The TikTok-Viral Old Navy Bow Pajamas: Comfort and Style in One Set
Explore why Old Navy’s bow pajamas are TikTok’s favorite PJs and how this cozy, affordable set is redefining bedtime style in 2025.
The Viral Rise of Old Navy’s Bow Pajamas
In the realm of fashion and loungewear, trends can seemingly appear overnight—especially with the help of social media. In 2025, one such phenomenon has captured the hearts (and pajama drawers) of thousands: the Old Navy bow pajamas. These adorable, ribbon-patterned sets are taking TikTok and Instagram by storm, embodying the current obsession with all things coquette, whimsical, and comfortable.
Bows have firmly reclaimed their spot in the style narrative this year. Whimsical designers like Tanner Fletcher and Sandy Liang reignited the bow agenda, inspiring fashion lovers to adorn not just their hair, but literally everything with ribbons—including their pets! The return of this classic and often nostalgic motif is the driving force behind the viral status of Old Navy’s bow-printed PJs. At just $25 a set, these pajamas tap directly into the intersection of relatability, affordability, and on-trend style.
What Makes These Pajamas a Must-Have?
Old Navy’s bow pajamas are beloved for several reasons, and it’s not just their photogenic print. Fashion editors, influencers, and everyday shoppers alike rave about their:
- Coquette-inspired design: The bow motif ties into a larger trend, blending innocence with grown-up sophistication.
- Comfortable construction: The set features a pointelle-knit, breathable fabric that feels cool and gentle on the skin, perfect for year-round wear.
- Fit for real life: The top sports a notched scoop neck and long sleeves, while the pants are high-waisted with an elasticized waistband—ideal for comfort and ease of movement.
- Affordable price point: At just $25, these pajamas fit almost any budget, adding to their mass appeal.
- Inclusive sizing and multiple colors: Available not only in the viral bow print, but also in red, black, mint green, brown, pink, and floral patterns, there’s a pair for everyone.
Why Is the Bow Trend So Big Right Now?
Fashion operates on cycles, and sometimes the simplest details are the most powerful. The return of bows symbolizes a collective yearning for sweetness and self-expression. It’s no longer ‘just for kids’—bows now decorate blazers, jeans, nails, shoes, and as Old Navy has proven, pajamas. This trend’s reign has been amplified by viral moments on TikTok and Instagram, where aesthetic-driven sleepwear content is widely shared.
Seeing influential voices incorporate bows into every aspect of life shows how this once retro accessory now signifies a fresh, playful, and ultra-feminine vibe. Whether ‘coquette-core’ or simply nostalgic, the look is translating into a strong demand across fashion categories—from runways to nightwear.
Design Details: Breaking Down the Pajama Set
- Long-Sleeve Top: Features a notched scoop neck and relaxed silhouette for ultimate comfort.
- High-Waisted Bottoms: Designed with a gently elasticized waistband for an easy fit that won’t dig in or slip off during the night.
- Fabric: Soft, pointelle knit provides a subtle texture, adding visual interest while remaining breathable. Many reviewers compare the material’s coziness favorably to much pricier brands.
- Print Options: While the bow design is the breakout hit, multiple solid colors and even floral variations are also offered for those who prefer a subtler look.
If you typically lean toward oversized tees and joggers a la ‘Adam Sandler’ style lounging, these pajamas offer a polished alternative without sacrificing comfort. The set’s snuggly fit and adorable print might just convert nightwear skeptics.
How the Pajamas Went Viral on TikTok
What others are reading
While Old Navy pajamas have long been a staple in many wardrobes, the bow set exploded in popularity when users began sharing their new finds via “nighttime fit” videos and coquette-core upload trends. Popular creators displayed themselves in these affordable sets—styling them with scrunchies, fuzzy socks, and hair ribbons—which quickly inspired waves of imitation and sold-out alerts.
The pajamas’ TikTok virality can be traced to:
- Relatable styling: Showcasing how even the most laid-back nights can feel special with the right sleepwear.
- Authentic reviews: Enthusiastic testimonials highlighted comfort, inclusive sizing, and how quickly sets were selling out.
- Share-worthy visuals: The distinctive bow print looks instantly cute and distinct on video and in photos.
- FOMO Factor: Each restock led to a fresh cycle of excitement and scarcity, as sets consistently sold out within days.
More Than Just Looks: The Comfort Factor
Despite their cute appearance, these pajamas are designed for real rest. The breathable knit ensures you stay cool in warmer months, but also layers easily under robes or over tank tops when it’s chilly. The elastic waistband offers all-night comfort, and the notched collar gives the top enough style to pass for loungewear during video calls or errands.
Online reviews emphasize the dual appeal:
- The pajamas are “soft beyond belief” and “cozy without overheating”.
- The fit is consistently generous but not baggy, making them great for all body shapes and heights.
