Martha Stewart’s Favorite Beauty Products: Amazon Prime Day’s Best Celebrity Skin and Makeup Picks

Discover Martha Stewart’s go-to skincare and makeup products, now available at unbeatable prices during Amazon Prime Day.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Martha Stewart’s Must-Have Beauty Products: The Best Amazon Prime Day Deals

If you’ve ever wondered how Martha Stewart maintains her iconic glow and youthful skin, the secret just might be in her beauty cabinet—and for Amazon Prime Day, many of her favorite products are finally on major sale. This year’s Prime Day event is more than just a chance to stock up on everyday essentials: it features exclusive deals on skincare and makeup brands that Martha Stewart counts among her personal favorites.

From rejuvenating masks to must-have primers and multi-purpose classics, these celebrity-endorsed products prove beauty doesn’t have to be complicated. Whether you’re aiming for Stewart’s fresh-faced look or simply want to score high-quality products at rare discounts, this curated guide covers everything you need to know about her go-to picks, why industry insiders love them, and exactly what to shop right now.

What Makes Martha Stewart’s Beauty Routine Special?

  • Time-Tested Products: Stewart’s regimen prioritizes products she’s used for years and trusts.
  • A-List Endorsements: Many of her picks come recommended by professional makeup artists and renowned dermatologists.
  • Simple, Consistent Approach: Stewart emphasizes gentle, daily cleansing and hydration—for all ages.
  • Accessible Luxury: Her staples range from high-end serums to drugstore basics, demonstrating beauty at any price point.

The Top Martha Stewart-Approved Beauty Products on Amazon Prime Day

This year’s Amazon Prime Day puts a spotlight on beauty, with many nods to products loved by Martha Stewart herself. Below, discover the products that regularly appear in her personal routine, what makes them stand out, and where to find the best deals.

L’Oréal Paris True Match Lumi Glotion

Glow-Enhancing Primer

According to Martha’s longtime makeup artist, Daisy Toye, the L’Oréal Paris True Match Lumi Glotion is her secret to that dewy, lit-from-within look, which went viral after Stewart’s legendary Sports Illustrated cover. Applied daily as a primer, this product delivers a natural radiant finish that “looks like she just got a facial.” Toye shares that she uses up an entire tube every week, thanks to its role in recreating Stewart’s signature glow.

  • Lightweight, moisturizing formula
  • Acts as both primer and illuminator
  • Suitable for all skin types, especially for mature skin craving subtle radiance

Mario Badescu Super Collagen Mask

The Celebrity-Favorite Facial Mask

Stewart has been a loyal client of the Mario Badescu Spa in New York for decades, trusting their facialists and products to maintain her skin’s health. Her standout favorite: the Mario Badescu Super Collagen Mask. Recommended for restoring skin texture and elasticity, this clay-based mask uses collagen to plump, clarify, and brighten. It’s frequently featured as a Prime Day deal, with deep discounts making this luxury treatment highly accessible.

  • Infused with collagen to support skin firmness
  • Gentle formula suitable for sensitive, mature, or fatigue-prone skin
  • Routinely included in Prime Day flash sales
  • Stewart loves it for smoothing fine lines and revitalizing her complexion

Bioeffect EGF Serum

Plumping Daytime Serum

On her own website, Stewart has shared that she “can’t live without” the Bioeffect EGF Day Serum. This advanced serum uses barley-derived Epidermal Growth Factor (EGF) to promote collagen production, firm skin, and visibly reduce wrinkles. The formula is a favorite for those seeking serious age-defying results and is a splurge item that’s occasionally discounted on major sale days.

  • Powered by plant-based growth factors
  • Lightweight gel absorbs quickly
  • Targets multiple signs of aging: sagging, fine lines, and loss of elasticity
  • Dermatologist-tested and praised for its innovative science

Johnson’s Baby Oil

Classic Cleanser for Soft, Supple Skin

Martha Stewart is a long-time believer in fundamental skincare habits, sharing her top non-negotiable: never go to bed with makeup on. Her favorite? Johnson’s Baby Oil with a warm washcloth—a technique she’s used for years. Stewart touts it as a gentle and effective makeup remover that leaves her skin clean and ultra-soft, suitable even for delicate, mature skin.

  • Economical and widely available
  • Removes stubborn makeup and pollutants without stripping the skin
  • Hydrates as it cleanses, leaving no harsh residue

Why These Products Are Sandra Stewart’s Favorites

Each product in Stewart’s lineup is chosen not just for fame but function. Here’s a breakdown of why these stand out among the rest:

  • Multipurpose: Products that work double-duty (primer and illuminator, cleanser and hydrating oil).
  • Gentle on Skin: Especially important for mature or sensitive skin types.
  • Visible Results: Testimonials often highlight an immediate glow or a long-term boost to skin health.
  • Wide Accessibility: Stewart’s picks range from prestige skincare to affordable essentials found in most drugstores.

