Nordstrom Anniversary Sale 2025: The Ultimate Beauty Guide
Discover the best beauty deals, exclusive sets, and expert tips from the Nordstrom Anniversary Sale 2025—all your beauty favorites and must-have steals, explained and organized.
If there’s one beauty event even seasoned editors and shoppers mark on their calendars each year, it’s the Nordstrom Anniversary Sale. This famed annual event is more than just a sale—it’s a massive offering of exclusive beauty deals, value sets, and limited-edition launches from the top names in skincare, makeup, haircare, fragrance, and more. The 2025 sale brings even more brands, buzzy launches, and can’t-miss savings than ever before. In this guide, you’ll find everything you need to know to shop smarter, save bigger, and land the best of beauty during this year’s extravaganza.
When Is the Nordstrom Anniversary Sale 2025?
The Nordstrom Anniversary Sale 2025 officially opens to everyone from July 12 to August 3. Early access dates are offered to cardholders in tiers: Icons shop first, then Ambassadors, then Influencers. If you’re a member of Nordstrom’s loyalty program, you could get a valuable head start on the best deals before they sell out—which happens often and fast for cult-favorite picks.
- Icons: July 8 – July 11
- Ambassadors: July 9 – July 11
- Influencers: July 10 – July 11
- Everyone: July 12 – August 3
Mark your calendar and set your reminders: with over 6,000 products and dozens of exclusive bundles, the best sets tend to move extremely quickly.
Why Is the Nordstrom Anniversary Sale So Unique?
Unlike other sales that clear out last season’s leftovers, Nordstrom’s Anniversary Sale is famous for premiering brand-new products and limited sets before they return to full price post-sale. Shoppers get access to early fall launches, exclusive editions, and often one-time-only mega-sized versions of their favorites, all deeply discounted for a limited time.
- Over 6,000 beauty, skincare, and wellness items included
- Dozens of best-selling brands launch sale exclusives
- Rare markdowns on luxury and prestige labels
- Exclusive value sets not available elsewhere
- Gifting opportunities for early holiday shoppers
This singular approach is why the sale is anticipated by beauty editors, influencers, and loyal customers alike.
How to Shop the Sale (And Get the Most out of the Discounts)
To maximize your savings and leave with everything on your wish list, follow these shopping strategies:
- Preview the sale (Nordstrom usually releases preview catalogs online)
- Build a digital wish list for a quick add-to-cart on opening day
- Join Nordstrom’s loyalty program for early access and extra benefits
- Act fast—top beauty exclusives (especially sets and high-end devices) tend to sell out within hours
- Set restock alerts for sold-out must-haves
- Plan ahead for gift sets—they’re ideal for birthdays and early holiday shopping
Tip: Stock up on bestselling staples (like mascara or SPF) in value duos or mega sizes to save all year long.
Top Beauty Deals and Brands to Shop in 2025
This year’s anniversary sale brings an even more expansive lineup, with major deals across skincare, makeup, haircare, and fragrance. Here’s an overview of what’s new and worth grabbing:
What others are reading
- Skincare Superstars: La Mer, La Prairie, Estée Lauder, Kiehl’s, Sunday Riley, Dr. Dennis Gross, and more.
- Makeup Must-Haves: Dior, Charlotte Tilbury, MAC, NARS, Westman Atelier, Bobbi Brown, Too Faced.
- Haircare Essentials: Dyson, GHD, T3, Olaplex, Oribe, Briogeo.
- Fragrance Favorites: Tom Ford, Byredo, Valentino, Maison Francis Kurkdjian.
- Beauty Tools: NuFace, Solawave, Foreo, BeautyBio.
Whether you’re after a pro-level hair tool, replenishing your skincare regimen, or looking for the hottest new lipstick set, there are standout deals for every beauty lover.
This Year’s Best Skincare Deals
From cult classics to buzzy new launches, skincare remains the heart of the sale. Look for limited-edition bundles, mega-sizes, and exclusive formulas from the industry’s top luxury names.
