Tate McRae’s Guide to 2023’s It Makeup: The Party Brow and Beyond
Discover Tate McRae’s take on the new party brow trend and her secrets for glowy, performance-ready skin.
Meet 2023’s New It Look: The Party Brow
The party brow is poised to take center stage in 2023’s beauty scene, with music’s rising star Tate McRae demonstrating how it’s done. Often described as a playful take on bold brows, the look combines effortless styling with statement-making details—perfect for those who want to stand out at any gathering. McRae, both a singer and dancer, brings her signature charm to the trend, blending fun with precision and versatility.
Tate McRae: Music’s New It Girl and Her Signature Beauty Vibe
Tate McRae is not just known for her musical talents and energetic performances; she’s quickly established herself as a Gen Z beauty icon. Her makeup philosophy reflects her artistic background: expressive, adaptable, and always ready for the spotlight. Whether she’s on stage, in rehearsal, or attending a party, McRae’s look pivots around smart product usage and a playful attitude—never overdone, always “less is more.”
Brow Looks for Every Occasion
Inspired by McRae’s repertoire, 2023’s party brow trend offers a spectrum of styles—so you can pick your favorite for your next event and instantly elevate your vibe. The five standout brow looks below, each modeled by Tate McRae, showcase how to personalize the trend:
- Feathery and Natural: Brows brushed upward for a lifted, open-eyed look, finished with clear gel for that barely-there hold.
- Glossy and Structured: Added brow gloss or balm for a sleek, reflective finish, bringing subtle sophistication.
- Shimmery Accents: A touch of fine glitter or a swipe of highlighter to the brow bone adds instant party readiness.
- Graphic Detailing: Defined arches and crisp edges with liquid brow liners or pencils—ideal for those who want a punchy, editorial feel.
- Color-Pop Brow: For bold evenings out, a hint of tinted brow gel or colored powder amps up individual style.
Inside Tate McRae’s 10-Minute Makeup Routine
While brows headline her look, McRae’s routine is designed to be fast, functional, and flattering for everyday wear or the stage. The process blends hydration, subtle contour, shimmering accents, and reliable, easy-to-blend products. Below is a detailed breakdown, step by step:
Step 1: Hydrated, Glowy Base
- Moisturizer: McRae starts with a gel moisturizer, mixing it with her foundation to create a light, breathable layer that won’t feel heavy—even during high-energy performances.
- Foundation: She prefers a natural-finish, serum-based foundation with SPF, ensuring her base is both luminous and protective.
- Concealer: Applied sparingly under her eyes and between brows, blended seamlessly to brighten and smooth without cakiness.
Step 2: Brow Styling
- Clear Gel: Instead of pencils or pomades, she uses a transparent strong-hold gel. Brows are brushed up and set using her finger—a trick she credits to her makeup artist, Lilly Keys.
- Optional Detailing: For more drama, she’ll layer tinted gels or dab on clear gloss for shine.
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Step 3: Soft Contour & Glow
- Bronzer: A pigmented powder bronzer is lightly swept across cheekbones and temples—blend, don’t overlayer.
- Nose Contour: McRae creates subtle shadows using small, precise brushes, often shaping with triangles or delicate lines for a natural lift.
- Highlighter: She adds sparkle to the bridge of her nose or cheekbones, especially for performance days.
Step 4: Eyes That Pop
- Neutral Shadows: She uses an all-in-one palette with browns and taupes to sculpt the eye, blending shades into the crease to elongate and define her gaze.
- Winged Accents: A subtle, smoky wing using eyeshadow instead of harsh liner; enough for impact, not too sharp.
- Glitter Layer: For “stage” or party occasions, McRae taps on chunky glitter or shimmery powder atop the lids for maximum fun.
Step 5: Lashes & Final Touches
- Mascara: Her favorite is a drugstore pick known for bold but feathery lashes—she layers two coats, focusing on lift.
- Lip: A defined lip with iconic liner and a complementary shaded gloss.
- Fragrance: Before heading out, she finishes with a vanilla-scented spritz to complete her look.
