Paige DeSorbo Launches Daphne: A Modern Take on Sleepwear
Reality star Paige DeSorbo unveils Daphne, her sleepwear brand blending comfort, style, and empowerment for the modern woman.
Paige DeSorbo Introduces Daphne: Redefining Sleepwear for Modern Women
After years in the spotlight as a beloved reality TV personality, Paige DeSorbo is charting a bold new course in the world of fashion. On June 10, her debut sleepwear and loungewear label, Daphne, opens its virtual doors to customers everywhere, signaling a shift from influencer to entrepreneur. The brand—powered by the vision of empowering women with both comfort and style—reflects Paige’s personal journey, her passion for fashion, and her knack for turning a lifestyle into a signature statement.
The Inspiration Behind Daphne
For Paige DeSorbo, the concept for Daphne did not arise overnight. Through her years as a central cast member on Bravo’s Summer House, Paige cultivated an identity that celebrated authenticity—her love for lazy mornings, staying cozy in bed, and never sacrificing style. “As someone who’s always believed that style should never be sacrificed for comfort, Daphne was born out of my desire to make high-quality, stylish loungewear accessible, empowering, and fun,” Paige shared in the brand’s launch statement.
The name Daphne itself carries personal meaning, a tribute to Paige’s cherished pet cat. This whimsical, yet intimate touch sets the tone for a brand steeped in thoughtful detail and approachable luxury.
Paige’s Journey: From Reality TV to Fashion Founder
Paige’s transition from reality TV star to brand founder wasn’t spontaneous—it was the product of reflection, patience, and a desire for authenticity. Despite receiving various offers to launch businesses during her television career, Paige explained that she repeatedly declined: none aligned with her personal brand or values. Instead, she waited until she found an idea that genuinely resonated—a decision she believes led to Daphne being “as authentic as it is right now.”
Her decision wasn’t without its challenges. For some time, Paige grappled with uncertainty, worrying she might not leverage her TV success before the spotlight faded. But in retrospect, she calls it a “full-circle moment,” reflecting on how delaying the launch allowed her to cultivate both business acumen and a clear vision for her fashion line.
Daphne’s Debut Collection: Versatile, Chic, and Comfortable
The debut Daphne collection is a tightly curated range developed in partnership with Katie Serva (formerly of Proenza Schouler and Club Monaco), who serves as the lead designer. Each piece is conceived to balance luxury, practicality, and modern design—serving both as lounge and daywear. The palette is subtle, the silhouettes timeless yet fresh, and the cuts engineered for comfort and versatility.
- Sleep Cardigans: Cozy, draped layers perfect from bed to brunch.
- Cami Tops: Soft, minimal, ideal for layering or sleeping comfortably.
- Matching Sets: Stylish pairs designed to look as good in public as they feel at home.
- Oversized Sleep Tees: Inspired by Paige’s best friend and podcast co-host, Hannah Berner, these tees blend relaxed proportions with playful branding.
- Poplin Pants and Pointelle Sets: Elevated, breathable fabrics crafted for coolness and ease.
What others are reading
Prices range from $58 for a cami top to $230 for a complete set, offering accessible luxury while maintaining premium quality. Each item is designed to be worn seamlessly from lounging at home to running errands, helping break the boundary between private comfort and public confidence.
The Design Philosophy: Style Without Sacrifice
Underpinning every piece in Daphne’s launch collection is Paige’s guiding belief: style and comfort can—indeed, must—coexist. “Whether you’re on a Zoom call, or spending a slow Sunday morning in bed—I want everyone to feel their most confident and chic,” Paige said in her brand statement. Inspired by her own wardrobe frustrations, she focused on details often overlooked in traditional loungewear: refined color palettes, high-quality construction, and thoughtful silhouettes that celebrate the wearer’s lifestyle and body.
Meet the Team: Bringing Daphne to Life
Turning vision into reality required the support and expertise of seasoned professionals. Paige partnered with Concept Brands, an award-winning venture studio recognized for launching distinctive consumer brands. Leading the project is fashion strategist Kyle DeFord, whose previous collaborations include major industry names like J.Crew and Jenna Lyons’ LoveSeen. For Paige, working with Concept Brands brought a sense of reassurance and creative synergy, ensuring that Daphne would debut with clarity and ambition.
“From day one, Paige had an incredibly clear vision for Daphne. She knew exactly the kind of pieces she wanted to bring to market. With Daphne, we’re creating loungewear that reflects Paige’s modern, elevated approach—made for women who want to feel confident and chic whether they’re staying in or stepping out.” — Kyle DeFord
Empowerment and Accessibility: The Spirit of Daphne
At its core, Daphne isn’t just about sleepwear; it’s about empowering women to feel at home and powerful in their own skin. Paige describes her own struggles with self-confidence—particularly as someone in the public eye—and expresses her hope that Daphne can provide comfort, security, and a touch of glamour for others navigating similar pressures.
- Accessible Pricing: A range that caters to a variety of budgets without compromising on quality or design.
- Versatile Silhouettes: Designs intended to flatter different body types, with room for personal style and freedom.
