The Ultimate Guide to Ulta 21 Days of Beauty: Spring 2019 Event

Discover top daily beauty steals, best brands, and pro shopping tips from Ulta’s anticipated spring 2019 extravaganza.

By Medha deb

Created on Sep 30, 2025

Discover top daily beauty steals, best brands, and pro shopping tips from Ulta’s anticipated spring 2019 extravaganza.

Ulta 21 Days of Beauty Spring 2019: Your Complete Guide

Each spring, beauty lovers across the nation count down the days to one of the most anticipated beauty shopping events: Ulta 21 Days of Beauty. In 2019, Ulta’s event ran from March 17 through April 6, delivering a full three weeks of daily deals, exclusive launches, and half-off discounts on beloved brands. Whether you’re a makeup aficionado, skincare devotee, or simply enjoy scoring beauty bargains, this event has something for everyone.

What Is Ulta 21 Days of Beauty?

Ulta 21 Days of Beauty is a bi-annual beauty sale offering deep discounts (usually 50% off) on prestige makeup, skincare, and haircare products. Every day during this 21-day period, shoppers discover a new selection of limited-time deals (“Beauty Steals”) that are only available for 24 hours—so setting a calendar reminder is a must.

Spring 2019 Dates: March 17 – April 6
Discounts: Most deals are 50% off retail price
Duration: Each deal lasts one day only
Where: Both in-store and online, with some deals exclusive to each platform

Why Is Ulta’s Sale So Popular?

This limited-time event specializes in deeply discounted, in-demand products from top brands, including Tarte, MAC, Lancome, Urban Decay, Too Faced, Becca, Mario Badescu, and Benefit. It’s the ideal time to stock up on favorites, try trending launches, or explore cult classics for less.

Ulta 21 Days of Beauty 2019: Daily Deals Calendar

The most exciting feature of the event is its rotating roster of daily steals. Each day, Ulta releases a new batch of must-have products at a fraction of their usual price.

Date	Featured Deals	Regular Price	Sale Price
March 17	Tarte Lights, Camera, Lashes Mascara Lancome Cils Booster XL Mascara Primer Exuviance Performance Peel AP25 Benefit POREfessional Primers (Online Only)	$23-$77	$11-$39
March 18	Desi x Katy Friendcation Palette (Dose Of Colors) Teami Detox Mask	$30-$55	$15-$27.50
March 19	Mario Badescu Botanical Scrub BareMinerals Mineral Veil & bareSkin Perfecting Veil	$24-$27	$12-$13.50
March 20	Proactiv Adapalene Gel & Exfoliator MAC Pro Longwear Paint Pot	$22-$40	$11-$20
March 21	Becca Backlight, First Light & Ever Matte Primer Clarisonic Brush Heads	$39-$59	$19-$29.50
April 5	Too Faced Bronzers Mario Badescu Vitamin C Serum MAC Prep + Prime Skin Strivectin Wrinkle Recode Serum (Online Only)	$31-$89	$15-$44.50
April 6	IT Cosmetics Superhero Mascara Dermalogica Dynamic Skin Recovery SPF 50 Benefit Gimme Brow Gel LORAC PRO Palette 3 (Online Only)	$24-$73	$12-$37

Notable Product Highlights

Tarte Lights, Camera, Lashes Mascara: Half price on classics kicks off the event and always sells quickly.
Mario Badescu Botanical Scrub / Vitamin C Serum: Known for their gentle yet effective formulas, these are essentials for glowing skin at a steep discount.
Becca Backlight Primers: A chance to grab a cult favorite before it disappears forever, since Becca products have become increasingly rare.
IT Cosmetics Superhero Mascara: Ends the sale strong with big, bold lashes for less.
Benefit Gimme Brow Gel: Complete your brow routine for half the usual price.
LORAC PRO Palette 3 (Online Only): Widely raved for its wearable, soft shades—usually a top target for savvy beauty shoppers.

How Does the Daily Deal Format Work?

Every calendar day of the event spotlights a different set of 2-5 products. Some deals are in-store exclusives; others are online only. Once each day is over, those specific discounts vanish and new ones appear, making strategic planning essential for scoring your top picks.

