Kim Kardashian’s SKIMS Launches at Nordstrom: Redefining Shapewear and Inclusivity
Kim Kardashian’s SKIMS shakes up shapewear with a Nordstrom debut, championing inclusive sizing, innovative fabrics, and personal vision.
SKIMS at Nordstrom: A New Era for Shapewear and Loungewear
Kim Kardashian West, best known for her entrepreneurial flair and immense internet presence, is making waves again—this time by taking SKIMS, her groundbreaking shapewear and clothing line, to Nordstrom stores across the United States. This launch signifies SKIMS’ evolution from a direct-to-consumer digital success story to a mainstream fashion force, raising the bar for inclusivity, innovation, and customer connection in the industry.
Why Nordstrom? The First Major Retail Partnership
The choice to launch at Nordstrom was anything but arbitrary. According to Kim, it was “a natural choice,” given Nordstrom’s commitment to inclusive sizing and acclaimed customer service. For the SKIMS team, it was essential that their full shade and size spectrum—from XXS to 5X—would be available at retail, mirroring the accessibility that SKIMS fans praised online.
- The first time SKIMS is available for in-store purchase
- Debuts at 25 Nordstrom locations and online at Nordstrom.com
- Full range of shades and sizing available for launch products
Inside SKIMS: What Sets It Apart?
SKIMS was born out of Kim Kardashian West’s personal frustration with available shapewear options. Her vision: items that support, sculpt, and flatter the natural shape of real bodies—not just the industry standard. Through months of engineering and obsessive design refinement, SKIMS delivers pieces that disappear under clothes, stay comfortably put, and avoid unflattering lines or bulging.
- Seamless designs: No visible panty lines or seams under garments
- Custom-woven fabrics: Engineered for fit, comfort, stretch, and performance
- Smart cuts: For example, shorts and shapewear that flare slightly at the thigh to avoid ‘leg bulge’
- Size inclusivity: Available in sizes XXS to 5X
- Shade diversity: Multiple nude and tonal options to match more skin tones
What’s Available at Nordstrom?
The SKIMS launch at Nordstrom features three key collections, ensuring that new customers and longtime fans have plenty of options right from the start. The store and online launch brings these styles to a tactile, in-person shopping arena while maintaining the energy of the digital brand.
| Collection | Key Pieces | Features |
|---|---|---|
| Solutionwear™ | Bodysuits, shorts, sculpting bras | Engineered for seamless smoothing, available up to 5X, in 9 tonal shades |
| Fits Everybody Underwear | Briefs, thongs, bras | Soft, stretchy, weightless comfort, seamless fit in multiple skin tones |
| Accessories | Body tape, pasties, solution short | Supportive, undetectable under any look, perfect for event dressing |
- Additional launches promised monthly, including new loungewear and sleepwear
- All collections emphasize inclusivity and innovative fit
Design Process: From Frustration to Fabrication
Kim Kardashian West’s approach to SKIMS is anything but off-the-rack. In her own words, “It’s not that easy. I have to figure out how thick I want the fabric to be, how stretchy it is, how sheer I want [the material to be], whether I want a high-waist [style] or not.” Kim personally tests every style—for both comfort and concealment—ensuring every detail, from the width of a waistband to the exact stretch of fabric, meets her standards.
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Her meticulous preferences result in product features like:
- No visible seams—every style is engineered to remain undetectable
- Subtle flared cuts on thighs to avoid the classic “bulge” that many shapewear pieces produce
- Custom-developed fabrics—using unique blends not available anywhere else
Inclusivity: Size, Shade, and Beyond
SKIMS’ sizing and color range is more than a marketing strategy—it’s at the core of the brand’s identity. Kim is outspoken about only launching the collection in retail if Nordstrom agreed to stock every size and shade available, echoing her personal experience feeling left out by industry standards. The debut includes:
- Sizes XXS to 5X (with Solutionwear™ extending up to 5X)
- Up to 31 different cups in Solutionwear styles
- Nine tonal shades designed to be true “nudes” for a wide array of skin tones
Behind-the-Scenes: Celebrity Support and Family Involvement
Kim Kardashian’s signature launches are always marked by celebrity buzz—this one, no exception. At the Nordstrom launch event in New York City, Kim was joined by her husband Kanye West, supporting her pivot from reality icon to business mogul. The event buzz underscored SKIMS’ cultural reach well beyond fashion.
