TLC Teams Up with Good American: Celebrating Authenticity and Style
TLC and Good American unite to champion size-inclusive style, empowerment, and lasting influence through their dynamic new campaign.
TLC and Good American: A Landmark Collaboration
Few names resonate with the same cultural legacy as TLC. The iconic group—Tionne “T-Boz” Watkins and Rozonda “Chilli” Thomas—are more than chart-topping artists; they are uncompromising advocates for empowerment, authenticity, and body positivity. That made their partnership with Good American, the size-inclusive fashion label co-founded by Khloe Kardashian and Emma Grede, not just noteworthy but genuinely transformational for the worlds of music and fashion alike.
The campaign, titled CrazySexyGood (a playful callback to their legendary 1994 album CrazySexyCool), features TLC modeling Good American’s signature denim, outerwear, and leather collections, reimagining the style of the ’90s for a new era while promoting confidence and authenticity among women of every shape and background.
The Genesis of an Empowering Campaign
When Good American approached TLC, the message was immediately clear: celebrate women as they are. Chilli explained, “When Good American approached us to collaborate on this campaign, it was an absolute no-brainer—their message of empowering women is everything we’ve always stood for as a group.” The synergy comes from both TLC and Good American’s unwavering dedication to championing women’s individuality and rejecting outdated beauty standards.
Chilli continued, “It’s rare to see a brand like Good American unapologetically preaching that women don’t need to change their bodies, their style, or who they are to be considered ‘sexy’. This is something that’s always been important to us as well.” The result is fashion that meets women where they are, celebrating every curve, every size, and every kind of self-expression.
Iconic Styles, Modern Sensibilities
Good American’s campaign with TLC wasn’t just about fashion for fashion’s sake—it was a showcase of timeless style through a modern, inclusive lens. T-Boz gravitated towards the brand’s celebrated faux leather collection, stating, “Leather is such a classic look and I love how comfortable and sleek Good American’s Better Than Leather collection is.” Chilli, on the other hand, was excited about the Good ’90s jeans, which “are so reminiscent of when we were first making moves in our career and are still such a timeless look today.”
- Comfort and fit for all: T-Boz described finally finding jeans that “just came on and slid right on my butt,” a rarity for many women who fall between conventional sizing.
- Timelessness meets innovation: Both praised Good American’s knack for taking classic styles and updating them with cutting-edge, inclusive fits and materials.
- Versatility for real life: Pieces modeled by TLC included both casual essentials and statement outerwear, blending high fashion with everyday wearability.
Advancing the Message of Empowerment
Empowering women has always been woven into the fabric of TLC’s music and public persona. Their 1999 hit “Unpretty” tackled the insidious pressures of beauty standards, and its core message radiates through the Good American campaign. On the inspiration, Chilli reflected, “The lyrics and message of ‘Unpretty’ represent something that was, and still is, very significant. We want to empower women to be strong and confident in their own skin—and to know that you don’t have to look, act, or speak in one particular way to be ‘pretty’.”
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T-Boz agreed, adding, “The message we hope to convey through ‘Unpretty’ and this campaign is to be confident, resilient, and not to let hurtful comments change who you are.” Both feel that true beauty is born from authenticity and self-acceptance, making their partnership with Good American a powerful vehicle for lasting cultural impact.
TLC’s Legacy of Authenticity
Staying relevant for over 30 years in the music industry requires more than talent—it demands integrity and conviction. TLC has remained at the forefront not by chasing trends but by staying anchored to their authentic selves. As Chilli put it, “We never changed for the label or whatever fad was going on at the time. We always stay true to ourselves, our style, lyrical content, the way we carry ourselves—and the whole thing. We never changed for anybody.”
T-Boz expanded, “Nobody should change for anybody. Change for yourself. If you want to better yourself, do it for yourself and ONLY yourself. We are living proof that that works.” The duo’s success story serves as a blueprint for authenticity-driven success, inspiring generations to define their own style—and lives—on their own terms.
Honoring Lisa “Left Eye” Lopes
No conversation about TLC is complete without honoring the legacy of Lisa “Left Eye” Lopes, whose presence continues to influence the group’s direction. “She may not be here physically, but you’ll feel the essence of Left Eye always, no matter what we do,” T-Boz explained, with Chilli adding, “We’ll always keep that legacy alive.” The campaign and TLC’s ongoing journey are both tributes to her enduring impact and spirit of creative rebellion.
Emma Grede’s Vision for Good American
Emma Grede, co-founder and CEO of Good American, expressed her excitement about working with TLC: “Having paved the way in both music and fashion as well as acting as trailblazers on social matters, TLC represents the Good American woman in the best possible way, which is why it felt so natural for us to celebrate them with this campaign.” The collaboration highlights a shared mission to challenge conventional norms and empower women from all walks of life to embrace who they are, inside and out.
