The Ultimate Guide to Holy-Grail Beauty Discounts from Cosmo x Klarna Hauliday 2021
Discover top cult-favorite beauty products and exclusive deals from the Cosmo x Klarna Hauliday—your must-have shopping event.
The beauty world is abuzz with anticipation as Cosmo x Klarna’s Hauliday 2021 returns, bringing together spectacular deals, cult-favorite brands, and exclusive shopping experiences. Whether you’re a skincare aficionado, makeup enthusiast, or haircare devotee, there’s something on offer for every kind of beauty lover. This comprehensive guide unpacks the best products, key shopping strategies, and insider promotions you’ll want to snag during this unforgettable two-day virtual event.
What is Cosmo x Klarna Hauliday?
The Hauliday shopping event is a partnership between Cosmopolitan Magazine and Klarna designed to provide shoppers—especially Gen Z and millennials—with irresistible discounts on leading fashion, beauty, and lifestyle products. For a limited 48-hour window, premium brands offer up to 50% off on beloved items, accompanied by exclusive gift-with-purchase deals and hassle-free online experiences. Hauliday is more than just a sale—it’s a celebration of everything beauty, featuring curated collections that span every step in your regimen.
- Dates: March 1 & 2, 2021
- Where: Shop online via Klarna and Cosmopolitan event pages
- Who: Featuring leading brands and retailers such as Rare Beauty, Olaplex, Foreo, Kjaer Weis, Haus Laboratories, Too Faced and more
Why You Should Plan Ahead for Hauliday
With deals this exclusive, preparation is key. While the Hauliday event opens up a world of beauty steals, having a prioritized wishlist means you won’t miss out on cult favorites or limited-quantity items. The event is known for featuring best-selling products at rarely-seen price drops, so a strategic approach helps make the most of both your budget and your beauty routine.
- Set reminders: The best deals go fast—mark your calendar.
- Sign up for notifications: Stay updated on promotions and restocks.
- Prepare your promo code: Many deals require entering “HAULIDAY” at checkout.
The 10 Holy-Grail Beauty Picks You Can’t Miss
This year’s Hauliday shines a spotlight on ten standout beauty buys—essentials that have reached near-legend status in the beauty community. From transformational skincare devices to iconic makeup staples, here’s the curated edit worth adding to your cart.
1. Foreo Luna Mini 2 Dual-Sided Face Brush
Why it’s loved: The Foreo Luna Mini 2 harnesses the power of ultra-soft silicone bristles and dual-action cleansing modes, making it perfect for all skin types—including the most sensitive. It effectively removes oil, dirt, and makeup residue, prepping your skin to absorb serums and moisturizers more effectively.
Hauliday Deal: 21% off (full price only) with promo code HAULIDAY
- Gentle exfoliation for daily use
- Hygienic silicone is easy to maintain
- Portable, rechargeable, and waterproof
2. Olaplex No.4 Bond Maintenance Shampoo
Why it’s loved: Ideal for hair that’s been color-treated, heat-exposed, or chemically processed, Olaplex No.4 works to repair broken bonds in the hair shaft. The result? Healthier strands, reduced split ends, and frizz that’s under control.
Hauliday Deal: 21% off (full price only) with promo code HAULIDAY
- Deeply nourishing formula
- Sulfate-free and safe for daily use
- Restores shine and resilience
3. Rare Beauty Lip Soufflé Matte Lip Cream
Why it’s loved: Created by Selena Gomez, this lightweight matte lipstick delivers rich, vibrant pigments with a creamy, hydrating texture. Designed to stay comfortable and non-drying for hours, the shades are universally flattering and perfect for any occasion.
What others are reading
Hauliday Deal: Receive a free sample with purchase by using promo code HAULIDAY
- Soft-matte finish, never cakey
- Enriched with nourishing botanical ingredients
- Long-lasting wear, even under a mask
4. Beautyblender Makeup Sponge
Why it’s loved: The Beautyblender revolutionized makeup application by delivering seamless, airbrushed coverage for foundation, concealer, blush, and highlighter. Its dome shape ensures effortless blending, while the open-cell structure leaves complexion looking natural and streak-free.
Hauliday Deal: 21% off (full price only) with promo code HAULIDAY
- Achieves even, buildable coverage
- Works with liquid, cream, and powder formulas
- Easy to clean for repeated use
5. Kjaer Weis Flush & Glow Duo
Why it’s loved: This sleek dual compact combines blush and highlighter for a radiant, customizable flush. Made with hydrating sweet almond and rosehip seed oils, the formula ensures a dewy finish that never dries out the skin. It’s perfect for a “no-makeup makeup” look.
Hauliday Deal: 15% off sitewide with promo code HAULIDAY
- Universal shades for all skin tones
- Sustainably packaged and refillable
- Free from synthetic fragrances and parabens
6. Haus Laboratories Liquid Eye-Lie-Ner
Why it’s loved: Lady Gaga’s long-wearing, high-pigment liquid eyeliner applies with a precision tip for smooth, controlled lines. The formula dries quickly to a rich matte finish and won’t budge, flake, or smudge—making it ideal for long days and dramatic looks.
