The Ultimate Sephora Must-Haves 2025: Top Beauty Picks You Need

Discover the hottest, top-rated, and editor-approved Sephora favorites you’ll want in your daily beauty routine.

By Medha deb

Created on Sep 29, 2025

Discover the hottest, top-rated, and editor-approved Sephora favorites you’ll want in your daily beauty routine.

Sephora Must-Haves 2025: The Ultimate Guide to Top Beauty Picks

Sephora remains every beauty lover’s paradise. With constantly evolving trends, viral sensations, and cult classics, choosing what’s actually worth adding to your cart can be overwhelming. Here’s your definitive 2025 guide to the beauty must-haves at Sephora—expertly curated and organized by category for your most radiant year yet.

Skincare Superstars

Your best makeup starts with glowing skin. These top-tier formulas have earned a permanent spot in routines everywhere:

Super Glow Serum with Vitamin C + E (SEPHORA COLLECTION)
Hydrating, brightening, and affordable, this serum delivers a dewy glow with powerful antioxidants.
Glow Recipe Watermelon Glow Dew Drops
Loved for its niacinamide-rich formula, it hydrates, brightens, and smooths, resulting in a glass-skin finish.
Augustinus Bader The Rich Cream
This luxury cream is a go-to for anti-aging and repairing the skin barrier, doubling as a rich, nourishing eye cream alternative.
The Ordinary Soothing & Barrier Support Serum
Featuring centella asiatica and ceramides, this serum calms skin, relieves irritation, and restores hydration, making it ideal for sunburned or sensitive complexions.
Glow Recipe Strawberry BHA Pore-Smooth Blur Drops
Provides gentle chemical exfoliation while minimizing pores and smoothing texture, making it suitable for sensitive skin types. Strawberry enzymes leave the skin visibly refined and blurred.
Byoma De-Puff + Brighten Eye Gel
Infused with hyaluronic acid, ceramides, and vitamin C, this refreshing gel wakes up tired eyes, combats puffiness, and visibly brightens dark circles.

Makeup Mainstays: Viral and Editor-Approved

Effortlessly flawless makeup means investing in formulas that truly deliver. Here are this season’s top makeup picks, as rated by editors, pros, and real users:

Rare Beauty Soft Pinch Liquid Blush
Created by Selena Gomez, this blush offers a natural flush, ultra-blendable formula, and impressive color payoff that lasts all day.
Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
A versatile, high-pigment blush duo crafted by a celebrity MUA – use cream and powder textures together or solo for endless cheek looks.
Makeup By Mario Master Mattes Eyeshadow Palette: The Neutrals
This all-matte neutrals palette is a true multitasker: create everything from subtle daytime lids to smoky glamour, fill in brows, or even contour your nose.
Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow
Loved by celebrities and editors alike, this versatile shadow gives you effortless, crease-free color that lasts all day – perfect for a swipe-and-go look or metallic liner.
Urban Decay All Nighter Long-Lasting Makeup Setting Spray
The gold standard for keeping your look lock-tight from brunch to bedtime. Waterproof, lightweight, and truly makes makeup last.
Haus Labs Triclone Skin Tech Foundation
Lady Gaga’s medium-coverage foundation uses fermented ingredients to give skin a breathable, skin-like finish that coordinates with modern beauty standards.
Iconic London Underglow Blurring Primer
This primer smooths, blurs, and perfectly preps the skin for makeup with a luminous, natural finish.

Game-Changing Haircare and Tools

Upgrade your home salon experience with high-tech hair tools and deeply nourishing formulas:

Crown Affair The Ritual Hydrating Shampoo
A gentle, hydrating formula that’s ideal for restoring vibrancy to dry, overprocessed hair.
Dyson Airwrap Complete Styler
The cult-classic multi-functional tool that curls, waves, smooths, and volumizes with minimal heat damage—definitely a splurge-worthy investment.
Tweezerman Glass Manicure Set
Delivers a salon-level experience at home with a collection including a glass nail file, buffer, cuticle pusher, and clippers. Durability is assured with a lifelong warranty.

