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Testing Point of View Beauty: Does Mikayla Nogueira’s Skin-First Makeup Brand Live Up to the Hype?

Inside Mikayla Nogueira’s breakout Point of View Beauty launch—a skin-prep-focused makeup brand that’s generating major buzz.

By Sneha Tete, Integrated MA, Certified Relationship Coach

Created on Sep 30, 2025

Mikayla Nogueira, one of TikTok’s most influential beauty creators, has officially launched her own brand: Point of View Beauty (POV Beauty). Unlike the endless parade of influencer eyeshadow palettes and quick-fix collaborations, POV Beauty enters with an unexpected mission—putting skin prep front and center in makeup routines. But does the concept work in practice, and do the products themselves live up to the social media buzz?

What Makes Point of View Beauty Different?

Within a beauty market saturated by both skincare and makeup launches, POV Beauty is carving out a niche by blending the two worlds. Mikayla’s core idea is that skin prep isn’t an afterthought—it’s the foundation for your entire makeup look.

Skin-first philosophy: All formulas are designed to prioritize hydration, radiance, and barrier support, ensuring the face as a “canvas” is prepped for makeup artistry.
Hybrid positioning: Though technically a makeup brand, the collection’s first products are strongly rooted in skincare benefits.
Targeted for layering: Each product is formulated to work together and avoid common issues like pilling under makeup.

Inside the POV Beauty Product Lineup

The initial POV Beauty launch consists of five hero products carefully curated around skin prep:

Drench It: A hydrating priming milk designed to create a glassy, smooth base for makeup application.
Drip It: A complexion-boosting serum that promises enhanced hydration, elasticity, and an all-over glow.
Whip It: A rich, whipped cream moisturizer centered on barrier-strengthening and luminous skin.
Glaze It: A “gripping” tacky primer that aims to lock makeup onto the skin while simultaneously boosting radiance.
Amp It: A multi-action lip treatment gloss that plays double duty—hydrating, plumping, and providing gloss in one sweep.

Key Ingredients and Technologies Behind the Formulas

Drawing from the best of Korean skincare paired with modern U.S. innovations, POV Beauty’s products are engineered around five proprietary technologies:

2x FermentVitalComplex: A double-fermented blend of ginseng, potato, adlay, rice, and soybean designed to brighten and clarify skin.
Megamirrored Molecular Complex: Formulated with panthenol, niacinamide, and hyaluronic acid for vibrancy, barrier strength, and intense hydration.
Barrierbolster Technology: A mix featuring ectoin, shea butter, and glycerin for locking in moisture and supporting the skin’s protective barrier.
Gripping Glaze Technology: Niacinamide, glycerin, and modern polymers to deliver a “glassy,” long-lasting base that keeps makeup in place.
Elastin Glow Technology: A triple butter blend plus argan oil and hyaluronic filling spheres for plush, nourished, bouncy skin.

First Impressions: Editor Testing and Real-World Wear

Cosmopolitan’s beauty editors put the POV Beauty core collection to the test—focusing on formula texture, ingredient safety, ease of layering, and effects on makeup longevity. Here are their core experiences and takeaways:

Picking Products: Ingredient Safety, Acne, and Sensitivities

The Cosmopolitan testing team, wary of potential pore-cloggers due to personal struggles with hormonal acne and sensitive skin, used an ingredient checker tool before diving into the full range. Based on this pre-screening, some products were skipped in favor of acne-friendly picks:

Tested and Approved: Drip It (glow serum), Glaze It (primer), and Amp It (lip gloss).
Products Skipped: Priming milk and moisturizer (deemed not acne-friendly for tester’s skin type).

While the Whip It moisturizer wasn’t used due to personal skin needs, the editors highlighted its clever innovation: the lid includes a hidden spatula that appears with a twist, ensuring a more sanitary application—an attention to detail lauded by the team.

Textural Experience & Package Design

Glowy Finishes: The sampled products all delivered a dewy, radiant finish that lit up the complexion without heavy shimmer.
Layering: Editors found the formulas layered well together, avoiding the dreaded pilling that can sabotage a multi-step skin prep routine.
Packaging: Across the board, products displayed practical, attractive packaging—especially the moisturizer’s built-in spatula.

Drawbacks and Room for Improvement

Not Fully Acne-Safe: The editors expressed disappointment that the whole line isn’t universally acne-friendly, which limits appeal for those with easily congested or reactive skin types.
In-Demand, Limited Stock: Products have sold out quickly post-launch, so availability remains a challenge for eager buyers.

