Taylor Swift’s ‘Lavender Haze’ Music Video: Every Dreamy Fashion and Makeup Detail Decoded
Dive into every shimmering style and beauty secret from Taylor Swift’s ‘Lavender Haze’ music video, with product inspiration to recreate the looks.
Taylor Swift’s latest music video for “Lavender Haze”—the atmospheric opener of her chart-dominating album Midnights—is a visual explosion of purple smoke, glitter-soaked eyelids, and early morning dream-pop magic. Swifties and style-watchers alike have been captivated not only by the song’s moody lyrics but also by Taylor’s parade of ethereal, retro-inspired outfits and cosmic beauty moments.
Whether you’re eager to recreate Taylor’s iconic makeup, channel her 70s-inflected wardrobe, or just immerse yourself in the deeply romantic, slightly surreal visuals, here’s the only deep-dive you need to break down—and copy—every lewk from the “Lavender Haze” video.
Table of Contents
- Why ‘Lavender Haze’ Is a Style Sensation
- Decoding Every Outfit: Taylor’s Fashion in ‘Lavender Haze’
- Breaking Down the Ethereal Makeup Looks
- How to Get the Look: Clothes, Products & Dupes
- Frequently Asked Questions
Why ‘Lavender Haze’ Is a Style Sensation
Taylor Swift’s “Lavender Haze” doesn’t just give us a love letter to the euphoric phase of new relationships—the video is also a masterclass in mood-boarding for anyone obsessed with midnight shades, vintage cool, and hypnotic beauty.
Inspired by the 1950s slang for being ‘deeply in love,’ the song and its retro visuals are loaded with symbolism—purple haze, swirling smoke, and celestial lighting that hint at vulnerability, passion, and midnight musings.
Decoding Every Outfit: Taylor’s Fashion in ‘Lavender Haze’
Each scene in “Lavender Haze” gives us a new iteration of Taylor’s evolving style, blending 70s influences, modern silhouettes, and playful textures:
1. The Shaggy Faux-Fur Jacket & Silky Slip Combo
Arguably the video’s most jaw-dropping layered look, Taylor lounges in a shaggy, cropped faux-fur coat thrown over a delicate, floral-embroidered silk slip dress—proving that opulent textures and a dose of nonchalance never go out of style.
She pairs this with metallic strappy heels—an unexpected touch that pulls the look together. As she reclines on a couch amidst swirls of lavender smoke, this ensemble is both party-ready and pajama-goddess chic.
2. The Crochet Tank Top and 70s Corduroy Flares
In scenes evoking 70s bohemian glam, Taylor swaps silk for a cream, striped crochet-knit tank top paired with high-rise, flared corduroy trousers in soft pastel hues. The outfit channels hippie vintage with a modern feel—perfect for cozy, carefree nights.
The high waist and flared legs flatter and elongate, with the soft crochet top evoking hand-crafted nostalgia. Minimal accessories and loose hair finish off the look.
3. The Lace Night Dress
As the lavender smoke thickens, Taylor appears in a dreamy, silk and lace night dress—impossibly feminine with classic boudoir vibes. Subtle side-slit, lace trims, and a fluid fit make this piece a nod to old Hollywood glamour.
| Look | Key Pieces | Visual Vibe |
|---|---|---|
| Faux-Fur & Slip | Blue shaggy faux-fur jacket, floral slip dress | Retro glam, party-chic, cozy luxe |
| Crochet & Corduroy | Cream striped crochet tank, high-rise flared corduroy trousers | 70s bohemian, laid-back, textured |
| Lace Night Dress | Silk nightie with lace trim | Romantic, boudoir, ethereal |
Breaking Down the Ethereal Makeup Looks
No “Lavender Haze” recap is complete without the lowdown on Taylor’s makeup artistry. Each beauty moment is a mesmerizing mix of disco, romance, and cosmic drama.
Iridescent Lavender Eyes
The standout feature: Taylor’s shimmering, lavender-navy “midnight” eyeshadow, which dances under purple lighting and matches the song’s dreamy motif.
What others are reading
- Start with a neutral primer base for longevity.
- Apply a metallic or iridescent eyeshadow in deep indigo, mauve, or lavender across the lids—intensifying towards the crease.
- Blend a darker liner or shadow into the outer corners for smoked-out drama.
- Finish with black mascara for wide, fluttery lashes.
Soft Velvet Complexion
Flawless, candlelit skin is a Taylor trademark. In “Lavender Haze,” her skin looks soft-matte, luminous, and perfectly diffused.
- Moisturize and prime for a plump base.
- Apply sheer-to-medium foundation with buffing brush for a skin-like effect.
- Spot-conceal under the eyes and around the nose for a bright, rested look.
- Use a bronzer along the cheekbones and temple for sculpted warmth.
- Set with shine control powder only where necessary, letting radiance shine on high points.
Plum Lips with Moody Edge
While Taylor is renowned for her signature scarlet lip, “Lavender Haze” sees her trade classic reds for deep plums and wine-matte hues—perfectly in tune with the late-night, enigmatic atmosphere.
- Prep lips with a hydrating balm for a smooth base.
- Dab on lipstick in rich plum or wine-red tones—opt for a matte or soft blotted finish.
