Laila McQueen’s Dazzling Punk Rock Makeup Transformation: A Cosmo Queens Deep Dive

Step behind the scenes with Laila McQueen as she masters punk-glam makeup in this Cosmo Queens transformation.

By Medha deb
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Laila McQueen’s Electric Punk Rock Makeup Transformation on Cosmo Queens

Laila McQueen, celebrated drag artist and fan favorite from RuPaul’s Drag Race, took the beauty spotlight in her memorable Cosmo Queens feature. Drawing bold inspiration from punk icons like Joan Jett and the cosmic flair of Ziggy Stardust, Laila served up a makeup masterclass packed with color, glitter, and over-the-top glam. This guide takes you inside every step, product, and secret behind Laila’s jaw-dropping transformation that blends art, personality, and pure drama.

A Punk-Glam Ode: The Look’s Inspiration

The transformation channels unapologetic punk rock energy woven with a high-fashion, futuristic twist. Think: dramatic arches, sharply contoured features, and an explosion of blues and purples, cementing Laila’s reputation as a chameleon and creative force in drag beauty.

  • Joan Jett vibe: Edgy, rebellious, and endlessly confident.
  • Ziggy Stardust: Vibrant color, otherworldly attitude, and theatrical application.
  • Boosted with Laila’s signature touches—like her iconic under-eye black heart.

Step-by-Step: Laila’s Full Face Transformation

1. Sky-High Brows: The Foundation of the Face

Every transformation begins at the brows for Laila. She sketches arches that soar—high and bold, instantly lifting the face and setting a defiant, expressive tone.

  • Brow drawing tip: Use a pencil with a crisp tip for precision when raising the arch above your natural brow.
  • Laila’s brows are “higher than some mountains,” making them a key focal point.

2. Basis of Glam: Priming, Foundation, and Highlight

Flawless skin is the drag canvas. Laila applies foundation, evens the skin, and adds a creamy highlight to amplify features.

  • Foundation: Apply in a smooth, even layer, blending down onto the neck for consistency.
  • Cream highlight: Focus on the tops of the cheekbones, center forehead, bridge of the nose, and chin.
  • Blending: Use a damp beauty sponge—Laila’s reminder: “ALWAYS BLEND” for seamless edges and a real-skin effect.

3. Fierce Contour: Definition is Everything

Drag makeup is unapologetically sculptural. Laila elevates her features with fierce, sharply defined contour work.

  • Cream Contour: Use a cool-tone contour shade beneath the cheekbones, sides of the nose, temples, and jawline.
  • “Chiseled as Tyler C.’s jawline”—the cheekbones are fully carved, nose pinched thinner, and face shape strategically engineered.
  • Setting Powder: Puff puff—liberally apply translucent powder to lock in all that work and prevent melting.

4. Bringing Life Back: Layered Blush & Powder Contour

Drag is about exaggerated color. Laila loads the cheeks with sweeping hot-pink blush and intensifies the contour further.

  • Blush: Heavy-handed placement up toward the temples to enliven the face and add a doll-like vibrancy.
  • Powder Contour: Additional powder contour goes over the creams—for dimension that photographs beautifully.

Show-Stopping Eyes: A Blueprint for Drama

5. Power Shadow: Deep Black & Layered Blues

It’s the eyes that truly catapult this look into punk-rock territory. Laila stuns with layers of shadow and glitter:

  • Base Shadow: Applies a thick, saturated layer of matte black shadow on the eyelids.
  • Vivid Blues: Uses two different blue shades, blending into and above the crease—boldly traced up toward those sky-high brows and feathered below the eye for full impact.
  • Pro Blending Tip: Stretch the pigment with small, circular brush motions for a diffused yet intense effect.

6. Glitter Bomb: Extra-Dimensional Sparkle

  • Blue Glitter: Layered over the blue shadows, applying with a dense brush or fingertip for full, even coverage.
  • Extra Glitter: Sprinkled across the cheekbones and temples for staging major “star power” glamour.

7. Defining Lines: Liner Details

  • Black Liquid Liner: Sharply lines both the upper lash line and boldly extends into the waterline for a punctuated, graphic frame.
  • White Liner: Used in the inner corners to widen and brighten the eyes—giving that “extra-popping oomph.”

8. Bold Brows & Lashes: Finalize the Gaze

  • Brows revisited: Further defined and filled in, making them even more architectural.
  • Lashes: Dramatic, extra-long falsies layered for an extreme silhouette.

