The Summer I Turned Pretty x American Eagle: Inside the Cast’s Beachy Fashion Collaboration
A fresh, exclusive collection inspired by Prime Video’s hit series and its cast’s laidback, youthful style—perfect for summer.
The Summer I Turned Pretty x American Eagle: A Fresh Summer Style Story
Summer evokes daydreams of carefree escapes, late-night beach bonfires, and a wardrobe reflecting freedom and nostalgia. In celebration of the second season of Prime Video’s breakout series The Summer I Turned Pretty, American Eagle teamed up with the stars—Lola Tung (Belly), Christopher Briney (Conrad), and Gavin Casalegno (Jeremiah)—to launch an exclusive collection embodying the vibrant, sunny vibes that have made the show a favorite among Gen Z viewers.
How the Collaboration Began
The roots of this partnership trace directly to the synergy between American Eagle’s youthful essence and the show’s celebration of summertime transformation. Jennifer Foyle, AE’s President and Executive Creative Director, described it as a natural fit: “This year we are very excited to deliver a collection inspired by the laid-back spirit and carefree vibes of The Summer I Turned Pretty and the unmistakable style of the cast.” Jamie Kampel, Amazon Studios’ head of licensing, echoed this sentiment, noting, “Summer fashion plays such a big role in The Summer I Turned Pretty and we couldn’t be more excited to collaborate.”
- The collection launches alongside the show’s second season premiere, deepening the connection between fans and their favorite characters.
- Shoppers can browse pieces both online and in stores—as well as directly through Prime Video’s innovative X-Ray shopping feature.
- The cast themselves, deeply involved in the creative process, chose looks that reflect their own off-screen personalities and on-screen vibes.
Meet the Cast: Style in Motion
At the heart of this collaboration is the trio whose on-screen chemistry spills over into real-life friendship. Lola Tung (Belly), Christopher Briney (Conrad), and Gavin Casalegno (Jeremiah) sat down for an exclusive interview to discuss what summer style means to them and how working with AE reignited memories of their own favorite wardrobe staples.
- Lola Tung shared that summer style is “all about soft colors, comfortable silhouettes, and a hint of nostalgia. I love pieces that make me feel like I’m on vacation, even when I’m just with friends.”
- Christopher Briney gravitated toward AE’s signature denim—”a good pair of shorts and an easy shirt make for the perfect day on the boardwalk.”
- Gavin Casalegno described his style ethos as “effortlessly cool but always practical; something you can wear straight from the beach to a night out.”
The actors not only modeled but curated their own favorite picks from the seasonal assortment, blending their authentic personalities with the spirit of the show.
The AE + The Summer I Turned Pretty Collection: What’s Inside
The exclusive collection channels summer adventures, from sun-kissed afternoons at Cousins Beach to nostalgic weekend getaways. AE’s design team drew inspiration from the show’s coastal setting and each character’s wardrobe, infusing the line with textures and motifs reminiscent of the series.
- Crocheted tops for that effortless, classic beach look.
- Baby tees—playful nods to ’90s style and modern comfort.
- Denim shorts—a universal staple for any summer wardrobe.
- Resort shirts and swim trunks—pieces crafted for spontaneous adventures and laidback afternoons.
- Nostalgia-inspired accessories: sun hats, colorful scrunchies, and beach totes reminiscent of the show’s settings.
What others are reading
This capsule is designed for mixing and matching, encouraging fans to channel their favorite character or create new memories in easy, breezy separates. Every item is made for wearability—”everything necessary for a life on the go,” as AE describes.
Retail Innovation: Shopping Meets Streaming
For the first time, fans can seamlessly shop the AE + TSITP collection while watching the show using Prime Video’s X-Ray feature. This direct integration allows instant access to the same outfits worn by Belly, Conrad, and Jeremiah.
- X-Ray shopping enables viewers to toggle for additional content and purchase items as they appear onscreen.
- Available through AE.com, physical stores, and Amazon’s “shop the summer” hub for broad accessibility.
- Amplified on social media, with cast members sharing personal favorites and styling tips via Instagram and TikTok.
The integration marks AE’s commitment to merging youth culture with digital experiences, capturing the spirit of adventure and optimizing for how Gen Z shops and discovers style.
Cast Chemistry: On and Off Screen
The partnership was further strengthened by the cast’s involvement in every stage of development. According to AE executive Craig Brommers, “Talk about great chemistry. These three definitely have great chemistry on screen, and they also have great chemistry off-screen. They’re a fun bunch to be around. They picked their own looks for the shoot.”
- Each cast member selected pieces that best represented their own style.
- Photo and video shoots captured spontaneous moments—the cast brought energy and authenticity to the campaign’s creative direction.
- Behind-the-scenes content shared on AE’s pathways and social channels, expanding the relationship between the brand, cast, and fans.
The collection isn’t just clothing—it’s a celebration of friendship, summer milestones, and youthful energy.
Why the Collaboration Resonates
American Eagle is no stranger to high-profile collaborations. Previous partnerships with streaming sensations like Netflix’s Outer Banks have proven the power of aligning fashion brands with entertainment giants.
- This collection taps into viewers’ emotional connections to the show’s characters and their summer adventures.
- Youthful optimism and authenticity make both the show and AE perennial favorites among high school and college students.