Other Steals Inspired by Martha Stewart’s Routine (and Similar Alternatives)

While Stewart’s essentials headline this year’s sale, other products she’s used or similar items praised in the same circles are also heavily marked down. Consider these complementary or alternative deals:

  • COSRX Vitamin E Vitalizing Sunscreen SPF 50+: Award-winning sun protection that hydrates while shielding skin from harmful rays. Lightweight and easily layered with other skincare.
  • CeraVe Hydrating Facial Cleanser: “Dermatologist-developed,” non-irritating facial cleanser suitable for morning and night, championed for mature skin.
  • Neutrogena Hydro Boost Water Gel: Provides deep hydration and works beautifully under makeup without pilling—ideal for Stewart’s signature dewy look.
  • RoC Retinol Correxion Deep Wrinkle Night Cream: Frequently featured in anti-aging roundups for its proven results fighting fine lines and wrinkles.
  • Paula’s Choice Skin Perfecting 2% BHA Exfoliant: A go-to chemical exfoliant for clear, even-toned skin, effective at any age.

Prime Day Makeup Staples For a Martha Stewart-Inspired Look

  • Maybelline New York Instant Age Rewind Multi-Use Concealer: Light-reflecting formula for brightening dark circles and covering blemishes.
  • Laura Geller Baked, Balance, and Brighten Color-Correcting Powder Foundation: Especially “made for mature skin,” this formula offers a flawless base and comes highly recommended by professional makeup artists.
  • L’Oréal Paris True Match Lumi Glotion: Doubles as a highlighter for strategic spots like cheekbones and brow bones.
  • Covergirl Lash Blast Clean Mascara: Clean, volumizing mascara that enhances lashes without irritation.
  • Physicians Formula Butter Bronzer: Adds warmth and dimension for a healthy sun-kissed finish.

How to Build a Martha Stewart-Inspired Beauty Regimen

If you want to channel Stewart’s philosophy and results, follow these steps when constructing (or refreshing) your beauty routine:

  1. Cleansing: Start by removing all traces of makeup (Johnson’s Baby Oil is a stellar, gentle option), then cleanse with a gentle face wash.
  2. Treatment: Apply a targeted mask like Mario Badescu Super Collagen Mask 1-2 times a week to maintain elasticity and smoothness.
  3. Serum: Use a results-driven serum every morning—Bioeffect EGF Serum is Stewart’s favorite for tackling lines and visibly tightening the skin.
  4. Moisturization: Hydrate daily with products like Neutrogena Hydro Boost and finish with your preferred sun protection.
  5. Prime and Perfect: For makeup, rely on L’Oréal Paris True Match Lumi Glotion to create a radiant base, then finish with concealer, setting powder, mascara, and bronzer.

Expert Tips for Shopping Prime Day Beauty Deals

  • Shop Early: Popular products, especially celebrity favorites, sell out quickly.
  • Compare Discounts: Some deals are for a limited time or limited stock; check for the best available price before checkout.
  • Read Reviews: Amazon hosts thousands of verified reviews to ensure you’re getting the results you want.
  • Bundle Up: Many products work even better together—take advantage of Prime Day to buy a complete routine at a fraction of the standard cost.

Frequently Asked Questions (FAQs)

Q: Why does Martha Stewart use both luxury and drugstore beauty products?

A: Stewart believes in selecting products based on quality and effectiveness rather than price alone. Her blend of luxury serums and affordable basics ensures lasting results and skin health at any age.

Q: Is the Mario Badescu Super Collagen Mask suitable for all skin types?

A: Yes, its collagen and clay formula is gentle enough for most skin types, including sensitive and mature skin. Always patch-test if you’re prone to reactions.

Q: How often should I use a serum like Bioeffect EGF?

A: For best results, apply EGF serums once daily, preferably in the morning, after cleansing but before moisturizer and sunscreen.

Q: Can Johnson’s Baby Oil be used for all makeup removal?

A: Baby oil is effective for removing most makeup, including waterproof formulas. It’s especially loved for its gentle hydration, making it safe for daily use on mature or sensitive skin.

Q: What’s the biggest Prime Day beauty shopping mistake?

A: Missing out on deals by waiting too long to purchase, or skipping research on ingredients suitable for your skin concerns. Prioritize trusted, celebrity-endorsed products known for visible results.

Quick Reference: Martha Stewart’s Prime Day Beauty Picks

ProductTypeBenefitBest For
L’Oréal Paris True Match Lumi GlotionPrimer/HighlighterRadiance, Dewy FinishAll Skin Types
Mario Badescu Super Collagen MaskFace MaskFirming, PlumpingMature, Sensitive Skin
Bioeffect EGF SerumSerumTightening, Anti-AgingAging Skin
Johnson’s Baby OilMakeup RemoverGentle Cleansing, MoistureAll Skin Types

Tips and Takeaways for Prime Day Beauty Shoppers

  • Embrace simplicity in your routine; focus on quality and consistency for best results.
  • Celebrity-endorsed picks often reflect real-world effectiveness and value.
  • Prime Day is the perfect time to try something new or stock up on favorites at a lower cost.
  • Read instructions and product details closely to ensure compatibility with your skin’s needs.

Final Thoughts

Martha Stewart’s beauty secrets are refreshingly attainable thanks to this year’s collection of Prime Day deals. From timeless classics like Johnson’s Baby Oil to buzzy modern serums and masks, these products are more than celebrity hype—they’re steps toward healthy, confident, and glowing skin for life. Shop early, choose wisely, and enjoy the best in beauty bargains.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

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