POV Beauty’s Approach to Ingredient Transparency

Amid growing consumer demand for ingredient safety and transparency, POV Beauty takes several notable steps:

Clear labeling: Each product’s full ingredient list is available, making it easy for consumers to vet for potential triggers or sensitivities.
Science-backed benefits: Inclusion of dermatologist-recommended actives such as niacinamide, hyaluronic acid, and panthenol for hydration, barrier health, and even skin tone.
Combined skin health and makeup wear: All products aim to address both appearance and protection, bridging skincare and cosmetic benefits.

Skin Prep as the Secret to Great Makeup

Mikayla Nogueira has repeatedly championed skin prep for years on her TikTok—regularly showing how the right pre-makeup steps completely alter the look and longevity of foundation, blush, and beyond. POV Beauty puts that philosophy into practice with a carefully crafted process:

Start with hydration: Begin with Drench It or Drip It for an all-over glow and plump skin.
Seal in moisture: Layer on Whip It (if suitable for your skin) to ensure a smooth, healthy canvas.
Prime for grip: Apply Glaze It to add tackiness and boost makeup adherence.
Finish lips: Use Amp It to keep lips soft, plump, and naturally glossy.

The result: a canvas that lets makeup stay luminous and fresh throughout the day—no slipping, fading, or patchiness.

Who Is POV Beauty For?

Based on both the editor evaluations and brand philosophy, POV Beauty is particularly appealing to:

Makeup enthusiasts who want their looks to last and glow all day.
Consumers seeking skincare-makeup hybrids with clear ingredient transparency and performance claims.
Individuals with non-acne-prone skin, as some formulas include ingredients that may congest oily or sensitive skin types.
Fans of innovative packaging and user-friendly product design.

Potential Limitations

If you deal with chronic acne or require strictly non-comedogenic products, POV Beauty may not be a fit across the whole range. Always check ingredient lists (and consider patch-testing) before adding to your regular rotation.

Comparison Table: POV Beauty Products at a Glance

Product	Type	Main Function	Key Ingredients	Acne-Friendly?
Drench It	Priming Milk	Hydration, smooth glassy prep	FermentComplex, Panthenol	Depends on sensitivity
Drip It	Glow Serum	Elasticity, radiance	Niacinamide, Hyaluronic Acid	Generally, yes
Whip It	Moisturizer	Barrier support, luminosity	Shea Butter, Ectoin	Not for acne-prone
Glaze It	Primer	Grip, hydration, radiance	Polymers, Niacinamide	Generally, yes
Amp It	Lip Gloss/Treatment	Plump, hydrate, shine	Butter blend, Argon Oil	Yes

Pros and Cons

Pros:
- Skin-prep-first concept is unique in the makeup space
- Glow-inducing, blendable product textures
- Layer beautifully under makeup—no pilling
- Innovative, convenient packaging
- Transparency about ingredients and intended effects
Cons:
- Not all products are suitable for acne-prone or extremely sensitive skin
- Some may find the glow a bit intense if they prefer matte finishes
- High demand means frequent sellouts

Frequently Asked Questions (FAQs)

Q: Do I need to use the whole POV Beauty system for the best results?

A: No. While the products are designed to layer together, you can easily integrate one or two favorites into your existing routine. The formulas are compatible with most other skincare and makeup brands as well.

Q: Are Point of View Beauty products considered clean or eco-friendly?

A: While not strictly marketed as “clean beauty,” POV Beauty is transparent about ingredient sources and safety. Sustainability is present in design (e.g., spatula packaging), but eco-certifications or refill programs are not core to the launch.

Q: Will these products work for oily or acne-prone skin?

A: Some products (like Glaze It and Drip It) are suitable for a wide range of skin types, but others (such as Whip It moisturizer) may include ingredients that could clog pores for some users. Always check the ingredient list for personal triggers if you have acne-prone skin.

Q: What makes the packaging unique?

A: The Whip It moisturizer features an innovative lid that conceals a hidden spatula—a detail that improves hygiene and shows attention to user experience.

Q: Are POV Beauty products vegan or cruelty-free?

A: The brand emphasizes ingredient transparency and modern formulation standards; however, vegan and cruelty-free claims are not front-and-center in the debut collection publicity. Check product packaging or brand FAQs for up-to-date disclosures.

About the Reviewer

Jasmine Hyman is Assistant Beauty Editor at Cosmopolitan, writing about skincare trends, makeup launches, and her own meticulous beauty rituals. You’ll often find her testing new products, reading in bed, or doom-scrolling TikTok for fresh inspiration (with Harry Styles on repeat).

References

Author

Sneha TeteBeauty & Lifestyle Writer

Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete