Noah Beck’s Bold New Venture: IPHIS and the Future of Genderless Fashion
TikTok superstar Noah Beck breaks barriers with his debut genderless underwear brand IPHIS, championing inclusivity and comfort for all.
Noah Beck’s Next Evolution: From TikTok Fame to Fashion Powerhouse
Noah Beck’s lightning ascent from TikTok sensation to bona fide fashion entrepreneur was no accident. Since first capturing massive online attention in 2020, Beck has parlayed his charm and ambition into collaborations, coveted front-row Fashion Week seats, and most recently, the launch of IPHIS—his debut, genderless underwear brand destined to challenge the status quo in intimates.
For Beck—whose nearly 34 million TikTok followers know him as the undisputed King of Thirst Traps—the IPHIS project is more than just a business move. It’s a statement about comfort, confidence, and belonging, blending his entrepreneurial instincts with a message of radical self-acceptance.
Why IPHIS? The Inspiration Behind the Brand
The idea for IPHIS was born naturally out of Beck’s own online life. Early in his influencer journey, Beck’s signature look—a casual squint, shirtless dance, and unmistakable branded waistband—became his TikTok calling card. “I felt like a walking billboard for Calvin Klein,” Beck remembers, describing how the omnipresent waistband made him think: why not craft something of his own?
But IPHIS is not just about putting his name on underwear. Beck’s vision is both deeply personal and radically universal:
- Confidence as Self-Care: He recognizes the power of feeling good in your skin— or, more specifically, in your underwear. For Beck, true confidence means fostering a space where people are comfortable being themselves.
- Community-Driven Approach: Drawing from his diverse, global fanbase, Beck wants everyone, regardless of gender, body size, or background, to find themselves at home in IPHIS. “My followers aren’t just one shape or size, and I want everyone to be involved,” he emphasizes.
Genderless by Design: The IPHIS Ethos
Central to IPHIS’s philosophy is its genderless identity. Beck isn’t just marketing to a broad audience—he’s intentionally breaking down the binary divisions long associated with underwear and comfort wear:
- No Limits: The brand’s core belief is simple: If you’re a human, you belong. By refusing to segment by gender, IPHIS opens the door for genuine inclusivity.
- Universal Comfort: Rather than tailoring styles to gender norms, Beck and his team focused on fabrics and fits designed to let anyone feel confident, comfortable, and stylish.
“There’s no limits to who they can or cannot be for. If you’re a human and you have a heartbeat, IPHIS is for you,” Beck says, summing up the brand’s radical inclusivity.
Building an Inclusive Brand: IPHIS’s Diverse Community
For Beck, fashion’s power lies in bringing people together. That’s why his launch strategy for IPHIS was built on a foundation of real-world inclusion:
- Open Casting Calls: To break away from traditional fashion norms, IPHIS’s debut campaign began with an open model casting call in New York City. Anyone—regardless of experience, shape, color, or size—was invited to attend and potentially become one of the brand’s ambassadors.
- Celebrating Authenticity: Beck was personally present, aiming to encourage attendees and provide creative direction, reinforcing that the IPHIS community is truly open to all.
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He envisions a brand that stands independently—where “people don’t even know it’s mine, but just see themselves in it.” That spirit of collective identity, he believes, is what sets IPHIS apart in the crowded underwear market.
The Art of the (Tasteful) Thirst Trap
Beck’s journey has always included an embrace of online “thirst traps”—content designed to turn heads, start conversations, and showcase confidence. For him, this isn’t just performance—it’s about agency and self-knowing. “Thirst-traps are about knowing your audience and acting the part. Ultimately, the best thirst-traps are the ones that come from being your authentic self,” he notes.
His advice to fans and aspiring content creators:
- Play to your strengths and own your aesthetic.
- Remember that confidence is more attractive than any filter or pose.
- Make your style—down to your underwear—a part of your authentic expression.
How to Style IPHIS: Wardrobe Versatility for Everyone
Beck designed IPHIS to encourage personal styling and self-expression. Whether you prefer to keep your undergarments private or want to embrace the visible waistband trend, IPHIS is made to fit your lifestyle. Some of Beck’s style visions include:
- Waistband Peeking: For those who love the “peek” look, a branded IPHIS waistband above jeans or joggers makes a bold statement.
