Rare Beauty’s Viral Liquid Blush: February 2025 Sale, Review & All You Need to Know
Discover why Rare Beauty’s Soft Pinch Liquid Blush remains a bestselling favorite and everything about the must-shop February 2025 sale on viral beauty minis.
Rare Beauty’s Soft Pinch Liquid Blush remains a viral favorite in the beauty world, celebrated for its lightweight, blendable formula and powerful pigment. As of February 2025, the brand’s coveted blush and exclusive kit variations are featured in an exciting sale event, making this the prime time for makeup lovers to refresh their routine with Selena Gomez’s iconic product.
Why Rare Beauty’s Soft Pinch Liquid Blush Is a Cult Favorite
The Soft Pinch Liquid Blush by Rare Beauty isn’t just another beauty trend—it’s a multiplatform sensation and an editorially crowned staple. Renowned for its feather-light texture and intense yet blendable color payoff, this formula delivers an effortless flush that can be dialed up for drama or diffused for a subtle, everyday look. A single dot is often enough to achieve a natural, long-lasting glow, making it ideal for both makeup beginners and seasoned enthusiasts.
Key features include:
- Weightless formula – Blends seamlessly for a natural, “pinch-perfect” flush and doesn’t feel heavy or greasy on the skin.
- High-impact pigment – A little goes a long way, with a buildable opacity that works across various skin tones.
- 12-hour wear – Stays vibrant throughout the day, easily transitioning from morning to evening wear.
- Vegan and cruelty-free – Committed to ethical beauty standards.
- Dermatologist-tested – Non-comedogenic and ideal for sensitive skin types.
Beauty editors and consumers alike rave about the blush’s versatility. From dramatic editorial looks to a quick touch of color for video calls, it proves endlessly adaptable. Its viral moment on TikTok and Instagram wasn’t a fluke—lasting power, stunning shades, and inclusive undertones have secured its cult status.
February 2025 Sale: Which Rare Beauty Mini Sets Are Worth It?
For a limited time in February 2025, a range of Rare Beauty mini sets are on sale—some priced up to 30% off in the Cosmo Shop and at select retailers. These kits feature travel-friendly sizes and exclusive shades tailored to beauty lovers who want to test, collect, or gift Rare Beauty’s bestsellers.
The main highlight is the Rare Beauty Mini Blush and Luminize Trio, an all-in-one kit including:
- Soft Pinch Liquid Blush in “Virtue” – A universally flattering beige-peach shade.
- Soft Pinch Liquid Blush in “Beloved” – A moody burgundy hue, exclusive to this mini set.
- Positive Light Liquid Luminizer in “Enliven” – A brightening peach highlighter with subtle gold shimmer, also exclusive to this kit.
Beauty insiders consider this set a true value, allowing you to experiment with iconic, editor-approved formulas in limited-edition packaging. Other must-shop discounted minis include:
- Rare Beauty mini perfumes
- Mini Positive Light Liquid Luminizer
- Mini mascara and eyeshadow sets
- Body care items, like the Awaken Confidence line
Each set is designed for easy portability—perfect for on-the-go touch-ups, travel, or as a cost-effective way to try trending products.
What others are reading
The Buzz: Real Reviews & Awards
Rare Beauty’s Soft Pinch Liquid Blush isn’t just a trend—it’s award-winning and loved by both industry experts and makeup enthusiasts. The blush was voted Best Matte Liquid Blush by Cosmopolitan editors and clinched a 2024 Cosmo Beauty Award by reader vote.
Beauty writers and editors consistently praise:
- The silky, cream-to-liquid texture that avoids bleeding, dripping, or fading.
- The intense and buildable color payoff that blends easily, no matter your skill level.
- Multitasking potential – Use it on cheeks, lips, or eyes for a monochromatic look.
- Longevity – One application is said to last across workdays, social events, and beyond.
One editor described it as her “MVP blush,” pointing out that it’s notably easy to blend even for those new to liquid formulas, and it wears beautifully for hours without the need for touch-ups.
What Makes the Formula Unique?
The blush’s formula is enriched with a blend of nourishing botanicals. Free from sulfates, parabens, formaldehydes, and other common irritants, it’s suitable even for sensitive skin. Available in both matte and dewy finishes, the product adapts to a range of preferences and complexions.
| Finish | Key Features |
|---|---|
| Matte | Blurs skin, stays oil-free, adds a diffused flush |
| Dewy | Gives a radiant, fresh-faced sheen |
Exclusive Shades and Kits: What’s New This Month?
If you’re a Rare Beauty fan or collector, February 2025 is an exciting month. This season’s mini set debuts exclusive shades such as:
- Virtue – Soft, beige peach for a universally flattering effect
- Beloved – Moody burgundy, only available in this kit
- Enliven – Peach liquid luminizer with golden flecks, exclusive to this trio
With the ongoing trend of “blush wardrobes”—using multiple shades and finishes to add dimension—these exclusive additions make trying new looks even more enticing. You can mix, layer, or build with Rare Beauty’s varied range, including other formulations like their powder and cream blushes.
How to Use Rare Beauty Liquid Blush for Best Results
A little truly goes a long way with this highly saturated formula. Here’s how professionals and beauty lovers recommend applying Rare Beauty’s Soft Pinch Liquid Blush:
- Start with a dot or two per cheek, using the applicator wand. Avoid over-application; the pigment is strong!
- Blend quickly with fingers, a brush, or a damp sponge. The creamy texture sets fast but spreads easily.
- Build opacity as desired—layer for more intensity if you want a bolder look.
- Try the multitasking hack: Dab a touch on lips or eyelids and blend for a cohesive, monochromatic finish.
For an even longer-lasting finish, you can set the look with a finishing powder or top with a powder blush for greater dimension—perfect for the “blush wardrobe” trend.
Tips for Every Skin Tone
- Fair/Light skin: Start with warm nectar or cool pink shades; blend for a subtle flush.
- Medium/Tan skin: Try peaches, corals, or soft burgundies for a radiant glow.
- Deep skin: Bold berries, rich reds, and moody burgundies create vibrant contrast and show beautifully.
Rare Beauty’s Expanding Blush Universe
While the Soft Pinch Liquid Blush is a signature product, Rare Beauty’s blush lineup is expanding to address every preference and style:
- Soft Pinch Liquid Blush – The viral original, known for its blendability and pigment.
- Soft Pinch Matte Bouncy Blush – A 2025 launch with a cream-to-powder, “bouncy” texture offering a blurred, matte finish. Perfect for a natural look with a sensorial touch.
- Stay Vulnerable Melting Cream Blush – A hybrid, melt-on-contact cream formula for a dewy glow.
- Soft Pinch Luminous Powder Blush – A powdery, light-catching variant for those who prefer a traditional application.
- Soft Pinch Liquid Contour – New for 2025, designed for seamless sculpting.
With a growing roster, every blush preference—from glass-skin dew to velvety matte and everything in-between—is covered within the Rare Beauty range.
Rare Beauty’s Commitment Beyond Beauty
Rare Beauty goes beyond product: the brand donates 1% of annual sales to the Rare Impact Fund, aiming to expand access to mental health resources globally. Shopping these products supports both individual confidence and broader impact.
FAQs: Everything You Want to Know About Rare Beauty’s Blush
Q: What makes Rare Beauty’s Soft Pinch Liquid Blush different from other blushes?
A: Its ultra-lightweight, insanely pigmented formula allows blendable, customizable color that lasts, with both dewy and matte finishes suitable for all skin types.
Q: How long does it last on the skin?
A: The formula is designed for up to 12-hour wear—users and editors consistently report all-day vibrancy, even through long workdays and nights out.
Q: Is it suitable for sensitive skin?
A: Yes, according to both brand information and independent dermatological testing, the formula is non-comedogenic, dermatologist tested, and suitable for sensitive skin.
Q: Can it be used on lips and eyes?
A: While primarily a cheek product, beauty writers and professionals use it on lips and eyelids for a cohesive, monochromatic effect. Always patch test before using near the eyes or on sensitive skin.
Q: What shades are best for deep vs. fair skin?
A: Deep skin tones pop with rich berries and burgundies; fair skin glows with peaches and cool pinks. The mini sets include options for a broad range of undertones.
Where to Shop the Rare Beauty Sale This February
The Soft Pinch Liquid Blush and exclusive mini sets are available during the February 2025 sale at select retailers and the Cosmo Shop. Prices start as low as $15 for minis, and most kits are currently 20–30% off for a limited time only. Don’t miss this opportunity to try the award-winning blush or restock your favorites—it’s a must for beauty lovers, gift givers, and anyone curious about why this product keeps going viral.
- Tip: Popular and exclusive sets often sell out fast during Rare Beauty sales. Check for restocks and act quickly to secure limited-edition shades!
Final Thoughts
Rare Beauty’s Soft Pinch Liquid Blush continues to define the modern makeup moment: versatile, inclusive, and high-performance, with a formula and range that stand out. Pair that with a philanthropic mission and innovative color launches, and it’s easy to see why this blush is more than just a viral hit—it’s a new classic.
References
- https://realskindiaries.com/new-rare-beauty-rhode-apps-in-february-2025/
- https://www.cosmopolitan.com/style-beauty/beauty/a63937768/rare-beauty-liquid-blush-sale-february-2025/
- https://www.glossy.co/pop/exclusive-inside-rare-beautys-plan-to-own-the-blush-category/
- https://www.kohls.com/product/prd-5077757/rare-beauty-by-selena-gomez-soft-pinch-liquid-blush.jsp
- https://www.rarebeauty.com/products/soft-pinch-liquid-blush
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