Best Beauty Editor Picks for the Sephora 2025 VIB Sale
Explore editor-approved beauty favorites and shopping strategies for Sephora’s 2025 VIB Sale—your comprehensive guide for the must-have makeup, skincare, and hair finds.
The Sephora VIB Sale is one of the most anticipated events for beauty lovers each year, offering steep discounts on coveted beauty products and cult-favorite brands. As editors who live and breathe beauty products, we’ve rounded up the top picks worth your attention in 2025—whether you’re stocking up on proven essentials or ready to try something new. From game-changing makeup to skincare must-haves and innovative hair solutions, this expertly curated guide covers every category and buying strategy to ensure you get the most out of this shopping event.
Everything to Know About the Sephora 2025 VIB Sale
The Sephora Spring Beauty Insider Sale for 2025 follows its traditional tiered approach, making it a prime time to save big:
- Rouge Members: 20% off sitewide, early access April 4-7
- VIB Members: 15% off, access April 8-14
- Insiders: 10% off, access April 8-14
- Sephora Collection: 30% off for all Beauty Insiders throughout the sale
Make sure to use the code SAVEMORE at checkout. Shop both online and in-store—plus, the discounts apply every time you shop during the event, not just once.
How Editors Shop the Sephora Sale: Smart Strategies
With so many brands and limited savings windows, here’s how our editors maximize their shopping carts during the VIB Sale:
- Stock up on high-ticket items—think luxury serums, foundation, and quality hair tools that rarely go on deeper sale.
- Restock core staples: Everyday essentials like sunscreen, micellar water, and brow pencils.
- Test new launches or editor favorites—smaller discounts make trying trending or buzzy products feel less risky.
- Gift sets and value bundles: Shop for multi-piece kits for significant savings.
- Plan ahead: Check your current inventory and wishlist, and sort items by price to get the max out of your discount tier.
Best Makeup Picks to Buy During the Sephora VIB Sale
Our beauty editors test hundreds of launches every year—these staples stand out for their performance:
1. Foundations and Complexion Heroes
- NARS Light Reflecting Foundation: Offers a radiant-but-natural finish that holds up on all skin types.
- IT Cosmetics CC+ Cream: Beloved for coverage, SPF protection, and a skin-improving formula.
- Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation: Wide shade range and matte finish lovers’ top choice.
2. Concealers Made for Real Life
- Kosas Revealer Concealer: Creamy, hydrating, and still wears all day without creasing.
- Tarte Shape Tape Ultra Creamy: The icon for full coverage with a less-drying twist.
3. Blushes and Bronzers for a Healthy Glow
- Rare Beauty Soft Pinch Liquid Blush: Intensely pigmented and practically melts into skin.
- Benefit Hoola Bronzer: Universally flattering for contour and warmth.
4. Eyeshadow Palettes that Do It All
- Anastasia Beverly Hills Soft Glam Palette: Iconic for day and night looks.
- Urban Decay Naked Reloaded: Reliable nudes and shimmer shades for all styles.
5. Lash and Brow Essentials
- Too Faced Better Than Sex Mascara: Volume, curl, and impressive staying power.
- Benefit Precisely, My Brow Pencil: Fine tip for natural but defined brows, a repeat editor purchase.
What others are reading
6. Lip Staples You’ll Reach for All Year
- DIOR Lip Glow Oil: High-shine, hydration, and a universally flattering tint.
- Charlotte Tilbury Pillow Talk Lip Cheat Liner: Cult favorite for good reason—it flatters every skin tone.
Editor-Approved Skincare Buys at the Sephora VIB Sale
Treat your skin to the formulas our editors rely on for real results—discounts mean it’s time to stock up or splurge.
1. Sunscreen Must-Haves
- Supergoop! Glowscreen SPF 40: Luminous finish that layers well under makeup, a perennial editor’s favorite for daily protection.
- Shiseido Urban Environment Oil-Free Sunscreen SPF 42: No white cast and won’t budge under sweat or oil.
2. Cleansers for Every Skin Type
- Youth to the People Superfood Cleanser: Gentle but effective for a thorough cleanse morning and night.
- CeraVe Hydrating Cream-to-Foam Cleanser: Ideal if you want clean but not stripped skin, especially for sensitive types.
3. Targeted Serums and Treatments
- Olaplex No. 3 Hair Perfector: Yes, a hair product—because healthy hair begins at the scalp. Editors use this bond-builder prep pre-shampoo.
- Drunk Elephant C-Firma Vitamin C Serum: Brightens, firms, and battles visible dullness.
- The Ordinary Niacinamide 10% + Zinc 1%: Budget-friendly but delivers on oil control and refined pores.
4. Moisturizers for Dewy, Healthy Skin
- Tatcha The Water Cream: Cloudlike texture and serious hydration without greasiness.
- Cerave PM Facial Moisturizing Lotion: Editor-loved for effective hydration that doesn’t break the bank.
