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SKIMS Swimwear: Inside the Star-Studded New Collection Campaign

SKIMS redefines summer with bold swimwear styles, modeled by Paris Jackson, Bella Poarch, and Madison Bailey in a campaign capturing LA cool.

By Medha deb

Created on Oct 2, 2025

SKIMS redefines summer with bold swimwear styles, modeled by Paris Jackson, Bella Poarch, and Madison Bailey in a campaign capturing LA cool.

SKIMS Swimwear: A New Wave in Summer Fashion

Just when you thought your summer wardrobe was complete, SKIMS — Kim Kardashian’s cult-favorite shapewear brand — has launched an audacious new swimwear collection that is already making waves in the fashion industry. The latest campaign features not just one, but three dynamic Gen Z icons: Paris Jackson, Bella Poarch, and Madison Bailey. These boundary-breaking women headline a drop that blends playful LA cool with remarkable innovation in design and inclusivity.

Meet the Campaign Stars: Paris, Bella & Madison

SKIMS’ campaign handpicks a fresh, eclectic trio whose influence spans music, screen, social media, and youth culture. Here’s a closer look at these faces:

Paris Jackson: Actor, musician, and model — and daughter of Michael Jackson. With a flair for alternative style, Paris brings edge and authenticity to the shoot.
Bella Poarch: Musician and viral TikTok sensation. Bella’s striking look and pop-culture relevance make her an ideal ambassador for SKIMS’ next-gen vision.
Madison Bailey: Star of Netflix’s “Outer Banks,” Madison shines as a vibrant actress and style icon, representing a bold and diverse generation.

Captured by legendary Y2K-era photographer Mark Hunter (The Cobrasnake), the campaign encapsulates a playful LA pool party spirit. Each celebrity brings her distinctive energy, modeling the collection’s vast variety of fits and colors.

The Creative Vision: LA Pool Party, Reinvented

The SKIMS swim campaign takes inspiration from the classic Los Angeles pool party. Vivid colors, spirited designs, and a sense of unfiltered fun transport viewers to an exclusive summer soiree. The shoot’s aesthetic — shot under California’s golden sun — leans into youthful independence and poolside glamour, typified by:

Bold, energetic imagery with a carefree, candid vibe
Styles that mix vintage Y2K nostalgia with cutting-edge fashion
Models testing the versatility of each piece, from pool to street

Collection Highlights: Designs, Features & Standouts

SKIMS’ latest swimwear drop pushes the envelope with both its fabric innovation and fashion-forward designs. With over a dozen fresh styles (across two-pieces, one-pieces, dresses, skirts, cover-ups, and more), this collection offers something bold for every body and every occasion:

Signature Styles and New Additions

Swim Micro Triangle Top: A barely-there triangle design that’s both minimal and supportive.
Swim Dipped Tie Bottoms: Flattering, tie-side bottoms with a dipped front for added flair.
Swim Cut Out Monokini: A daring one-piece with bold cutouts for extra edge.
Swim Zip Front Sleeveless One Piece: Sleek and athletic, perfect for a statement look.
Swim Tank Dress & Swim Bandeau Bikini Top: These versatile pieces blur the line between swimwear and ready-to-wear, ideal for a pool party or a night out.
Swim Gloves: An avant-garde accessory that embodies SKIMS’ penchant for novelty and trendsetting.
Swim Sarong Skirt： A functional cover-up that can double as a street staple.

Item	Price	Features
Swim Triangle Top	$38	Adjustable, minimalist
Swim Tube Skirt	$54	Tubular, form-fitting
Swim Zip Front One Piece	$98	Sleek zip detail
Swim Sarong Skirt	$78	Wraparound, versatile
Swim Tank Dress	$88	Day-to-night styling

Fabric and Fit: For Every Body

Supportive Signature Material: Every piece is crafted in SKIMS’ signature swim fabric — designed for comfort, figure-enhancement, and versatility whether wet or dry.
Extended Sizing: Pieces are available from XXS to 4XL, underscoring the brand’s ongoing commitment to body diversity and inclusivity.
Mix-and-Match Flexibility: Styles are engineered to layer together, letting wearers create custom beach-to-bar looks.
Recycled Fabrics: As part of SKIMS’ push toward sustainability, the collection features pieces made from recycled nylon, marking a step forward in eco-friendly swimwear.

