Kelsea Ballerini Shines as the New Face of CoverGirl
Country music's beloved star Kelsea Ballerini reveals her creative passion for beauty as she becomes CoverGirl's newest ambassador.
Country music sensation Kelsea Ballerini has embarked on a groundbreaking journey, crossing over from the stage to serve as the bold, new face of CoverGirl. Her multi-year partnership cements her status not just as an acclaimed performer, but as an influential beauty ambassador, giving voice to creative expression through makeup and bringing fresh energy to the iconic brand.
From Hometown Dreams to CoverGirl Stardom
Ballerini’s admiration for CoverGirl traces back to her childhood in Knoxville, Tennessee. She fondly recalls keeping a tube of CoverGirl mascara in her makeup bag, dreaming in her journal at age 14 of becoming an ‘Easy, Breezy, Beautiful CoverGirl.’ For Kelsea, this partnership is the fulfillment of a lifelong goal—one she now realizes for millions of fans and aspiring artists who want to use beauty as a creative outlet.
- Lived Dream: Kelsea grew up as a CoverGirl fan, inspired to envision herself representing the brand one day.
- Creative Outlet: She connected makeup and music as her two central modes of self-expression and always imagined herself as a makeup artist had she not pursued country music.
A Multi-Year Partnership Anchored in Empowerment
This collaboration is more than a beauty campaign—it’s a platform for broader creativity, advocacy, and authenticity. CoverGirl, a leader in cruelty-free cosmetics, brings Kelsea’s values to the forefront. She is set to front a new collection launching in spring and will use her voice to champion social causes such as animal welfare in the beauty industry.
- New Collections: Kelsea will be the face of a yet-to-be-revealed CoverGirl makeup line.
- Values: Both Ballerini and CoverGirl emphasize cruelty-free products, reflecting their Leaping Bunny certification.
- Advocacy: The singer is passionate about making beauty accessible and ethical, speaking to younger generations who want both style and substance.
The Beauty of Dual Careers: Artist and Ambassador
Ballerini’s journey exemplifies the convergence of music and makeup artistry. She credits both with helping her explore and invent her identity, highlighting that makeup is as much a creative outlet as song-writing or performing.
Chief Brands Officer Stefano Curti of Coty (CoverGirl’s parent company) described her as a ‘lover of beauty,’ praising her penchant for experimenting with looks on and off the stage and her commitment to authentic self-expression.
Signature Red Carpet Glam and Makeup Favorites
Kelsea Ballerini’s style is a blend of classic glamour and modern trends. At the 2025 Grammys, she stunned in a little black dress with a bombshell glow—her makeup crafted meticulously with CoverGirl products. Her go-to choices spotlight affordable drugstore beauty that delivers high-impact results, making iconic looks accessible to everyone.
What others are reading
- Glossy Lips: Clean Fresh Yummy Plumper Gloss in ‘Snow Place Like Home’ ($13), known for its instant plump and glassy finish.
- Sculpted Cheeks: TruBlend Skin Enhancer Contour Balm (‘Sculpted’), delivering seamless definition.
- Bright Highlight: TruBlend Skin Enhancer Pearl Highlight Balm (‘Rose Beam’), for reflective dimension.
- Lifted Lashes: Lash Blast SuperCloud Mascara in Black Noir, her classic staple.
- Blush Flush: TruBlend Skin Enhancer Blush Balm (‘Nude Flush’) for a natural, radiant flush.
Table: Kelsea’s Red Carpet CoverGirl Makeup Favorites
| Product Name | Type | Shade/Effect | Why She Loves It |
|---|---|---|---|
| Lash Blast SuperCloud Mascara | Mascara | Black Noir | Delivers lifted, voluminous lashes |
| TruBlend Skin Enhancer Contour Balm | Contour | Sculpted | Sculpts natural cheekbones |
| TruBlend Skin Enhancer Pearl Highlight Balm | Highlighter | Rose Beam | Adds luminous glow |
| Clean Fresh Yummy Plumper Gloss | Lip Gloss | Snow Place Like Home | Plumps and provides a glassy finish |
| TruBlend Skin Enhancer Blush Balm | Blush | Nude Flush | Creates a fresh, natural flush |
The Influence of a Star: Kelsea’s Musical and Cultural Impact
While building her beauty credentials, Ballerini remains a chart-topping singer and songwriter, celebrated for her sincere storytelling and empowering voice. Her duet ‘Half of My Hometown’ with Kenny Chesney marked her seventh No. 1 country hit, reflecting her deep ties to her roots and her transformative journey.
