SKIMS Shakes Up Valentine’s Day with White Lotus Stars and Bold Pinks
How Kim Kardashian’s SKIMS is celebrating love, friendship, and empowerment with a star-studded lingerie campaign
SKIMS and The White Lotus Stars Bring Bold Glamour to Valentine’s Day
This Valentine’s Day, Kim Kardashian’s SKIMS is turning heads with a campaign that blends star power, bold fashion, and an inclusive message. The brand tapped simpatico Italian actresses Simona Tabasco and Beatrice Grannò—known for their breakout roles as Lucia and Mia in HBO’s The White Lotus—as the faces of its latest lingerie and loungewear collection, signaling a playful yet confident mood for the holiday of love.
Stellar Casting: Why The White Lotus Stars?
Kim Kardashian has a reputation for casting rising stars at the height of their cultural relevance—think Addison Rae, Megan Fox, and now, the unforgettable duo from The White Lotus season two. Tabasco and Grannò, who brought both comedic timing and depth to their roles as entrepreneurial Italian sex workers, are positioned as modern muses for love, friendship, and empowerment. As Grannò said, “I had so much fun on the SKIMS Valentine’s Day campaign!” Tabasco added, “Having the opportunity to work with my friend Simona for our first global fashion campaign is something very special—I love everything SKIMS stands for!”
This partnership underscores SKIMS’ strategy of building campaigns around cultural “it” girls, especially those who embody confidence, sensuality, and sisterhood. By focusing on a real-life friendship, SKIMS is not just selling underwear—it’s selling a vibe.
The Valentine’s Collection: What’s New?
The Valentine’s Day 2024 drop is one of SKIMS’ most expansive yet, with ten limited-edition collections launching on January 26. These span from foundational shapewear to show-stopping statement pieces, all in a palette that leans hard into dreamy pinks, romantic reds, and edgy neutrals.
Fits Everybody Lace
SKIMS’ signature Fits Everybody collection gets a lacy overhaul for V-Day. The limited-edition range includes five new lace colors, notably four shades of pink that are equal parts sweet and seductive. The viral SKIMS slip dress is also reimagined in lace, promising to be an instant hit.
Jelly Sheer Rhinestone
For those who want sparkle, the Jelly Sheer range returns with rhinestone embellishments. The collection offers Onyx (a bold black) and Petal (a soft pink), letting you choose between dark glamour or rosy romance.
Warp Knit Catsuit
In a nod to Kim Kardashian’s Met Gala latex era, the Warp Knit Catsuit is a standout this season. This body-hugging, all-in-one statement piece comes in a Barbie-esque pink, proving that SKIMS isn’t afraid to push boundaries.
Knit Lace
If latex isn’t your vibe, the Knit Lace collection offers a subtler take on skin-baring styles, with mix-and-match pieces including bralettes, briefs, and, yes, a catsuit—just in a softer hue.
Sculpting Bodysuit
The cult-favorite Sculpting Bodysuit returns in two new pink shades, further cementing its status as the shapewear-turned-going-out top.
Ultra Fine Mesh
For sheer sensuality, SKIMS introduces the Ultra Fine Mesh collection in a soft Petal pink, adding a hint of romance to your underwear drawer.
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Soft Lounge
Pajama and loungewear fans aren’t left out: the Soft Lounge collection drops with pink variations and playful heart prints, including the beloved long slip dress and boxers.
Lace Trimmed Silk
The Valentine’s collection also marks SKIMS’ foray into high-end sleepwear with the Lace Trimmed Silk range. This four-piece set (a high-leg teddy, cami, short set, and slip) comes in vibrant pink silk with red lace trim—luxury with a capital L.
Valentine’s Slipper
Even your feet get the Valentine’s treatment: SKIMS debuts a faux-fur pink slipper, perfect for cozy nights in (or mornings after).
Design Philosophy: What Makes SKIMS’ Valentine’s Collection Special?
Inclusivity and Empowerment
At its core, the SKIMS brand is about empowering women to feel their best, no matter their size, age, or background. The “Everybody is Wearing Skims” tagline is not just a marketing ploy—it drives design. Pieces are offered in a wide range of shades and sizes, and this collection is no different, with pastel and bright pinks designed to flatter a spectrum of skin tones.