Size Inclusivity: A Revolution in Fit and Self-Love
The concept at the heart of Good American’s identity—and at the core of the TLC campaign—is size inclusivity. Gone are the days when fashion lines were designed for a narrow range of bodies. Good American’s extensive size range ensures that every woman can find clothes that fit and flatter her unique shape. As T-Boz said, “It’s made for these type of bun buns. I love it. It makes every woman feel good. It’s amazing that there’s a line like that, because a lot of times, you go to the store and it’s like… it’s just almost there.”
Both Good American and TLC acknowledge that women’s bodies—and style tastes—can change throughout life. Instead of requiring consumers to conform, the collection meets women where they are, facilitating self-love and belonging at every turn.
- No alterations required: T-Boz highlighted the practical benefit of clothes that fit well straight off the rack, saving time and frustration.
- Confidence for every curve: The brand’s range, from denim to outerwear, ensures representation and confidence boost for every customer.
- Challenging the norm: Their campaign visually underscores that high fashion is not restricted to narrow body standards.
The Enduring Impact of TLC’s Message
TLC’s musical and cultural impact is rooted in their commitment to self-belief, resilience, and representation. From “No Scrubs” to “Unpretty,” the group has provided anthems—and role models—for real women navigating the complexities of modern womanhood. Their partnership with Good American extends that legacy beyond music, inviting fans to live their confidence through fashion as much as through attitude.
As they go on tour and continue their work, TLC are eager to carry their favorite Good American pieces on the road, authentically representing both their personal style and their fight for inclusivity wherever they appear.
TLC x Good American: Product Highlights
| Item | Collection | Why It Stands Out |
|---|---|---|
| Better Than Leather Pants & Jackets | Better Than Leather | Classic, sleek, and comfortable faux leather styles. |
| ’90s Jeans | Denim | Timeless silhouettes echoing the golden era of TLC. |
| Puffer Jackets | Outerwear | Bold, cozy statement pieces for any wardrobe. |
| Inclusive Sizing Range | Across All Collections | Fashion-forward styles for every body—no compromises. |
Behind the Scenes: Creating the Campaign
The CrazySexyGood photo shoot, shot by visionary photographer KESH, marked the first time in years that T-Boz and Chilli came together for a major shoot. Chilli shared, “It’s so amazing. We have not done a photo shoot together like this in years.” T-Boz echoed, “It took Good American to make this happen.” Their enthusiasm and camaraderie energized the campaign, making the collaboration an unforgettable experience for both the artists and the brand.
Looking Ahead: TLC’s Next Chapter
Fresh from the excitement of this high-profile campaign, what’s next for TLC? Chilli teased, “We have a lot of exciting stuff in the pipeline, but this campaign really was a highlight for us.” T-Boz added, “We’re also really looking forward to a few more shows we have through the end of the year and will definitely be packing our Good American faves to bring on the road with us!” It’s clear fans have much more to look forward to as the icons continue innovating both in music and on the style stage.
TLC’s partnership with Good American is more than a campaign—it’s a rallying cry for self-acceptance, body positivity, and fearless style. In amplifying each other’s messages, they strengthen the movement for a more inclusive, confident, and empowered future for all women.
Frequently Asked Questions (FAQs)
Q: What is the significance of the CrazySexyGood campaign?
A: The campaign unites TLC’s legacy of empowerment with Good American’s mission of inclusivity, blending music, fashion, and self-confidence into a statement that celebrates women of all shapes and backgrounds.
Q: What makes Good American different in the fashion industry?
A: Good American focuses on size inclusivity, offering a broad range of well-fitting, stylish pieces for women of every size—challenging traditional fashion industry norms and making every woman feel seen.
Q: How did TLC’s song “Unpretty” inspire the campaign?
A: The message of “Unpretty” was central: it champions confidence, resilience, and authenticity, encouraging women not to be defined by others’ standards but to embrace their true selves.
Q: Are there specific pieces from the campaign that are TLC’s favorites?
A: Yes, T-Boz loves the Better Than Leather collection for its comfort and style, while Chilli is a fan of the Good ’90s jeans that evoke the group’s early style and retain their timeless appeal.
Q: Will TLC continue collaborating with Good American or similar brands?
A: While TLC hinted at other future projects, they expressed enthusiasm for bringing Good American’s pieces on tour, signaling continued engagement between the duo and brands whose messages align with their own values.
Conclusion
The union of TLC and Good American is a celebration of courage, authenticity, and lasting style. It invites women everywhere to define beauty for themselves, drawing inspiration from icons who have never compromised their truth. As TLC continues to break boundaries, their message—amplified with the help of forward-thinking fashion—remains as relevant and powerful as ever.
References
- https://tlc-army.com/2022/10/27/tlc-partnered-with-khloe-kardashians-good-american-fashion-line/
- https://www.cosmopolitan.com/style-beauty/fashion/a41758057/tlc-interview-good-american-campaign/
- https://www.cosmopolitan.com/career/news/a53100/cosmo-germany-anja-delastik-eic-interview/
- https://www.youtube.com/watch?v=16NwSqziGs8
- https://www.wonderlandmagazine.com/2025/07/01/emma-grede/
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