Her music and beauty work unite in the message they send: be yourself, honor your dreams, and use art to inspire others. NPR has recognized her as ‘one of the most influential women in country right now,’ underscoring her evolving definition of the genre’s sound and her leadership among peers.
Kelsea Ballerini’s Recent Achievements
- Grammy Nominations: Four-time nominee and CMA winner, exemplifying critical acclaim.
- Touring: Announced 30-city arena tour for 2025, bringing her music and personal style to fans nationwide.
- Upcoming Album: ‘PATTERNS’ releases on October 25, featuring collaborations like Noah Kahan and new hits.
- Coaching: Set to serve as coach on NBC’s ‘The Voice’ Season 27, starting Spring 2025, continuing to mentor emerging talent.
Her Message to Fans
Ballerini encourages fans to see makeup as an extension of their personality—a tool for self-confidence and discovery. Her favorite looks combine accessible beauty products and bold experimentation, echoing her belief that there is no one-size-fits-all way to express yourself. ‘I honestly can’t believe I’m an ‘Easy, Breezy, Beautiful CoverGirl.’ I’m still starry-eyed over it,’ she said in a recent interview, affirming her excitement for empowering others through beauty.
Empowering Through Beauty: Kelsea’s Advice
- Find products that work for your skin and style—don’t be afraid to try new trends.
- Remember that makeup should make you feel confident, not conform to someone else’s ideal.
- Seek brands that value ethics, such as cruelty-free certification and accessible pricing.
Frequently Asked Questions (FAQs)
Q: Why did Kelsea Ballerini become the face of CoverGirl?
A: She was inspired by her lifelong love of makeup and appreciation for CoverGirl’s values (especially cruelty-free products). The partnership lets her blend her passions for music and beauty while promoting self-expression and ethical beauty choices.
Q: What are some of the CoverGirl products Kelsea favors?
A: Her top picks include Clean Fresh Yummy Plumper Gloss (glass-like lips), Lash Blast SuperCloud Mascara (lifted lashes), and TruBlend Skin Enhancer Balms for blush, contour, and highlight.
Q: How does Kelsea see makeup and music connected?
A: For Kelsea, both are creative outlets that help her express different sides of herself, whether on stage or off. Each allows her to inspire confidence and individuality in others.
Q: What other projects is Kelsea Ballerini working on?
A: Beyond CoverGirl, she’s releasing a new album, embarking on a national arena tour, and will be coaching on ‘The Voice.’ She continues to expand her influence in both music and beauty.
Q: How can fans get Kelsea’s red carpet look?
A: All her recent Grammy red carpet products are affordably available—most for under $15. By mixing blush balms, plumping glosses, and lengthening mascaras from CoverGirl, fans can recreate her glassy lips, sculpted cheeks, and full lashes at home.
Q: What makes CoverGirl unique according to Kelsea?
A: She champions their commitment to cruelty-free certifications, affordable price points, and trend-forward innovations. The brand’s long-standing reputation for accessibility and integrity aligns with her personal values.
Q: Will Kelsea be launching her own CoverGirl collection?
A: Yes, she is set to front a new collection launching soon, developed with her creative input to reflect diverse styles and skin tones.
Conclusion: A Star for a New Era of Beauty
With her CoverGirl partnership, Kelsea Ballerini exemplifies the fusion of artistry and advocacy, reminding everyone that real beauty honors authenticity, creativity, and kindness. Her continued success in music, makeup, and mentorship offers fans more ways than ever to embrace self-love and celebrate their unique flair.
References
- https://tasteofcountry.com/kelsea-ballerini-covergirl/
- https://www.bwconfidential.com/coty-names-singer-kelsea-ballerini-new-face-of-covergirl/
- https://www.newbeauty.com/kelsea-ballerini-makeup-grammys-2025/
- https://climatepledgearena.com/kelsea-ballerini-announces-her-highly-anticipated-kelsea-ballerini-live-on-tour-2025/
- https://www.happi.com/breaking-news/country-singer-kelsea-ballerinias-is-covergirl-rsq/
- https://www.ispot.tv/ad/Tq98/covergirl-lash-blast-supercloud-mascara-beauty-alert
- https://www.kkowfm.com/kelsea-ballerini-is-the-new-face-of-cosmetic-brand-covergirl/
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