99 Must-Know Latina-Owned Fashion, Beauty & Lifestyle Brands
Discover vibrant, trailblazing Latina-owned brands across fashion, beauty, accessories, and home, each blending heritage, passion, and innovation.
One of the most powerful ways to support the Latinx community is to explore and shop from Latina-owned brands making waves across fashion, accessories, beauty, and home. These trailblazing businesses are redefining the industry by celebrating heritage, advocating for sustainability, and offering designs that dazzle. Whether you’re building your wardrobe, elevating your self-care routine, or looking for statement home pieces, this curated guide shines a spotlight on must-know brands and their incredible founders.
Why Shop Latina-Owned Brands?
- Empowerment: You support women entrepreneurs who challenge norms and inspire future leaders.
- Cultural Celebration: Many brands showcase traditional craftsmanship and heritage techniques, keeping ancestral arts alive.
- Sustainability: Numerous businesses focus on eco-friendly materials, ethical production, and giving back to their communities.
- Unique Style: Expect bold color, thoughtful design, and versatility—across everything from resortwear to skincare.
Fashion Brands Blending Heritage and Modern Style
APAYA
Founders: Gabriela and Alexa Pacini
Origin: Colombia / Andean Region
APAYA works with indigenous female artisans in Colombia to weave joyful, sustainable accessories from natural Andean fibers. Think playful handbags and hats—each (literally) woven with story and tradition. APAYA’s mission is to uplift their homeland’s heritage and provide dignified, creative work for local communities.
ESCVDO
Founders: Chiara and Giuliana Macchiavello
Origin: Peru
This luxury brand infuses high fashion with Peruvian ancestry. ESCVDO’s collections spotlight handwoven fabrics, organic Pima cotton, and alpaca wool, working with local artisans to preserve shearing and spinning techniques from the Andes. The style is modern with deep cultural roots, making each piece a wearable work of art.
All For Ramon
Founders: Two Mexican-American sisters
Base: California
Named in honor of their late brother, All For Ramon crafts eco-conscious essentials using low-impact dyes and fully recyclable packaging. A capsule wardrobe dream, their essential t-shirts and basics blend comfort, versatility, and a mission to help combat deforestation through partnerships with global organizations.
La Gotta
Founder: Valeria del Rey
Origin: Puerto Rico
La Gotta creates luxury swimwear and coverups with a conscience. Using fabrics derived from natural fibers, their pieces promise not just style but SPF 50 protection. The brand also embraces holistic wellness, offering products such as CBD-infused sunscreen and hair oils for beachgoers who care about their skin and the sea.
Sotela
Founder: Hanna Baror-Padilla
Base: Los Angeles, USA
Sotela champions size inclusivity (sizes 0 to 30) and sustainability. Each piece, handmade from eco-friendly materials like tencel, modal, and linen, is designed to fit—whatever your body’s shape. Their earthy color palettes and recycled packaging speak to those who value conscious comfort.
What others are reading
Circular
Founder: Vanessa Barcenas
Concept: “Circular Economy”
This pioneering platform makes the joy of thrifting easy and accessible, curating unique finds and offering a consignment service where sellers receive half the profits. Circular flips the script on fast fashion by giving clothing new life and making high-end brands more affordable for everyone.
Fresa Thrift
Claim to Fame: Vibrant thrift finds and hauls on TikTok
Fresa Thrift brings secondhand gems to the social-media savvy. Their Latina-owned shop delivers curated, trendy pieces to a new generation reimagining sustainable style.
Accessory Labels: From Artisan Craft to Statement Pieces
APAYA
Bridging the categories of accessories and fashion, APAYA’s attention to detail shines through woven bags, hats, and playful accessories. Each piece supports indigenous artisans and sustainable practices, offering buyers unique conversation pieces rooted in Colombian culture.
Trendsetting Shoe & Bag Brands
- Flor de Maria Collection: Led by Flor de Maria, this line offers bold, eye-catching shoes designed to make any woman feel “fierce.”
- AS by DF: Founded by Denise Focil, this label stands at the intersection of eco-consciousness and runway-ready sophistication, with jackets and everyday essentials known for ethical materials and luxe feel.
Beauty & Haircare Brands Transforming the Industry
- Rizos Curls: Founded by Julissa Prado, Rizos Curls specializes in clean, high-quality hair care for all curl types, born from Prado’s own journey embracing her Afro-Mexican roots and natural curls.
- Elaluz & Camila Coelho Collection: Camila Coelho’s two brands—one for clean clothing, one for clean beauty—blend fashion with wellbeing. Coelho’s commitment to health advocacy and sustainability is a brand signature.
- Chillhouse: Created by Cyndi Ramirez, Chillhouse offers a holistic self-care space—including spa treatments, nail art, and wellness products—redefining what it means to reset and recharge.