The brand’s potential expansion into menswear and kids’ lines, fueled by direct social media input from fans, showcases Kim’s hands-on approach and vision for family-level inclusivity. “Should I do a cozy collection for kids?” she teased followers—the enthusiasm was instant.
Kim Kardashian’s Vision for SKIMS
SKIMS is a culmination of Kim’s personal relationship with shape-enhancing garments and her public platform for self-image and body positivity. She wants every customer to feel both comfortable and confident, treating shapewear as a source of empowerment, not insecurity.
Key philosophies that guide SKIMS include:
- Shapewear and basics “for every body,” not just certain body types or figures
- Quality, comfort, performance—never at the expense of style
- Continuous feedback loop with customers, directly via social media
- Relentless push for innovation through fabric, design, and shade development
What’s Next for SKIMS?
The Nordstrom launch is just the start. Kim’s vision includes expanding SKIMS into every corner of the everyday wardrobe: loungewear, sleepwear, event essentials, and even forward-looking capsules for men and children. Product drops to Nordstrom stores and online will be monthly, fueling anticipation and buzz.
Expert and Retailer Reception
Industry experts and Nordstrom leadership see the SKIMS partnership as a natural fit. Shea Jensen, executive VP for women’s apparel at Nordstrom, highlighted the synergy: The company’s mission to help customers “look and feel their best” matches Kim’s philosophy and product innovation. The rapid transition from digital-only to retail speaks both to demand and brand power.
Key Takeaways: Why SKIMS and Nordstrom Matter
- First major retail debut for a highly anticipated celebrity brand
- Raises the bar for inclusivity—not just in marketing but in true stock and size presence on retail shelves
- Proves that shapewear can be both functional and fashion-forward
- Empowers customers to experiment with their style and comfort, not just conform to industry “norms”
- Digital-first brands can seamlessly and with impact transition into brick-and-mortar retail
Frequently Asked Questions (FAQs)
Q: What is SKIMS and who founded it?
A: SKIMS is a shapewear, underwear, and loungewear brand founded by Kim Kardashian West, dedicated to inclusive sizing and innovative fabric development.
Q: Where can I buy SKIMS products outside the website?
A: As of February 5, SKIMS is available in 25 select Nordstrom stores nationwide and on Nordstrom.com, with expansions and new launches monthly.
Q: What makes SKIMS different from other shapewear brands?
A: SKIMS stands out for its seamless designs, fully inclusive sizing (XXS-5X), shade diversity to match more skin tones, and custom-woven fabrics offering true comfort and invisibility under clothing.
Q: Are there plans for more SKIMS product lines?
A: Yes, SKIMS regularly drops monthly online and in Nordstrom stores, and Kim Kardashian has hinted at launching men’s and children’s collections in the future.
Q: How does SKIMS approach inclusivity?
A: Inclusivity is a core brand value, with a wide range of sizes (up to 5X), multiple cup sizes in Solutionwear, and nine tonal shades for different skin tones. The approach extends to continuous product expansion and taking fan feedback seriously.
References
- https://fashionunited.com/news/retail/kim-kardashian-s-skims-partners-with-nordstrom-for-retail/2020012131780
- https://www.imdb.com/news/ni62773538/
- https://www.marieclaire.com/fashion/a30782485/kim-kardashian-skims-nordstrom-interview/
- https://ww.fashionnetwork.com/news/Kim-kardashian-s-skims-line-arrives-at-nordstrom,1183618.html
- https://www.nordstrom.com/brands/skims–21197
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