Hoka Black Friday & Cyber Monday: The Ultimate Guide to 2024’s Hottest Sneaker Sales

Unlock exclusive Hoka deals this Black Friday & Cyber Monday—save big on top-rated running shoes, apparel, and must-have accessories.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

If you’re counting down to Black Friday and Cyber Monday in hopes of snagging the best deals on trusted Hoka sneakers, apparel, and accessories, you’re not alone. These exclusive sales are among the most anticipated for athletes, runners, trend-setters, and anyone who seeks the comfort and performance this iconic footwear brand offers. Hoka markdowns are rare, which is why Cyber Weekend is the time to update your closet or finally try those cult-classic kicks you’ve seen everywhere .

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When Do Hoka’s Black Friday & Cyber Monday Sales Start?

Set your alarms: Black Friday 2024 officially kicks off on Friday, November 29th and runs through Cyber Monday, December 2nd. During this four-day window, Hoka, along with authorized retailers, will offer some of the year’s deepest discounts on both *classic models* and *newer releases* .

  • Preview Sales: Signing up for Hoka’s email newsletter can net you early access—sometimes 24–48 hours before the general public .
  • Quick Tip: Many of the most-coveted colorways and sizes sell out on Day 1. Don’t wait until Monday to shop if you have your eye on a particular style!

Why Hoka Sneakers Are Worth Your Attention

Hoka has skyrocketed in popularity due to its ingenious blend of comfort, support, and distinctive style. What began as a niche running brand is now beloved by both athletes and the fashion-forward, with a growing roster of celebrity fans like Reese Witherspoon, Emily Ratajkowski, Cameron Diaz, Harry Styles, and Gisele Bündchen .

  • Renowned Cushioning: Cloud-like midsoles reduce impact whether running a marathon or walking city streets.
  • Bold Aesthetic: Eye-catching colorways and chunky silhouettes stand out in a crowd and pair well with athleisure wear.
  • Performance & Durability: Designed for longevity and support, making them ideal for running, hiking, and daily wear .
  • Streetwear Appeal: Hoka shoes bridge high-performance with everyday street style, earning placement in both athletic and mainstream wardrobes .

What Are the Best Hoka Black Friday Deals?

Hoka rarely runs sales. Black Friday and Cyber Monday represent the best opportunity all year to snag:

  • Flagship Running Shoes: Find classics like the Clifton and Bondi series at up to 25% off .
  • Performance Models: Deals on innovative tech shoes such as the Carbon X and Speedgoat models known for marathon support and trail-readiness.
  • Lifestyle & Walking Shoes: Styles like the Transport and Challenger, built for city strolls and light hikes.
  • Apparel & Accessories: Deep discounts on socks, running shorts, hats, and technical tops complement your footwear selections .

Discounts may range from 15–30% off depending on the retailer, style, and availability. Popular sizes and colorways are often the first to go.

Typical Discounts Table

Product TypeExample ModelsTypical Black Friday Discount
Running ShoesClifton 8, Bondi X, Arahi, Carbon X15%–25% off
Trail ShoesSpeedgoat 5, Challenger ATR 6 GTX, Torrent 320%–30% off
LifestyleTransport, Gaviota 415%–20% off
Apparel/AccessoriesSocks, Tees, Shorts, HatsUp to 30% off

Where to Find Hoka Sales in 2024

While Hoka.com hosts its own Black Friday and Cyber Monday promotions, you’ll often find additional deals (including past-season and limited-edition styles) from partner retailers. Monitoring several sites is key for the widest selection:

  • Hoka Official Website — Exclusive drops and the full range of sizes/colors .
  • Nordstrom Rack — Steep markdowns on select models and colorways .
  • REI — Outdoor-focused selection with rare styles and technical gear .
  • Zappos — Free returns and a large inventory for last-minute purchases .
  • Amazon — Fast shipping, regularly updated deals, and easy price comparisons .

Due to high demand and unpredictable inventory restocks, checking these platforms early and often is advised.

Shopping can be overwhelming when so many Hoka styles are marked down at once. Here’s a breakdown of the top models to watch for, covering every fit and need:

Best All-around: Hoka Clifton 8

Why buy? Legendary for its plush ride and versatility. Great for running, walking, and everyday errands. Lightweight but supportive.


Best for Max Cushion: Hoka Bondi X

Why buy? Ultra-thick cushioning and a springy carbon plate make this the shoe of choice for those who crave the ultimate in comfort and shock absorption.


