The Ultimate Hauliday Guide: Fashion, Beauty, and Shopping Deals You Can’t Miss
Explore Hauliday by Cosmo x Klarna: The best mid-season virtual shopping event with exclusive deals, trend picks, and savvy shopping tips for fashion lovers.
Shopping events have reached a whole new level, and Hauliday by Cosmo x Klarna is the virtual extravaganza leading the charge. Tailored to Gen Z and millennial shoppers, this once-a-year event offers unbeatable fashion, beauty, and home deals—all curated by the editorial team at Cosmopolitan in partnership with the payment platform Klarna. Whether you’re in for a wardrobe refresh, seeking cult beauty products, or ready to splurge on luxe designer items, Hauliday is your destination for major discounts and style inspiration.
What is Hauliday? Inside Cosmo & Klarna’s Next-Gen Shopping Event
Hauliday is an exclusive two-day online shopping event created by Cosmopolitan and Klarna, designed to deliver a festival of deals to a digitally savvy, fashion-forward audience. Taking place annually each spring, this event connects shoppers with notable brands and offers up to 50% off on select categories—from designer apparel to cult-favorite beauty must-haves .
- Special access to flash sales and one-time-only discounts
- Featured retailers include Macy’s, Rebecca Minkoff, Saks OFF 5th, Adidas, Sephora, H&M, and many more
- Livestream shopping experiences and curated product picks
Hauliday draws inspiration from legendary global events like Alibaba’s Singles Day and Amazon Prime Day, but with a distinctly style-centric, editorially curated vibe.
The Power Team: Cosmopolitan & Klarna
Cosmopolitan brings its massive, trendsetting editorial reach—over 72 million U.S. readers—combined with Klarna’s flexible, shopper-friendly installment payment and discovery platform. This partnership means:
- Handpicked editor recommendations for the best fashion and beauty bargains
- Easy, interest-free payment options (split in four, via Klarna)
- Interactive livestreams hosted by noted fashion insiders and influencers
Cosmopolitan’s influence ensures shoppers discover only the most buzzworthy products, while Klarna makes checkouts hassle-free and budget-smart .
Why Hauliday Matters: Shopping Events for the Digital Era
Mid-year wardrobe dilemmas are solved by Hauliday, which drops during a season when shoppers crave something fresh and affordable. With brands racing to meet evolving online buying habits, events like Hauliday are setting new standards for virtual shopping:
- Opportunities for discovering exclusive flash sales
- Inclusion of live, shoppable video streams, borrowing from China’s booming livestream shopping model
- Partnerships with digital-first brands and editors who know what’s cool now
Best Hauliday Fashion Deals: Editor Picks for Clothing & Accessories
The fashion highlights of Hauliday are curated to satisfy every trend enthusiast and basics lover alike. Assembled by Cosmo’s fashion editors, these deals span all style preferences and occasions:
- Luxe Designer Apparel: Shop up to 40% off brands like Rebecca Minkoff, Farfetch, and more
- On-Trend Activewear: Reebok and Adidas roll out exclusive Hauliday markdowns, including up to 40% off select pieces
- Seasonal Must-Haves: Dresses, denim, and versatile layering items at discounted prices from H&M, Express, and ModCloth
- Accessory Steals: Handbags, sunglasses, and statement jewelry—many under $50
What others are reading
| Brand | Discount Highlight | Category |
|---|---|---|
| Rebecca Minkoff | Up to 40% off select apparel & accessories | Designer Fashion |
| Macy’s | Extra 25% off sitewide | Clothing, Home, Beauty |
| Adidas | Up to 35% off bestsellers | Activewear |
| Saks OFF 5th | Up to 50% off luxury brands | Luxe Clothing & Accessories |
| Boohoo | 50% off sitewide | Trendy Apparel |
Don’t Miss: Hauliday Beauty Steals
From highlighters to hydrating masks, these majorly discounted beauty picks make it a perfect moment to update your top shelf. Cosmopolitan editors specifically flag items spanning skincare, hair, and color cosmetics with special focus on cult favorites and new launches.
- Must-Buy Makeup: Palettes, lip kits, and foundations from Sephora and Bluemercury at up to 30% off
- Skincare Deals: Serums, moisturizers, and SPF essentials at markdown prices
- Hair Heroes: Tools and treatments for every hair type, including pro-favorite brands
- Under $20 Finds: Affordable steals that outperform their price tags
With beauty deals rolling out exclusively for Hauliday, now’s the time to stock up or splurge on something you’ve always wanted to try.
