Shailene Woodley Champions Ocean Conservation With New Sustainable Partnerships

Actress and activist Shailene Woodley unites with organizations and global campaigns to safeguard our oceans through innovative and community-driven partnerships.

By Sneha Tete, Integrated MA, Certified Relationship Coach
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Shailene Woodley, acclaimed actress and passionate environmental activist, has become a prominent voice in the fight to protect our oceans. From leveraging her celebrity platform to build international partnerships, to inspiring millions to take action against plastic pollution and climate change, Woodley’s approach is both deeply personal and globally impactful. This article explores her journey, her partnerships—especially with Conservation International—and the innovative campaigns that are changing the narrative, and the future, of ocean conservation.

The Intimate Bond: Shailene Woodley’s Connection to the Ocean

Born and raised in California, Woodley’s love for the ocean blossomed through years spent surfing, swimming, and connecting with the sea. She often describes the ocean as “an addictive tranquility that’s difficult to find anywhere else,” a source of both spiritual sustenance and motivation for her activism. It is this intimate relationship that fuels her drive to ensure these waters remain vibrant for future generations.

  • Woodley views the ocean as a critical life source: Over 50% of global oxygen is produced by the oceans.
  • She recognizes the ocean’s role in sustaining coastal communities worldwide.
  • Protecting oceans is, for her, inseparable from ensuring human wellbeing and planetary health.

Addressing the Roots: The Interconnection of People and Nature

Woodley’s environmental perspective is holistic, inextricably linking human wellbeing, climate action, and nature. As a board member of Conservation International (CI) since 2016, she highlights the necessity of considering socioeconomic, political, and cultural factors when tackling environmental challenges.

She challenges the narrow view that environmental action only concerns nature, arguing:

“When you pigeonhole onto just the aspect of climate, you’re leaving out the main issue, which is human beings… we are both protectors and affected by the way we approach our environment.”

From Personal Commitment to Global Advocacy

Shailene Woodley has transformed her personal connection to the ocean into impactful public leadership. Through media appearances, interviews, and grassroots work, she raises awareness about the environmental crises facing our oceans, from plastic pollution and biodiversity loss to the impact of climate change.

  • She amplifies the urgency of addressing ocean plastic pollution, which threatens marine life and human communities equally.
  • Her advocacy connects the dots between consumer choices, waste systems, and ocean health.

The Power of Partnership: Conservation International and Beyond

In collaboration with Conservation International, Woodley has become a leading advocate for protecting not just oceans, but entire ecosystems on which all life depends.

  • CI’s mission is rooted in the understanding that people need nature—for food, water, livelihoods, and climate stability.
  • Natural climate solutions form the core of CI’s work: safeguarding and restoring ecosystems that capture carbon and support resilience.
  • Innovative, science-based policy and community partnerships are their primary tools.

Woodley is a high-profile voice in CI’s Nature Is Speaking campaign, which brings together celebrities and scientists to reframe conservation as an urgent, universal human issue.

Innovative Campaigns: Reaching Millions With Digital Activism

In recent years, Woodley has harnessed the power of social media to catalyze ocean change on a massive scale. One of the most notable examples is TikTok’s partnership with Conservation International—where Woodley became an influential participant and advocate.

#SaveOurOceans Challenge: A Global Wave of Creative Action

Launched by TikTok and Conservation International, the #SaveOurOceans campaign encouraged users globally to post videos raising awareness for ocean conservation.

  • Engagement Incentive: For each video using the hashtag, TikTok donated $2 (up to $100,000) to CI’s efforts, aiming to protect 3,000 square kilometers of ocean.
  • The campaign was accessible worldwide, spanning the US, UK, Europe, Asia, Africa, and Latin America.
  • User creativity was central—participants used digital effects to virtually “clean” ocean plastic, making participation accessible and engaging.

