Zara x Good American: Breaking Barriers in Inclusive, Sustainable Denim
Explore how Zara and Good American’s collaboration redefines size inclusivity and sustainability in modern denim fashion.
Zara x Good American Collaboration: An Inclusive Denim Revolution
In an unprecedented move that intertwines inclusivity, sustainable fashion, and trendsetting design, global fashion giant Zara has partnered with Good American, the trailblazing label co-founded by Khloé Kardashian and Emma Grede. Their new, limited-edition denim collection has taken the modern fashion world by storm, fueling excitement among consumers, industry experts, and advocates of body positivity alike. This article provides a thorough exploration of the collaboration, highlighting its commitment to diversity, environmental responsibility, affordability, and consumer experience.
Contents
- About the Collaboration
- The Campaign: Diversity in Every Frame
- Collection Details: Denim for Every Body
- Sustainability at the Forefront
- Pricing and Accessibility
- Shopping Experience: Online, In-Store, and Pop-Up
- Industry Impact and Inclusivity Legacy
- Frequently Asked Questions
About the Collaboration
The Zara x Good American collection marks a significant partnership in the fashion world. For nearly six years, Good American has championed size inclusivity and diversity, building a reputation for expertly crafted denim that looks and feels great on every body type. Zara, a brand synonymous with fast, accessible, and high-quality fashion, shares a vision for increased accessibility and affordability. The result is a denim line designed to empower and flatter—a blend of both brands’ best qualities.
As Emma Grede, co-founder and CEO of Good American, noted, “Our mission for Good American since day one has been to build a fashion brand that is as inclusive as possible—from our product sizing and fit to the models featured in our campaigns.” Zara, in turn, brings scale and global reach, helping extend the footprint of truly inclusive and sustainable fashion.
The Campaign: Diversity in Every Frame
The launch campaign for this collaboration, shot by revered fashion photographer Mario Sorrenti and styled by Alastair McKimm, is as progressive as the collection itself. The campaign is brought to life by a diverse cast of models, including:
- Precious Lee
- Devyn Garcia
- Georgia Palmer
- Quannah Chasinghorse
- Luca Biggs
- Eden Joi
- Kayako Higuchi
By selecting models representing a spectrum of body shapes, backgrounds, and personal aesthetics, both brands reinforce their shared commitments to representation and visibility in the fashion industry. The campaign’s visuals are striking, accessible, and refreshingly authentic, capturing the liberation and confidence that comes with truly well-fitting denim.
Collection Details: Denim for Every Body
The Zara x Good American collection is a concise, thoughtfully designed denim line that caters broadly without sacrificing individuality or trend-driven appeal. Across its selection, the focus is clear: just as every body deserves great jeans, every individual deserves choices that reflect their style and needs. The collection features:
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- Five signature denim silhouettes – including bootcut, straight-leg, jumpsuit, shirt, and shacket styles.
- T-shirts and tanks – made with eco-friendly materials and perfect for layering.
- A denim jumpsuit – providing sculpting effects and a contemporary silhouette.
- Gap-proof waistbands and sculpting fabrics – engineered for a snug but stretchy fit that holds its shape and flatters curves.
Each piece is designed to provide a flattering, comfortable fit across an unprecedented range of sizes—mirroring Good American’s core mission of size inclusivity. Notably, sizing for this collection ranges from 00 to 30 (standard US sizes), as well as XS to 5XL, marking one of the broadest size ranges available at Zara stores to date. This expansion is particularly notable; while previous Zara denim lines capped at a size 14, this collaboration marks the first time Zara shoppers can access denim up to a size 30 in-store and online.
| Item Type | Material | Size Range | Fit Features |
|---|---|---|---|
| Bootcut Jeans | Eco Cotton, TENCEL | 00–30 | Stretchy, gap-proof waistband |
| Straight-Leg Jeans | Recycled/Eco Cotton | 00–30 | Contoured sculpting fabric |
| Denim Jumpsuit | TENCEL, Eco Cotton | 00–30 | Figure-shaping, comfortable |
| Shacket & Shirt | Recycled Cotton | XS–5XL | Relaxed yet structured fit |
| Tees & Tanks | Eco Cotton Blend | XS–5XL | Soft touch, layering basics |
Sustainability at the Forefront
Sustainability is a foundational value for both Zara and Good American, and this collection underscores their commitment to more responsible fashion. The pieces are made primarily with ecologically grown or recycled cotton and TENCEL fibers, utilizing environmentally friendly dyes and processes that preserve seed biodiversity, promote soil fertility, and consume less water and energy during manufacture. These eco-friendly materials not only improve the environmental impact of each piece, but also enhance comfort and durability for the wearer.