From Shapewear to Statement
SKIMS’ journey from shapewear disruptor to full-fledged fashion brand is complete with this Valentine’s drop. While the brand still offers its signature sculpting bodysuits, it now matches them with slinky lace, sheer mesh, and even latex—proving SKIMS has something for every mood, whether you’re going out or staying in.
| Collection | Highlights | Materials |
|---|---|---|
| Fits Everybody Lace | Five limited-edition colors, lace slip dress | Lace, mesh |
| Jelly Sheer Rhinestone | Onyx and Petal shades, rhinestone finish | Sheer, rhinestone |
| Warp Knit Catsuit | Body-hugging latex-inspired catsuit | Warp knit, latex-effect |
| Knit Lace | Catsuit, bralettes, briefs, mix-and-match | Knit, lace |
| Sculpting Bodysuit | Two new pink shades | Sculpting fabric |
| Ultra Fine Mesh | Petal pink ultra-sheer | Sheer mesh |
| Soft Lounge | Pink, heart prints, slip dress, boxers | Soft, cozy fabric |
| Lace Trimmed Silk | Four-piece sleep set, red lace trim | Silk, lace |
| Valentine’s Slipper | Pink faux-fur slipper | Faux fur |
Meet the Campaign Stars: Simona Tabasco & Beatrice Grannò
Who Are They?
Simona Tabasco and Beatrice Grannò rose to global fame as the mischievous, entrepreneurial duo Lucia and Mia in the second season of HBO’s The White Lotus. Their natural chemistry, both onscreen and off, made them a perfect fit for a campaign celebrating friendship and female empowerment.
Why SKIMS?
For Tabasco and Grannò, being part of SKIMS’ Valentine’s campaign was about more than just modeling—it was a celebration of friendship and confidence. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women and empowerment is very rewarding,” said Tabasco. Their casting is a testament to SKIMS’ commitment to spotlighting real, relatable women who radiate both charisma and authenticity.
The SKIMS Effect: From Underwear to Cultural Icon
SKIMS has become more than a lingerie and shapewear brand—it’s a cultural touchstone. With strategic celebrity campaigns and drops timed to major holidays, SKIMS keeps itself at the center of both fashion and pop culture conversations.
Scarcity and Hype
By releasing limited-edition collections and tapping into the power of viral moments (like Kim Kardashian’s latex looks), SKIMS fosters a sense of urgency and exclusivity that keeps shoppers coming back for more.
Fashion as Empowerment
SKIMS’ messaging is clear: your underwear can and should be a statement. Whether you’re dressing up for a Valentine’s date or lounging with friends, what you wear underneath matters—for your confidence and your self-expression.
Frequently Asked Questions
When is the SKIMS Valentine’s Day collection launching?
The SKIMS Valentine’s Day 2024 collection launches on January 26, with ten limited-edition ranges available online only.
Which celebrities star in the campaign?
The campaign features Simona Tabasco and Beatrice Grannò, best known for their roles in The White Lotus, who bring a sense of fun, friendship, and empowerment to the spotlight.
What is included in the collection?
The Valentine’s Day collection spans lace lingerie, sheer and rhinestone pieces, sculpting bodysuits, lace-trimmed silk sleepwear, cozy loungewear, faux-fur slippers, and bold latex-inspired catsuits—all in shades of pink, red, and neutral.
Is the SKIMS collection inclusive?
Yes, SKIMS is known for offering a wide range of sizes and shades to suit a diverse customer base, and the Valentine’s collection continues this commitment.
Where can I buy the SKIMS Valentine’s Day collection?
The collection will be available exclusively on SKIMS’ official website starting January 26.
Final Thoughts
With its Valentine’s Day 2024 campaign, SKIMS solidifies its status as a brand that understands the zeitgeist—blending celebrity cachet, empowering messages, and daring design. By casting The White Lotus’ breakout stars and expanding its offerings to include everything from dreamy lace to bold latex, SKIMS proves that underwear can be both a personal indulgence and a cultural moment. Whether you’re shopping for yourself or someone you love, this collection offers something for every mood, body, and occasion—because everybody, truly, should be wearing SKIMS.
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