A Month with Huda Beauty: Review, Best Products, and Honest Impressions

Can Huda Beauty live up to the hype? One editor's month-long review covers must-haves, real results, and who these makeup icons work best for.

By Medha deb
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A Month With Huda Beauty: Real Results, Top Picks, and Unfiltered Impressions

In the ever-expanding universe of beauty brands, few names carry as much weight as Huda Beauty. Founded by makeup artist and entrepreneur Huda Kattan, the brand quickly became a cult favorite for both legendary glam looks and everyday essentials. But in an era where nearly every influencer has a namesake brand, does Huda Beauty stand out—or blend in? I spent a full month wearing and testing a comprehensive range of Huda Beauty’s most hyped products to find out which ones deserve a spot in your daily routine—and which ones might be overhyped.

Why Trust This Review?

Unlike sponsored tutorials or fleeting TikTok trends, this review reflects weeks of daily use, swatch tests, and wear checks—rain or shine. I tested Huda Beauty’s formulas on busy workdays, event nights, and casual weekends, documenting performance, user-friendliness, and the true-to-life impact on my skin. Fellow editors and beauty obsessives also weighed in, ensuring a mix of perspectives across skin tones and makeup preferences.

About Huda Beauty

Huda Kattan launched Huda Beauty in 2013 after years as a professional makeup artist and major beauty influencer. The brand began with a single product—false lashes—but quickly grew to include complexion, color, and lip products designed for bold statement looks and universally flattering glam. Kattan’s vision: create high-impact makeup that feels approachable for all levels of beauty lovers. Today, Huda Beauty is a staple in pro kits and vanities globally, renowned for both innovation and social media firepower.

  • Founder: Huda Kattan, makeup artist and beauty entrepreneur
  • Launched: 2013 (starting with iconic faux lashes)
  • Current range: Complexion, lips, eyes, tools, and more
  • Reputation: Trend-forward, versatile, social media–fueled, beloved by pros and glam lovers

Putting Huda Beauty to the Test: My Daily Routine

Over the course of a month, I integrated a curated list of Huda Beauty’s bestsellers into my daily routine, testing each product for performance, versatility, and overall feel. Here’s what stood out the most, and how each product performed under real-world conditions.

1. Easy Bake Loose Baking & Setting Powder

This cult-favorite loose powder achieved near-iconic status on social media for its airbrushed finish and longevity.

  • Formula: Finely milled, available in several shades for translucent or subtle tint
  • Wear: Locks foundation in place, controls shine, resists creasing in the undereye area
  • Best For: All skin types, especially combo and oily skin
  • Editor Tip: A little goes a long way—use a fluffy brush for a diffused set, or a sponge for true baking

Multiple editors rate this as their go-to for setting makeup: “It keeps my undereye concealer from settling into fine lines for hours without ever looking cakey.”

2. Easy Bake Blurring Setting Spray

  • Finish: Natural-matte with blurring effect
  • Longevity: Extends makeup wear without stickiness or tightness
  • Best Feature: Fine mist applicator; never feels heavy

Pairs beautifully with the setting powder for the ultimate locked-in, photo-ready finish.

3. Blush Filter Soft Glow Liquid Blush

  • Texture: Lightweight liquid, easy to build from sheer to bold
  • Shades: Universal hues (editor’s favorite: “Strawberry Cream” for a natural flush on medium tones)
  • Finish: Real-skin glow, not glittery

Blends seamlessly over foundation or bare skin. Editors love this for effortless, everyday color that flatters every undertone.

4. Easy Blur Natural Airbrush Foundation

  • Coverage: Medium, easily buildable to full without heaviness
  • Finish: Softly diffused (airbrush effect), skin-like appearance
  • Suitability: Performs well on combination and normal skin; drier types should prep with moisturizer

Holds up under long workdays and humid conditions. Works for both natural day looks and amped-up glam.

5. 1 Coat WOW! Extra Volumizing and Lifting Mascara

  • Brush: Oversized with hourglass shape for dramatic volume
  • Payoff: Noticeable lift, length, and fullness in a single coat
  • Smudge Factor: Minimal smearing or flaking after hours of wear

This mascara holds its curl and drama even on stubborn, straight lashes—making it ideal for minimal-makeup days too.

6. Lip Contour 2.0 Automatic Matte Lip Pencil

  • Application: Creamy texture, glides on without tugging
  • Wear: Lasts for hours even with eating and drinking
  • Shades: Nudes, pinks, bolds (something for every mood and skin tone)

Excellent for shaping and contouring lips, and makes any lipstick last longer.

Viral Hits: Lip Contour Stain and Faux Filler Jelly Oil

Recently, Huda Beauty’s new Lip Contour Stain and Faux Filler Jelly Oil found overnight TikTok fame. Beauty fans and even Huda Kattan herself put the stain through the notorious ‘burger test’—eating messy food without any fading.