Exclusive Insights: The Stars Speak Out

Each campaign star brings her unique perspective and excitement to the SKIMS swimwear experience. Here’s what they shared about working on the campaign and their favorite designs:

Paris Jackson: “I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment. I love the brand and doing this shoot was so much fun.”
Bella Poarch: “I’m so thrilled to be a part of the new SKIMS Swim campaign. I’m obsessed with the new collection — from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way.”
Madison Bailey: While her direct quote isn’t highlighted in coverage, her presence in the campaign reflects her recognition as a rising fashion and acting icon.

Why This Collection Matters: Innovation, Diversity, & Aspirational Living

The 2022 SKIMS swimwear launch is notable not just for its celebrity faces, but for what it represents in broader culture.

Fashion for All: Every SKIMS swim design, whether bold or classic, is created with all shapes and sizes in mind.
Trendsetting Yet Functional: From micro cuts to swim gloves and dresses, the brand blends innovative silhouettes with practical comfort.
Sustainability: Using recycled fabrics sets a new standard for eco-conscious style in mainstream swimwear.
Bridging Generations: With icons like Paris, Bella, and Madison, SKIMS speaks to a wide audience, giving voice to Gen Z sensibilities while maintaining cross-generational appeal.
Versatile Styling: Multiple pieces designed for wear beyond the pool — such as tank dresses and sarongs — highlight a shift toward modular wardrobe essentials.

How to Shop the SKIMS Swim Collection

The highly anticipated SKIMS Swim Collection officially launches on Thursday, July 28. Shoppers eager for first access can:

Sign up for notification on SKIMS.com to get alerts as soon as the collection drops.
Browse and shop exclusive styles, colors, and extended sizes before they sell out.
Mix and match new statement pieces or stock up on returning favorites, many of which have sold out in previous drops.

Style Guide: How to Wear SKIMS Swim On and Off the Water

The beauty of the SKIMS approach is its dedication to all-day wear, on sand or on city streets. Here are a few styling inspirations to make the collection your own:

Poolside Chic: Pair a micro triangle top with dipped tie bottoms. Layer with the swim sarong skirt for an instant, Instagram-worthy look.
Street-Ready Cool: Transform the swim tank dress into a casual daytime outfit by adding oversized sunglasses and chunky sandals.
Night Out: The cut-out monokini or bandeau bikini top doubles as a base layer under high-waisted pants and a mesh cover-up.
Dare to Accessorize: The swim gloves and oversized hoops create a statement ensemble not just for the pool, but also for music festivals or rooftop parties.

SKIMS Swim Collection: Frequently Asked Questions (FAQs)

Q: What sizes are available in the SKIMS Swim Collection?

A: The collection is available in sizes XXS through 4XL, aiming to provide stylish and supportive options for all bodies.

Q: What materials are used in the new SKIMS swimwear?

A: The collection uses SKIMS’ signature supportive swim fabric, now with added recycled nylon, blending comfort, sustainability, and high performance.

Q: Can I wear SKIMS swimwear as regular clothing?

A: Many pieces, such as the swim tank dress and sarong skirt, are designed to transition seamlessly from beach to street, offering versatile styling options.

Q: Are any items returning from previous drops?

A: Yes, some sold-out favorites are making a comeback alongside 11 new styles and limited-edition colors for this collection.

Q: Where can I shop the SKIMS Swim Collection?

A: The collection is available exclusively online at SKIMS.com. Early sign-up for notifications is encouraged to ensure you don’t miss out.

Why SKIMS Swim Sets the Standard

At its core, the new SKIMS swimwear drop merges inclusivity, innovation, and high-voltage celebrity style. By bringing together cultural icons, bold designs, and accessible pricing — all in an increasingly sustainability-minded package — SKIMS makes a statement: Summer fashion has never been more inclusive, expressive, or full of possibility.

Ready for a season of style transformation? The latest SKIMS Swim Collection awaits — with Paris, Bella, and Madison leading the new era of cool.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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