United Airlines and Corporate Partners Chart a Greener Flight Path with Sustainable Aviation Fuel

United Airlines leads the aviation industry in sustainable fuel investments by uniting corporate partners, tech startups, and travelers for a cleaner future.

By Medha deb
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Leading the Way: United Airlines and Corporate Partners Invest in Sustainable Aviation Fuel

United Airlines has emerged as a trailblazer in aviation sustainability, spearheading bold initiatives to decarbonize air travel. The airline’s collaborative work with over 22 top corporate partners has solidified a landmark investment exceeding $200 million in sustainable aviation fuel (SAF), marking an industry-first effort to transform the global flight ecosystem toward a climate-resilient future.

Reimagining Air Travel: The Sustainable Flight Fund

In February 2023, United Airlines launched the United Airlines Ventures Sustainable Flight Fund—an unprecedented platform uniting stakeholders from across the aviation supply chain to accelerate the research, development, and scaling of sustainable jet fuels. This initiative aims to:

  • Reduce greenhouse gas (GHG) emissions across United’s entire operation
  • Catalyze technological innovation for SAF feedstock and production
  • Bridge industry gaps and mitigate the “green premium”—the higher cost of sustainable versus conventional fuel
  • Encourage both corporate and individual traveler participation

United’s fund draws capital and expertise from airlines, aircraft and engine manufacturers, fuel producers, engineers, financiers, and travel management companies. Together, these partners are not only investing financially but also shepherding SAF innovations from conception to commercialization through strategic support and guidance.

The Power of Partnership: United’s 22 Corporate Allies

  • Aircastle (Marubeni & Mizuho Leasing Company)
  • Air New Zealand
  • Embraer
  • Google
  • HIS
  • Natixis Corporate & Investment Banking
  • Safran Corporate Ventures
  • Technip Energies
  • And many others, collectively spanning the full aviation and travel value chain

These backers provide not just capital but industry-leading counsel, data, and networks, driving startup ventures that could revolutionize how we fuel jets.

What Is Sustainable Aviation Fuel?

Sustainable aviation fuel (SAF) is an alternative to traditional petroleum-based jet fuel. It’s crafted from a range of renewable feedstocks, offering dramatic reductions in net carbon emissions, sometimes up to 80% over the fuel’s lifecycle. Unlike carbon offsets, which compensate for emissions elsewhere, SAF directly lowers emissions from actual flights.

Common SAF Feedstocks

  • Plant oils and agricultural residues
  • Used cooking oils and animal fats
  • Algae
  • Municipal solid waste
  • Alcohols, sugars, and captured CO2

Modern technology is expanding the horizon of feedstocks. United’s investments include support for startups engineering microbes that convert captured carbon dioxide directly into jet fuel, promising a scalable, carbon-negative alternative in the future.

United’s SAF Investment: The Road to 5+ Billion Gallons

United has already secured agreements for the future production of over five billion gallons of SAF. Its ambitious blueprint includes partnerships and offtake agreements that not only secure supply for its own operations, but also send critical demand signals to the burgeoning SAF market.

YearUnited SAF MilestoneImpact
2020Set target to achieve net-zero emissions by 2050First US airline to set zero-carbon goal without buying carbon offsets
2021Launched Eco-Skies AllianceCorporates can invest in SAF, shrinking “green premium”
2023Sustainable Flight Fund launch with 14, then 22 corporate partners$200M+ investment pool, support for 5 billion gallons+ SAF
2024First-of-its-kind commercial flight with 100% SAF in one engineShowcases technical feasibility; major milestone for industry adoption

Harnessing Collective Action: The Role of Corporate Customers

From its inception, United’s SAF journey has been defined by collaboration. Through the Eco-Skies Alliance, United pioneered a program enabling corporate customers to pool resources and directly invest in SAF purchases, thus reducing emissions from their employee air travel. Over 29 major corporations have joined, collectively funding enough SAF to eliminate more than 50,000 metric tons of CO2—the equivalent of flying passengers over 370 million miles sustainably.

Why Corporates Are on Board

  • SAF investment is a powerful way to address emissions in the “Scope 3” supply chain, often the largest share of a company’s total carbon footprint
  • Participating companies demonstrate climate leadership and meet ESG commitments
  • Joint investment makes SAF more commercially viable by shrinking the cost difference with conventional fuels

Empowering Individual Travelers: Passing the Baton to Flyers

United has extended its sustainability drive beyond the boardroom, inviting everyday travelers into the mission. Any customer booking through United.com or the United mobile app can opt to add a monetary contribution—$1, $3.50, or $7.00—directly to the Sustainable Flight Fund at checkout. Since the program’s launch, over 115,000 flyers have contributed nearly $500,000, a tangible demonstration of public will to drive change in the skies.

Transparency has also been increased: United now displays estimated carbon emissions for each flight before booking, empowering customers to make informed travel decisions based on environmental impact.

How SAF Works: Technology and Environmental Gains

SAF’s climate benefits derive from both advanced feedstock sourcing and innovative production methods. Unlike fossil jet fuel, which releases new carbon into the atmosphere, SAF is derived from materials that either remove CO2 as they grow (plants; algae) or from waste that would otherwise release greenhouse gases elsewhere. Some breakthrough technologies, like those financed by United’s partnership with Cemvita, use engineered microbes to convert waste CO2 directly into jet fuel.

