Latina Designers We Love: The Story of Shadowplay NYC
Discover how Ali Bennaim and Ximena Chouza fuse astronomy, art, and style in their vibrant, space-inspired fashion label Shadowplay NYC.
Shadowplay NYC is redefining the fashion landscape with cosmic inspiration, creative flair, and an empowering Latina perspective. Helmed by Ali Bennaim and Ximena Chouza, this indie label captures the majesty of the universe in its thoughtfully crafted garments, blending art, science, and self-expression. This article delves into the origin, philosophy, and style ethos of Shadowplay NYC through the journey of its dynamic founders.
Meet the Designers: Who Are Ali Bennaim and Ximena Chouza?
Ali Bennaim and Ximena Chouza are the visionaries behind Shadowplay NYC, and their backgrounds are as vibrant and diverse as their designs. Ali hails from Caracas, Venezuela, while Ximena is from Mexico City. Both now call New York City home, thriving at the intersection of culture and creativity that the metropolis fosters.
They first crossed paths while pursuing Bachelor of Fine Arts degrees in fashion design at Parsons The New School for Design—a world-renowned institution. Their bond was immediate, forged in the bustling early days of student life in NYC. Before long, their friendship blossomed into a creative partnership that would launch one of the city’s most distinctive independent brands.
Genesis of Shadowplay NYC: How the Label Was Born
The beginnings of Shadowplay NYC were less calculated business move, more organic creative evolution. “Our business came about very spontaneously and organically, which I think has been the best part,” they recount. This sense of openness—to both opportunity and inspiration—shaped their trajectory. Rather than meticulously planning every detail, Ali and Ximena allowed the brand to grow in response to chance encounters, new fascinations, and unexpected breakthroughs.
This flexible approach, in their view, kept the process enjoyable and free from the stifling pressures that so often characterize the fashion world. “If you plan too much and stress out about everything, you create obstacles for yourself. Everyone in fashion is always stressing out about everything; we think things should be a bit more fun!”
Space as Muse: The Inspiration Behind the Brand
What truly makes Shadowplay NYC stand out is its celestial inspiration. Ali and Ximena turn their gaze to the cosmos for creative fuel. Star fields, nebulae, and planetary forms dance across flowing skirts, dreamy scarves, and statement tights. The line echoes a sense of wonder and invites wearers to contemplate both fashion and the universe anew.
- Kaleidoscopic galaxy prints are a mainstay of the collection, drawing both fashionistas and astronomy aficionados.
- Pieces range from voluminous puffy skirts to delicate accessories designed to spark conversation and reflect individuality.
- The brand celebrates both the beauty of scientific discovery and the limitless possibilities of personal style.
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Advice for Aspiring Designers and Entrepreneurs
Ali and Ximena’s journey is filled with lessons for aspiring creatives. When asked for their advice to those dreaming of launching a label or business, they emphasize spontaneity, openness, and joy:
- Embrace the unexpected. Stay open to accidental discoveries and let opportunity guide you as much as planning does.
- Don’t let pressure stifle creativity. While the fashion world is notorious for its competitive stress, Ali and Ximena advocate maintaining a playful, experimental mindset.
- Avoid over-planning. Trusting the process and being receptive to change allow unique ideas to emerge naturally.
This philosophy underpins their brand and infuses Shadowplay NYC with a sense of authenticity and adventure.
The Shadowplay NYC Customer: Who Wears the Stars?
The ideal Shadowplay NYC customer defies conventions and delights in originality. She’s “a young woman with unique and playful style who is not afraid to wear a puffy skirt in galactic prints and look fabulous in it.” The brand also attracts:
- Youthful astronomy enthusiasts and science lovers who see fashion as a means to express their cosmic curiosity.
- Professionals seeking conversation starters—a print that can brighten up even the most conventional workspace.
- Anyone who appreciates the intersection of art, science, and self-expression.
Ultimately, Shadowplay NYC speaks to those eager to assert their individuality—both in their wardrobes and in their worldview.
How to Style Shadowplay NYC: Fashion Tips from the Designers
Ali and Ximena encourage creativity and comfort in styling their pieces. Because their garments often feature bold, space-inspired prints, they recommend keeping the rest of the outfit simple to let the clothes shine:
- Pair a standout galaxy skirt with a basic tee and classic Converse for a playful daytime look.
- Add a silk tank top and tailored blazer for a polished office outfit that holds onto personal flair.
- Elevate the effect with heels for a night out—proof that cosmic prints are as versatile as they are eye-catching.
- Scarves and tights with celestial motifs can bring subtle, unexpected interest to an ensemble.
- Reserve the dresses for special occasions that call for drama and personality.
Ali and Ximena’s approach is user-friendly: the prints carry the statement, leaving room for individual interpretation and comfort.
