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Taylor Swift’s Chiefs Game Necklace: The Story Behind the Viral Jewelry Trend

Discover how Taylor Swift’s affordable gold necklace worn at a Chiefs game became a must-have accessory for Swifties and trendsetters everywhere.

By Medha deb

Created on Sep 30, 2025

Discover how Taylor Swift’s affordable gold necklace worn at a Chiefs game became a must-have accessory for Swifties and trendsetters everywhere.

Taylor Swift’s Chiefs Game Necklace: How an Affordable Accessory Became a Viral Sensation

On a brisk Sunday, Taylor Swift turned heads—not just on the field at the Kansas City Chiefs game supporting Travis Kelce, but online where her choice of jewelry struck a chord with fans and fashion enthusiasts alike. The highlight: a chunky gold necklace from Melinda Maria Jewelry, a surprisingly accessible piece that became an instant must-have among Swifties.

Where It All Began: Taylor’s Chiefs Game Look

Fans lit up social media when Taylor was spotted cheering in a casual-yet-polished look, punctuated by a bold gold necklace. This piece wasn’t just another high-ticket celebrity accessory. Priced at $128 (not thousands), the necklace delivered major style at a fraction of Swift’s usual red carpet sparkle. For fans, this felt like an invitation to twin with Taylor without breaking the bank—echoing the sentiment: “Economical queen!”

The Necklace Details: Melinda Maria’s Julian Loves Diamonds

Name: Julian Loves Diamonds Necklace
Price: $128
Available At: Nordstrom and Melinda Maria’s official site
Material: Simulated diamonds with a gold-plated finish for shine and durability
Colorways: Gold and Silver
Style: Chunky, statement-making chain, designed to elevate any look without leaning into ostentation

Unlike the luxury jewels Taylor’s often seen with, this necklace balances everyday wearability and high-impact style. Melinda Maria Jewelry champions creating on-trend pieces “for everyone,” and this necklace has quickly become their most talked-about item thanks to Taylor’s appearance.

Swiftie Shopping: How to Get Taylor’s Chiefs Game Necklace

Good news for fans: this necklace is readily available from retailers like Nordstrom, or directly at Melinda Maria Jewelry online.

Buying tips:

Consider both gold and silver versions to match Taylor’s look, or opt for a custom layered stack for standout style.
Pair with minimalist sweaters or bold red to channel Taylor’s Chiefs game style.
This necklace makes a superb gift for longtime Swifties or new fans thrilled by her football romance.

Not Just Diamonds: Taylor’s Accessory Edit

Taylor’s fans—and shopping editors—can’t get enough of the star’s closet and have spotlighted several other accessible accessories she’s recently worn or endorsed:

Mazin Jewels Baguette Hoops: Sleek, modern earrings that add a soft glimmer without overwhelming an outfit. ($55)
Chinese Laundry Tai Yellow Heels: Bright strappy shoes Taylor’s been seen in, perfect for lively events. ($80)
Mazin Jewels Chain Link Necklace: Another layered staple that pairs well with the Julian Loves Diamonds necklace. ($70)

These picks, highlighted by shopping editors and Taylor’s own stylist, help fans emulate her effortless cool. Mix-and-match options encourage personal style while honoring Taylor’s distinctive accessory choices.

Why Taylor’s Necklace Choice Matters

Taylor Swift’s style consistently generates buzz, but her Chiefs game necklace has stood out for several key reasons:

Affordability: Unlike jewels worth thousands, this necklace’s price tag makes it accessible.
Statement Factor: The chunky design is bold enough for stadium lights but wearable for everyday life.
Emotional Connection: Fans felt Taylor’s style move from pageantry to relatable romance, as the piece became tied to her support for Kelce.

In a fashion landscape increasingly driven by authenticity, this jewelry moment encapsulates how celebrities, like Taylor, can drive trends that are both aspirational and achievable.

From Diamonds to Dailies: Taylor’s Accessory Timeline

Event	Accessory	Description	Price Range
Chiefs Game (2025)	Julian Loves Diamonds Necklace	Chunky gold, simulated diamonds, statement piece	$128
Music Video (‘Lover’)	Ruwaya Brand Earrings	Rose gold, pink sapphires, feather-shaped	Luxury pricing
Red Carpet Events	Custom Diamonds and Designer Jewelry	High-value gems and artisanal design	$1,000+
Casual Outings	Mazin Jewels Chain Link Necklace	Layered gold chain, wearable day-to-night	$70

Taylor & Travis Kelce: The Couple’s Fashion Impact

Swift’s Chiefs game attendance wasn’t just a sporting event—it was a pop culture moment. Her decision to wear a necklace tied to Travis Kelce’s jersey number (as seen at another game) reinforced the connection between pop stars, athletes, and fans. In recent outings, Taylor paired jewelry with subtle nods to her relationship and upcoming tour milestones:

Wearing a “87” pendant—Kelce’s number—at the post-Thanksgiving game, alongside her signature red sweater.
Spotted with Travis’ mom, Donna Kelce, amplifying her status as both superstar and supportive partner.

