Why Kim Kardashian’s Gucci Bra Redefined 2017 Fashion
A bold sheer Gucci bra, velvet capris, and blazer — Kim Kardashian’s daring look made luxury lingerie outerwear the talk of 2017.

Forget Shirts: Kim Kardashian’s Gucci Bra Takes Center Stage in 2017
When Kim Kardashian stepped out in a sheer Gucci bra, velvet capris, and a tailored black blazer, fashion watchers were left speechless and inspired. The look wasn’t just daring — it was deceptively brilliant. By banishing the concept of the shirt and making luxury lingerie the headline piece, Kim didn’t merely follow a trend: she defined it. Her fearless approach cemented ‘naked dressing’ as a leading style move for 2017 and made the Gucci bra the most unexpected must-have of the year.
The Anatomy of the Look: From Lingerie to Outerwear
Outfit Breakdown:
- Sheer Gucci Bralette — Black lace, striking branding, and crafted for visibility not just secrecy.
- Velvet Capris — Pedal-pusher silhouette balancing risqué with luxury.
- Open-front Black Blazer — Tailored, classic, and intentionally unfastened to spotlight the bra.
- Heels — Sheer Yeezy heels for a modern touch.
- Hairstyle — Slick and straight, minimal to let the outfit speak.
This highly curated composition not only highlights each element but brings them together to form an aesthetic arguably unmatched in 2017’s street-style sphere. Kim Kardashian didn’t invent the idea of underwear-as-outerwear, but she turbocharged its popularity, making even velvet pedal pusher leggings suddenly seem covetable.
Naked Dressing, Redefined
Naked dressing refers to styles that intentionally showcase skin, underwear, or sheer layers. Kim Kardashian has long been an ambassador for the look, taking it “to a new level” with her Gucci bralette moment. For Kim, it wasn’t enough to merely incorporate sheer panels into dresses or tops; she boldly dispensed with staple wardrobe items (like shirts) altogether.
- Sheer fabrics and minimal coverage have reigned in her red-carpet looks, from body-hugging latex to strategically placed cutouts.
- Public appearances often spark discussions about the normalization of nipples and the empowerment of displaying lingerie as fashion.
- Doing so with luxury items — especially vintage or hard-to-find pieces — gives the effect high fashion credibility.
By choosing a vintage lace Gucci bra, Kim ensured her underwear was not just a personal indulgence but an art piece meant to be seen. It’s a message to the fashion audience: this kind of undergarment game deserves its time in the limelight.
Why the Gucci Bra Look Works
If you’re wondering why such an unconventional pairing received universal admiration (despite initial bewilderment), the answer lies in the nuanced fashion formula:
- Social cachet: Wearing a vintage Gucci bralette in public instantly sets you apart as a risk-taker.
- Contrasting textures: Velvet capris accentuate the delicate lace, creating visual intrigue.
- Blazer architecture: The open-front tailoring frames the bra, balancing exposure with sophistication.
- Clever accessorizing: Transparent Yeezy heels and sleek hair highlight but never compete.
Kim’s choices are calculated to make the viewer focus on the right details. It’s fashion with intention — and a dose of rebellion.
Celebrity Reactions: The Designer Lingerie Statement
The look was quickly dissected by other celebrities and style editors:
- Editors dubbed it “basically fire,” noting nobody but Kim could pull it off with such aplomb.
- It triggered a wave of headlines debating if underwear could serve as the new going-out top.
- Other celebrities — from Kendall Jenner to Beyoncé — tried their hand at underwear-as-outerwear, but few matched Kim’s blend of opulence and rebellion.
Fashion critics and fans alike agreed: you don’t just hide a designer bra under another designer tee. You let it shine as the outfit’s centerpiece.
From Runway to Real Life: The Rise of the Underwear-Out Fashion Play
Kim’s Gucci ensemble influenced countless spin-offs:
Celebrity | Lingerie Look | Impact |
---|---|---|
Kendall Jenner | Sheer bralettes with high-waisted trousers | Everyday luxury statement, casualized |
Beyoncé | Corsets and bodysuits on stage | Empowerment, bold performance fashion |
Rihanna | Lacy bras with oversized jackets | Urban chic, envied by fans |
Retailers responded in kind: luxury bralettes and ornate lingerie pieces began appearing as featured items in high street and designer collections alike. The “missing shirt” look wasn’t just a fleeting stunt — it signaled a cultural shift.
The Social Media Explosion
Images of Kim’s Gucci bra moment went instantly viral, inspiring hashtags and challenges. Instagram users began posting their own interpretations of the bralette look, from affordable dupes to DIY stylings. The message was clear: underwear, when done right, could be just as fashionable as a designer blazer or trousers.
- Influencers offered tutorials on styling bras as tops without crossing into NSFW territory.
- Style blogs debated the rules for office appropriateness versus nightlife boldness.