Signature Lips & Finishing Touches

9. Statement Lips: Moody, Overlined, Glitter-Pressed

  • Lip Overlining: Exaggerates the outer perimeter of the natural lip shape, achieving an iconic pout “better than Kylie ever could.”
  • Purple Lip Color: Dark, rich purple for dramatic, punk attitude.
  • Purple Glitter: Tapped onto the center of lips, creating multi-dimensional shine that echoes the eyes.

10. The Final Accent: Laila’s Black Heart

The last flourish is Laila’s signature black heart under one eye—a playful, instantly recognizable beauty mark that punctuates her drag persona.

Pro Tips: How to Nail the Laila McQueen Look

  • Confidence first: The real key to pulling off bold drag looks is attitude. Laila’s artistry is fueled by her fearless approach.
  • Don’t fear color or glitter: Experimenting with bold shades and layering shimmer gives the look dimension and energy.
  • Blend for your life: Whether foundation or eyeshadow, seamless blending is essential—there are no shortcuts.
  • Contour with commitment: Emphasize sharp lines and carve out new dimensions for camera-ready effects.
  • Secure your base: Generous setting powder locks in your efforts and keeps shine and slippage at bay.

Laila’s Go-To Products: Inside Her Makeup Kit

While the exact brands weren’t specified in the video, drag and editorial artists typically reach for:

  • Full coverage cream or stick foundation for a flawless base
  • High-pigment powder and cream contours
  • Professional-grade, vibrant eyeshadow palettes (with bold blues and black)
  • Loose and pressed glitters for maximum sparkle
  • Matte and glitter lip products in purple tones
  • Waterproof liquid and pencil eyeliners
  • Long, voluminous strip lashes

Artistry Meets Expression: Why Drag Makeup Inspires

Drag makeup, like Laila’s, has significantly influenced mainstream beauty, pushing boundaries and fusing artistry with gender, performance, and self-expression. It’s not just about looking glamorous—it’s about telling a visual story and stepping into your boldest self.

  • Drag beauty aesthetics: Over-pronounced brows, contouring, and creative use of color and shimmer now inform the everyday looks of countless beauty lovers.
  • The art of transformation: From blank canvas to character, drag demonstrates makeup’s power to reinvent and liberate.

Drag Beauty and Pop Culture: The Cosmo Queens Impact

Cosmo Queens, a digital series from Cosmopolitan, offers drag artists like Laila McQueen a platform to showcase their creative genius—making drag artistry more accessible and admired. The series has helped normalize and celebrate drag style innovations in mainstream beauty culture.

Drag Makeup ElementMainstream InfluenceLaila’s Signature Spin
Extreme browsMore graphic brow shapes in beauty trendsSuper-arched, angled, and expressive
Creative contouringPopularization of sculpted faces (“Instagram makeup”)Sharply chiseled, especially nose and cheeks
Glitter everywhereElevated festival and editorial glam looksBlue-to-purple sparkle, not limited to eyes
Overlined lipsKylie Jenner lip crazePurple shades, maximal size, glitter accent
Signature modelsStandout beauty marks or design elementsPainted black heart under the eye

Frequently Asked Questions (FAQs)

Q: Do I need special skills to try a look similar to Laila McQueen’s?

A: No professional background is required, but be ready for lots of blending and some patience! Lay out all your products beforehand and practice bold techniques in incremental steps.

Q: What’s the secret to keeping drag makeup from melting?

A: Generous setting powder is key, along with proper priming and using long-wear products. Laila’s “puff, puff, puff” method locks everything down for hours.

Q: How much glitter is too much?

A: In drag and punk glam, there’s no such thing as too much glitter. Cover eyes, cheeks, and even lips for a total look—but use a glitter adhesive to control fallout and maximize longevity.

Q: Can I adapt this look for everyday wear?

A: Absolutely. Pick one or two features (like a glittery lid or bold brow) and tone down the rest for statement makeup that’s fun and wearable.

Q: What if I have sensitive skin?

A: Use cosmetic-grade glitters and hypoallergenic products. Always patch test and remove with an oil-based cleanser to minimize irritation.

Step Into Your Own Spotlight

Ultimately, Laila McQueen’s transformation on Cosmo Queens is more than makeup masterclass—it’s a celebration of self-invention, courage, and the pure joy of beauty as performance. Whether you’re recreating every step or just taking a little inspiration, the journey is about celebrating individuality with unapologetic boldness. Now get out there and rock your world!

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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