- Classic and Covered: If subtlety is your thing, IPHIS designs are comfy enough to wear invisibly beneath any outfit.
- Risk-Takers Welcome: For the adventurous, IPHIS pairs easily with mesh layers or solo looks for photoshoots or parties.
Fashion as Identity: A Broader Movement Toward Genderless Design
IPHIS’s ethos is part of a wider shift in modern fashion. As gender norms give way to more fluid self-expression, brands that center inclusivity and versatility are leading the charge.
| Traditional Intimates | Genderless Intimates (IPHIS Approach) |
|---|---|
| Separate lines for “men” and “women” | Universal sizing, silhouettes for all bodies |
| Limited versatility, fit restrictions | Flexible fits, comfort-first designs |
| Marketing heavily gender-coded | Marketing focused on individual confidence and community |
This cultural evolution draws heavily from Gen Z’s priorities of self-presentation without boundaries, and IPHIS places itself at the vanguard, inviting everyone to feel welcome and represented.
From Social Media to Style Authority: Noah Beck’s Influence
Beck’s personal journey from viral videos to fashion influence is itself a blueprint for building community around authenticity. He’s attended prominent fashion events, collaborated with top brands, and used his platform to champion messages of acceptance and expression.
- He remains deeply in touch with his audience’s interests, surveying trends from visible underwear to gender-fluid designs.
- His leadership in the creation and marketing of IPHIS places him among the new generation of influencers reshaping the industry—and embracing new consumer values.
The Future of IPHIS: What’s Next?
For Beck and the IPHIS team, the first collection is just the beginning. Plans for expansion include:
- Rolling out new colors and fits inspired by community feedback.
- Launching collaborations with diverse creators and tastemakers.
- Establishing IPHIS as a global community, not just a product.
His ultimate dream? To see IPHIS become synonymous not just with comfort or fashion, but with the freedom to be yourself—every day, from the base layer out.
Expert Tips: Noah Beck’s Secrets for a Perfect Thirst Trap
- Lighting Is Everything: Find your best natural light; it’s the simplest way to enhance any photo.
- Be Playful: Don’t take yourself too seriously—confidence and a touch of humor go a long way.
- Choose Your Style: Highlight undergarments intentionally: a subtle peek or a bold reveal. Let your personality shine through your wardrobe choices.
- Comfort First: Your energy shows most when you genuinely feel good in what you’re wearing.
FAQs: All About Noah Beck and IPHIS
Q: What inspired Noah Beck to create a genderless underwear brand?
A: Beck drew on his own experiences of self-expression and community on social media, aiming to build an inclusive line that anyone could feel confident wearing.
Q: Can anyone be a model for IPHIS?
A: Yes! IPHIS’s initial casting calls were open to the public, inviting people of all shapes, sizes, and backgrounds to participate.
Q: Is IPHIS intended for a specific gender?
A: No, IPHIS is specifically designed to be genderless and accessible to everyone, regardless of gender identity.
Q: How does Noah Beck see the future of the brand?
A: Beck envisions IPHIS outgrowing his personal influence, becoming a true community brand that prioritizes individuality and belonging.
Q: What’s the best way to style IPHIS?
A: Beck encourages both understated and bold styling, so whether you prefer subtlety or a show-stopping look, IPHIS is designed to fit your needs.
Final Thoughts: The New Face of Fashion Engagement
Noah Beck and IPHIS mark a watershed moment in fashion’s relationship with identity and comfort. By reimagining underwear as a universal symbol of confidence and inviting the world to join his journey, Beck’s debut signals a future where everyone can claim their seat at the style table—starting with what they put on first each morning.
References
- https://www.cosmopolitan.com/style-beauty/fashion/a45038255/noah-beck-iphis-interview-2023/
- https://www.youtube.com/watch?v=zWsEvP62T68
- https://www.cosmopolitan.com/entertainment/celebs/a61765604/noah-beck-sidelined-the-qb-and-me-interview/
- https://www.youtube.com/watch?v=FpHpxtYteD0
- https://www.dnamagazine.com.au/noah-beck/
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