The 25 Trendiest and Most Popular Gifts of 2024
Discover 2024’s hottest, most sought-after gifts spanning fashion, beauty, and lifestyle—curated by experts for every trend lover.
Finding the perfect gift for the style-obsessed, the trend chaser, or the social media enthusiast can feel impossible. Don’t worry—Cosmo’s editors have scoured the scene, tested the viral products, and hand-picked 2024’s top 25 gifts guaranteed to surprise and delight anyone on your list. Whether your giftee is a fashionista, beauty buff, or tech lover, this guide curates the must-have items everyone is talking about this year.
1. BaubleBar Bubble Initial Necklace
Chunky, customizable jewelry is back in a big way. Inspired by celebrity icons, the BaubleBar Bubble Initial Necklace lets gift recipients flaunt their style with eye-catching, playful personal initials. Layer multiple necklaces for a trendy look or pick a loved one’s first and last initial.
- Affordably priced with luxe, substantial feel
- A wide range of letter choices for personalization
- Perfect for layering with other necklaces
2. Anthropologie Icon Juice Glasses
Brighten up anyone’s kitchen or vanity with these adorably designed juice glasses. Available in patterns like fruit, hearts, and festive motifs, they’re perfect for drinks, makeup brushes, or just displaying as décor.
- Vibrant, fun designs add instant flair to any space
- Hand-wash recommended to preserve quality
- Great multipurpose gift
3. Hatch Restore 2
For the friend who treasures their rest, the Hatch Restore 2 is a game-changing sleep device—blending a gentle sunrise alarm, noise machine, and customizable lighting. It’s all about sleep self-care and waking up refreshed.
- Combines sunrise simulation, soundscapes, and customizable routines
- Controlled via intuitive app interface
- Suited for chronic snooze-hitters and sleep enthusiasts alike
4. Amazon Kindle Paperwhite
The ultimate gift for readers and BookTok addicts: the Kindle Paperwhite. Ultra-lightweight, glare-free, and waterproof, it puts thousands of books in your pocket—and now, in new colors.
- Read anywhere, anytime—by the pool, in bed, or on the go
- Accessible for all ages
- Perfect for both new and seasoned e-book lovers
5. Glossier You Rêve
This modern, irresistible fragrance builds on the classic Glossier You formula. Rêve takes things up a notch with sexy fruity and buttery notes—ideal for everyone from fragrance newbies to seasoned collectors.
- New twist on a cult favorite perfume
- Fresh, intimate scent profile
- Beautiful bottle—looks as chic as it smells
6. Kitsch Satin Heatless Curling Set
Say goodbye to heat damage. The viral Kitsch Satin Heatless Curling Set lets the recipient achieve glowy, bouncy curls overnight—no hot tools required.
What others are reading
- Includes satin rod and two scrunchies for easy, hair-safe styling
- Perfect for anyone who wants low-effort, glamorous hair
- Works while you sleep for the ultimate time-saver
7. Anthropologie The Love Knot Slouchy Bag
If they’re always on the move, this slouchy, stylish tote fits everything—and looks good with any outfit. Supple faux leather offers a luxury feel minus animal cruelty, and a handy inner pouch keeps essentials from vanishing in bag depths.
- Spacious interior for daily essentials
- Soft, realistic faux leather construction
- Versatile design transitions from work to weekend
8. Apple AirPods Max
For the music buff or podcast lover, Apple’s AirPods Max are the gold standard of wireless, noise-cancelling headphones. Enjoy an immersive, concert-level listening experience or tune out the world with active noise cancellation.
- Exceptional sound quality with personalized spatial audio
- Comfortable fit for all-day wear
- No-cords freedom; easy Apple ecosystem integration
9. COSRX Advanced Snail 96 Mucin Power Essence
Skincare remains a gifting favorite, and this TikTok-famous essence hydrates, soothes, and plumps for glass-skin results.
- Suitable for all skin types, especially dryness or dullness
- Beloved in the K-beauty community for dramatic results
- Lightweight, fast-absorbing formula
10. Bala Bangles
For the fitness-minded or anyone who loves an on-trend accessory, Bala Bangles are wearable wrist/ankle weights that double as functional jewelry. A chic way to level up daily movement and exercise routines.