  • Smudge-Proof: Intense pigment that truly stays put through eating, drinking, and the day’s chaos
  • Duet Feature: Wearing the stain under the jelly oil gives a glassy, jelly doughnut-like finish with locked-in color
  • Shades: Eight hues, from soft pinks to bold reds and warm, caramel nudes

Editors confirm the hype: this duo delivers a plush, full lip illusion with minimal touch-ups, and is suitable for all skin tones.

Who Will Love Huda Beauty?

  • Lovers of ultra-glam, “full-face” makeup looks
  • Anyone seeking versatile products that transition from bold night-outs to work-appropriate subtlety
  • Beauty fans who appreciate both trend-forward innovation and timeless staples

Even editors who previously dismissed influencer brands for lacking expertise found themselves impressed. Huda Beauty’s makeup is rooted in artistry, not just hype.

How Huda Beauty Compares: Pros and Cons

ProductTop FeaturePotential Downside
Easy Bake PowderBlurs without cakingMay accentuate dry skin if not prepped
Blush Filter Liquid BlushSkinlike glow, seamless applicationLimited shades for very deep tones
1 Coat WOW! MascaraDramatic lift and volumeBulky brush may be tricky for small eyes
Lip Contour 2.0Longwearing, smooth glideSome shades sell out quickly
Lip Contour StainSmudge-proof, vibrantCan feel slightly dry on lips

Editor Standouts: The Huda Beauty MVPs

  • Easy Bake Setting Powder — beloved by multiple editors for all-day flawless wear
  • Blush Filter Liquid Blush — delivers a fresh, healthy glow in seconds
  • Lip Contour Stain & Jelly Oil — TikTok-famous for transfer-proof color and shine
  • 1 Coat WOW! Mascara — makes bold lashes effortless

If you only try a few products, start with these editor-approved superstars.

Are There Drawbacks?

No brand is perfect. While Huda Beauty excels in performance, there are a few considerations:

  • Price: Huda Beauty is a prestige makeup line, so expect price points in the $21–$52 range for most products. However, a little goes a long way and performance is noticeably pro-level.
  • Shade Gaps: While shade inclusivity is wider than many, very deep or olive undertones may have fewer options for blush and foundation. Check swatch photos before buying.
  • Boldness: If you’re a “minimal makeup” devotee, some of the formulas (like the original foundation) may feel heavier or more dramatic—though the latest launches focus on natural finishes.

Shop Our Favorite (Editor-Approved) Huda Beauty Picks

  • Easy Bake Loose Baking & Setting Powder – $52
  • Easy Bake Blurring Setting Spray – $31
  • Blush Filter Soft Glow Liquid Blush – $23
  • Easy Blur Natural Airbrush Foundation – $37
  • 1 Coat WOW! Extra Volumizing and Lifting Mascara – $23
  • Lip Contour 2.0 Automatic Matte Lip Pencil – $21
  • Lip Contour Stain & Faux Filler Jelly Oil – Prices vary, check latest launches

These products are available at major retailers such as Sephora, as well as Huda Beauty’s own website. Consider mixing and matching formulas to build a kit tailored to your style and complexion.

What Do Editors and Users Say?

Consensus across beauty desks and customer reviews:

  • Formulas deliver on what they promise (especially with proper application)
  • Products are versatile—transitioning from subtle, everyday to supercharged glam
  • Innovative lip and eye products outperform many rivals in both longevity and comfort
  • Packaging is thoughtfully designed with practical, pro-level tools and shades

Even long-time skeptics of influencer brands agree: at its best, Huda Beauty embodies the artistry, innovation, and quality that make makeup fun and expressive.

Frequently Asked Questions

Is Huda Beauty worth the price?

Yes—for most products, the performance and longevity justify the investment, especially the powder, foundation, and liquid blush. If you prefer drugstore prices, some formulas have comparable dupes, but many users find the quality and wear set Huda Beauty apart.

Is Huda Beauty inclusive of different skin tones?

Huda Beauty offers broad shade ranges, especially in complexion products, and has responded to past critiques by increasing inclusivity. However, some users with very deep or olive skin tones may still encounter gaps in certain categories, especially blush. Swatch carefully before buying.

Which products are best for oily skin?

The Easy Bake Loose Baking & Setting Powder and Easy Bake Blurring Setting Spray are top picks for oil control and longevity. Pair with the Easy Blur Foundation for best results on combination and oily skin.

Does Huda Beauty test on animals?

Huda Beauty is cruelty-free, with no animal testing at any stage of development or manufacturing.

Are there any downsides or cons to Huda Beauty?

While products are high-performing, some users find the price point steep and the bolder formulas a bit much for minimalists. Certain shade gaps persist; always test or review swatches before purchasing.

Final Verdict

After a month of daily wear, it’s clear: Huda Beauty stands out from the influencer brand crowd. Rooted in artistry and authenticity, these formulas offer both statement-making glam and adaptable, everyday versatility. Editors and users alike find the powders, blushes, and lip innovations especially worthy of the hype, with a few caveats for those seeking super minimalist or ultra-affordable makeup. Whether you’re ready to try Huda’s full glam or just want to see what the buzz is about, this brand delivers real results—no viral filter needed.

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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