This partnership aligns with Good American’s recent B Corp certification, indicating the brand has met rigorous standards for social and environmental performance. As Emma Grede commented, both brands worked “very closely together throughout the entire design and production process,” ensuring sustainability was considered at every step.
- Recycled and sustainable materials throughout the line
- Reduced emissions and water use in manufacturing
- Focus on durability for longer garment life cycles
Pricing and Accessibility
One of the collection’s major selling points is its affordability, especially when compared to the typical price point for premium inclusive denim. The Zara x Good American denim line is priced between $35.90 and $99.95, with every piece comfortably under $100. This is a significant departure from standard Good American jeans, which often retail at $150 or more. The accessible price range democratizes high-quality, inclusive denim for a wider audience, making on-trend, sustainable pieces a new normal rather than a luxury.
- All items priced under $100
- Jeans starting at $35.90
- Jackets, shirts, and jumpsuits at the upper end of the range
Shopping Experience: Online, In-Store & Pop-Up
The collection debuted on May 5, 2022, and is available for a limited time via:
- Zara’s official website
- Over 40 Zara stores across the United States
Taking the launch experience a step further, an immersive pop-up was hosted in Los Angeles at 8175 Melrose Ave. The pop-up included an interactive 3D fitting experience, designed to help shoppers visualize how each piece would look and fit in real-time. This technology emphasizes the collaboration’s dedication to making fashion both accessible and enjoyable, regardless of body shape or size.
Looking ahead, this approach to customer experience could set new standards for both online and in-person shopping, particularly for size-diverse consumers who have often struggled to find reliable fit guides in mainstream retail.
Industry Impact and Inclusivity Legacy
The Zara x Good American partnership is more than just another designer collaboration—it signals a potential turning point for global fashion. Key achievements and impacts include:
- Breaking size barriers: For the first time, Zara is offering jeans up to size 30. Given that nearly 70% of American women wear size 14 or above, this change opens up Zara’s iconic aesthetic to millions of new consumers.
- Setting inclusivity benchmarks: By fusing Good American’s inclusive DNA with Zara’s scale, the brands provide a blueprint for mainstream fashion to embrace diversity seriously—across product design, campaigns, and store infrastructure.
- Driving sustainability wide-scale: As customer expectations and regulations evolve, the use of recycled fibers, eco-dyes, and responsible production sends a message to competitors about the viability and imperative of sustainable fashion at scale.
- Pioneering pop-up innovation: The LA 3D fitting pop-up reflects a merging of digital and traditional retail to better serve size-diverse, digital-native shoppers.
Zara and Good American’s success with this drop may spur further expansion of extended sizing and responsible design—not only inside their own brands but across the fashion industry’s mainstream and luxury sectors.
Frequently Asked Questions (FAQs)
Q: What is the size range for the Zara x Good American collection?
A: The collection offers sizes from 00 to 30 (US women’s sizing), as well as XS to 5XL for tops and shackets.
Q: What are the main materials used in the collection?
A: Items are crafted from eco-friendly materials including ecologically grown and recycled cotton, as well as TENCEL fibers. Sustainable, water-saving dyes are used throughout.
Q: Are these pieces available worldwide?
A: While the collection debuted in the US, it is primarily available at more than 40 Zara locations nationwide and online for a limited time. Availability in other regions varies based on local Zara store policies.
Q: What is unique about the fit of the denim?
A: Denim pieces feature gap-proof waistbands and sculpting fabrics engineered for stretch, shape retention, and long-wear comfort for all body shapes.
Q: What was special about the LA pop-up launch event?
A: The pop-up at 8175 Melrose Ave featured an interactive 3D fitting experience, letting shoppers digitally visualize how pieces would fit across diverse body types.
Conclusion: A Milestone Collaboration in Modern Fashion
The Zara x Good American collection isn’t just a celebration of great denim—it’s a statement on the future of fashion: one that values inclusion, sustainability, and empowerment for all. As both brands push boundaries for body positivity and eco-responsibility, their collaboration stands as a model for the wider industry, redefining who can feel at home in the world’s favorite wardrobe staple—jeans. This limited-edition drop leaves a lasting impression, not just in closets, but on the collective consciousness of contemporary style.
References
- https://www.goodmorningamerica.com/style/story/good-american-launches-zara-styles-100-84591111
- https://hypebae.com/2022/4/khloe-kardashian-good-american-zara-collaboration-denim-sustainable-campaign-release-date
- https://fashionista.com/2022/04/zara-good-american-collaboration-denim
- https://www.seventeen.com/celebrity/a39860895/good-american-zara-collection/
- https://www.refinery29.com/en-us/good-american-zara-denim-collaboration
- https://flyfiercefab.com/2022/05/good-american-x-zara-try-on-haul.html
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