- Available in trendy colors, stack for intensifying workouts
- Comfortable, stylish, and practical
- Perfect for pilates, walking, or WFH fitness
11. Our Place Always Pan 2.0
For the home chef or new grad, this multiuse, aesthetic nonstick pan replaces cluttered cookware. Sauté, steam, fry, and bake—minimal cabinet space, maximal style.
- Nonstick, easy-to-clean surface
- Available in a range of eye-catching colors
- Sleek handle and nesting accessories
12. Free People Hailee Sweater Set
This cozy matching loungewear set is 🔥 for the fashion set and anyone who chicly prioritizes comfort at home.
- Soft knit for ultimate coziness
- Mix-and-match styling options
- Popular in pastel or bold colorways
13. Laneige Lip Sleeping Mask
A beauty must-have with a cult following, this overnight lip mask transforms dry lips and comes in a variety of fun, fruity scents.
- Deeply hydrates and plumps lips overnight
- Mess-free application with included spatula
- Great for use as a glossy day treatment, too
14. Owala FreeSip Insulated Water Bottle
Staying hydrated in aesthetic style: the Owala FreeSip bottle. This insulated, leak-proof bottle is the latest viral sensation, keeping drinks cold all day while looking cute for social snaps.
- Easy-to-use dual sipping options: straw or wide-mouthed chugging
- Stainless steel construction; variety of colors
- Perfect for students, commuters, and gym-goers
15. Ugg Tazz Platform Slippers
Slippers have gone from practical to ultra-glam with Ugg’s Tazz Platforms. Cozy on the inside and street-style chic outside, these are *the* viral TikTok shoe for any at-home or on-the-go comfort seeker.
- Iconic comfort with fashion-forward appeal
- Ultra-fluffy interior lining
- Available in trending colors and classic neutrals
16. Glossier Monochromes Eyeshadow Palette
Blendable, beginner-friendly, and compact—Glossier’s eyeshadow trios make a flawless gift for makeup lovers at every skill level.
- Three coordinated shades per palette
- Available in a range of wearable hues
- Perfect for travel or every day
17. Mejuri Sculptural Hoops
Minimalist jewelry remains in vogue. Mejuri’s best-selling Sculptural Hoops offer a modern twist on a classic look, featuring bold shape without the weight.
- 18k gold vermeil or sterling silver options
- Effortlessly polishes any outfit
- Subtle statement, suited for every age
18. Selfmade Secure Attachment Comfort Serum+
This unique skin barrier-boosting serum is a hit among skincare devotees, designed to soothe and stabilize stressed complexions.
- Supports healthy skin microbiome
- Plant-based, vegan ingredients
- Great for sensitive skin or post-acne recovery
19. Stanley Quencher H2.0 FlowState Tumbler
Another social media staple, Stanley’s Quencher tumbler has cult status thanks to superior insulation, robust handle, and Instagram-worthy palette options.
- Keeps drinks iced or hot for hours
- Convenient size for cup holders
- Splash-proof straw and ergonomic grip
20. Sol de Janeiro Brazilian Bum Bum Cream
One of the most sought-after body butters, this rich, deliciously-scented cream is a self-care classic for ultra-smooth, glowing skin.
- Caffeine-rich formula tightens and nourishes
- Irresistible caramel and pistachio fragrance
- Beloved by beauty editors and TikTokers alike
21. Kate Spade Morgan Compact Wallet
For a sleek everyday accessory, Kate Spade’s Morgan wallet is endlessly practical yet undeniably stylish. Snap closure and abundant card slots make it a perennial favorite.
- Comes in multiple colorways
- Small enough to slip into any purse or pocket
- Durable saffiano leather finish
22. Lululemon Define Jacket
From the gym to errands, this sleek, stretchy jacket is a wardrobe staple for active, style-minded friends.