Tips for Maximizing Your Savings

Mark your calendar: Check the official Ulta 21 Days of Beauty calendar and set daily reminders for your can’t-miss items.
Shop early: Quantities are limited on many bestsellers; popular picks can sell out quickly, sometimes before noon.
Check for online-only offers: Many steals and surprise launches are available strictly via Ulta.com.
Join Ultamate Rewards: Earn points on your purchases and stack additional discounts during the event.
Look for Hot Buys: Separate from the Beauty Steals, Hot Buys run for longer stretches and feature significant, though slightly smaller, discounts.
Layer with coupons: Ulta’s 20% off coupons typically do not apply to Beauty Steals, but can work for Ulta Collection products or Hot Buys—always check exclusions.

Top Brands Featured in 2019

Each year, Ulta partners with a stellar lineup of brands to offer their best sellers and fan favorites at irresistible prices. Some of the hottest names in the 2019 spring event included:

Tarte Cosmetics
Lancome
Dose Of Colors
Mario Badescu
Becca Cosmetics
Urban Decay
Too Faced
MAC Cosmetics
Benefit Cosmetics
BareMinerals
IT Cosmetics
LORAC
Proactiv
Clarisonic
Perricone MD
Strivectin
Dermalogica

Expert Shopping Strategies

Veteran deal-seekers share these additional strategies to make the most of your Ulta 21 Days of Beauty shopping:

Preview the Sale Catalog: Ulta often releases the sale calendar in advance—study it and plan your wish list.
Set Multiple Reminders: Many limited-edition products and deeply discounted prestige items go fast. Double up reminders if necessary.
Check for Restocks: Occasionally, hot items restock in the afternoon, so check back if you missed the initial drop.
Utilize In-Store Pickup: Save on shipping (and time) by reserving your deal online for pickup at your local Ulta store.
Watch for Bonus Gifts: Sometimes brands offer mini sizes or gifts with a qualifying purchase—check the details before finalizing your cart.

Customer Favorites & Haul Highlights

In spring 2019, shoppers gravitated toward both practical essentials and long-coveted cult favorites. Some of the most purchased (and beloved) products included:

Beauty Bakerie HD Flour Setting Powder: Raved for its smooth, filter-like finish and translucent coverage.
Too Faced Born This Way Ethereal Loose Setting Powder: A favorite among beauty bloggers for a natural, airbrushed look.
Smashbox The Cali Contour Palette: Versatile for face sculpting, blush, bronzer, and highlight in one palette.
MAC Pro Longwear Paint Pot: The “Painterly” shade is especially popular as a long-wearing eyeshadow base.
Smashbox Photo Finish Primerizer: Combines hydrating skincare and primer benefits in one lightweight formula.

Frequently Asked Questions (FAQs)

When is Ulta 21 Days of Beauty held?

The spring 2019 event ran from March 17 through April 6. Ulta typically hosts this event twice a year—once in the spring and again in the fall.

How long does each Beauty Steal last?

Each daily Beauty Steal is available for 24 hours only. Once the day is over, you can no longer get that discount, unless it miraculously restocks on a different day.

How do I shop the Ulta 21 Days of Beauty sale?

Deals are available both in-store and online, although some offers are exclusive to either platform. Check the daily calendar for specifics.

Do I need to be an Ultamate Rewards member?

No, anyone can shop the sale—but members earn reward points on all purchases, giving you extra value for loyalty.

Are all brands included every year?

No, specific products and brands rotate each season. Popular names like Tarte, Urban Decay, and Mario Badescu are mainstays, but deals and shades may differ per event.

Can I combine other discounts or coupons?

Generally, the 50% off Beauty Steals cannot be combined with Ulta’s 20% off coupon or other promotional codes. Always check the fine print for exclusions.

What if my item sells out fast?

Some items may restock throughout the day. Checking early and periodically refreshing online increases your chances.

Pro Tips for Next Year’s Ulta 21 Days of Beauty

Subscribe to Ulta’s newsletter for early access announcements, sale calendars, and personalized deal alerts.
Join beauty forums and follow influencers: Crowdsourced reviews and reminders can help you strategize for must-have days.
Compare spring vs. fall sales: If you missed a desired product in spring, it might return for the fall event.

Final Thoughts: Why Beauty Lovers Wait All Year for This Sale

The Ulta 21 Days of Beauty sale stands out as the ultimate destination for massive savings, exclusive access to bestsellers, and opportunities to try both iconic and trending products. For anyone serious about beauty or simply on the hunt for a budget-friendly beauty haul, this event is a seasonal highlight not to be missed.

Related Resources & Further Reading

How to Build the Perfect Skincare Routine During Sale Events
Must-Have Beauty Tools for Every Budget
Understanding Ultamate Rewards and Maximizing Your Points

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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