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Jasmine Tookes & Tobias Sorensen: Behind the Calvin Klein Eternity Now Campaign

Inside the candid love story, career insights, and signature beauty routines of Jasmine Tookes and Tobias Sorensen, revealed through their Calvin Klein Eternity Now campaign.

By Sneha Tete, Integrated MA, Certified Relationship Coach

Created on Sep 30, 2025

Inside the candid love story, career insights, and signature beauty routines of Jasmine Tookes and Tobias Sorensen, revealed through their Calvin Klein Eternity Now campaign.

Supermodels Jasmine Tookes and Tobias Sorensen are the captivating faces of Calvin Klein’s Eternity Now fragrance campaign—embodying genuine romance, minimal glamour, and effortless cool. Their on-screen chemistry flows naturally from their real-life relationship, bringing to life the seductive spirit at the heart of the Eternity Now fragrances. This article dives into their personal stories, career highlights, daily routines, and the behind-the-scenes magic of their iconic campaign.

The Romance at the Heart of Eternity Now

At the core of the Eternity Now campaign is the authentic connection between Jasmine Tookes and Tobias Sorensen.

First Meeting: Jasmine and Tobias first met at a nightclub. According to them, Tobias introduced himself and asked for Jasmine’s number, only for her to slyly give the wrong number. Realizing her mistake, she caught him at the door and corrected the error—a move that sparked their romance.
Early Relationship: Tobias respected the classic “wait three days” rule before calling Jasmine, leading to playful telephone tag lasting two months. Eventually, their connection solidified quickly, with both noting that something just felt special from the start.
Working Together: The duo’s genuine intimacy and connection shine through in the campaign’s visuals, which include walking the streets of New York, sharing quiet moments in their apartment, and exchanging romantic gestures.

Meet Jasmine Tookes: From California Girl to Supermodel

Jasmine Tookes’ rise to fame showcases her talent, work ethic, and natural beauty.

Hometown Roots: Born in Huntington Beach, California, Jasmine grew up active in sports—volleyball, softball, and gymnastics—reflecting the athleticism she brings to her modeling.
Early Discovery: Jasmine was discovered while accompanying her mother, a celebrity stylist, at a showroom job. Her first campaigns included major brands like Gap and Ugg, quickly expanding to DKNY.
Oprah’s Praise: Oprah Winfrey lauded Jasmine’s “buttery soft skin” at a fashion event, highlighting her striking natural beauty.
Victoria’s Secret: Jasmine’s career-defining moment came at the 2012 Victoria’s Secret Fashion Show, which propelled her to ‘Angel’ status in 2015.
Empowerment & Diversity: Jasmine is recognized for breaking barriers on the runway, notably as one of only a few Black models selected to wear Victoria’s Secret’s Fantasy Bra. She embraces her influence, stating that she wants to give hope and show young girls that they too can succeed.

Meet Tobias Sorensen: Model, Trendsetter, and Adventurer

Tobias Sorensen’s modeling career parallels Jasmine’s in drive and success.

Outgoing Personality: Known for his approachable and lively nature, Tobias complements Jasmine’s warm and thoughtful demeanor.
Modeling Journey: He has marked his career with campaigns for top brands, building a reputation for his masculine and fresh appeal. His role in Eternity Now encapsulates modern masculinity and romance.
Relationship Dynamics: Tobias jokes about Jasmine “playing hard to get” at first, but their bond quickly deepened, evident in both their personal life and professional collaborations.

Behind the Scenes: Calvin Klein Eternity Now

The Eternity Now campaign stands as a celebration of love, allure, and natural beauty. With Jasmine and Tobias as the campaign’s centerpieces, Calvin Klein sought to evoke real connection—moving beyond mere aesthetics to true romance.

Visual Narrative: Scenes include wandering the streets of New York, sharing laughter at home, and intimate close-ups that capture their effortless chemistry.
Fragrance Composition:
- Women’s Scent: Sparkling, addictive floral with notes of quince sorbet, peony, peach blossom, neroli, cashmere, and musk.
- Men’s Scent: Oriental fougère, masculine and fresh, featuring star anise, coconut water, Moroccan cedar, patchouli, tonka bean, and Madagascar vanilla.
Personal Connection: Jasmine shares that fragrance holds emotional significance, allowing her to express mood and memory. Her favorite flower is peony—a note featured prominently in Eternity Now.

Beauty Secrets: Jasmine’s Simple & Natural Routine

Jasmine’s beauty philosophy centers around simplicity, consistency, and skin health.

Skincare Essentials: Jasmine swears by Cetaphil Gentle Cleanser and Vitamin E oil as her daily must-haves, prioritizing gentle products that maintain her signature glow.
Ice Cube Trick: To tighten pores at night, Jasmine rubs an ice cube over her skin—a surprisingly practical tip praised by fans.
Golden Rule: She never goes to bed with makeup on, emphasizing skin health over temporary beauty.