Best in Fragrance: Scents for Every Mood

Your signature scent awaits in 2025’s top favorites. Discover new takes on classic warmth and wearable sweetness:

Glossier You Eau de Parfum
Beloved for its personally tailored scent, this warm skin musk adapts to your body chemistry, yielding a comforting yet unique effect on each wearer.
Sol de Janeiro Cheirosa ’62 Perfume Mist
Warm and sweet, this mist is like a dessert for the senses: think pistachio, salted caramel, and vanilla, transporting you to a Brazilian beach instantly.

Bestselling Sephora Products of 2025: Quick Reference Table

Category	Product Name	Brand	Key Features
Skincare	Super Glow Serum With Vitamin C + E	Sephora Collection	Brightening, hydrating, budget-friendly, over 400 reviews
Skincare	Glow Recipe Watermelon Glow Dew Drops	Glow Recipe	Niacinamide, dewy finish, viral favorite
Makeup	Rare Beauty Soft Pinch Liquid Blush	Rare Beauty	Natural flush, long-lasting, celebrity-endorsed
Makeup	Urban Decay All Nighter Setting Spray	Urban Decay	Waterproof, long-wearing, universal must-have
Haircare	Crown Affair Hydrating Shampoo	Crown Affair	Restorative, softening, luxury formula
Hair Tool	Dyson Airwrap Complete Styler	Dyson	Multi-functional, minimal heat damage
Fragrance	Glossier You Eau De Parfum	Glossier	Customized scent, universally loved

Why These Stand Out: Expert Insights and Network Trends

Innovation-Driven: Products featuring multi-use formulas or new ingredients (think fermented skincare, encapsulated BHAs, or hybrid textures) satisfy both beauty editors and TikTok trends.
Enduring Icons: Skincare and makeup staples like the All Nighter Setting Spray and Glossier You Eau de Parfum remain perennial favorites for their reliability and universal appeal.
Real-World Results: Bestsellers are verified not just by sales, but by community reviews. Shoppers rave about both visible effects and the way these products make them feel, proving every pick’s impact goes beyond superficial results.
Inclusivity and Versatility: Many featured formulas are praised for working across skin types, tones, and age groups—think multi-use shadows and blushes, and gentle exfoliants for sensitive skin.

Shopping Tips: Making the Most of Your Sephora Experience

Read Reviews: Sephora’s community reviews are a gold mine for real-world advice and application tips.
Test In-Store or Use Virtual Try-Ons: Swatch whenever possible, or try Sephora’s digital tools to find your perfect match—especially for shades and undertones.
Snag Minis: Many bestsellers come in travel sizes, letting you try before you commit to the full price.
Watch for Bundles: Value sets are frequent, especially around holidays; these are perfect for testing out multiple products from your wish list.

Frequently Asked Questions (FAQs)

Q: What is the most popular category at Sephora in 2025?

Skincare edges out makeup for the top spot, with hydrating serums, exfoliating drops, and barrier-repair creams leading the charts.

Q: Are Sephora’s viral makeup products suitable for sensitive skin?

Many products, especially those highlighted here—like Glow Recipe’s Dew Drops and The Ordinary Barrier Support Serum—are formulated with sensitive skin in mind. Always patch test and check for individual ingredient sensitivities.

Q: Which hair tool is truly worth the investment?

The Dyson Airwrap Complete Styler consistently receives top reviews for its versatility, minimal heat damage, and long-term hair health benefits.

Q: How do you choose the right blush shade?

Look for undertones that complement your natural skin tone, and go for customizable formulas like the Patrick Ta blush duo, which lets you mix textures for a tailored finish.

Q: What fragrance should I pick for daily wear?

Glossier You is a perennial favorite for its soft, warm, and personal scent that adapts to you, making it ideal for everyday use.

Q: Is there a multitasking makeup palette I can’t go wrong with?

The Makeup By Mario Master Mattes Eyeshadow Palette is a go-to: create eyes, fill brows, and even contour with one streamlined collection of universal shades.

Editor’s Take: Why Sephora Remains the Beauty Authority

From exclusive launches to time-tested essentials, Sephora continues to elevate the beauty landscape by offering products that set trends, solve real problems, and spark confidence. Whether you’re a skincare devotee, a makeup maximalist, or on a never-ending quest for your signature scent, these 2025 must-haves promise to keep you glowing – and inspired – all year long.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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