Best for Speed: Hoka Carbon X 3

Why buy? Carbon fiber propulsion for those training for races or chasing new PRs. Sleek and stable, with a responsive ride.


Best for Trails: Hoka Speedgoat 5

Why buy? Renowned grip for off-road adventures, built-in waterproofing options, and superior cushioning for rough paths.


Best for Stability: Hoka Gaviota 4

Why buy? Dual-layer foam and a uniquely structured design offer stability without bulk—perfect for those seeking reduced foot fatigue over long distances.


Best Lightweight Buy: Hoka Rincon 3

Why buy? Stripped-down, featherlight, yet still provides signature Hoka comfort for short and mid-distance running.

Apparel & Accessories: More Hoka Sale Surprises

While sneakers anchor the seasonal sales, don’t neglect Hoka’s high-quality apparel and accessories, engineered with the same care as their footwear. These essentials are frequently overlooked but make perfect practical gifts:

  • Merino Blend Crew Socks — Temperature regulating, sweat wicking.
  • Crew Run Socks — Everyday comfort and athletic support.
  • Glide Singlet & Short Sleeve — Breathable, light, and constructed for mobility.
  • Split Shorts, 5-7″ Shorts — Designed for distance running and warm weather workouts.
  • 1/2 Zip Wind Shell — Weather-ready companion, packs down for easy travel.
  • Packable Trail Hat — Sun protection that fits in your pocket.
  • Transport Pant — Comfy, technical fabric for post-run lounging or casual days.

Discounts on these items can reach up to 30%, making this a strategic time to stock up on high-quality gear for yourself or your favorite runner .

Tips for Shopping Hoka Black Friday Like a Pro

  • Sign Up Early: Register for alerts from Hoka and participating retailers for sneak peeks and exclusive early access .
  • Have Your Sizes Ready: Hoka sizing can vary by model. Trying on in advance helps avoid inconvenient returns.
  • Compare Retailers: Check multiple retailers; prices and available styles can differ dramatically.
  • Plan for Fast Sellouts: Most buzzed-about models sell out quickly—especially in top sizes and colorways .
  • Add to Cart, Then Decide: Secure items you’re considering; you can always edit your cart before checking out.
  • Check Return Policies: Cyber Monday deals are sometimes final sale. Confirm return windows if shopping gifts.
  • Consider Off-Season Styles: You’ll find the steepest discounts on spring or last-season models.

Frequently Asked Questions (FAQs)

How often does Hoka go on sale?

Sales on current Hoka models are extremely rare and usually limited to major holidays like Black Friday and Cyber Monday. Off-season or past-season styles may be marked down at select retailers throughout the year .

Are Hoka Black Friday sales available internationally?

Official Hoka Black Friday deals are generally available in countries with Hoka’s direct online presence, like the US, UK, Australia, and parts of Europe. Local stockists may also participate in these sales .

Can I return Black Friday and Cyber Monday items?

Policies vary. Hoka.com’s return policy generally applies to sale purchases unless noted (check the product page). Third-party retailers may have different rules for discounted or final-sale items .

What is the best Hoka for daily wear?

The Clifton 8 is a perennial favorite for daily walking, errands, and travel due to its balanced cushioning, modest weight, and go-with-everything aesthetic.

Should I wait until Cyber Monday or shop on Black Friday?

Shop as early as possible. Many Black Friday deals run all weekend and into Cyber Monday, but top deals and most popular sizes typically sell out on Day 1 .

Do Hoka shoes run true to size?

Most find Hoka shoes true to size, but some models run slightly narrow or wide. When in doubt, check reviews or try on in-store if possible before shopping online.

Who wears Hoka shoes?

Celebrities like Reese Witherspoon, Harry Styles, and Cameron Diaz, plus elite runners and everyday athletes, have all been spotted in Hokas, reinforcing their appeal across fashion and performance crowds .

Is there a loyalty or rewards program for shopping on Hoka.com?

While Hoka does not run a traditional loyalty program, signing up for the official newsletter ensures you get early access to major sales events and sometimes special perks or gifts .

Ready, Set, Shop: Don’t Miss Hoka’s Biggest Sale Event!

Whether you’re a seasoned marathoner, passionate hiker, or simply crave cloud-soft comfort for your daily adventures, Hoka’s Black Friday and Cyber Monday deals are your annual invitation to join the global movement. Now is the moment to refresh your shoe rack, upgrade your athletic wardrobe, and experience why Hoka is the footwear brand of the moment—at a price you won’t see again for another year.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

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