Wait, You Need This: 5 New Beauty Launches You Can’t Miss
Discover the hottest beauty launches of the season—from clean mascara to fragrance-free body cream—reviewed by the Cosmo Beauty Team.
Wait, You Need This: 5 New Launches the Cosmo Beauty Team Is Obsessed With
Hello, hi, and welcome to Wait, You Need This—the weekly series highlighting the latest and greatest beauty releases that the Cosmopolitan beauty team can’t stop talking about. As the days get shorter and colder, we’re clinging to the last sunny vibes of summer by scooping up the season’s hottest new products—from glowy body creams to lightweight mascaras and just a touch of holiday spirit, even before the turkey hits the table.
Why You Should Trust the Cosmo Beauty Team
At Cosmopolitan, we take our beauty seriously—but we never forget to have fun with it. Each week, our team rigorously tests, swatches, and reviews the latest beauty drops, separating the must-haves from the mehs. If we’re shouting about a mascara, a candle, or a dry shampoo—it’s because we’re truly obsessed.
The Must-Try Beauty Launches of the Moment
Ready to join us in a little #WinterDenial? Here are the five new products that have us buzzing—plus, why they’re worth your hard-earned cash (and your precious bathroom space).
Saie Mascara 101
- Price: $24
- Where to Buy: saiehello.com
- Key Features: Clean formula, ethically sourced beeswax, non-clumpy, lash-loving, easy curl hold, no flaking
A mascara has to do a lot to earn a spot in our makeup bags: go on smooth (no clumps), make lashes look supple (not stiff), hold a curl, and last all day without flaking. Saie Mascara 101 checks all those boxes—and it’s truly clean. The main ingredient, ethically sourced beeswax, keeps lashes flexible and natural-looking. The brand is transparent about its ingredients, so you always know what you’re putting on your face. No nasties, no fillers—just the good stuff.
If you’re looking to switch to a clean beauty routine, this mascara is a fantastic place to start. It’s proof that you don’t have to compromise on performance for ingredient integrity. Plus, the packaging is as chic as the formula is effective.
Sol de Janeiro Brazilian Nude Cream
Sol de Janeiro’s Bum Bum Cream might be a cult favorite, but if you have sensitive skin (or just aren’t a fan of shimmer or strong fragrance), you’ve been patiently waiting for something gentler. Enter Brazilian Nude Cream—a fragrance-free, shimmer-free, and ultra-moisturizing body lotion that still delivers that signature Sol de Janeiro glow.
- Key Ingredients: Coconut oil, Brazil nut seed oil
- Benefits: Deeply moisturizes without stickiness, imparts a subtle sheen, gentle on sensitive skin
Whether you’re layering under clothes for all-day hydration or using it as a final step in your bedtime routine, this cream is a winner. It proves that you don’t need fragrance to feel pampered—just nourished, comfortable skin with a hint of radiance.
What others are reading
Diptyque Pine Protector Candle
- Price: $72
- Where to Buy: Bloomingdale’s
- Key Features: Woodsy fragrance (cedar, fir, sage), festive packaging, holiday appeal
If you’re the type to burn a candle year-round (we see you), the allure of Diptyque’s new holiday candle is irresistible. Its blend of cedar, fir, and sage recreates the smell of a Christmas tree farm—which, let’s be honest, is never a bad thing—even if it’s still technically fall.
Beyond the scent, the candle’s packaging is a conversation starter: It’s adorned with lucky charms meant to ward off evil spirits (if you’re into that kind of thing). This candle sets the mood for cozy nights in, festive gift exchanges, or just a little self-care ritual all your own.
Prose Dry Shampoo
- Price: $32
- Where to Buy: prose.com
- Key Features: Customizable to your hair type, free from irritating ingredients like limonene, gentle and effective
If you have sensitive skin or a known allergy to “fun” ingredients like limonene, dry shampoo can be a minefield. Prose’s new powder-based dry shampoo is a customizable, gentle alternative that actually works—even on oily, days-old hair. Key ingredients include oil-absorbing rice starch and soothing aloe vera leaf, offering a clean and nourishing boost between washes.