Home & Lifestyle: Latinx Creativity for Every Room
- WASI: This brand’s everything—from conscious textiles to intentional packaging—is crafted to honor Bolivian culture and community, blending Latin American, cottagecore, and 70s revival vibes.
- Trendy Inc.: Led by Irma Martinez, Trendy Inc. specializes in lifestyle, styling, and production for celebrities, but also offers personal shopping services and courses for anyone wishing to elevate their wardrobe.
Influencers and Entrepreneurs Leading the Way
These Latina leaders are not just founders—they’re tastemakers, style icons, and advocates for their community:
- Paola Alberdi: Has collaborated with Chanel, Dior, Coach, and is a respected fashion and lifestyle influencer who helps promote Latina-owned labels.
- Sariñana: Fashion blogger and founder of Color Dept., inspiring followers with her eye for style and commitment to representation.
- Julissa Prado: Through Rizos Curls, she pushes for clean ingredients while embracing Afro-Latinx identity.
Shopping Tips: How to Make a Difference
- Research the stories behind brands. Many highlight founder heritage and sustainability missions on their websites.
- Look for labels that source ethically, use recycled materials, or give back to Latinx communities.
- Don’t just shop fashion—many brands offer beauty, skincare, and homewares rooted in Latin American tradition.
- Support brands year-round, not only during Hispanic Heritage Month.
Spotlight Table: Sampling of Standout Latina-Owned Brands
| Brand | Founder / Origin | Key Products | Sustainability/Ethics |
|---|---|---|---|
| APAYA | Gabriela & Alexa Pacini (Colombia) | Accessories, handbags, hats | Women artisans, natural fibers |
| All For Ramon | Mexican-American sisters (CA) | T-shirts, capsule basics | Eco dyes, recyclable packaging |
| ESCVDO | Chiara & Giuliana Macchiavello (Peru) | Luxury apparel | Organic cotton/alpaca, artisan-made |
| La Gotta | Valeria del Rey (Puerto Rico) | Swimwear, coverups, wellness | Natural fibers, SPF fabric, ethical |
| Rizos Curls | Julissa Prado | Curly hair care | Clean, high-quality formulas |
FAQs About Latina-Owned Fashion, Beauty, and Lifestyle Brands
What makes Latina-owned brands unique?
These brands often fuse cultural heritage with contemporary design, prioritize ethical production, and support artisan communities, resulting in both unique style and positive impact.
Where can I find Latina-owned brands?
You can shop directly online, browse curated marketplaces, or discover them via social media platforms—especially during Hispanic Heritage Month, though many are available year-round.
Are these products only for Latinx customers?
No—these brands welcome everyone, and their diverse offerings appeal to fashion-forward, socially-conscious shoppers regardless of background.
How do I know if a brand is genuinely Latina-owned?
Look for information on the company website, founder bios, and trusted editorial lists or publications that highlight diversity and ownership transparency.
Get Inspired: Why Support Latinx-Owned Businesses?
- Champion diversity and representation in traditionally underrepresented industries.
- Help fund creative, community-positive entrepreneurship.
- Discover innovative design, beauty, and lifestyle solutions with real stories behind them.
Additional Latina-Owned Brands to Explore
- Chillhouse – Wellness, spa, nail, and self-care rituals
- Black by Maria Silver – Ethically produced fashion
- Color Dept. – Trendsetting beauty by influencer Sariñana
- Camila Coelho Collection – Modern, clean fashion and beauty
- Trendy Inc. – Styling and lifestyle consulting
- WASI – Artisanal home and wearable goods
Conclusion: Start Shopping, Start Supporting
Latina-owned brands are sparking creativity, innovation, and cultural pride across fashion, beauty, and beyond. By shopping their collections, you invest in women-led entrepreneurship and amplify vibrant Latinx stories—making your next purchase meaningful in more ways than one. ¡Adelante!
References
- https://www.themujerista.com/stories/latina-owned-sustainable-fashion-brands
- https://stylemagazine.com/news/2024/oct/09/two-latinas-making-strides-in-the-fashion-world/
- https://www.cosmopolitan.com/style-beauty/fashion/g33313363/latina-owned-businesses-to-shop/
- https://hispanicexecutive.com/20-latina-business-influencers-to-follow-today/
- https://www.cosmopolitan.com/style-beauty/fashion/interviews/a4158/alina-villasante-interview/
- https://www.hola.com/us/fashion/20220909336919/paris-rodriguez-latina-designer-at-new-york-fashion-week/
- https://www.cosmopolitanme.com/fashion/23308-spanish-fashion-brand-desigual-has-rewritten-the-rules-on-mainstream-dressing
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