Woodley’s involvement, alongside global communities, sent a powerful message: everyone can contribute to ocean health, and collective action makes measurable change possible. Through such campaigns, millions learned:

  • Plastic pollution is a global emergency: By 2050, the weight of plastics is projected to exceed the weight of all the fish in the oceans.
  • Each year, plastic kills an estimated 1 million marine birds and 100,000 marine mammals.
  • Technology and creativity can drive environmental action and awareness at unprecedented scale.

Grassroots to Global: Building Community Power

For Woodley, activism starts with the heart and extends to community. She urges supporters to “start in your hometown,” recognizing that meaningful change is constructed locally before rippling out globally.

  • She advocates for community-based solutions—be it through sustainable seafood choices, beach clean-ups, local policy change, or reducing single-use plastic.
  • Engaged communities create the momentum required to influence legislation and systemic industry practices.
  • This localized approach ensures both environmental and socioeconomic wellbeing.

A Table of Impact: Key Statistics in Ocean Conservation

IssueGlobal ImpactCall to Action
Plastic PollutionOver 8 million tons enter oceans yearly; predicted to outweigh fish by 2050Reduce single-use plastic; participate in cleanup efforts
Oxygen ProductionOceans generate >50% of Earth’s oxygen supplyProtect marine habitats and reduce carbon emissions
Marine BiodiversityPlastic and pollution threaten extinction for numerous speciesSupport conservation organizations and sustainable industry
Community LivelihoodsCoastal economies around the world depend on healthy oceansChoose sustainable seafood; engage in local advocacy

The Hopeful Message: Connection, Community, and Love

Amid dramatic statistics and urgent warnings, Woodley consistently returns to a message of hope grounded in community strength. She notes the emotional toll of eco-anxiety but asserts:

“The thing that counteracts all of that fear always is love, and love can be found in community, and community can really change the world.”

  • She encourages finding joy and connection in nature as a source of resilience.
  • Building networks of local activists, educators, and inspired individuals amplifies solutions.

Personal Actions for Ocean Protection

Woodley and CI recommend several impactful changes anyone can adopt:

  • Limit single-use plastics and switch to reusable alternatives.
  • Support and participate in beach cleanups and local conservation initiatives.
  • Choose seafood from sustainable sources certified by reputable organizations.
  • Educate oneself and others about the interconnectedness of oceans, climate, and communities.
  • Advocate for policies supporting clean water, climate action, and environmental protections.

Frequently Asked Questions (FAQs)

Q: Why is Shailene Woodley so passionate about ocean conservation?

A: Raised in California, her personal experiences in the ocean deeply shaped her understanding of nature’s vital importance and vulnerability, driving her to take action globally and locally.

Q: What organizations is she affiliated with?

A: Shailene Woodley serves on the board of Conservation International and is a high-profile spokesperson for its initiatives, including Nature Is Speaking and digital outreach campaigns.

Q: How can I participate in protecting the oceans?

A: Start small by reducing plastic use, supporting local conservation events, spreading awareness on social media, and choosing sustainable seafood. Get involved with global campaigns like #SaveOurOceans or initiatives by Conservation International.

Q: What are the main threats to ocean health?

A: The oceans face severe pressures from plastic pollution, overfishing, coastal development, and climate change. These problems endanger biodiversity, food security, and coastal community resilience.

Q: How do digital campaigns like #SaveOurOceans help?

A: Social media mobilizes millions quickly, raising both funds and awareness. Hashtag campaigns often spur real-world action, connect diverse communities, and place pressure on industry and policymakers for broader change.

Together for the Ocean: A Movement, Not a Moment

Shailene Woodley’s activism demonstrates the power of partnership, from grassroots campaigns to viral digital challenges. She exemplifies how connection, community, and creative action can build a movement for ocean protection that is as joyful as it is urgent. Through ongoing collaboration with organizations like Conservation International, Woodley helps light the path toward oceans teeming with life, supporting humanity now and for generations to come.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

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