Key Environmental Benefits of SAF

  • Repeatable emission savings: lifecycle reductions by 60–80% or more
  • Materially reduces aviation’s contribution to climate change
  • Potential for carbon-negative fuel using certain feedstocks or sequestration
  • Promotes circular economy by utilizing waste and non-food biomass

Scaling the Supply: SAF and Global Demand

The U.S. Department of Energy estimates that the United States alone could feasibly produce 50–60 billion gallons of SAF per year using available resources. For context, commercial airlines used roughly 57 billion gallons of total jet fuel worldwide in 2021—showing that, with support, SAF could scale to replace a significant portion of conventional jet fuel. United’s investments are catalyzing this shift; however, the SAF industry must expand further to fully meet global demand.

Net Zero Ambitions: United’s Environmental Commitment

United’s SAF push is part of a broader set of climate objectives:

  • Net zero emissions by 2050: United aims to reduce its greenhouse gas output by 100%—without relying on carbon credits or offsets.
  • First Movers Coalition: United is a founding member, committing to replace at least 5% of conventional jet fuel demand with SAF by 2030.
  • Supporting next-generation technology: Investments in electric and hydrogen-powered engines, new fuels, and breakthrough biomanufacturing.
  • Corporate and consumer engagement: From Eco-Skies Alliance to individual SAF contributions, United broadens the circle of climate action.

Challenges Ahead: Building the SAF Industry From Scratch

While technological progress is accelerating, the SAF market faces formidable hurdles:

  • High cost versus fossil fuels: Production scale is still limited, making SAF more expensive than petroleum-based jet fuel.
  • Feedstock limitations: Expanding beyond today’s waste oils and agriculture residues to scalable, novel sources (e.g., captured CO2, engineered microbes)
  • Policy headwinds: Supportive regulatory frameworks and targeted incentives are critical for large-scale SAF adoption
  • Infrastructure: Upgrading refineries and distribution logistics for widespread SAF integration
  • Market uncertainty: Airlines, investors, and innovators must balance near-term cost premiums with long-term climate return on investment

Despite these barriers, United’s “alliance” model—blending corporate investment, cross-industry expertise, and public engagement—offers a robust template for spurring the SAF ecosystem into a new era of climate responsibility.

Innovative Projects and Startups: The Cutting Edge of SAF

United’s Sustainable Flight Fund invests in forward-thinking companies that move the needle in biofuel science and commercialization, including:

  • Cemvita: Engineering microbes to turn captured CO2 into SAF, reducing reliance on land, water, and traditional crops.
  • Virent: Technology enabling drop-in SAF used in demonstration flights—with United flying the world’s first passenger flight powered by 100% SAF in one engine.
  • World Energy: North America’s sole commercial SAF producer, scaling up production capacity to meet corporate and public demand.
  • Other startups focused on innovative feedstock, waste-to-fuel conversion, and supply chain logistics.

The Broader Impact: A Blueprint for Low-Carbon Aviation

United’s strategy—pairing sizable direct investment with stakeholder engagement—is inspiring across the aviation industry. Airlines, governments, technology companies, and individual travelers working in tandem can:

  • Increase the pace of SAF innovation and adoption
  • Reduce aviation’s climate footprint on a global scale
  • Create jobs and stimulate regional economic development through new biofuel industries

The goal is not only about decarbonizing a single company’s supply chain—but creating a resilient, sustainable air travel industry for generations to come.

Frequently Asked Questions (FAQs)

What is sustainable aviation fuel (SAF)?

SAF is a liquid fuel produced from renewable or waste resources that can directly replace petroleum jet fuel in aircraft, reducing the lifecycle greenhouse gas emissions significantly.

How can travelers participate in United’s Sustainable Flight Fund?

Travelers booking through United.com or the mobile app can select a SAF fund contribution during checkout, supporting the scale-up of fuel that produces less carbon.

Why are corporate partners critical to SAF’s success?

Corporations contribute capital, technology, and supply-chain expertise, enabling broader R&D, closing the price gap with traditional fuels, and demonstrating demand for greener alternatives. Their participation is crucial for industry-wide adoption.

How much SAF does United use versus traditional jet fuel?

Currently, SAF represents a small but rapidly growing share of United’s jet fuel supply. The goal is to increase this dramatically through continued investment and collaboration, with targets of billions of gallons secured for future use.

How much can SAF reduce my flight’s carbon footprint?

Depending on the blend and feedstock, SAF can decrease your flight’s carbon emissions by 60% to 80% or more, according to industry data.

Conclusion: The Journey Toward Sustainable Skies

United Airlines is setting new sustainability standards in aviation—not just by investing its own capital, but by activating a powerful network of corporate collaborators and travelers. The Sustainable Flight Fund, Eco-Skies Alliance, and a portfolio of bold technology investments position United, alongside its partners and passengers, at the forefront of the decarbonization movement in aviation. As the industry faces unique technical and economic hurdles, United’s blueprint signals promise for a future where cleaner skies are within reach for everyone, everywhere.

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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