Top Haircare & Styling Finds at the Sephora Sale
The VIB Sale is prime time to invest in high-end hair tools and formulas that rarely drop much below full price:
1. Shampoo and Conditioner Upgrades
- Olaplex No. 4 Bond Maintenance Shampoo & No. 5 Conditioner: Strengthen hair from the inside out; especially recommended for color-treated or damaged hair.
- Briogeo Don’t Despair, Repair! Deep Conditioning Mask: Turns brittle hair noticeably softer in one use.
2. Styling and Treatment Innovations
- Living Proof Perfect Hair Day Dry Shampoo: Absorbs oil without residue and refreshes hair instantly.
- K18 Leave-In Molecular Repair Hair Mask: Molecular technology means real repair in four minutes—an editor fix for stressed-out hair.
3. Hair Tools Worth the Splurge
- Dyson Airwrap Multi-Styler: Editors praise this for drying, smoothing, and styling without excess heat damage.
- GHD Platinum+ Professional Performance Styler: Delivers salon-smooth results with minimized breakage risk.
Fragrance Favorites: Scents Our Editors Love
Try a new signature scent or pick up a long-time favorite. The sale is ideal for fragrances—these editor-approved choices stand out:
- Yves Saint Laurent Libre Eau de Parfum: Sophisticated blend of lavender and orange blossom, a modern classic.
- Replica By the Fireplace: A cozy, smoky-gourmand scent that’s become a cold-weather staple.
- Glossier You: Skin-like, effortlessly wearable—editor favorite for everyday.
Why You Shouldn’t Skip Sephora Collection
The Sephora Collection line gets 30% off for all members—making it one of the best deals of the event. Editors reach for the following reliably:
- Sephora Collection Retractable Waterproof Eyeliner: Smooth, long-wearing, and available in a spectrum of shades.
- Sephora Collection Ultra Glow Serum: Delivers bright, bouncy skin at a fraction of luxury brands’ prices.
- Sephora Collection Makeup Brushes: Well-made and very budget-friendly, perfect for refreshing your set.
Editor Q&A: Common Sephora VIB Sale Questions
Q: When does the Sephora VIB Sale run in 2025?
A: For Rouge members, the sale begins April 4 and runs through April 14. VIB and Insider tiers get access April 8-14. All members save 30% on Sephora Collection products throughout the entire event.
Q: How do I maximize my savings during the VIB Sale?
A: Focus on higher-ticket items, everyday staples, and products rarely on sale—plus, make use of unlimited transactions, not just one and done. Shop early for best selection.
Q: Are there limits on sale items or how many times I can shop?
A: There are no limits to the number of transactions; shop as many times as you want during the event window. Some high-demand items may sell out quickly, so consider splitting multiple orders to secure essentials.
Q: What if I’m not a Beauty Insider member yet?
A: Sign up for free online or in-store before the sale to access discounts up to 10% for Insiders on most items, and 30% off the Sephora Collection picks.
Quick Editor Tips for Shopping the Sephora Sale
- Make a wish list ahead of the sale—organize by category, brand, or priority.
- Check for value sets and jumbo sizes—they typically maximize your discount.
- Don’t overlook under-$20 picks from Sephora Collection; they often rival prestige brands.
- Read reviews and editor notes; sometimes the smallest tube or bottle has the highest payoff!
- Combine online shopping with in-store pickup for speedy, secure stock.
Sample Shopping List: Editor Essentials by Category
| Category | Product | Why Editors Love It |
|---|---|---|
| Makeup | Rare Beauty Soft Pinch Blush | Crowd-pleaser for natural and bold looks |
| Skincare | Drunk Elephant C-Firma Serum | Instant glow, proven results |
| Haircare | K18 Molecular Repair Mask | Quick and visible repair |
| Fragrance | YSL Libre EDP | Sophisticated, editor-backed classic |
| Tool | Dyson Airwrap | Multitasking and less damaging than most hot tools |
| Budget Find | Sephora Collection Ultra Glow Serum | High performance, low price |
Final Thoughts
The 2025 Sephora VIB Sale is more than just a discount event; it’s a rare time to score tried-and-true holy grails and experiment with editor-approved new releases, from high-end hair tools to cult-favorite fragrances. Arm yourself with this guide, shop early for best access, and enjoy a smarter (and more affordable) beauty haul this season.
References
- https://www.youtube.com/watch?v=5Zaycb1Vwgs
- https://www.app.com/story/news/local/2025/03/31/sephora-sale-april-2025-offers-discounts-online-in-store/82706967007/
- https://simplycodes.com/blog/sephora-sale-calendar
- https://www.groupon.com/coupons/blog/sephora-sales-calendar
- https://www.youtube.com/watch?v=Zt2S8RyUrnE
- https://www.sephora.com/beauty/savings-event
- https://thebeautylookbook.com/2025/04/sephora-savings-event-spring-sale-2025-best-in-makeup.html
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