Olivia Young: Championing Sustainability Through Journalism

Discover Olivia Young’s journey: reporting on travel, sustainability, and science through storytelling, copywriting, and eco-focused advocacy.

By Medha deb
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Olivia Young is widely recognized for her compelling environmental reporting and commitment to promoting sustainable living. With bylines in leading publications and hands-on copywriting for innovative brands, Olivia bridges the worlds of science, travel, and eco-advocacy, inspiring change and educating readers globally.

Who Is Olivia Young?

Olivia Young is an accomplished freelance journalist and media professional. Her career is defined by a passion for environmental sustainability, responsible travel, and science communication. Olivia’s work encompasses reporting, feature writing, copywriting, and content production for both editorial and commercial audiences. Her approach combines factual rigor with storytelling, making complex subjects accessible and actionable.

Background & Education

  • Graduated with a Bachelor of Science in Journalism from Ohio University
  • Honored by the Ohio Society of Professional Journalists for excellence in feature writing

Her educational background provided a strong foundation in ethical journalism, research, and effective communication, which is evident in the clarity and depth of her work.

Editorial Contributions: Publications & Key Topics

Olivia’s writing spans a diverse range of reputable outlets, reaching broad and specialized audiences alike. Her published work often explores intersections between nature, science, travel, and ethical consumerism.

Major Publications

  • National Geographic – Travel and nature features with a focus on conservation.
  • Travel + Leisure – Sustainable and eco-friendly travel stories.
  • Sierra Magazine – Environmental advocacy and green living advice.
  • Thrillist, Afar, Atlas Obscura – Explorations of culture, science, and discoverability.
  • Midwest Living and Matador Network – Human-interest stories and destination profiles.

Highlighted Environmental & Science Stories

  • Climate Impact of Banking: How everyday banking choices contribute to or mitigate climate change (Insider).
  • Water Conservation: Practical tips on saving water, such as advocating low-flow toilets (Treehugger).
  • Biodiversity & Wildlife: Unique pieces on bees and their ecological importance, plus in-depth looks at endangered species like the Tasmanian devil (Treehugger).
  • Personal and Home Sustainability: Comparing eco-friendly products, including bamboo vs. recycled toilet paper, and guidance on going vegan for environmental reasons (Treehugger).
  • Outdoor Experiences: National park advocacy, hiking, and sustainability in outdoor gear (Treehugger, Eddie Bauer).

Sample Table: Olivia Young’s Thematic Editorial Coverage

TopicPublicationKey Focus
ClimateInsiderBanks & Carbon Footprint
Beauty & WellnessTreehugger, The Zoe ReportCircular beauty, toxic ingredient avoidance
TravelNational Geographic, Afar, Travel + LeisureSustainable tourism, eco-conscious adventures
NatureTreehuggerWildlife protection, pollinator ecosystems
Consumer ChoicesTreehuggerEco-friendly products, composting, ethical shopping

Brand Copywriting & Partnerships

Complementing her journalism, Olivia Young also excels as a copywriter and brand consultant, helping companies communicate their values and drive sustainable change. She has worked extensively with certified B Corps and pioneering eco-brands.

Key Copywriting Clients & Campaigns

  • Econyl – Promoting circular materials and sustainable textiles
  • Davines – Sustainable haircare routines and eco-friendly packaging
  • Icebreaker – Storytelling for renewable textiles and ethical supply chains
  • Bright Trip – Educational resources for responsible travel
  • Shuki – Highlighting clean beauty and ingredient transparency

Her copywriting emphasizes clarity, creativity, and environmental responsibility—essential in a marketplace increasingly focused on sustainability.

Environmental Advocacy: Focus Areas and Columns

Olivia’s commitment to sustainability isn’t limited to editorial features. Her articles often offer practical guidance, spark public dialogue, and champion green innovation.

