The Ultimate List of Macy’s Black Friday Beauty Deals 2025
Discover Macy's biggest Black Friday beauty deals for 2025: major savings on makeup, skincare, fragrance, and exclusive holiday sets.
Macy’s Black Friday Beauty Deals 2025: Your Complete Guide
Black Friday 2025 at Macy’s is officially here, turning the retailer into a beauty lover’s paradise. From iconic luxury brands like Estée Lauder, Clinique, Bobbi Brown, and MAC to customer must-haves in skincare, makeup, and fragrance, Macy’s annual sale brings massive discounts, limited-edition holiday sets, and free gifts with purchase across hundreds of products. Whether you’re shopping for yourself or hunting for the perfect holiday present, these offers are not to be missed. This guide breaks down all the best deals, top brands, why shoppers wait all year for Macy’s Black Friday, and expert tips for getting the most out of the sale.
Why Macy’s Black Friday Beauty Sale Is a Big Deal
- Exclusive Holiday Sets: Brands often release special, high-value gift sets only available during Black Friday.
- Major Savings: Deep discounts (often 30% or more) on individual beauty essentials and luxury bundles.
- Free Gifts: Many items include bonus products or samples with purchase that add extra value.
- Limited-time offers: Deals are only available for a few days, and favorites often sell out quickly.
These elements create opportunities to try new products, stock up on favorites, and tackle holiday shopping with serious savings—all in one place.
Top Beauty Brands & Featured Black Friday Deals
Macy’s collaborates with leading beauty brands to deliver standout deals. Below is a brand-by-brand breakdown of some of the most popular savings events for 2025:
| Brand | Featured Deal | Price | Bonus |
|---|---|---|---|
| Estée Lauder | Double Wear Stay-In-Place Foundation 1 oz | $52.00 | Free gift with purchase |
| Estée Lauder | 5-Pc. Unwrap The Moment Holiday Lipstick Set | $45.00 (Value $210) | Free gift with purchase |
| Clinique | Glow From AM To PM Moisture Surge Skincare Gift Set | $59.00 (Value $91) | Free gift with purchase |
| Lancôme | Rénergie Lift Makeup Foundation SPF 27 | $63.00 | Free gift with purchase |
| Shiseido | Benefiance Wrinkle Smoothing Eye Cream | $67.00 | Free gift with purchase |
| MAC | Studio Fix Powder Plus Foundation | $39.00 | Free gift with purchase |
| Bobbi Brown | Vitamin Enriched Face Base Primer & Moisturizer Set Duo | $82.00 (Value $138) | Free gift with purchase |
| DIOR | Rouge Lipstick Holiday Gift Set | Special price | Free gift with purchase |
| City Beauty | Overnight Plumping Oil 0.23 Fl Oz | $27.30 (30% off) | Free gift with purchase |
Many brands offer tiered savings and extended values on bundles, with some sets priced at up to 70% off retail value during this sale. Special gift sets and signature bestsellers top the list for holiday shopping and personal luxuries alike.
Best Black Friday Makeup Deals
Shoppers flock to Macy’s for its unbeatable prices on makeup essentials and limited-edition palettes. This year’s standouts include:
- Estée Lauder Double Wear Stay-In-Place Foundation: Classic long-wear, full-coverage formula beloved for its transfer-resistant finish.
- MAC Studio Fix Powder Plus Foundation: Iconic pressed powder foundation for all-day coverage and a matte finish.
- Bobbi Brown Vitamin Enriched Face Base Set: Moisturizer and primer duo, perfect for prepping winter skin.
- MACximal Lip Set: Vibrant lipstick collection ideal for gift-giving.
- Yves Saint Laurent Make Me Blush 24H Buildable Powder: High-performance blush with a lasting formula.
- Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation: Skin-perfecting, medium coverage foundation with added skin benefits.
- Armani Beauty Luminous Silk Foundation: Lightweight luxury foundation for flawless radiant skin.
Biggest Skincare Deals: Advent Calendars, Serums & Moisturizers
Skincare lovers do not hold back during Black Friday, with many stocking up for the entire year. Popular offers include:
- Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream: Reduces puffiness and firms the eye area.
- Estée Lauder 25 Days of Beauty Advent Calendar: Contains a wide array of mini and deluxe beauty favorites.
- Clinique Moisture Surge Hydrator Gel: Best seller for long-lasting skin hydration powered by hyaluronic acid (available multiple sizes).
- Shiseido Benefiance Wrinkle Smoothing Eye Cream: Targeted treatment for the delicate eye area.
- City Beauty Invisicrepe Skin-Smoothing Balm: Reduces the appearance of crepey skin for a firmer look.
- Estée Lauder Resilience Multi-Effect Tri-Peptide Cream: Intensive moisturizer for face and neck.
- City Beauty Line-Blurring Wrinkle Filler: Targets wrinkles for a smoother complexion overnight.
- Estée Lauder Revitalizing Supreme+ Starter Sets: Multi-piece starter sets packed with anti-aging essentials.
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Best Fragrance Gift Sets and Seasonal Scents
Black Friday at Macy’s sees a surge in fragrance shopping, with special edition gift sets, mini-duos, and the most popular perfumes all at discounted rates. Top selections include:
- Holiday fragrance advent calendars with mini bottles from brands like DIOR and Lancôme.