- Fashion as storytelling: the cast’s signature looks are now shoppable, allowing fans to participate in the narrative.
Main Collection Pieces: Character-Inspired Staples
| Character | Signature AE Piece | Style Description |
|---|---|---|
| Belly (Lola Tung) | Crochet Top, Baby Tee | Relaxed, feminine layers; soft summery palettes |
| Conrad (Christopher Briney) | Denim Shorts, Classic Shirt | Effortlessly cool staples, easy for beach days |
| Jeremiah (Gavin Casalegno) | Resort Shirt, Swim Trunks | Casual yet bold statement pieces for all occasions |
What Makes This Summer Style Unique?
The AE + TSITP line is more than just a co-branded collection; it encapsulates key themes from the series—growth, adolescence, and the transformative power of summer. The fashion is designed to move from beach to boardwalk, providing comfort without sacrificing style.
- Versatility: Pieces transition effortlessly from daytime activities to night-time hangouts.
- Authenticity: Co-designed with input from the cast, ensuring genuine connections to the show’s spirit.
- Nostalgic Elements: ’90s-inspired touches and beachy retro motifs connect fans to both past and present.
Behind the Scenes: Cast Reflections on Summer Style
In their Cosmopolitan interview, the cast reflected on what summer means to them, and how their wardrobes help shape their characters:
- Lola Tung shared memories of her own favorite summer looks growing up—crocheted tops, breezy dresses, and the ease of mixing casual basics.
- Christopher Briney described summer fashion as “a chance to experiment and try out new things, but above all comfort is key.”
- Gavin Casalegno reminisced about beach trips, explaining, “Sunglasses are essential! And I always pack a tote for snacks and sunscreen.”
These insights informed the collaboration, encouraging fans to embrace styles that serve both function and personal expression.
Where to Shop the AE + TSITP Collection
- In AE stores nationwide (back-to-school launch)
- Online at AE.com for all major pieces
- On Amazon’s “shop the summer” hub, plus via Prime Video’s X-Ray feature for direct-from-the-show purchases
- Seasonal launches promoted across AE’s social channels, with curated lists from the cast
The campaign’s reach leverages digital-first shopping and content, blending entertainment and retail for an immersive experience.
Frequently Asked Questions (FAQs)
Q: What is the AE + The Summer I Turned Pretty Collection?
A: It is an exclusive American Eagle capsule inspired by Prime Video’s The Summer I Turned Pretty series, co-curated by the show’s cast, featuring summer-ready, nostalgia-filled fashion essentials.
Q: Can I buy pieces straight from the show?
A: Yes, you can shop collection items in stores, online at AE.com, and directly through Prime Video’s X-Ray feature while watching season two.
Q: Did the cast help design the collection?
A: Absolutely—the cast selected their own favorite looks and worked closely with AE’s design team to ensure each item reflected their style on and off screen.
Q: What are the must-have items from the collection?
A: Standout pieces include crocheted tops, baby tees, denim shorts, resort shirts, and retro accessories, all inspired by the show’s characters and setting.
Q: How can fans engage with the campaign?
A: By following AE and cast members on social media, watching the show for direct shopping, and browsing curated style lists as shared by Lola, Christopher, and Gavin.
Social Media & Cultural Impact
AE’s campaign leveraged powerful cross-platform moments, from TikTok styling tips to Instagram stories hosted by the cast. The partnership’s visibility reflects broader shifts in Gen Z shopping and content consumption:
- Social videos blend entertainment and style, modeling easy outfit swaps and styling hacks for followers.
- Cast members tag favorite looks and showcase behind-the-scenes moments, bringing authenticity and excitement.
- The collaboration fuels community conversation—viewers’ fashion choices, reviews, and outfit tags flood platforms each episode.
Final Thoughts: Why Fans Love It
The AE + The Summer I Turned Pretty collaboration is more than a seasonal drop—it’s a window into an aspirational, sunlit world where every outfit tells a story. By aligning with Prime Video’s hit series and inviting the cast behind the scenes, AE delivers clothing that’s both on-trend and deeply personal, helping fans live out their own summer transformations through style.
References
- https://ca.fashionnetwork.com/news/American-eagle-debuts-the-summer-i-turned-pretty-collection,1532707.html
- https://www.aeo-inc.com/2023/06/28/wwd-american-eagle-features-cast-of-the-summer-i-turned-pretty-in-campaign/
- https://www.youtube.com/watch?v=9qTXXS5tLQs
- https://investors.ae.com/press-releases/news-details/2023/American-Eagle-Launches-New-Campaign-With-Gen-Z-Starpower-Christopher-Briney-Gavin-Casalegno-and-Lola-Tung-From-the-Prime-Video-Series-The-Summer-I-Turned-Pretty/default.aspx
- https://www.cosmopolitan.com/style-beauty/fashion/a44389272/the-summer-i-turned-pretty-lola-tung-cast-american-eagle-collaboration/
- https://www.skysociety.co/blog/american-eagle-marketing-5-ways-the-summer-i-turned-pretty-collaboration-did-it-best
- https://www.youtube.com/playlist?list=PLuOO4vzBlQcKGZcAPDGamqI7EmxvT4RtE
Similar Articles
Read full bio of Sneha Tete