Hauliday Deal: 20% off (exclusions apply) with promo code HAULIDAY
- Water-resistant and high-opacity
- Flexible felt tip for effortless cat-eyes and wings
- Sleek, travel-friendly packaging
7. Too Faced Hangover 3-in-1 Replenishing Primer & Setting Spray
Why it’s loved: This multitasking spray hydrates, primes, and sets makeup with a burst of coconut water and plant-based probiotics. It holds makeup in place, prevents transfer (even on face masks), and leaves skin soft, dewy, and refreshed throughout the day.
Hauliday Deal: 30–40% off select items at Macys.com; no promo code required
- Alcohol-free and ideal for sensitive skin
- Provides long-lasting hold without tightness
- Can be used pre- and post-makeup application
Other Standout Brands and Deals
- Foreo, Olaplex, Rare Beauty, Kjaer Weis, Haus Laboratories, and Too Faced headline the beauty deals, but many additional brands are featured throughout Hauliday for both beauty and adjacent categories.
- Deals and promotions can be stacked with Klarna’s flexible payment options for added affordability.
- Shoppers benefit from the event’s 48-hour flash deals, often with exclusive gifts or access to new launches.
Why Shop During Hauliday?
Hauliday isn’t just about slashing prices; it’s about elevating the shopping experience. With a focus on beauty favorites, there’s no shortage of reasons to participate:
- Unmatched value: Save significantly on products that rarely go on sale, including top-rated skincare, makeup, and haircare.
- Curated collections: Cosmo beauty editors highlight only the best—making decision-making simple.
- Flexible payment: Klarna’s installment options make it easy to treat yourself without the upfront splurge.
- Virtual accessibility: Shop from anywhere with deals delivered directly to your device.
Tips for Making the Most of Beauty Hauliday
Given the event’s flash-sale nature and exclusive offers, maximize your haul with these practical tips:
- Join early: Many of the bestsellers can sell out early in the event.
- Sign up for Klarna: Take advantage of flexible payment plans and instant event alerts.
- Create an account: Speed through checkout by setting up accounts ahead of time on brands’ websites.
- Compare deals: Some brands may offer additional promotions that stack with Hauliday discounts.
Hauliday Deals at a Glance
| Product | Brand | Type | Deal | Promo Code |
|---|---|---|---|---|
| Foreo Luna Mini 2 | Foreo | Face Cleansing Device | 21% off (full price only) | HAULIDAY |
| Olaplex No.4 Shampoo | Olaplex | Haircare | 21% off (full price only) | HAULIDAY |
| Lip Soufflé Matte Lip Cream | Rare Beauty | Matte Lipstick | Free sample w/purchase | HAULIDAY |
| Beautyblender Sponge | Beautyblender | Makeup Tool | 21% off (full price only) | HAULIDAY |
| Flush & Glow Duo | Kjaer Weis | Blush & Highlighter | 15% off sitewide | HAULIDAY |
| Liquid Eye-Lie-Ner | Haus Laboratories | Liquid Eyeliner | 20% off (some exclusions) | HAULIDAY |
| Hangover 3-in-1 Spray | Too Faced | Primer/Setting Spray | 30–40% off at Macy’s | None |
Frequently Asked Questions (FAQs)
Q: How do I access the Hauliday event?
A: Simply visit Klarna or Cosmopolitan’s official event websites on March 1 and 2 to browse and shop featured deals. No special invite is required.
Q: Can I use Klarna’s payment plans for Hauliday purchases?
A: Yes, Klarna users can split payments into manageable installments, making big-ticket beauty buys even more accessible.
Q: Are these deals available globally?
A: Hauliday is designed for US shoppers and features participating US-based retailers, though some brands may ship internationally.
Q: Do I need to enter a promo code for every brand?
A: Most Hauliday deals require the use of HAULIDAY as the promo code during checkout, but some, like Macy’s, automatically apply discounts on select items.
Q: What if an item I want is sold out?
A: Check back regularly, as some items may be restocked during the 48-hour event, and sign up for restock notifications where available.
Final Thoughts: Upgrading Your Beauty Arsenal
Hauliday offers a rare opportunity to shop holy-grail beauty essentials at prices that rarely resurface. Whether you’re revamping your skincare cabinet or building a dreamy makeup kit, this event streamlines the process with unbeatable deals and editor-backed recommendations. Don’t wait until next year—plan your wishlist and take full advantage of the Cosmo x Klarna Hauliday 2021 event before time runs out!
Editor’s Note
Promotions and product availability may vary throughout the duration of the Hauliday event. Be sure to check individual brand and retailer sites for complete terms and the most up-to-date information. Happy (hauliday) shopping!
References
- https://www.cosmopolitan.com/style-beauty/beauty/g35597131/holy-grail-beauty-discounts-cosmo-klarna-hauliday-2021/
- https://fashionunited.com/news/retail/klarna-teams-with-cosmopolitan-magazine-for-virtual-shopping-event/2020071334454
- https://www.cosmopolitan.com/hauliday/
- https://www.retaildive.com/news/klarna-cosmopolitan-co-host-virtual-shopping-event/595532/
- https://www.klarna.com/international/press/category/us/
- https://www.klarna.com/international/press/cosmopolitan-and-klarna-host-second-virtual-shopping-event-for-gen-z-and-millennials-hauliday-by-cosmo-x-klarna/
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