Her approach inspires fans to embrace low-maintenance, high-impact beauty routines. As one reader commented, “Wow, great beauty tips! I’m too in love with Cetaphil cleanser. Thank you Dave for letting us know the secret behind her amazing skin.”

Jasmine Tookes: Glamour Meets Authenticity

Jasmine balances glamour with authenticity, making her relatable to fans and industry insiders alike.

Fashion Sense: She gravitates toward designers like Tom Ford, appreciating chic sexiness and bold style.
Work-Life Balance: Off the runway, she enjoys catching up on reality TV, donning lingerie, and going out for extravagant date nights—a blend of romantic and fun-loving energies.
Professionalism: Jasmine cherishes the “sisterhood” among her fellow Victoria’s Secret Angels and handles criticism with grace, particularly around issues of diversity and skin tone.

FAQs: Jasmine Tookes and Tobias Sorensen

Q: How did Jasmine and Tobias meet?
A: They met at a nightclub through mutual friends. Tobias introduced himself and asked for Jasmine’s number, and she initially gave him the wrong one before fixing her mistake, leading to several months of playful communication before officially dating.
Q: What are Jasmine’s top skincare tips?
A: Jasmine’s essentials are Cetaphil Gentle Cleanser and Vitamin E, plus the “ice cube trick” for closing pores. She never sleeps with makeup on.
Q: What makes Eternity Now fragrances special?
A: For women, it features a blend of quince sorbet, peony, and cashmere; for men, notes include star anise, coconut water, Moroccan cedar, and vanilla. Both evoke romance and modernity.
Q: What are Jasmine’s career highlights?
A: Discovery in California, campaigns for Gap/DKNY/Ugg, becoming a Victoria’s Secret Angel, and wearing the Fantasy Bra (as the third Black model ever to do so).
Q: Is Jasmine Tookes an advocate for women’s empowerment?
A: Yes. She speaks out against bullying, advocates diversity, and wants to inspire young girls to pursue their dreams in fashion and beyond.

Table: Jasmine Tookes vs. Tobias Sorensen—Personality & Career Snapshot

Aspect	Jasmine Tookes	Tobias Sorensen
Early Career	Discovered in California, Gap/Ugg/DKNY campaigns	Modeling for high-profile fashion brands
Signature Style	Minimal, natural beauty; loves chic designers	Masculine, energetic, modern looks
Role in Eternity Now	Embodying fresh, romantic femininity	Embodying fresh, masculine allure
Private Life	Down-to-earth, focused on skin health, loves home	Outgoing, values meaningful connection
Relationship	Warm, thoughtful	Outgoing, enthusiastic

Iconic Quotes & Reader Reactions

“I spend most of my time in New York now. It’s not the same. I hope to move back [to California] one day.” – Jasmine Tookes
“I love fragrance. I love that I can change it up depending on my mood.” – Jasmine Tookes
“She basically moved in. We spend each day with each other. There was just something special between us.” – Tobias Sorensen
“Ice cube…Hmmmm Ok. Worth a shot!” – Reader response

Romance, Career, and Influence: The Legacy of Jasmine & Tobias

The story of Jasmine Tookes and Tobias Sorensen blends professional achievement with personal authenticity. Their work with Calvin Klein’s Eternity Now campaign underscores the appeal of genuine connection, proving that real love—whether on the runway or behind closed doors—is always fashionable.

Influence: Both models serve as role models for aspiring talent—championing natural beauty, diversity, and romance.
Fan Engagement: The couple’s honest approach and relatable routines have earned admiration from industry insiders and fans alike.
Enduring Appeal: Beyond the campaign, Jasmine and Tobias continue to shape modern notions of beauty, empowerment, and style.

Frequently Asked Questions (FAQs)

Q: What is Jasmine Tookes’ favorite fragrance note?

A: Jasmine Tookes loves peony, which is a central note in Eternity Now for women.

Q: How do Jasmine and Tobias keep their relationship strong?

A: Both highlight honesty, spending quality time together, and maintaining playful communication—even during the hectic schedule of their modeling careers.

Q: What advice does Jasmine have for skincare?

A: She recommends gentle products like Cetaphil, Vitamin E, never sleeping in makeup, and using an ice cube to close pores at night.

Q: How did the Eternity Now campaign reflect their real-life connection?

A: The campaign shows scenes of intimacy and romance that mirror Jasmine and Tobias’s actual relationship, giving an authentic feel to the story of Eternity Now.

Conclusion

The Calvin Klein Eternity Now campaign, brought to life by Jasmine Tookes and Tobias Sorensen, transcends the world of high fashion, reflecting both the simplicity of authenticity and the allure of modern romance. With beauty tips, relationship insights, and empowering messages, their story continues to inspire a new generation.

References

Author

Sneha TeteBeauty & Lifestyle Writer

Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete