Victoria’s Secret Models and the Complex Impact on Body Image

How Victoria’s Secret models influence perceptions of body image, self-esteem, and industry beauty standards.

By Medha deb

Created on Oct 2, 2025

How Victoria’s Secret models influence perceptions of body image, self-esteem, and industry beauty standards.

Victoria’s Secret, with its annual fashion show and high-profile campaigns, has become an enduring symbol of aspirational beauty in popular culture. Yet, beneath the glitter and glamour, serious questions persist about how the brand’s approach to model selection and marketing affects perceptions of body image, self-esteem, and societal standards of attractiveness. This article delves into that impact, featuring perspectives from models themselves, academic research, cultural analysis, and behind-the-scenes revelations.

How Victoria’s Secret Defines the Ideal Model
10 Victoria’s Secret Models on Body Image
Public Reactions and Societal Impact
Media, Marketing, and Self-Esteem
Photoshop and Perceptions of Reality
The Push for Diversity in Fashion
Culture and the Global Lens
Frequently Asked Questions

How Victoria’s Secret Defines the Ideal Model

The selection of Victoria’s Secret models follows a narrowly defined set of criteria. Traditionally, the requirements include:

Height: 5’8” to 6’0”
Age: At least 18 years old
Measurements: 34-inch bust, 24-inch waist, 34-inch hips

These standards contrast starkly with the average woman’s body measurements, which are considerably different in height and waist size. The brand’s definition of beauty—thin, tall, and proportioned—is both celebrated and criticized for its lack of inclusivity.

The narrowness of these standards is not merely a matter of aesthetics; it can have tangible psychological effects. Academic studies and interviews indicate that exposure to these idealized images often leads to negative self-comparisons among viewers, especially younger women.

10 Victoria’s Secret Models on Body Image

To understand what life is really like as a Victoria’s Secret model, it helps to hear directly from the women who inhabit these roles. In interviews, ten Victoria’s Secret models share honest reflections on:

Fitness Regimens: Many models describe disciplined daily routines, combining intensive workouts, thoughtful nutrition, and targeted training. Balance is a recurring theme—avoiding excessive thinness in favor of toned curves.
Pressures and Insecurities: Despite their platform, models acknowledge insecurities and the persistent feeling that they should be thinner or more ‘perfect.’ Some express relief that Victoria’s Secret values athletic, healthy bodies rather than extreme thinness.
Self-Acceptance: Consistently, models advocate accepting individual body differences and understanding the context — modeling is a profession, not an everyday reality.

Below is a representative model quote:

“I’m a woman, of course I still have curves on me, and that’s OK… you don’t want to get too thin. You have to have a balance… VS likes you better when you look healthier.”
Related: Models Reveal Their Hidden Fears and Insecurities
— Victoria’s Secret Model

The frankness of these insights underscores the tension between public perceptions of perfection and the reality that even models face challenges regarding body image.

Public Reactions and Societal Impact

Opinions from college students and the general public reflect the diversity of reactions triggered by Victoria’s Secret fashion shows and marketing:

Some viewers experience feelings of inadequacy or disappointment from comparing themselves to models depicted by the brand.
Others compartmentalize, viewing modeling as an occupational pursuit that should not equate to everyday expectations.
Still, the repeated showcasing of ‘ideal’ bodies can contribute to the normalization of unrealistic standards, especially for those susceptible to social comparison.

Jennifer Seifert, professor of women’s and gender studies, explains:

“We do know that media does affect people…Victoria’s Secret models typify that unrealistic body type, which can give women unrealistic expectations about what their bodies should look like.”

Media, Marketing, and Self-Esteem

Academic research highlights several key dynamics in how exposure to idealized images—such as Victoria’s Secret campaigns—affects self-esteem:

Lowered Self-Esteem: Studies show a correlation between viewing thin, conventionally attractive media images and increased body dissatisfaction.
Social Comparison: Many people report feeling pressured to compare themselves, leading to unhealthy habits or extreme dieting in attempts to emulate these models.
Mixed Emotional Reactions: For some, the emotional response includes envy and jealousy, but also motivates attempts to attain the ‘perfect body’ presented in advertisements.

A meta-analysis found that women felt worse about their bodies after viewing images of ‘thin and beautiful’ models compared with average or oversize women.

However, not all viewers respond negatively. In interviews and focus groups, a portion of participants voiced comfort with their own bodies and dismissed idealized standards as unattainable or unrealistic. Those who self-identify as resilient may resist pressures, but the social impact remains significant for many.

Photoshop and Perceptions of Reality

Behind the scenes, digital editing—particularly with Photoshop—further blurs the distinction between reality and aspiration:

Curves Enhanced, Not Reduced: Contrary to popular belief, retouching often accentuates curves and softens angular features, rather than simply slimming models.
Body Compositing: Sometimes, body parts—including arms—are replaced with those from other models to optimize poses or perceived ‘perfection’.
Unrealistic Standards: Ultimately, not even the models themselves look exactly like their photos. The final images are idealized versions created for consumption.

This revelation challenges the credibility of media images, revealing that the pursuit of looking like a Victoria’s Secret model is futile—even the women on the runway do not match the portraits shown in campaigns.

Aspect	Reality	After Photoshop
Body Shape	Varied, toned, natural curves	Curves enhanced, proportions idealized
Skin Texture	Natural inconsistencies	Smooth, blemish-free
Pose & Proportion	Natural imperfections	May include composite body parts from other models

The Push for Diversity in Fashion

Within the broader industry, there is a growing call for more diversity and representation:

Brands have increased the visibility of plus-size, older, and ethnically diverse models in recent years.
Despite progress, the ‘measurement-specific, lengthy thin body’ largely remains the industry’s dominant ideal.
Efforts to include different body types sometimes face backlash or limited commercial response from consumers, indicating a lag between progressive advocacy and broader acceptance.

The dialogue around diversity is not merely about aesthetic variety; it is about validating real, everyday bodies and broadening definitions of attractiveness. Some experts suggest that college environments and social media platforms are important venues for challenging and reshaping norms.

Culture and the Global Lens

International perspectives add vital context to conversations about beauty and body image:

Norms around nudity and lingerie modeling differ widely across cultures. For example, fashion shows featuring lingerie may be controversial or absent in conservative societies.
Importing western beauty standards can create internal tension for viewers, who may feel alienated from the images presented by brands like Victoria’s Secret.
Despite globalization, local ideals of beauty persist and may conflict with mainstream western ideals.

These cross-cultural considerations reinforce that standards of beauty are never universal—they are shaped by history, geography, and social context.

Frequently Asked Questions

Is it unhealthy to aspire to look like Victoria’s Secret models?
The models’ physiques reflect strict routines and professional requirements. For most, these standards are not attainable—or healthy—outside the industry context. Experts recommend focusing on individual health rather than emulating media portrayals.
Do Victoria’s Secret images accurately represent the models?
No. Most campaign and runway images undergo substantial retouching, often enhancing curves, smoothing skin, and even swapping body parts to achieve the desired look.
Has Victoria’s Secret responded to criticism about body image?
The brand has taken steps to diversify its cast and emphasize inclusivity, but progress has been gradual, and the stereotypic ‘ideal’ remains prominent in advertising and shows.
How can viewers protect their self-esteem?
Limit exposure to unrealistic beauty standards, seek diverse role models, and prioritize health and comfort over comparison. Engaging in discussions about body positivity and challenging cultural norms can also help.
Do all women react negatively to Victoria’s Secret marketing?
No, responses vary. While many feel pressure or insecurity, others remain unaffected, viewing the images as unrealistic and choosing self-acceptance.

Key Takeaways and Moving Forward

Victoria’s Secret models embody an aspirational—yet often unrealistic—standard of beauty that can affect self-esteem and body image.
Public and expert opinion is divided, with some advocating for personal resilience and others noting the importance of challenging industry norms.
The push for diversity in fashion is changing the landscape, albeit slowly, as broader concepts of beauty and representation come to the fore.
Cultural context matters: beauty ideals, norms, and reactions to marketing vary greatly across different societies.
Ultimately, body acceptance and critical engagement with media messages are the most effective antidotes to idealized beauty pressures.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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