- La Mer The Lifting Firming Serum (Large Size): Rare sale pricing on a luxury icon that lifts, firms, and revitalizes skin across face and neck.
- La Prairie Summer Wardrobe Skin Care Set: Features four travel-perfect essentials: Foam Cleanser, Skin Caviar Mist, Hydro Emulsion, and Essence-in-Lotion. Exclusive to Nordstrom and a perennial best-seller.
- Kiehl’s Clearly Corrective Dark Spot Solution Jumbo: Double the standard size—perfect for fading discoloration all summer long.
- Dr. Dennis Gross Advanced Retinol + Ferulic Set: Includes high-potency retinol essentials at a rare value.
- Sunday Riley C.E.O. Vitamin C Duo: Brightening kit that delivers visible glow with hero vitamin C formulas.
Editor’s tip: Skincare sets often include a full-sized serum or moisturizer plus generous deluxe samples—making them superb for travel or trialing new routines.
Makeup Exclusives You Can’t Miss
Anniversary Sale is famous for its limited-edition makeup sets, including exclusive shades and pro-grade tools. Whether you want to experiment or simply restock on classics, these deals are among the most coveted.
- Dior Natural Glow Makeup Set: Includes Addict Lip Glow Balm, Diorshow Maximizer 4D Lash Primer Serum, 24H Buildable Volume Mascara, and cosmetics bag—a crowd-favorite, universally flattering option.
- MAC Best-Selling Lipstick Vault: Collection of the brand’s must-have lipsticks in crème, matte, and shimmer formulas.
- Westman Atelier The Lip Edition Set: Designed by celebrity makeup artist Gucci Westman: a universally-flattering trio including lip liner, tinted balm, and matte lipstick in everyday shades.
- Too Faced Better Than Sex Mascara Duo: Limited-time discount on two full-sized tubes—this viral volumizing and lengthening mascara is a consistent customer favorite.
- Bobbi Brown Day-to-Night Eye Shadow Palette: An exclusive palette filled with wearable nudes, pinks, and smoky shades for round-the-clock looks.
- Sigma Beauty Soft Complexion Brush Set: Artist-level powder, concealer, and foundation brushes at a remarkable price cut (over 50% off)—pairs perfectly with any liquid, cream, or powder formulas.
Build a makeup kit for every season, or snag deluxe gift sets for friends who love to play with color.
Haircare Steals and Styling Tools
This year brings deep discounts on professional-grade styling tools and healthy hair essentials. Top picks include:
- T3 AireBrush One-Step Smoothing and Volumizing Hair Dryer Brush: Achieve sleek, bouncy at-home blowouts with customizable heat/speed and a cool shot button.
- Dyson Airwrap or Supersonic Dryer Bundles: Coveted, multi-use tool kits at one of the year’s only significant discounts. (Availability may vary based on inventory.)
- GHD 1-Inch Flat Iron: Celebrity-loved, fast-heating pro flat iron for effortlessly straight or wavy styles.
- Olaplex Bond Maintenance Mega Sets: Shampoo, conditioner, and treatment duos in oversized bottles—grab them now to save on hair repair all year.
- Oribe Gold Lust Set: Full-size shampoo and conditioner plus leave-in treatment for glossy, resilient hair.
Hint: If you’ve been debating an investment hair tool, the anniversary sale is the time to get it for less.
Fragrance Finds and Exclusive Perfume Sets
Looking to switch up your scent, or invest in a luxury fragrance wardrobe? The sale boasts a curated array of unique fragrance sets and travel-friendly trios:
- Byredo Eau de Parfum Travel Essentials Set: A Nordstrom-exclusive compilation of Bal d’Afrique, Mojave Ghost, and Gypsy Water in portable vials—with a chic leather case.
- Tom Ford Private Blend Discovery Trio: A rare chance to sample three of Tom Ford’s best-sellers in collectible sizes.
- Maison Francis Kurkdjian Coffret Set: Contains bestselling unisex scents for the discerning fragrance collector.
- Valentino Exclusive Duo: An elegant set pairing a signature scent with a travel-size spritz.
Stock up on signature favorites or experiment with new launches before they go back to regular price.
Game-Changing Beauty Devices and Tools
Pro-level gadgets and at-home technology continue to be best-sellers. For 2025, exclusive deals on editor-loved devices include:
- Solawave Wrinkle Retreat Light Therapy Face Mask: Medical-grade silicone mask with red light technology for on-the-go or at-home skincare boosts. Discounted for a limited time.
- NuFace Trinity Facial Toning Device: Loved by celebrities and beauty pros for its contouring microcurrent technology. Score rare discounts on starter kits or device bundles.
- Foreo Luna Cleansing Devices: Gentle yet powerful sonic cleansing for a deeper everyday clean.
Pro tip: These devices rarely go on sale—act early before quantities run out.
Editor Picks: Best Buys in Every Beauty Category
| Category | Top Buy | Why It’s a Standout |
|---|---|---|
| Skincare | La Prairie Summer Wardrobe Set | Travel-friendly, exclusive, “luxury in a bag” combo for hydrating and revitalizing skin. |
| Makeup | Dior Natural Glow Set | Universally flattering, features icons for eyes and lips plus a reusable makeup bag. |
| Haircare | T3 AireBrush Drying Brush | Salon-worthy blowout at home. Easy to use with customizable settings. |
| Fragrance | Byredo Travel Trio | Cult scents in a convenient, Nordstrom-exclusive set with luxury case. |
| Beauty Tools | Solawave Light Therapy Mask | Medical-grade, portable, and one of 2025’s buzziest beauty-tech launches. |
Why Shop — and What to Skip
Worth It:
- Exclusive editions and mega-value kits from luxury brands (La Mer, Dior, Byredo, Dyson, etc.)
- Best-selling, rarely-discounted classics (mascara duos, pro palettes, jumbo skincare)
- Gifting sets (perfect for birthdays and early holiday shopping)
Consider Skipping:
- Everyday items available year-round at similar prices elsewhere
- Unfamiliar products without rave reviews or substantial price drops
- Anything that doesn’t spark excitement—focus on wish list essentials and well-reviewed picks
FAQs: Your Nordstrom Beauty Sale Questions Answered
Q: How can I get early access to the sale?
A: Sign up for a Nordstrom credit card or join their rewards program. Cardholders get tiered early access before the sale opens to everyone.
Q: Do popular beauty exclusives sell out fast?
A: Yes. High-demand beauty deals and skincare sets can sell out within hours of sale launch. Add favorites to your wish list and shop early for best selection.
Q: Is it better to shop online or in-store?
A: Online shopping provides the fastest access and widest inventory, including web-only exclusives. Some deals may be available in select stores, but popular items sell out fast across both channels.
Q: Can I return items bought during the sale?
A: Yes. Nordstrom maintains its standard generous return policy, even on sale items. This makes shopping for new or unfamiliar products virtually risk-free.
Q: How do I know when items are restocked?
A: Use the “Back In Stock” notification feature on the Nordstrom website to receive alerts if a sold-out beauty exclusive returns during the sale period.
Pro Shopping Tips from Editors
- Act fast: Start shopping as soon as your access tier opens—waiting often means missing out on top deals.
- Build a wish list using Nordstrom’s preview catalog—be ready to check out quickly.
- Snag multipacks and value bundles when available—they maximize savings on everyday essentials.
- Stock up wisely: Think ahead to travel, gifting, and seasonal swaps in your beauty routine.
- If unsure about a splurge, check editor reviews or customer ratings—these can reveal which luxury products truly deliver.
In Summary: Don’t Miss the Nordstrom Anniversary Sale 2025
The Nordstrom Anniversary Sale 2025 remains an unrivaled event for beauty lovers, offering can’t-miss discounts, exclusive sets, and access to prestige brands that rarely go on sale. Whether you’re restocking essentials, experimenting with buzzy new launches, or treating yourself to a luxury device, this is your chance to score it all for less. Mark your calendars, build your wish list, and get ready to shop the most exciting beauty event of the year!
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