The Top Beauty Trends Dominating 2025—Achieve These Looks at Walmart
Discover the must-have beauty trends of 2025, including bronzed skin, electrifying colors, and beachy hair, plus where to shop every look affordably.
2025 Beauty Forecast: The Trends Taking Over Right Now
This year’s beauty scene is all about self-expression, playful experimentation, and effortless radiance. From sun-safe, glowing skin and electrifying makeup colors to breezy beach-inspired hairstyles and summer-ready scents, we’re seeing a collection of trends that let you look fresh, modern, and cool—all season long. Walmart has emerged as the go-to spot for beauty lovers seeking these top trends without spending a fortune. Here’s your guide to the biggest looks of 2025 and how to achieve them.
Sun-Safe Bronzed Skin: Radiate Glow Not Damage
The luminous, bronzed complexion is officially back—but this year, health comes first. Instead of sunbathing, the glow is achieved with luminizing formulas that protect as they enhance, letting you build warmth and radiance while keeping skin shielded from UV rays.
- Self-Tanning Drops and BB Creams infused with SPF let you even tone and create believable bronze without risking sun damage.
- Liquid bronzers are popular for their ability to impart a sheer, buildable glow that blends seamlessly into all skin types.
- Many formulas include skin-loving ingredients like hyaluronic acid, vitamin E, and niacinamide for hydration and barrier support.
Tip: For the ultimate goddess glow, use a soft brush to sweep bronzer along cheekbones, temples, and across your collarbones, then finish with a glowy setting spray.
Electrifying Colors: Vibrant Lids, Lips, and Nails
2025 is the year of color—from vivid eyeshadow and graphic liners to punchy lip shades and creative nails. Whether you’re channeling 80’s-inspired makeup or playful coastal hues, there’s a look for every mood.
| Category | Color Trend | Product Type |
|---|---|---|
| Eyes | Neon aquamarine, butter yellow, purple | Liquid eyeshadow, graphic liners |
| Lips | Electric pink, vivid coral, fruit tones | Lip oils, balms, matte stains |
| Nails | Mixed metals, pastel yellow, iridescent | Long-wear polish, press-ons |
- Aquamarine eyes and neon shadows are cropping up in new quads and tints for bold statements or soft, dreamy sweeps.
- Butter yellow—a sweet, sunny pastel—is showing up in trending manicures and playful eyeliner looks.
- Lip trends are moving toward hydrating tints and juicy balms featuring peach, coral, and berry tones.
- Metallic or mixed metal polishes mirror the celestial glow seen in ‘goddess core’ nails.
Tip: Pair a monochrome look (same color on lids and lips) with neutral clothing for a high-fashion, editorial style.
Beachy Coastal Vibes: Easy Hair and Vacation Scents
The ‘coastal granddaughter’ aesthetic takes over hair and fragrance. Think air-dried waves, sea salt texture sprays, and fresh, breezy scents inspired by ocean getaways.
- Lightweight styling gels and soft curl creams let you create effortless movement.
- Texturizing sprays with natural salt and touchable hold are key for beachy waves.
- Fragrances are going coastal—look for mists and perfumes with notes like sunscreen, coconut, marine accord, citrus, and peach.
- Vacation ready styling products often double as treatments with UV protection and hydration boosts.
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Tip: Let hair dry naturally after applying a sea salt spray; scrunch for added volume and finish with a coastal-inspired scent.
Butter Yellow: The Unexpected Hero Color
From runways to influencers, butter yellow is the most unexpected shade to dominate 2025. This soft pastel works beautifully across nails, eyes, and even accessories—bringing a cheerful, sunny update to classic looks.
- Try a butter yellow manicure paired with gold jewelry for a subtle luxe feel.
- Use matte pastel eye paint for a wash of color that brightens the entire face.
- Combine butter yellow shadows with graphic liner for a modern twist on traditional eye looks.
Tip: Butter yellow pairs well with both cool blues and warm corals—experiment with color-blocking in your makeup routine.
‘Goddess Core’ Glow: Radiance Everywhere
The radiant, glowing skin trend is dialed up: ‘Goddess core’ means shimmering, luminous finishes not only on the face but also featured in nail art and body makeup.
- Highlighters and illuminators with pearlescent tones sweep across cheekbones, shoulders, and décolletage.
- Goddess nails feature chrome, metallic, and gold foil finishes along with intricate designs reminiscent of ancient adornment.
- Body shimmer mists and lotions help extend the glow from head to toe.
Tip: Layer different textures—powder, cream, and liquid luminizers—for multidimensional radiance.
Sun Protection Meets Beauty: Bronzed, Protected Skin
A major shift is combining sun safety with a luminous, warm complexion. Many brands are creating glass-skin SPF drops, lightweight tinted moisturizers with UV protection, and bronzers with skin-caring ingredients to address this need.
- SPF-infused foundations provide coverage and radiance while maintaining high protection.
- Self-tanning mists and lotions emphasize gradual glow without exposing skin to damage.
- Vitamin C, niacinamide, and ceramides are common ingredients in these formulas, supporting brightness and barrier health.
Tip: Use an SPF moisturizer under luminous makeup for all-day, skin-protective radiance.
Targeted Body Care: Custom Solutions for Every Skin Concern
Body care is becoming more sophisticated—moving past simple hydration to targeted, skin-health solutions. Expect lotions and serums with actives like niacinamide, ceramides, and pro-vitamins aimed at firmness, tone, and barrier repair.
- Serum body lotions with niacinamide brighten, even out skin tone, and reduce stubborn dark spots.
