The Power and Politics of Purple: Meaning Behind Inaugural Fashion

How Michelle Obama, Hillary Clinton, and Kamala Harris used purple outfits to send a message about unity and American history at the 2021 inauguration.

By Medha deb
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The Symbolic Power of Purple: Fashion at the 2021 Inauguration

When history was made at the 2021 U.S. presidential inauguration, fashion played a starring role alongside politics. Three of the most influential women—Michelle Obama, Hillary Clinton, and Kamala Harris—arrived at the Capitol in varying shades of purple, turning sartorial choices into bold statements about unity, bipartisanship, and American history.
Their wardrobes became instant talking points, demonstrating how style can carry messages that resonate across the nation.

What the Color Purple Signified on Inauguration Day

Purple has always been more than just a vibrant hue. On the inauguration stage, it held layers of meaning:

  • Bipartisanship: Purple is the direct mix of blue (Democratic Party) and red (Republican Party), signaling a visual plea for unity as a new administration took office .
  • Historical context: Hillary Clinton previously wore purple during her 2016 presidential concession speech while urging Americans to overcome political divides .
  • Tribute to the suffrage movement: Purple is one of the three main colors of the women’s suffrage movement, symbolizing loyalty, unwavering purpose, and steadfastness to a cause .
  • Homage to trailblazers: Kamala Harris’s purple look nodded to Shirley Chisholm, the first Black woman to run for president, who used the color in her 1972 campaign .

Thus, the color purple became a fabric for hope, bridging political, social, and gender divides during a momentous transition of power.

The Women Who Wore Purple: Outfits and Origins

Michelle Obama: A Statement in Mulberry

Michelle Obama turned heads as she arrived arm-in-arm with Barack Obama. She wore a head-to-toe mulberry-purple look, designed by Sergio Hudson, a celebrated Black American designer:

  • Long tailored coat
  • Matching wide-leg pants for a commanding silhouette
  • Fitted top and a statement gold belt, adding a modern flourish

This monochrome ensemble demonstrated not only style and elegance but also a choice to uplift Black talent and support American designers .

Hillary Clinton: Violet Suit with Political Purpose

Hillary Clinton, former First Lady and Secretary of State, is known for her iconic pantsuits. On inauguration day, she wore:

  • A violet blazer and trousers in her signature monochrome style
  • A ruffled scarf adding softness and depth
  • A darker-hued overcoat, tailored impeccably

Beyond fashion, Clinton’s color choice echoed her hopeful themes from the 2016 election and reinforced her ongoing message of inclusion and bipartisanship .

Kamala Harris: History in Every Thread

Kamala Harris, making history as the first woman, first Black person, and first South Asian American vice president, also chose purple:

  • A purple coat by Christopher John Rogers, a rising young Black designer
  • A coordinated dress underneath, maintaining elegant simplicity
  • Pearl necklace, a nod to her Alpha Kappa Alpha sisterhood—a historic Black sorority

This outfit carried layers of intent: from supporting Black creativity in fashion to referencing both suffrage and her own family’s multicultural heritage .

Elizabeth Warren’s Coordinated Nod

Senator Elizabeth Warren joined the visual chorus with a purple scarf, extending the symbolism to more women leaders on the platform .

Fashion as a Messenger: Why Style Choices Matter in Politics

In politics, outfit choices can amplify silent messages at crucial historical moments. At the 2021 inauguration, purple didn’t just set a trend—it sparked a nationwide conversation about unity, inclusion, and resilience.

  • Purple for Unity: With the nation polarized after a turbulent election and the Capitol insurrection, purple represented the hope for reconciliation between political factions.
  • Fashion to Signal History: By referencing suffrage colors and Chisholm’s legacy, Harris and her contemporaries paid homage to all women who fought for representation and equal rights.
  • Inspiring the Public: Through social media, millions discussed not only the significance of inauguration fashion but also the deeper issues of race, gender, and justice those clothes signified.