Insiders note that Taylor has leaned more on her personal accessories to express intimacy and excitement for settling down after her Eras Tour wraps. These jewelry choices create public mini-stories, blending fandom and romance for Swiftie audiences.

Breaking Down Taylor’s Necklace Trend: What Makes It So Viral?

Key ingredients driving this necklace’s viral appeal:

Celebrity Endorsement: Taylor’s visibility guarantees instant exposure for any accessory she wears.
Relatability: The necklace’s affordable price makes it a target for everyday fashionistas frustrated by inaccessible luxury.
Social Media Buzz: Fans love sharing looks that bring them closer to Taylor’s style—especially during major life moments like her relationship with Travis Kelce.
Retail Accessibility: The necklace’s availability from major retailers fuels its trend power far beyond niche boutiques.

The result: fashion-forward consumers aren’t just admiring—they’re purchasing, posting, and creating new versions of the Taylor-inspired look with their own spins.

More Taylor-Loved Accessories – Shop the Swiftie Edit

Mazin Jewels Baguette Hoops: Simple, geometric, and contemporary for pairing with casual and formal outfits.
Chinese Laundry Tai Yellow Heels: Taylor’s pop of color footwear, perfect for concerts or bold nights out.
Mazin Jewels Chain Link Necklace: For those layering their jewelry, this is a versatile option Taylor herself favors.

These items, each spotlighted for their appearance in Taylor’s closet or editorial features, provide a manageable entry point for those looking to build a Swiftie-inspired accessory wardrobe.

FAQs: Taylor Swift’s Chiefs Game Necklace & Swiftie Fashion

Q: What is the exact necklace Taylor Swift wore to the Chiefs game?

A: Taylor wore the Julian Loves Diamonds Necklace by Melinda Maria Jewelry. It’s chunky, gold-plated, and set with simulated diamonds. Available for $128 at leading retailers like Nordstrom.

Q: Can fans purchase the same necklace as Taylor?

A: Yes, it’s widely available online in both gold and silver colorways, making it one of the most accessible celebrity jewelry pieces of 2025.

Q: What other accessories has Taylor Swift popularized recently?

A: Taylor’s accessory edit includes Mazin Jewels Baguette Hoops, Chain Link Necklace, and the Chinese Laundry Tai Yellow Heels—each featured in editor picks and fan shopping guides.

Q: Why did Taylor choose this necklace for the Chiefs game?

A: The choice signified support for boyfriend Travis Kelce, showing style and sentiment in a piece fans could easily emulate. The necklace is both fashionable and meaningful for Swifties.

Q: Are there luxury jewelry brands Taylor has worn?

A: For music videos, Taylor has worn fine jewelry like Ruwaya’s rose gold and pink sapphire earrings. These are luxury items, often custom-designed and less widely available.

Q: Has the necklace sold out due to Taylor’s influence?

A: Pieces worn by Taylor regularly trend toward selling out, with the Julian Loves Diamonds Necklace seeing strong demand after her Chiefs game appearance. Fans are advised to shop early for these viral accessories.

Editor’s Style Note: Emulating Taylor’s Effortless Fashion

As Cosmo’s Assistant Beauty Editor shares, there’s joy in finding pieces—like Taylor’s necklace—that blend high impact with low investment. Whether you’re a top 1% Swiftie, a jewelry lover, or an accessory shopper hunting for the next big trend, Taylor’s choices are proof that style can be both personal and approachable. With curated Swiftie shopping edits, the excitement goes beyond celebrity—the movement is about making everyday fashion electric and meaningful.

Layer your chunky necklace with simple hoops for a balanced look.
Incorporate color—like bold yellow heels—to stand out at events.
Shop early when a celebrity look goes viral. Trends cycle quickly.
Focus on affordable accessories that don’t feel like imitations.

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Final Thoughts: The Power of Accessible Celebrity Fashion

Taylor Swift’s Chiefs game necklace moment underscores the dynamic power of celebrity fashion in the age of social media. When stars choose wearable, affordable pieces—especially those with emotional significance—they not only influence trends but cultivate a sense of real-world connection with fans. Whether you’re searching for a new accessory, shopping for a Swiftie, or just admiring Taylor’s ability to mix romance with big style moments, the Julian Loves Diamonds Necklace is proof that great taste doesn’t require a superstar budget.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

Read full bio of medha deb