- Slim, tailored silhouette that suits every body
- Thumbholes and hidden pockets for convenience
- Moisture-wicking, 4-way stretch
23. Chunks Mini Hair Claw Clips
Playful accessories like these vibrant hair claws are everywhere in 2024—perfect for mixing up your style or wrangling hair in a snap.
- Bold, colorful acetate in fun shapes
- Great for thick or fine hair
- Instantly elevates everyday hairstyles
24. Slip Silk Pillowcase
Enhance anyone’s nightly routine with a luxurious silk pillowcase—gentle on hair and skin, endorsed by countless beauty influencers for its smoothing and anti-aging perks.
- Reduces hair breakage and creases
- Available in multiple colors and prints
- Hypoallergenic, natural silk material
25. Reformation Y2K Mini Bag
This nostalgic micro-bag is the final word in ’90s and early 2000s style revival, back for the modern era and perfectly sized for the essentials.
- Minimal, easy-to-pair design
- Eco-conscious materials
- Ideal accessory for nights out
A Handy Table: 2024’s Most Popular Gift Categories
| Category | Products Featured | Trendy Recipients |
|---|---|---|
| Jewelry & Accessories | BaubleBar Initial Necklace, Mejuri Hoops, Chunks Hair Clips | Fashion-forward friends, Gen Z giftees |
| Beauty & Self-Care | Laneige Lip Mask, COSRX Essence, Glossier Perfume | Beauty lovers, skincare enthusiasts |
| Tech & Gadgets | Apple AirPods Max, Kindle Paperwhite, Hatch Restore 2 | Techies, readers, “always connected” types |
| Home & Lifestyle | Anthropologie Juice Glasses, Always Pan, Silk Pillowcase | Homebodies, newlyweds, young professionals |
| Fashion & Apparel | Lululemon Jacket, Free People Set, Ugg Slippers | Style icons, comfort connoisseurs, students |
Trendy Gift-Giving Tips for 2024
- Know your recipient’s style. Personalized gifts like initial necklaces or custom colorways are always a win.
- Tech is timeless. E-readers, headphones, and smart home devices remain universally loved.
- Beauty and self-care are thoughtful crowd-pleasers. From skincare to silk pillowcases, these picks feel both luxurious and practical.
- Don’t overlook the power of nostalgia. Y2K-inspired bags, throwback slippers, and cute hair accessories tap into joyful trends.
Frequently Asked Questions (FAQs)
Q: What makes a gift “trendy” in 2024?
A: A trendy gift blends current pop culture influence, social media buzz (especially TikTok and Instagram), and genuine utility or style. Many top picks this year offer personalization, visually appealing designs, or address daily needs in new ways.
Q: Are these gifts suitable for all age groups?
A: Most items on this list are universally appealing across ages—though some (like statement jewelry and hair accessories) are especially popular with Gen Z and Millennials. Tech, skincare, and homeware items have broad, all-ages appeal.
Q: Which popular gifts are unisex or gender-neutral?
A: Tech gadgets (Kindle Paperwhite, AirPods Max), skincare essentials (COSRX Essence, Laneige Lip Mask), and home upgrades (Owala Water Bottle, Anthropologie Glasses) are designed to delight anyone, regardless of gender.
Q: What’s the best approach for picking a gift from this list?
A: Consider the recipient’s daily interests and personal tastes. For the fashion-forward, accessories and on-trend apparel work well; for wellness devotees, look for self-care and lifestyle enhancements; and for the tech-savvy, choose updated gadgets or accessories.
Q: Where can I buy these popular gifts?
A: All featured gifts are widely available through major retailers and brand websites. Always check for exclusive colors or bundles for added gift appeal.
References
- https://www.cosmopolitan.com/style-beauty/fashion/g62844433/most-popular-trendiest-gifts-2024/
- https://www.goodhousekeeping.com/holidays/gift-ideas/g63362525/most-popular-gifts-2025/
- https://cosmotogether.com/blogs/news/cosmo-s-2024-holiday-gift-guide-for-families
- https://www.cosmopolitan.com/uk/christmas-present-ideas/
- https://melindas.com/blogs/blog/73-best-gifts-for-men-says-cosmopolitan
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