Even better, Prose personalizes the formula to your specific hair needs, making it a true standout in a crowded category. No more rashes, no more irritation—just fresh, bouncy hair whenever you need it.
BONUS: The Perfect Tool for Summer, Brushed-Up Brows
No shade to wintery, heavy brows—but sometimes, you just want that swept-up, sun-kissed look (even if the temps are dropping). The new brow tool featured in the article is specifically designed to achieve that effortless, summery arch—no matter the season. Lightweight, easy to use, and effective for filling, grooming, and setting, this tool is a must for anyone who loves a natural, lived-in brow.
Whether you’re using it solo for a barely-there look or layering up for the ultimate statement brow, this tool is a versatile addition to any makeup bag.
Beauty Trends to Watch
After digging into these new launches, a few trends emerge:
- Clean Beauty for the Win: Consumers want transparency and performance, and these launches deliver both.
- Sensitive Skin Solutions: Fragrance-free and irritation-free formulas are here to stay, proving that pampering doesn’t have to come with a catch.
- Seasonal Versatility: Products that work for both summer and winter—or candles that bring holiday cheer a little early—remind us that makeup and skincare should be fun, rather than formulaic.
How to Incorporate These Launches Into Your Routine
- Morning: Start with the Prose Dry Shampoo for an instant lift, then apply Sol de Janeiro Brazilian Nude Cream for hydrated, glowing skin.
- Daytime Vibes: Use the brow tool for a quick, defined look, or swipe on Saie Mascara 101 for fluttery, flexible lashes.
- Evening Ritual: Light your Diptyque Pine Protector Candle for instant ambiance, and enjoy the mood-boosting effects of a spa-worthy home.
These products bring a little bit of summer, a hint of holiday, and a whole lot of beauty to your daily routine—no matter where you are (or what you’re wearing).
Frequently Asked Questions (FAQs)
Q: Are these products cruelty-free?
A: Saie is known for its clean, ethical commitments—that typically includes being cruelty-free, but always double-check the brand’s site for the latest certifications. Prose and Sol de Janeiro have also made commitments to cruelty-free practices, but Diptyque’s policies may vary—so it’s always wise to check individual product pages.
Q: Are these products suitable for sensitive skin?
A: Sol de Janeiro Brazilian Nude Cream is fragrance-free and ideal for sensitive skin. Prose Dry Shampoo is free from common irritants and can be customized for your sensitivities—just share your concerns during the online quiz. Saie Mascara 101 uses gentle, clean ingredients, but always patch test if you have particularly reactive skin.
Q: Are these products worth the splurge?
A: If clean formulas, sensitive-skin-friendly options, and a little luxe ambiance are important to you, these picks are well worth the investment. Each product is editor-tested and offers unique benefits not always found in drugstore alternatives. That said, your mileage may vary—always sample or research before committing, especially at higher price points.
Q: Can I buy these products internationally?
A: Many of these brands ship internationally, but availability may vary by region. Check the official websites for shipping options and restrictions.
Final Thoughts
From clean mascara to fragrance-free body cream and a holiday candle that’s ready for prime time, these beauty launches show what happens when brands really listen to their customers (and editors who test them). Whether you’re a clean beauty convert, a fragrance-free seeker, or just someone who loves a good holiday vibe, there’s something here for everyone.
Remember: Beauty is about feeling good in your skin—and sometimes, that means indulging in a little glow, a lot of hydration, and maybe a candle that smells like a Christmas tree in November. #NoJudgment.
Happy shopping, and may your shelves (and your complexion) always be as radiant as our beauty team’s favorites.
References
- https://www.cosmopolitan.com/style-beauty/beauty/g29773813/wait-you-need-this-11-14-2019/
- https://www.zinio.com/publications/cosmopolitan/8306/issues/27964
- https://www.cosmopolitan.com/author/5653/eden-univer/
- https://www.nature.com/articles/s41599-024-04027-9
- https://journalism-history.org/2022/10/16/hunt-podcast-the-revitalization-of-cosmopolitan/
- https://www.shutterstock.com/search/cosmopolitan-magazine
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