Signature Articles

  • Skincare Innovations: Exploring the rise of ‘circular beauty’ and how BYBI leads in resource-efficient practices (Treehugger).
  • Travel & Carbon Emissions: Assessing the environmental tradeoffs of flying vs. driving (The Zoe Report).
  • Gold Mining Impact: Investigating environmental and social costs of gold extraction (Treehugger).
  • Clean Oral Care: Reporting on startups like OJOOK that blend design with eco-ingredients (Treehugger).
  • Vegan Fashion: Examining pros and cons of plant-based fashion for the planet (Treehugger).

Expertise in Green Living & Product Guidance

  • Eco-friendly household products
  • Low-impact personal care and cosmetics
  • Water and energy conservation techniques
  • Pollinator conservation and biodiversity promotion

Culture & Human Interest Reporting

Olivia Young’s versatility extends into cultural writing and social impact stories. She brings sustainability discussions into mainstream lifestyle, arts, and advocacy pieces.

Select Profiles & Features

  • Vanessa Hudgens’ sustainable activewear collaboration (The Zoe Report)
  • Music scene highlights, including LouFest and insights from J. Roddy Walston and The Business (St. Louis Magazine)
  • Conversations with cultural icons like Rev. Jesse Jackson and novelist Curtis Sittenfeld (St. Louis Magazine, The Post)
  • Indigenous culture and Shawnee traditions, told through interviews and local histories (Southeast Ohio Magazine)

Collaboration with Outdoor and Adventure Brands

Olivia’s connection to outdoor exploration and adventure is reflected in her work with established brands such as Eddie Bauer. She delivers in-depth stories on mountaineering, eco-philanthropy, and championing gender equality in outdoor leadership.

Major Adventure Campaigns & Initiatives

  • Everest Expeditions: Coverage of summit attempts, social media storytelling, and climbers’ advocacy work (Eddie Bauer).
  • Sustainable Challenges: Promoting eco-challenges and records set in the outdoors, like the 50 Peaks Challenge.
  • Philanthropic Campaigns: Collaboration on forest conservation campaigns—such as #Hug2Give—with large impact reach.

Awards and Recognition

Olivia Young’s contributions are widely recognized within the journalism community. She received an award from the Ohio Society of Professional Journalists for her outstanding feature writing—a testament to her skill in melding in-depth research with authentic narrative voice.

Approach and Philosophy

Central to Olivia’s career is science-based advocacy and a commitment to making sustainability compelling and actionable. Her writing philosophy emphasizes:

  • Clarity and transparency in reporting
  • Empowering readers to make environmentally responsible choices
  • Building bridges between science, consumer culture, and positive change

Engagement Beyond Writing

Beyond words, Olivia actively participates in public conversations about sustainable living, consumption, and travel. Her digital presence on social platforms and as a resource for expert commentary reinforces her commitment to fostering eco-conscious communities.

  • On Twitter and Instagram: @olivia_yg
  • For professional inquiries: hello(at)oliviayoung.blog

Frequently Asked Questions (FAQs)

Q: What is Olivia Young’s core area of journalism?

A: Olivia focuses on sustainability, environmental science, responsible travel, and eco-conscious consumerism.

Q: Which sustainability topics has Olivia Young reported on?

A: Her articles address climate change, conservation, eco-friendly products, wildlife protection, circular beauty, and green travel.

Q: Does Olivia Young collaborate with eco-friendly brands?

A: Yes, as a copywriter, she partners with B Corps and innovative sustainability brands, amplifying their missions.

Q: What makes Olivia Young’s reporting unique?

A: She combines scientific research, lively storytelling, and actionable advice, making environmental topics engaging and accessible.

Q: How can I access more of Olivia Young’s work?

A: Visit Treehugger, National Geographic, or her personal blog for the latest articles, or follow her on social media.

Connect With Olivia Young

  • Email: hello(at)oliviayoung.blog
  • Twitter: @olivia_yg
  • Instagram: @olivia_yg

Olivia’s mission is to inspire, inform, and empower individuals and communities to make choices that protect people and the planet. Through her stories, copywriting, features, and advocacy, Olivia Young remains a vital voice at the intersection of sustainability, science, and positive change.

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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