- For a lived-in, natural look, use fingertips to blur the edges (rather than precise liner).
Subtle Highlight and Blush
High points—cheeks, brow bones, and nose—catch the light with a subtle, pearlescent highlighter. The blush is soft and understated, usually in a plum-rose shade to harmonize with the lip.
How to Get the Look: Clothes, Products & Dupes
Ready to channel your own “Lavender Haze” era? Below are expertly chosen product suggestions and style swaps for achieving Taylor’s dreamy music video looks.
Fashion Dupes
- Shaggy Faux-Fur Jacket: Try a vibrant blue or lavender cropped faux-fur coat from ASOS, Topshop, or local vintage shops.
- Silky Slip Dress: Look for floral-embroidered silk nighties or slip dresses at Aubaine or affordable hits from high-street brands.
- Crochet Tank Top: Brands like Loewe x Paula’s Ibiza offer similar striped knit tanks, but vintage crochet can also channel the look.
- 70s Flared Corduroys: Gap and other retro specialists have pastel high-waist cord flares.
Makeup Dupes and Essentials
- Lavender/Navy Eyeshadow: Victoria Beckham’s Lid Lustre Eyeshadow in ‘Midnight’; Huda Beauty and Colourpop also have shimmering purples.
- Soft Matte Foundation: NARS Soft Matte Complete, Fenty Beauty Pro Filt’r Soft Matte, or a similar velvet-finish base.
- Bronzer and Subtle Highlighter: Champagne-toned sticks from Subtl Beauty, Charlotte Tilbury, or drugstore favorites like Milani.
- Wine-Plum Lip: MAC Retro Matte Liquid Lip in ‘High Drama’ or similar deep berry hues from Urban Decay or NYX.
Step-by-Step: Taylor’s ‘Lavender Haze’ Makeup at Home
- Prep: Moisturize and lay down a hydrating primer. Prime eyelids for long-lasting shadow wear.
- Base: Apply foundation and concealer with a soft brush, blending outward. Use a matte bronzer in the “3” motion (temple, cheekbone, jaw).
- Eyes: Blend a lavender-navy shadow over the lids and into the crease. Add depth with a darker brown or indigo at the outer corners; finish with mascara.
- Lips: Sweep on a plum-matte lipstick, blotting for visible texture.
- Highlight: Apply a champagne highlighter onto cheekbones, nose, and under brow for that celestial finish.
Quick Beauty Product Table
| Feature | Product Suggestion | Why It Works |
|---|---|---|
| Eyeshadow | Lid Lustre Eyeshadow in ‘Midnight’ (Victoria Beckham) | Cosmic shimmer, deep purple-blue duochrome |
| Lip | MAC Retro Matte Liquid Lip in ‘High Drama’ | Rich, velvet-like plum for drama |
| Jacket | ASOS or Topshop Faux-Fur in bright blue | Texture and volume evoke the video’s mood |
| Slip Dress | Aubaine Silk Night Dress | Floral, romantic, slinky elegance |
| Bronzer | Subtl Beauty Latte Bronzer | Sculpts with warmth, stays natural |
Frequently Asked Questions
What does “Lavender Haze” mean in the song and video?
“Lavender Haze” is a phrase from the 1950s referencing the early, euphoric stage of love—a dreamy period where everything feels soft and beautiful. Taylor uses it to evoke falling “deeply in love” and the surreal colors of late-night emotion.
How can I recreate Taylor’s ‘Lavender Haze’ eye look with drugstore products?
Look for metallic purple or indigo shadows from brands like Colourpop or Maybelline. Use a finger or dense brush to pack color onto the lid, blend outward, and finish with black mascara for a wide-eyed effect.
What’s the easiest outfit from the video to replicate?
The shaggy faux-fur jacket over a silk slip dress is the easiest to DIY with thrift or high-street finds. Pair with metallic heels and minimal jewelry for instant Taylor glam.
What makes the “Lavender Haze” style so unique?
It’s a blend of 70s retro nostalgia, soft bohemia, and sharp midnight glamour—with color, texture, and dreamy makeup all working together for a surreal yet relatable visual narrative.
Are there vegan or cruelty-free options for these beauty dupes?
Many brands—including Colourpop, Fenty Beauty, and Milani—offer cruelty-free or vegan versions of the core products, so you can achieve the look ethically.
Final Thoughts
Whether you’re lounging at home or prepping for a night out, Taylor Swift’s “Lavender Haze” video offers endless inspiration for pushing beyond the everyday—embracing creative textures, bold eye colors, and a more mysterious approach to romance and style. If you find yourself reaching for a blue faux-fur jacket or a glimmering purple shadow, you’re officially in your own lavender haze era.
References
- https://subtlbeauty.com/blogs/subtl-beauty-blog/get-taylor-swifts-lavender-haze-makeup-look-using-a-subtl-stack
- https://www.cosmopolitan.com/style-beauty/beauty/a42688063/taylor-swift-lavender-haze-music-video-looks/
- https://www.hellomagazine.com/hfm/20230127162890/taylor-swift-lavender-haze-fashion-beauty-moments/
- https://www.youtube.com/watch?v=h8DLofLM7No
- https://www.youtube.com/watch?v=oFO5i0ebV3c
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