Thread Lifts: The Instagram Face Trend, Risks, and Reality

Explore the rise of thread lifts, the Instagram face phenomenon, and what you should know before considering this non-surgical beauty treatment.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Thread Lifts: The New Craze Behind the Instagram Face

Social media is reshaping beauty standards faster than ever; procedures like thread lifts have become the secret behind the sharp jawlines, lifted cheeks, and taut skin showcased by influencers and celebrities alike. The appeal? You can get results similar to a facelift without the surgery or extended downtime. But what exactly are thread lifts, how do they work, and are they safe? Let’s delve into the rise of the Instagram face, helped by minimally invasive treatments like thread lifts—and everything you should know before booking a consultation.

What Is a Thread Lift?

A thread lift is a minimally invasive cosmetic procedure using special medical threads, usually made of polydioxanone (PDO), to subtly lift and tighten skin for a more youthful appearance. Doctors insert these threads beneath the skin with a fine needle or cannula, then gently pull them to lift sagging areas before removing the insertion tool. The threads remain under the skin, acting as scaffolding, while stimulating your body’s natural collagen production for firmer, improved texture over the next weeks and months.
Thread lifts are sometimes called lunchtime lifts due to their quick procedure and short recovery time.

Key Facts About Thread Lifts:

  • Targets mild to moderate facial sagging
  • Uses absorbable, barbed or smooth threads
  • Performed with local anesthesia
  • No large incisions—only minor entry points
  • Immediate lifting effect; improved results over 6-12 months as collagen forms
  • Results are temporary (lasting up to 12-18 months)

The Instagram Face: What’s Trending?

The “Instagram face” describes a set of exaggerated, symmetrical features—high brows, pronounced cheekbones, sculpted jawlines, and full lips—popularized by celebrities and influencers. While makeup tutorials and filters play their role, a rising number of young adults are turning to cosmetic procedures like thread lifts, fillers, and Botox to permanently mimic these looks. Thread lifts, in particular, promise defined, lifted cheeks and jawlines without the risks or expense of traditional surgery. Clinics and practitioners increasingly market thread lifts as the ideal solution for achieving the sculpted, ageless face seen online.

How Does a Thread Lift Work?

PDO thread lifts (using polydioxanone threads) are the most common. During the procedure:

  • A doctor marks entry points and injection directions along targeted facial areas.
  • Local anesthetic is applied to minimize pain.
  • The threads are inserted under the skin with a hollow needle (cannula).
  • The practitioner gently tugs or arranges the threads to achieve visible lift.
  • The threads remain in place, gradually dissolving over 6-12 months while stimulating collagen production, which extends their skin-firming effect.
  • Results are seen immediately, with continued improvement over the following weeks as swelling resolves and collagen forms.

Table: Thread Lift vs. Facelift

FactorThread LiftTraditional Facelift
Procedure TypeMinimally invasiveSurgical
Recovery Time1-3 days2-4 weeks
Results Duration12–18 months5–10 years
AnesthesiaLocalGeneral
Cost$1,500–$4,500$7,000–$15,000+
Target Candidate AgeLate 30s to 50s40s to 70s

Who’s Getting Thread Lifts?

The ideal candidate for a thread lift is someone in their late 30s to early 50s—generally healthy, with mild to moderate skin laxity who wants subtle improvement without invasive surgery. Thread lifts are not recommended for those with severe sagging or significant excess skin. Increasingly, younger people inspired by celebrity looks are undergoing the procedure, hoping for sculpted cheeks and lifted brows without the stigma of surgery.

Targeted Areas

  • Jowls and jawline
  • Cheeks (midface)
  • Brow line
  • Under-eye area
  • Forehead
  • Neck
  • Breasts (rare, post-pregnancy/weight loss)

Procedure Details and Recovery

Step-by-step Overview

  • Consultation: Assessment and mapping of treatment areas.
  • Preparation: Application of alcohol and anesthetic cream.
  • Insertion: A cannula or needle is used to place the threads under the skin.
  • Adjustment: Threads are gently pulled or adjusted to achieve the desired lift.
  • Completion: The entry tools are removed. Procedure duration: 30–45 minutes.

Most patients can walk out and resume normal activities the same day. Mild swelling, bruising, or soreness is normal and typically resolves within a few days. Some practitioners recommend avoiding extreme facial movements, smoking, or heavy exercise for a short period post-procedure for best results. Final lifting effect stabilizes over subsequent weeks as swelling fades.