- Thoughtful Branding: A brand ethos that values the authenticity of its founder and the individuality of its customers.
Daphne’s pieces are meant to accompany wearers wherever they go: in bed, at the breakfast table, on coffee runs, or winding down after a long day.
Transitioning from TV to Textile: Paige’s Professional Growth
Paige’s move into fashion comes at a pivotal moment. After years on reality TV, she officially announced her departure from Summer House, focusing instead on building her business and doubling down on her popular podcast, Giggly Squad. Her entrepreneurial spirit is fueled by lessons learned in New York City—a city she credits with teaching her the discipline and hustle central to her work ethic. Alongside her media career, Paige has developed a following for her relatable social media presence and fashion sense, setting the stage for a brand that feels both aspirational and attainable.
What Sets Daphne Apart?
| Feature | Daphne Sleepwear | Conventional Sleepwear |
|---|---|---|
| Design Aesthetic | Modern, chic, and versatile—fits for both sleep and social outings | Simple, traditional, often only worn at home |
| Price Range | $58 to $230 | Varies—often cheaper, with less focus on luxury details |
| Fabric & Quality | High-quality poplin, pointelle, and sustainable materials | Usually basic cotton, flannel, or synthetic blends |
| Brand Ethos | Empowerment, accessibility, and individuality | Comfort prioritized over fashion or versatility |
| Transition | Wearable from bed to café to street | Typically for bedroom use only |
Product Highlights: The Must-Have Pieces
- The Hannah: An oversized sleep tee dedicated to Paige’s best friend and fellow podcast host, Hannah Berner. Designed for those who love to lounge and laugh.
- Three-Piece Pointelle Set: Soft, textured knit that brings together luxury and relaxation for an effortless feel.
- Poplin Pant Set: Lightweight and airy, ideal for those who value movement and breathability in their sleepwear.
- Long Sleep Shorts: To accommodate all preferences and body types, embracing both comfort and modesty.
Behind the Scenes: The Road to Launch
Conceiving a fashion line is never straightforward. Paige spent over three years honing her concept, initially contemplating other niches like footwear and bedding before finding her calling in sleepwear. Her process included:
- Curating moodboards and fabric swatches for inspiration
- Testing fabric samples to ensure both softness and durability
- Partnering with design and business experts to align the vision
- Listening to potential customers and friends for real-life feedback
Paige’s story is one of learning on the go—building her fashion knowledge while trusting her instincts and taste. She credits her slow, steady process with helping her develop a product line she deeply believes in.
How to Shop Daphne
Daphne is a direct-to-consumer brand, with its full collection available for purchase exclusively online. Launching on June 10, customers are encouraged to subscribe on the brand’s website to stay informed about new drops, restocks, and special promotions. This online-first approach underscores Paige’s intention to create a personal connection with her audience, echoing the close-knit community she built through television and podcasting.
Key Points for Interested Shoppers:
- Subscribe via the Daphne website for launch alerts and early access.
- Explore the collection: mix and match sets to suit your personal style.
- Follow Daphne and Paige on social media for behind-the-scenes content and styling tips.
- Check for limited-time offers and special editions at launch.
FAQs: Everything You Need to Know About Daphne
Q: What inspired Paige DeSorbo to launch Daphne?
A: Paige’s love for fashion and her well-documented preference for cozy loungewear motivated her to start Daphne, with the aim of offering stylish, high-quality sleepwear that empowers women to feel confident at home and beyond.
Q: Is Daphne sleepwear suitable for wearing outside the house?
A: Yes, the collection was specifically designed with versatility in mind. Pieces can be worn as sleepwear, loungewear, or even minimalist casualwear for coffee runs or errands.
Q: What makes Daphne different from other sleepwear brands?
A: Daphne combines modern design, comfort-focused materials, and a brand ethos grounded in empowerment and accessibility. Each piece reflects Paige’s personal style while promoting confidence for everyday women.
Q: How can customers stay up to date on Daphne launches and restocks?
A: Signing up for the Daphne newsletter and following the brand on social media are the best ways to receive updates, sneak peeks, and exclusive promotions.
Q: Will the brand introduce new collections or limited editions?
A: Paige has hinted at future expansions, including seasonal drops and potential collaborations, so fans can expect the brand to evolve with both trends and customer feedback.
About Paige DeSorbo
An NYC-based multi-hyphenate, Paige DeSorbo rose to fame as a personality on Bravo’s Summer House. With a background in journalism and years immersed in bustling Manhattan, she’s become known for her authentic approach to fashion, humor, and entrepreneurship. Outside of her new duties as a brand founder, Paige co-hosts the hit podcast Giggly Squad and continues to connect with fans through writing, media appearances, and social platforms.
References
- https://www.cosmopolitan.com/style-beauty/fashion/a64958259/paige-desorbo-sleepwear-brand-daphne-launch/
- https://www.bravotv.com/the-daily-dish/paige-desorbo-daphne-sleepwear-line-career-update
- https://www.glossy.co/pop/paige-desorbo-reintroduces-herself-as-a-fashion-founder-with-daphne-a-brand-of-zoom-perfect-pajamas/
- https://daphnethelabel.com
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