Essential Products in Tate’s Makeup Bag
| Product | Purpose | Why Tate Loves It |
|---|---|---|
| Neutrogena Hydro Boost Water Gel | Moisturizing Base | Lightweight, mixes beautifully with foundation |
| Clinique Even Better Clinical Serum Foundation | Natural, SPF Foundation | Breathable, skin-protecting, not cakey |
| Charlotte Tilbury Brow Fix Gel | Strong-Hold Brow Styling | Keeps brows lifted, easy to set |
| Anastasia Beverly Hills Eyeshadow Palette | Eye Sculpting & Glitter | Safe, neutral shades for versatile looks |
| L’Oréal Telescopic Mascara | Bold Lashes | Affordable, lengthens and volumizes |
| Iconic Lip Liner | Defined Lips | Creates lasting, sculpted shape |
Expert Brow Styling Tips from Tate and Her Makeup Artist
- Use strong-hold gels: For long-lasting structure—avoid products that flake or lose shine.
- Finger press instead of brush only: After combing brow hairs up, use gentle pressure with your fingertips to lock the shape.
- Customize for occasion: Build your day brow with minimal product; add shimmer or gloss for nights.
- Don’t overfill: A soft, brushed look is McRae’s signature for easy wear and an unfussy vibe.
Why the Party Brow Is 2023’s Standout Trend
Brows have always framed the face, but the party brow trend reimagines them as the focal point for celebration. Its appeal lies in personalization: You can go fierce, sparkly, or ultra-natural depending on mood and event. Tate McRae’s approach is a template for both makeup minimalists and maximalists alike, encouraging playful experimentation without perfectionism.
- Instant cool factor: The party brow adds attitude even to pared-down looks.
- Photo-ready: A defined brow is your shortcut to looking put together for photos and events.
- Adaptable: You can ramp up color and gloss for parties or keep it more subdued for everyday.
Tate’s Beauty Philosophy: Less Is More, But Make It Fun
For McRae, makeup is both art and self-care. She treats her beauty routine as a way to enhance—not mask—her features, and uses performance-ready products that stand up to sweat, movement, and bright lights. Her philosophy: invest in multi-use, blendable products, save time through efficient techniques, and always finish with a unique detail (like the party brow) that makes the look your own.
- Mixing skincare and makeup keeps her complexion fresh.
- Efficient layering avoids heaviness and allows skin to breathe.
- Signature touches—brows, glitter, a favorite scent—allow personality to shine.
Frequently Asked Questions (FAQs)
Q: What makes the party brow trend unique?
A: The party brow combines sculpted styling and fun finishes, often adding shine or glitter so your brows become a focal party feature—not just a supporting detail.
Q: How can I get Tate McRae’s glowy skin effect?
A: Layer a hydrating gel moisturizer under a serum foundation, mix for a lightweight finish, and use controlled highlighting on the nose and cheekbones.
Q: Can the party brow be worn for everyday looks?
A: Yes—opt for clear or tinted gel for daytime, and reserve gloss and shimmer for night outs or performances.
Q: What are Tate’s favorite drugstore beauty products?
A: She swears by Neutrogena Hydro Boost Water Gel for moisture and L’Oréal Telescopic Mascara for full, defined lashes.
Q: Is the glitter portion a must for the party brow?
A: Glitter is optional; it’s about customizing to fit your style and occasion, whether you prefer high-shine or a subtle brow bone highlight.
Get the Look: Tate McRae’s Quick Makeup Routine Checklist
- Moisturize and mix with a lightweight foundation
- Brighten under eyes and brows with concealer
- Sculpt with bronzer; add highlighter as preferred
- Choose a brow style: gel, gloss, color, or accent
- Define eyes with neutral shadows and optional wing
- Layer mascara for bold but soft lashes
- Perfect the look with lip liner and gloss
- Finish with your favorite scent for added confidence
Conclusion: Join the Party Brow Movement
Tate McRae’s energetic, practical approach to makeup merges performance needs with contemporary trends. Whether you adopt her signature party brow, try her glowy-skin tricks, or experiment with soft contour and glitter, her mantra is clear: have fun, make it personal, and let your confidence radiate through every look.
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