Key Recovery Tips:

  • Apply cold compresses to reduce swelling.
  • Avoid rubbing or massaging treated areas.
  • Sleep with your head elevated for 2–3 nights.
  • Limit strenuous activity for up to a week.
  • Follow practitioner instructions for aftercare.

How Long Do Results Last?

Thread lift effects typically last 12 to 18 months depending on age, skin type, lifestyle, and the kind of thread material used. As the threads dissolve, results fade gradually unless maintained with supplemental treatments (fillers, Botox, microneedling, etc.). Collagen stimulation often ensures some improved skin quality persists beyond the initial lift.

Risks, Side Effects, and Limitations

Though generally safe when performed by a licensed provider, thread lifts do carry some risks and limitations. These can include:

  • Mild bruising, swelling, and discomfort
  • Infection at entry sites (minimized by sterile technique)
  • Asymmetry or uneven results
  • Migration or breakage of threads
  • Visible puckering or dimpling at thread entry points (typically temporary)
  • Allergic reaction to thread material (rare)

Severe complications are rare, especially in healthy candidates. Choosing an experienced, board-certified provider drastically reduces risks and ensures optimal results. It’s crucial not to expect the same dramatic lift as a surgical facelift; thread lifts are best for subtle enhancements.

Thread Lift Costs and Accessibility

The average cost of thread lifts ranges from $1,500 to $4,500 in the U.S., depending on the provider’s skill, geographic area, and the number of areas treated. Compared to surgical facelifts, thread lifts are significantly cheaper and appeal to younger patients or those unable/unwilling to undergo general anesthesia. As popularity surges, more clinics offer the procedure, but patients should vet practitioners thoroughly for experience and credentials.

Are Thread Lifts Worth It?

Thread lifts can provide immediate, natural-looking lifts with minimal downtime, making them worthwhile for the right candidate—especially those wanting modest improvements without surgery. However, the results are temporary, and some patients need supplementary procedures for optimal effect. Most experts recommend thread lifts as an entry-level solution for skin laxity, best for patients in early-to-mid stages of facial aging. Always discuss realistic expectations with your practitioner before committing.

Frequently Asked Questions (FAQs)

Q: Who is the best candidate for a thread lift?

A: Adults in their late 30s to early 50s with mild to moderate skin laxity. Those unable to undergo surgery due to health concerns may also benefit.

Q: How long does a thread lift last?

A: Effects typically last 12–18 months. Longevity depends on thread type, skill of provider, skin quality, and lifestyle.

Q: Is a thread lift painful?

A: Most patients experience mild discomfort; local anesthetic is used during the procedure. Any pain, swelling, or soreness usually resolves within days.

Q: What areas can be treated by thread lifts?

A: Common areas include jawline, cheeks, brows, under-eye, neck, and occasionally breasts after pregnancy or weight loss.

Q: Are thread lifts safe?

A: Yes, when performed by board-certified, trained professionals. Adverse events are rare but clients should choose trusted practitioners.

Q: Can thread lifts be combined with other treatments?

A: Absolutely. Fillers, Botox, and other minimally invasive procedures are often used alongside thread lifts to enhance facial contouring and prolong results.

Expert Tips Before You Book

  • Check your provider’s credentials—board certification and experience matter.
  • Ask about the type of threads used (PDO, PLLA, or PCL) and why they’re chosen for you.
  • Discuss your goals and expectations candidly. Thread lifts do not replace full facelifts.
  • Request before-and-after photos of actual patients to assess provider results.
  • Prepare for short-term swelling or bruising—and plan downtime accordingly.

Is the Instagram Face Permanent?

While thread lifts offer a fast track to the lifted look, results are inherently temporary. Overuse or repeated touch-ups may impact natural facial movement and long-term skin quality. Experts recommend individualized treatments and avoiding excessive procedures, especially for younger clients. The key is using thread lifts to enhance, not fundamentally alter, your unique features.

  • Dermal Fillers: Used to plump lips, restore volume, and smooth lines.
  • Botox: Relaxes facial muscles and reduces wrinkles.
  • Microneedling: Boosts collagen and improves skin texture.
  • Laser Treatments: Resurfaces skin and evens tone.

Final Thoughts

Thread lifts exemplify the desire for quick, subtle, non-surgical enhancements in today’s beauty landscape. Though the Instagram face may reflect ever-changing social media ideals, the best treatment is always one that suits your natural features, confidence, and long-term skin health. If you’re considering a thread lift, research providers carefully, prioritize safety, and make decisions based on informed, personal goals.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

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