Purple’s Roots in American Political and Social History

The use of purple as a unifying color has roots stretching back over a century:

AssociationDescriptionRelevance to 2021
BipartisanshipBlend of blue (Democrat) and red (Republican).Symbolized hope for national unity post-election.
SuffragettesPurple, white, and gold—colors used by pioneers in the fight for women’s voting rights.Honored historic milestones for women, paralleling Harris’s own achievements.
Shirley Chisholm’s CampaignPurple featured on Chisholm’s flyers and wardrobe to express inclusion and equality.Channeled by Harris and echoed in contemporary fashion as homage.
Women’s EmpowermentOften associated with royalty and ambition but, in American politics, used to rally female solidarity.Reflected in the choice of designers and accessories at the inauguration.

The Designers: Elevating Black American Talent

This inauguration also shone a spotlight on Black designers, who were prominently featured by the nation’s most senior female leaders.

  • Sergio Hudson: Designed Michelle Obama’s entire mulberry ensemble. Hudson’s work combines timeless tailoring with contemporary flair, and his client list includes many influential women.
  • Christopher John Rogers: The creator behind Harris’s purple coat and dress, Rogers is lauded for his bold use of color and modern interpretations of classic silhouettes. His presence on the inauguration stage marked a significant moment for creative diversity in American fashion.

The Legacy of Purple at the Inauguration: Lasting Effects

Days and weeks after the ceremony, the conversations about purple continued to ripple through fashion, politics, and popular culture. The imagery resonated for several reasons:

  • The sense of hope and togetherness it projected during a period of deep national division.
  • The tribute to American history—both political and social—and to the continuing quest for equality.
  • The commitment by influential women to use style as a form of advocacy and allyship.

How to Channel the Monochrome Inaugural Look

The striking monochrome looks seen at the inauguration are both sophisticated and easy to replicate. Tips for channeling the look:

  • Choose one color and layer shades: Select a hue (like purple) and wear it head-to-toe in different textures and tints.
  • Play with proportions: Add a fitted top to wide-leg pants or balance a tailored coat with a cinched belt.
  • Support diverse designers: Whenever possible, seek out up-and-coming creators, especially from marginalized communities.
  • Accessorize with purpose: Statement belts, scarves, or traditional jewelry can give personal or cultural resonance.

Frequently Asked Questions (FAQs)

Q: Why did Kamala Harris, Michelle Obama, and Hillary Clinton all wear purple at the inauguration?

A: Their purple outfits symbolized a desire for bipartisan unity (combining Democratic blue and Republican red), referenced the women’s suffrage movement, and, for Harris, paid tribute to Shirley Chisholm, a pioneering Black female politician.

Q: What is the history of purple in American politics?

A: Purple has long stood for bipartisanship, as well as women’s rights and suffrage. Hillary Clinton previously wore purple in her 2016 concession speech to promote reconciliation after a divisive election.

Q: Who designed the women’s inauguration outfits?

A: Michelle Obama’s outfit was by Sergio Hudson. Kamala Harris wore Christopher John Rogers, and Hillary Clinton’s suit was by Ralph Lauren—designer for both her 2021 suit and her famed 2016 concession suit.

Q: Why do people say ‘fashion is political’?

A: Political figures often use clothing to communicate messages, showing support for movements or causes, celebrating heritage, or signaling solidarity with particular groups. Inauguration day showcased this power vividly through color and designer choice.

Conclusion: Color as Catalyst—Purple’s Resonance in a New Era

The purple wave at the 2021 inauguration was far more than a fashion moment. It was a woven, visual message about America’s enduring struggles and hopes: a nod to suffragettes, to barrier-breaking politicians like Shirley Chisholm, and to the dream of political unity.
As Americans look to a future shaped by both challenge and possibility, the purple that graced the Capitol steps will stand as a lasting emblem—a reminder that what we wear can do more than adorn us; it can connect us to history and inspire progress for all.

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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