- Formulas featuring ceramides restore and strengthen delicate skin barriers.
- Multi-purpose lotions address dry patches, rough texture, and loss of elasticity.
- Fragrance-free versions cater to sensitive skin needs.
Tip: Apply targeted body lotion directly after showering for best absorption.
Peach Fragrance: The Scent of Summer
Peach notes are everywhere in fragrance—juicy, flirty, and perfectly embodying the carefree spirit of summer. From body mists to sophisticated eau de parfums, expect peach to be paired with rose petals, lavender, and soft musk for irresistible blends.
- Choose body mists for daily refresh or layering with more intense perfumes.
- Look for multi-use fragrance formats—hair and body sprays that double as scents and treatments.
- Layering peach with other fruity or floral notes creates custom, unique signatures.
Tip: Spritz peach-scented mist on pulse points, hair, and your summer wardrobe to amplify the vacation vibe.
Multi-Tasking, Skincare-Infused Makeup
Makeup is moving closer to skincare—think hybrid formulas that hydrate, protect, and treat while adding color or glow. This approach streamlines routines and enhances skin health over time.
- Lip balms and oils packed with peptides, butters, and hydrating ingredients soothe and plump as they tint.
- Jelly tints and velvet textures for cheeks and lips add a natural flush while treating dryness.
- Foundations and concealers featuring SPF, antioxidants, and skin-strengthening agents.
Tip: Choose multi-use sticks or balms that blend color and care for on-the-go touchups.
Shop the Trends: Walmart’s Beauty Oasis
Walmart has positioned itself as a one-stop shop for all these trending looks—with cult-fave brands, affordable newcomers, and plenty of exclusives.
- Find every product you need for radiant skin, bold eyes, coastal hair, and more—at wallet-friendly prices.
- Shop curated trend sections for easy navigation between essentials and statement-makers.
- Explore new drops monthly; Walmart regularly updates stock with buzzy launches and seasonal favorites.
- Popular brands include e.l.f., L’Oréal, Maybelline, Neutrogena, NYX, Sally Hansen, and many more.
Tip: Look for bundles and exclusive kits that combine trend-forward products for less.
Frequently Asked Questions (FAQs)
Q: How can I achieve safe, bronzed skin without sun damage?
A: Use SPF-infused tinted moisturizers, self-tanning drops, and luminous bronzers—all available at Walmart—for a believable glow without risking UV harm.
Q: What are the hottest eye makeup colors trending in 2025?
A: Aquamarine, butter yellow, neon purple, and metallics are standouts this year—look for liquid shadows and bold liners for instant impact.
Q: How do I create beachy, cool-girl waves at home?
A: Use sea salt spray, scrunch wet hair, and air dry. Texturizing gel or mousse adds extra hold and volume. Walmart has all the coastal-inspired styling products you need.
Q: What skincare ingredients are trending in body care right now?
A: Look for niacinamide, ceramides, and pro-vitamins in serum lotions and creams—these address uneven tone, strengthen skin, and boost hydration.
Q: Why is peach fragrance so popular?
A: It’s bright, juicy, and playful—perfectly channeling summer’s vibe. Peach is being blended with florals and musk across mists, hair sprays, and perfumes.
Summary Table: Beauty Trends & How to Get the Look
| Trend | How to Achieve | Recommended Product Types |
|---|---|---|
| Bronzed Skin | Apply luminizing bronzers & SPF-tinted moisturizer | Self-tanning drops, liquid bronzer |
| Electrifying Color | Use bold eyeshadows, graphic liners, vivid lip colors | Neon shadows, matte lip oils, press-on nails |
| Beachy Hair | Air-dry with sea salt spray; layer with vacation scent | Sea salt spray, styling gel, body & hair mist |
| Butter Yellow | Try pastel polish or eye paint for fun accent | Pale nail polish, matte eye paint |
| Goddess Glow | Highlight face & nails with shimmer and metallics | Pearl highlighter, chrome nail polish |
| Targeted Body Care | Use serum lotions for specific skin solutions | Niacinamide/ceramide lotion, balm |
| Peach Fragrance | Layer body mists & perfumes with peach, rose, musk | Hair/body mist, beachy perfume |
How to Build Your Summer Beauty Routine
- Choose your core trend: Decide if you want bold color, radiant skin, coastal waves, or a combination.
- Layer for dimension: Blend textures and shades—jelly tints with powder bronzer, metallic nails with soft pastel accents.
- Streamline with multitaskers: Select products that combine makeup, skincare, and sun protection for ease.
- Shop smart: Find best sellers and trending formulas at Walmart for great value and consistent stock.
With these trends, the summer of 2025 is all about accessible luxury—and you don’t need to search far to find every new look. Walmart is your modern-day beauty oasis!
References
- https://www.cosmopolitan.com/style-beauty/beauty/g65176098/these-beauty-trends-are-everywhere-get-the-looks-at-walmart/
- https://www.harpersbazaar.com/beauty/makeup/a63194697/2025-makeup-trends/
- https://www.harpersbazaar.com/beauty/a63194730/2025-beauty-trends/
- https://www.accio.com/t-v1/business/new-beauty-trend
- https://www.elle.com/beauty/makeup-skin-care/a62375239/spring-2025-beauty-trends/
- https://www.cosmopolitan.com/style-beauty/beauty/a68005281/fall-2025-skincare-trends/
- https://www.walmart.com/ip/Cosmopolitan-Magazine-Summer-2025-FREE-SHIPPING/16420471349
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