Core Fashion Philosophy: Cultivating Originality
When it comes to style philosophy, the founders of Shadowplay NYC are adamant: “Try not to look at other people for style inspiration, but create your own.” Their message is about embracing what makes you distinct and using clothes as a canvas for self-definition.
This advice underscores their commitment to empowering customers to take risks, challenge trends, and forge their own creative paths—in fashion and in life.
Celebrity Fans and Dream Collaborators
The star power of Shadowplay NYC extends beyond its celestial prints. Celebrities who reflect individuality and boldness are natural allies for the brand. If you glance at the headlines, you might just find:
- Nicki Minaj—envisioned in one of the brand’s signature galaxy skirts, bringing an extra flair of performative power to the look.
- Carly Rae Jepsen—seen as someone who could rock multiple items from the collection and add playful pop energy.
Yet, the designers have their own celebrity wish list:
- Ali’s picks: Santigold and her dancers clad in Shadowplay NYC’s skirts for a visual onstage spectacle; Lady Gaga revolutionizing the brand’s galaxy tights; and even Justin Bieber sporting their statement scarves.
- Ximena’s dream: Red-headed supermodel and singer Karen Elson, and legendary artist David Bowie donning the brand’s ‘Occupy Outer Space’ tee—a nod to both musical and cosmic influences.
Empowering Women: Fashion Advice from Shadowplay NYC
Ali and Ximena are strong advocates for women’s empowerment—not just through words but through their designs. Their guiding principle is simple:
- Trust your instincts. Wear what delights you and forget the rules set by others.
- Lead with confidence. Whether your look is bold, classic, quirky, or understated, owning it fully is what’s truly on trend.
- Be the inspiration. Instead of following, create a style that others want to emulate.
Why Shadowplay NYC Matters: The Power of Independent Voices
As a Latina-owned, New York-based brand, Shadowplay NYC is carving out space for new voices in fashion. Their work serves as both a celebration of diversity and a challenge to the industry’s norms:
- Representation matters: By centering their Latina heritage, Ali and Ximena bring fresh perspectives into the fashion conversation.
- Art as activism: Cosmic prints become gentle acts of rebellion, inviting wearers to dream beyond existing boundaries.
- Empowering a new generation: Young designers—especially women and people of color—find inspiration in their journey from students to creative entrepreneurs.
Frequently Asked Questions (FAQs) About Shadowplay NYC
Q: What is the meaning behind the brand name, Shadowplay NYC?
A: The brand name reflects the interplay of light and shadow seen in astronomical imagery—mirroring how their designs celebrate contrasts and cosmic beauty.
Q: Are Shadowplay NYC items only for science fans?
A: While many customers come from science or astronomy backgrounds, the brand’s imaginative prints and easy-to-style silhouettes are for anyone interested in creative self-expression.
Q: How do you care for Shadowplay NYC’s printed garments?
A: Most pieces are crafted from quality materials meant to withstand wear, but gentle washing and careful handling are recommended for longevity, especially with vibrant prints.
Q: Where can I purchase Shadowplay NYC items?
A: Shadowplay NYC can be found online through their official website and various independent retailer platforms specializing in unique fashion statements.
Q: How do I style bold, space-inspired prints?
A: Keep it simple—let the print be the focus by pairing it with neutral basics. Experiment with different accessories for day-to-night transitions.
Inspiration Table: Shadowplay NYC at a Glance
| Aspect | Description |
|---|---|
| Designers | Ali Bennaim (Venezuela), Ximena Chouza (Mexico) |
| Education | Parsons The New School for Design, BFA in Fashion |
| Signature Style | Galactic, astronomy-inspired prints on skirts, scarves, and tights |
| Target Customer | Unique, playful, bold women; science enthusiasts; trendsetters |
| Fashion Philosophy | Be your own inspiration, avoid imitation, embrace playfulness |
| Celebrity Fans | Nicki Minaj, Carly Rae Jepsen; Dream: Santigold, Lady Gaga, David Bowie |
Conclusion: Dreaming Beyond the Stars
Shadowplay NYC proves that fashion and the cosmos have more in common than meets the eye: both invite us to explore, experiment, and express. Through their celestial prints, playful attitude, and proud heritage, Ali Bennaim and Ximena Chouza remind us that style should be as infinite as the universe itself. For women—and anyone—eager to make a mark, Shadowplay NYC offers not only statement pieces, but also statement possibility.
References
- https://www.cosmopolitan.com/style-beauty/fashion/interviews/a4052/shadowplay-nyc-interview/
- https://www.interviewmagazine.com/fashion/paris-fashion-week-ss-14-days-1-2
- https://11thhouseagency.com/artist/james-lear
- https://www.seemanagement.com
- https://dcairns.wordpress.com/2018/08/15/forbidden-divas-24/
- https://www.seemanagement.com/news
- https://laruicci.com/blogs/news/tagged/olivia-cheng
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