- Classic perfumes in collectible gift boxes with bonus body lotions and travel sprays.
- Men’s fragrance sets, including favorites from Armani and YSL, ideal for gifting.
City Beauty Black Friday Exclusives
City Beauty’s luxury skincare, trusted for anti-aging and plumping effects, is heavily marked down this Black Friday. Shoppers save up to 30% off and receive free merchandise with purchases. Discounts apply to:
- Overnight Plumping Oil (perfect for winter hydration)
- Invisicrepe Skin-Smoothing Balm (for smoother, firmer skin)
- Plumping Lip Gloss (volumizes and hydrates)
- Restoring Firming Hand Cream (targets dryness and signs of aging)
- Bio-Cellulose Sheet Face Mask (intensive soothing and plumping)
- Lid Lifting Treatment (addresses drooping eyelids)
- Hydrating Gel-Serum Moisturizer (deep hydration for all skin types)
- Beyond Mascara (defines and volumizes lashes)
- Illuminating Dark Spot Corrector (improves radiance and evens tone)
How to Shop Macy’s Black Friday Beauty Deals: Pro Tips
The demand for Macy’s beauty deals is fierce, so smart shopping strategies matter. Here’s how to maximize your savings and ensure you get the most-wanted items:
- Start Early: Many deals go live before Black Friday and sell out quickly—set alerts and bookmark top products in advance.
- Use Promo Codes: Look for sitewide codes like VIP or GLAM10 for additional discounts or shipping offers.
- Shop Bundles: Bundle sets often offer the highest overall savings and exclusive products.
- Look for Bonus Gifts: Free gifts (full-size or sample products) add extra value to your purchase.
- Join Macy’s Rewards: Become a Macy’s loyalty member for early access, extra points, and exclusive discounts.
Holiday Beauty Buyer Guide: Gift Ideas for Everyone
Struggling to find the perfect gift for friends, family, or coworkers? Macy’s Black Friday selection makes holiday shopping easy. Top picks based on recipient:
- For the skincare devotee: Advent calendars, serum sets, rich nighttime treatments.
- For the makeup enthusiast: Lipstick vaults, palette duos, luxury brush sets.
- For the fragrance lover: Mini fragrance sets or classic full-size bottles.
- For men: Grooming kits or masculine fragrance set bundles.
- For yourself: Stock up on daily must-haves, trial new launches, and treat yourself to deluxe sets before prices rise again.
Frequently Asked Questions (FAQs)
Q: When do Macy’s Black Friday beauty deals start?
Most deals launch up to a week before Black Friday, with select Early Access online and app-only flash sales. Check Macy’s site for exact release dates.
Q: Do the deals apply in-store or online?
Offers are available both online and in many Macy’s store locations, but some “web exclusive” bundles and codes (like GLAM10) apply only online.
Q: What are the best brands to watch for?
Major luxury brands like Estée Lauder, MAC, Clinique, Bobbi Brown, Shiseido, and City Beauty traditionally offer the most coveted deals and gift sets.
Q: Are free gifts included with purchases?
Yes, many products come with additional free items: deluxe samples, full-size bonuses, or gift sets.
Q: Will items sell out?
Popular brands and bundles can go quickly—shop early and check on restocks or waitlists as needed for sold-out items.
Q: Can I stack coupons or rewards?
Often yes; Macy’s loyalty points, sitewide codes, and shipping offers can combine for bigger savings. Always check the exclusions before checkout.
Expert Tips for Navigating Black Friday Beauty Sales
- Compare prices with other retailers—Macy’s typically matches or beats most major beauty stores.
- Read return policies on gift sets or limited-edition items—some sales may be final.
- Sign up for store alerts and email notifications to gain early knowledge of flash sales and restocks.
- Prioritize your shopping list—grab the biggest value sets and most-wanted items first.
- Consider splitting sets for stocking stuffers or smaller presents for multiple people.
Why Macy’s Black Friday Beauty Deals Are a Must-Shop
Macy’s consistently delivers the largest variety of beauty discounts, exclusive sets, and bonuses on Black Friday. With hundreds of beauty deals spanning classic brands, trending launches, and specialty holiday gifting, it remains one of the best shopping destinations for beauty fans, gift givers, and anyone hoping to upgrade their daily routine without breaking the bank.
If you’re looking to score prestige skincare, luxury makeup, or fragrance gifts, Macy’s Black Friday beauty event is your all-in-one opportunity. Shop early, hunt for bundle savings and free gifts, and enjoy the holiday season with extra glam.
References
- https://www.macys.com/shop/sale/black-friday-deals/beauty-black-friday-deals?id=66878
- https://www.macys.com/shop/sale/black-friday-deals/Brand/City%20Beauty?id=62204
- https://www.macys.com/shop/sale/black-friday-deals?id=62204
- https://www.cosmopolitan.com/style-beauty/beauty/g38111700/macys-black-friday-beauty-deals/
- https://www.cosmopolitan.com/black-friday-cyber-monday/
- https://www.macysinc.com/newsroom/news/news-details/2025/Macys-Launches-Black-Friday-in-July-with-Incredible-Deals-on-Summer-Essentials-Home-and-Back-to-School-Must-Haves/default.aspx
- https://www.cosmoprofbeauty.com/blackfriday
- https://thekrazycouponlady.com/tips/money/macys-black-friday-in-july
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