- Care is a breeze, with machine-washable fabric that holds its shape after multiple washes.
Comparing Old Navy’s Bow Pajamas to Other Bestselling Pajama Sets
| Pajama Set | Material | Key Features | Price Range | Sizing |
|---|---|---|---|---|
| Old Navy Bow Pajamas | Pointelle knit, breathable synthetics | Bows motif, scoop neck, high-rise pants, stretchy waistband, viral | $25 | XS-XXL (select extended) |
| Aerie Flannel Ruffle Boxer | Cotton, Rayon | Lightweight flannel, ruffle shorts, plaid and solid options | $35 | XXS-XXL |
| Savage X Fenty Emo Blue Stripe | Rayon, Polyester, Elastane | Soft waffle knit, stripes, hidden elastic cuffs | $50 | XS-4X |
| Stars Above Short Sleeve Set | Modal, Spandex | Pockets, soft top and pants, multiple colors | $22-$30 | XS-4X |
Other Old Navy Pajama Styles Worth Trying
While the bow pajamas are absolutely the breakout hit, Old Navy continues to offer a robust range of sleepwear for all tastes. If bows aren’t your thing or you want to expand your collection, check out:
- Solid color pointelle sets: Choose from classic black, soft pink, rich brown, or seasonally-inspired hues.
- Floral-printed sets: For those craving a spring or boho vibe.
- Poplin Pajama Pant Sets: Featuring spread collars, full button fronts, and matching pants—crafted from soft-washed poplin for a crisp, cool touch.
- Unisex and kids’ snug-fit prints: Perfect for family matching moments or gifting.
Tips for Styling and Caring for Your Bow Pajama Set
It’s no longer frowned upon to wear pajamas beyond the bedroom. Here’s how to stretch the versatility of your bow PJs:
- For lounging: Pair with cozy slippers, an oversized cardigan, and a cute headband for movie nights or lazy mornings.
- For running quick errands: Throw on a denim jacket and sneakers; the bow print works as a subtle pattern under casual outerwear.
- For sleepovers: Add scrubbed, glowy skin and a swipe of tinted lip balm—the outfit does the rest!
- To enhance longevity: Machine wash cold, tumble dry low, and avoid heavy fabric softeners to preserve both comfort and colors.
Frequently Asked Questions (FAQs)
Q: Why are Old Navy bow pajamas so popular all of a sudden?
A: Their popularity skyrocketed as TikTok creators highlighted their cute design, affordable price, and cozy fit, creating high demand and frequent sell-outs. The bow motif perfectly fits the coquette and maximalist trends currently dominating social media in 2025.
Q: How do Old Navy’s bow pajamas fit?
A: They offer a relaxed, true-to-size fit with soft-stretch fabrics. Many shoppers appreciate the elastic waistband and inclusive sizing, making them comfortable for different body types.
Q: Are there other prints and colors available?
A: Yes! In addition to the bow pattern, you can find colorways like black, pink, mint green, red, brown, and even floral or solid designs to suit different tastes and seasons.
Q: Do these pajamas hold up after washing?
A: Absolutely. The pointelle-knit fabric is praised for maintaining its softness and shape after multiple washes. To maintain vibrancy, turn inside out before machine washing and tumble dry on low.
Q: Where can I buy Old Navy bow pajamas?
A: The easiest place is the official Old Navy website. Due to their viral status, stock can be limited, so check for restocks or sign up for in-stock alerts.
What Fashion Editors and Shoppers Are Saying
Daisy Maldonado, a noted associate editor at Cosmopolitan, confesses to being converted from laid-back ‘dad PJs’ to the new bow-printed set, thanks to the mix of style and comfort. TikTok reviews echo this sentiment, with countless users noting, “I literally bought three pairs—one for me and two for friends before they sell out again!”
Common highlights from user reviews include:
- “The perfect blend of cute and cozy.”
- “Much softer than expected for the price.”
- “I want these in every color, please restock!”
Conclusion: The New Standard in Affordable, Trendy PJ Sets
The Old Navy bow pajamas represent more than just a viral moment. They channel a cultural desire for playful, expressive, and affordable fashion—even (or especially) for the moments we spend at home. As pajama sets shift from strictly nightwear to must-see pieces for sleep, lounging, and even quick outings, Old Navy’s offering stands out for balancing trend, comfort, and price. This is one pajama trend with true staying power in 2025.
References
- https://www.cosmopolitan.com/style-beauty/fashion/a46316714/old-navy-bow-pajamas/
- https://www.cosmopolitan.com/style-beauty/fashion/g31957885/best-pajamas-for-women/
- https://oldnavy.gapcanada.ca/browse/product.do?pid=865937073
- https://oldnavy.gap.com/browse/product.do?pid=676958022
- https://oldnavy.gap.com/browse/product.do?pid=554352002
- https://oldnavy.gap.com/browse/product.do?pid=756439002
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