- The dialogue about body positivity and ownership of fashion narratives intensified.
The Lasting Influence: 2017’s Runway and Street Style
Gucci’s own runway collections began embracing the underwear-on-show mood, promoting logo-heavy bras, sheer tank tops, and daring overlays. But it was off the runway — on the streets, at music festivals, in magazines — where Kim’s look proved most influential.
- Street style stars emulated the sheer bra and blazer combo, and velvet leggings surged in popularity.
- Department stores noted spikes in sales of ornate and logoed lingerie pieces.
- Even mainstream fashion outlets discussed how to wear bralettes “like Kim” — layering, accessorizing, and balancing exposure.
For those who felt Kim’s look was “too booby,” the trend nevertheless opened a conversation about personal style boundaries and comfort zones. Whether you chose to adopt just a piece of her formula or go all in, the Gucci bra moment gave you permission to rethink the purpose of your wardrobe foundations.
Trend Analysis: Why ‘No Shirt’ Became Fashion’s Coolest Statement
- High-Profile Visibility: Kim’s social reach and tabloid presence ensured immediate impact.
- Designer Credibility: Gucci, as a brand, lent status and aspiration to the experiment.
- Visual Shock Value: A sheer bra, by definition, challenges convention — sparking debate and curiosity.
- Empowerment Narrative: The choice to expose or conceal became imbued with the idea of agency.
What began as a niche style — the lingerie-blazer-legging trio — quickly snowballed, with scores of editors and fashion fans naming it among the must-try looks of the year.
Kim Kardashian’s Legacy: More Than Just a Bra
Kim Kardashian’s fashion choices are often cited as barometers for what’s next in style. Her Gucci bra moment reflected an intuitive understanding of both cultural change and commercial opportunity:
- She made it acceptable to wear underwear as outerwear, not only on runways but in everyday life.
- The look merged luxury and comfort, which previously appeared mutually exclusive.
- Her confidence to be “basically naked” — yet undeniably dressed — pushed conversations on sartorial empowerment.
Critics argued the look was “not for the faint of heart” or practical for most occasions, but its spirit permeated countless fashion moments in 2017 and beyond.
How to Channel the Look: Tips for Everyday Style
- Choose statement lingerie: Opt for ornate, branded, or unique bras — think lace, embroidery, or metallic flourishes.
- Layer with confidence: Pair with tailored blazers, high-waisted trousers, or velvet leggings for balance.
- Accessorize subtly: Sleek heels, minimal jewelry, and simple hairstyles keep the focus where you want it.
- Know your setting: The look is best suited for nightlife, creative events, or fashion-forward environments.
- Own your narrative: Above all, wear the look for yourself — not just the audience.
Frequently Asked Questions (FAQs)
Q: Can anyone pull off the sheer bra trend?
A: Anyone can experiment with the trend by choosing styles and layering pieces that match their comfort level. The key is confidence and selecting lingerie that you feel great wearing outside conventional spaces.
Q: Is the underwear-as-outerwear trend still relevant?
A: Yes. Designers continue to showcase statement bras, bodysuits, and sheer pieces, making them integral to both runway and street style each season.
Q: How do you make the look appropriate for daytime?
A: Layering is crucial. Try opaque blazers, high-rise trousers, and subtle bras to keep the look sophisticated and suitable for daytime environments.
Q: What inspired Kim Kardashian’s 2017 Gucci bra ensemble?
A: Kim has always been drawn to ‘naked dressing’ and luxury pieces. The vintage Gucci bra was intended to be a centerpiece, highlighted rather than hidden — signaling confidence and a new standard in streetwear.
Q: What are some affordable ways to recreate the look?
A: Shop for statement bralettes from mainstream brands, pair with well-tailored blazers, and add velvet leggings for texture. Confidence and styling are more important than high price tags.
Conclusion: A Fashion Moment That Changed the Conversation
Kim Kardashian’s Gucci bra isn’t just a look — it’s a cultural inflection point. By reframing underwear as a style statement, she inspired a wave of creative, confidence-driven fashionistas to rethink the boundaries of boldness and self-expression. Whether your wardrobe features a luxury bralette or a well-loved vintage piece, Kim’s 2017 moment proves that the right daring attitude can turn any basic into the year’s top trend.
References
- https://www.harpersbazaar.com/celebrity/latest/a45428517/kim-kardashian-crystal-bra-gucci/
- https://www.cosmopolitan.com/uk/fashion/celebrity/a10287766/kim-kardashian-sheer-gucci-bra/
- https://www.cosmopolitan.com/style-beauty/a10289600/forget-shirts-kim-kardashians-gucci-bra-is-what-im-trying-to-wear-in-2017/
- https://www.youtube.com/watch?v=NtN9aKzROSI
- https://www.marieclaire.com/celebrity/a22704940/kim-kardashian-quasi-freeing-nipple-sci-fi-look/
Read full bio of Sneha Tete