Hauliday for the Home: Decor and Lifestyle Deals to Elevate Your Space
The event isn’t just about looking good—it’s about living well. Snag home essentials and décor finds at prices that let you revamp any space without guilt:
- Chic candles and diffusers to set the mood
- Eye-catching wall art, cushions, and throws
- Organizational must-haves—baskets, hangers, trays
- Kitchen basics and luxury entertaining pieces
Ideal for gifting or treating yourself, these picks are all about elevating your home style effortlessly.
Buying Guide: How to Make the Most of Hauliday
To capitalize on Hauliday’s exclusive offers, follow these smart shopping tips:
- Sign Up Early: Register with Cosmo and Klarna to unlock presale deals and reminders.
- Make Wish Lists: Use Klarna’s app to curate your desired items and get price-drop alerts.
- Set a Budget: Take advantage of Klarna’s interest-free installment plans to spread out costs responsibly.
- Engage with Livestream Events: Participate in real-time shopping sessions to score limited-time deals and learn expert style tips.
- Check Back Often: Flash deals and editor picks refresh throughout the day, so revisit the event hub regularly.
Livestream Shopping: ShopShops Experience
Hauliday elevates online shopping via livestreams hosted by on-air personalities and influencers, such as Jackie Miranne. These sessions offer:
- Behind-the-scenes product showcases
- Live Q&As and styling demonstrations
- Exclusive, time-limited promo codes revealed only during the stream
Join directly through the ShopShops app or via the event hub and feel like you’re attending a private fashion show from home.
Why Shop with Klarna?
Klarna’s flexible payment model sets Hauliday apart from other shopping events. Skip credit card stress and enjoy buy-now-pay-later convenience:
- Break up purchases into four equal, interest-free payments
- Integrated wish lists and price tracking within the Klarna app
- Secure, user-friendly online checkout with top retailers
Klarna’s tools encourage smarter, more mindful spending—perfect for updating your look and lifestyle without overspending.
Supporting Responsible Shopping
With growing concerns about impulse e-commerce, Klarna and Cosmopolitan actively promote responsible spending. Shoppers are encouraged to:
- Shop within budget, using Klarna’s interest-free installment options as a tool for financial wellness
- Resist FOMO-induced overspending, thanks to price alerts and wish list features
- Engage with editorial content for product guidance rather than shopping on impulse
FAQs About Hauliday by Cosmo x Klarna
What is Hauliday?
Hauliday is an annual online shopping event presented by Cosmopolitan and Klarna, featuring limited-time deals across fashion, beauty, and home retailers, aimed at Gen Z and millennial shoppers.
How do I participate in Hauliday?
Simply visit the Hauliday event page on Cosmopolitan or Klarna’s website. Sign up or use the Klarna app for wish lists, price alerts, and exclusive deals. For livestream shopping, join sessions via the ShopShops app.
Which brands are included?
Participating brands often include Macy’s, Rebecca Minkoff, Saks OFF 5th, Adidas, Sephora, H&M, Boohoo, and more. Discounts span fashion, beauty, home, and accessories.
What payment options are available?
Shoppers can opt for Klarna’s buy-now-pay-later model, splitting purchases into four equal and interest-free payments—making big hauls easier to handle responsibly.
Are there any tips for maximizing savings?
Create wish lists in advance, watch for flash deals, and attend livestreams to catch exclusive offers. Check back often, as editor picks and deal drops continue throughout the event.
How can I ensure I’m shopping responsibly?
Set a budget, utilize Klarna’s budgeting tools, and focus on editor-curated picks to avoid unnecessary impulse buys. Klarna and Cosmopolitan both advocate smart, mindful spending.
Key Takeaways: Why You Shouldn’t Miss Hauliday
- Editorially curated bargains from iconic brands, tailored for trendsetters
- Livestream shopping experiences and real-time product demos
- Flexible, interest-free payments via Klarna
- Fashion, beauty, and home deals all in one place—online, convenient, and fun
Whether you’re refreshing your look, investing in new essentials, or simply hunting for a deal, Hauliday by Cosmo x Klarna is the ultimate seasonal shopping event you need on your calendar. Don’t wait—these deals are limited, and your next great haul is just a click away!
References
- https://www.retaildive.com/news/klarna-cosmopolitan-co-host-virtual-shopping-event/595532/
- https://multichannelmerchant.com/ecommerce/klarna-cosmopolitan-team-new-hauliday-shopping-event-august/
- https://www.klarna.com/international/press/cosmopolitan-and-klarna-host-second-virtual-shopping-event-for-gen-z-and-millennials-hauliday-by-cosmo-x-klarna/
- https://www.cosmopolitan.com/hauliday/
- https://www.klarna.com/us/shopping/c/black-friday/
- https://www.cosmopolitan.com/black-friday-cyber-monday/
- https://www.klarna.com/international/press/
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