500, 7% off $1,000, and 10% off $2,000).
Smart Home Gym Equipment & Fitness Tech
These deals help you bring the gym home, blending innovative strength and cardio hardware with digital fitness experiences. Offers this year include:
- Tonal: Up to $1,000 off the all-in-one smart strength trainer.
- Tempo: As much as 46% off bundles and smart studio packages.
- MAXPRO and Speediance: Hundreds off connected resistance trainers and garage-ready setups.
- Vitruvian: $500 off their Trainer+ model, blending app-based coaching with digital resistance.
- Ergatta Rower: Up to $750 off, plus a $100 apparel gift card and free delivery bonuses.
- Peloton and Echelon: Savings on bikes and memberships, with discounts rising for bundled accessories.
Wearables: Smartwatches, Trackers, and Fitness Rings
2024’s Black Friday brings steep price drops on health and fitness wearables from all the leading players, including:
- Apple Watch Series: Up to 8% off select editions; especially good deals on Apple Watch SE and Series 9.
- Fitbit: 28%–40% off most models, like Sense 2, Versa 4, Charge 6, and Inspire 3.
- Garmin: Up to $250 off high-end GPS watches, with deals on Venu, Forerunner, and Fenix series.
- Samsung Galaxy Watches: 25% off select smartwatches and bundles.
- Oura and Ringconn: Up to $100 off smart sleep-tracking rings, supporting sleep and recovery insights.
- Whoop: Join for $199 for an annual membership—includes tracker and premium analytics.
- Withings: 10% off first wearable or smart scale purchase.
Fitness Apps & Digital Programs on Sale
Subscription-based coaching, on-demand classes, and full training platforms are deeply discounted throughout Black Friday:
- BetterMe: Up to 80% off annual health coaching memberships.
- Sweat App: 50% off monthly plans for six months, 33% off annual plans—top deal for guided workouts.
- Future: Just $50 for your first month—a personalized app connecting you with real coaches.
- Ultrahuman: 15% off preventive health subscriptions, metabolism trackers, and coaching, Nov. 22–Dec. 5.
- Other platform deals include special offers from iFIT, Peloton, and Les Mills.
Wellness Tech and Self-Care Essentials
Beyond fitness, brands offer deals on recovery, sleep, and overall wellness technology to complement your active lifestyle. Look for:
- Cold plunge tubs and portable recovery units: Up to 15%–30% off leading brands for muscle recovery and anti-inflammatory benefits.
- Massage guns and compression devices: Price drops up to 40% from popular brands like Therabody, Hyperice, and NormaTec.
- At-home health monitoring: Discounts on sleep trackers, at-home testing kits, smart scales, and meditation gadgets.
- Skin care and recovery bundles: Up to 40% off wellness lines for gym-goers and athletes.
How to Maximize Your Black Friday Fitness Savings
- Start early: Many brands launch their deals at the start of November—”Black November”—with biggest savings on Black Friday and Cyber Monday.
- Sign up for brand newsletters: Early access and exclusive promo codes are frequently reserved for email subscribers.
- Compare bundles vs. single-item deals: Often, bundles (like weights plus rack) deliver more value per dollar.
- Stack promo codes: Combine storewide discounts with special bonus codes for gloves, gifts, or membership days.
- Watch for free shipping or bonus gift offers: Many fitness brands include free shipping or throw in extras with larger purchases.
- Check return policies: Look for extended holiday returns, especially for apparel and equipment.
Sample Table: Black Friday 2024 Deal Highlights
| Brand | Deal | Category |
|---|---|---|
| Life Fitness | Up to 30% off select gear | Equipment |
| Lululemon | Rare markdowns on apparel sitewide | Apparel |
| Fitbit | Up to 40% off trackers | Wearables |
| Bowflex | Up to $1,250 off cardio machines | Equipment |
| Hoka | 25% off select shoes | Footwear |
| Oura | Up to $100 off Gen3 ring | Health Tech |
| BetterMe | 80% off annual app membership | Apps |
| Rogue Fitness | “Hundo Pricing,” $5 shipping on 5 items | Equipment |
FAQs: Black Friday Fitness Shopping 2024
What days offer the best fitness deals?
Most top deals begin at the start of November (“Black November”), peak on Black Friday (November 29, 2024), and carry through Cyber Monday. Significant discounts are often extended for several days, with some brands offering flash sales or daily deals for last-minute shoppers.
Which categories see the steepest discounts?
Typically, home gym equipment, older-generation wearables, and activewear see the highest markdowns—sometimes up to 70% off. Smart tech and new-release models tend to have lower but still meaningful discounts (10%–46%).
How can I make sure I’m getting the best price?
- Price-compare across multiple retailers (Amazon, brand sites, specialty stores).
- Use browser extensions to track price history and alert you to drops.
- Stack promo codes, sign-up savings, and loyalty points if available.
Are Black Friday purchases returnable?
Most brands offer extended holiday return and exchange windows (often until late January). Always consult each retailer’s policy before you buy, especially for equipment or electronics.
What are the advantages of buying during Black Friday?
- Lowest prices of the year on both current and previous season’s gear.
- Added value like gift-with-purchase, free shipping, or bonus memberships.
- Access to exclusive colorways or limited-run collections not otherwise available.
Conclusion: Shop Smart This Black Friday 2024
Black Friday is the best time to invest in workout essentials—whether you’re a fitness beginner, a home-gym devotee, or seeking the latest tech to boost your progress. This year’s discounts span equipment, accessories, activewear, wellness and smart technology, and more. Plan ahead, compare prices, and take advantage of deal stacking for the maximum savings. Happy shopping—and here’s to a fitter, healthier year ahead!
References
- https://www.garagegymreviews.com/black-friday-fitness-equipment-deals
- https://www.youtube.com/watch?v=MFK2XEZfAcs
- https://athletechnews.com/best-black-friday-cyber-monday-deals/
- https://titan.fitness/collections/black-friday-fitness-deals
- https://extremetrainingequipment.com/collections/black-friday-sale-extra-savings
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