Halima Aden: Redefining Representation in Modeling and Pageantry

From refugee beginnings to fashion icon and pageant judge, Halima Aden breaks barriers for Muslim women and shapes the future of representation.

By Medha deb
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Halima Aden: Breaking Barriers and Reimagining Beauty Standards

Halima Aden, a trailblazing figure in fashion, has become synonymous with firsts. As the first hijab-wearing model to compete in the Miss Minnesota USA pageant, Halima did more than simply participate — she rewrote the rules for beauty standards in pageantry and modeling. Her journey, from a Kenyan refugee camp to judging the Miss USA pageant and gracing the covers of international magazines, is a testimony to courage, self-advocacy, and the ongoing evolution of representation for Muslim women in media and fashion.

The Groundbreaking Moment: Competing in Miss Minnesota USA

In November 2016, Halima Aden made headlines as the first contestant to wear a hijab and a burkini during the Miss Minnesota USA state pageant. This bold move was about more than attire; it was about representing Muslim women, challenging stereotypes, and claiming a rightful place on a stage that had rarely, if ever, included someone dressed as she was.

  • Halima was the first to compete while fully dressed in a hijab and burkini during the swimsuit competition, challenging both the expectations and traditions of pageantry.
  • While she didn’t win the crown, her participation sparked a pivotal conversation on inclusion and diversity within American beauty pageants.

From Pageant Contestant to International Model

Halima’s entry into Miss Minnesota USA quickly became a launching pad to the international modeling arena. Within months of her pageant appearance:

  • Halima was scouted by globally recognized agencies, including signing with IMG Models, one of the world’s leading modeling agencies.
  • She landed a high-profile cover for CR Fashion Book and participated in campaigns for major brands, such as Fenty Beauty spearheaded by Rihanna.
  • Her runway work spanned prominent fashion weeks in New York and Milan, making her presence felt on a truly global scale.

For Halima, these milestones were less about personal fame and more about creating a space for Muslim women — particularly those who choose modest fashion — within the conversation and imagery of beauty and style.

Representation Matters: Being a Muslim Woman in the Spotlight

Halima’s experience has often involved navigating and confronting assumptions about her identity, her faith, and her fashion choices. As she states, “Muslim women are talked about, but we aren’t always invited into the conversation. It’s time for us to stop waiting to be invited to the table, but really just pick up our own seat and just invite ourselves”.

  • She was the first Somali student senator at her college, reinforcing her role as a pioneering figure even before her modeling breakthrough.
  • Her presence and success have inspired other young women to pursue opportunities in spaces where they previously felt unwelcome, as seen by a subsequent rise in hijabi contestants at state pageants.
  • Halima embodies the belief that “being your authentic self can break stereotypes” and that personal integrity is a powerful force for communal change.

The Shift in Fashion and Media

The visibility Halima brings to hijabi women is a reflection of a broader, if gradual, reimagining of what it means to be beautiful, powerful, and stylish:

  • Her consistent appearance on magazine covers — nine in just eighteen months — is both a personal triumph and a signal of changing norms in the industry.
  • Major brands and publications now increasingly seek out diverse models, reflecting societal calls for inclusion and broader representation in advertising, beauty, and fashion.

Returning to Pageantry as a Judge

Following her modeling success, Halima returned to the pageant circuit — not as a contestant, but as a judge for the 2017 Miss USA competition. The significance of this role was not lost on her. Judging the pageant just months after breaking its conventions placed Halima in a new, influential position to shape the values and definitions the event upholds.

Halima’s Criteria: What Makes a Beauty Queen?

When asked what she looks for in a beauty queen, Halima highlighted the importance of authenticity, confidence, and a sense of responsibility. She values contestants who:

  • Inspire by being themselves, instead of trying to fit into narrow expectations
  • Use their platform to advocate for causes greater than themselves
  • Embody resilience and the ability to uplift others

Halima’s inclusion as a judge allowed her to advocate for a broader, more inclusive sense of beauty, directly influencing how young women are assessed and celebrated in the pageant world.

Meeting an Idol: Ashley Graham

Among the perks of returning to the pageant scene, Halima was especially thrilled to meet her role model Ashley Graham, herself a champion of inclusivity as a plus-size supermodel. Their paths crossing highlighted the growing diversity among those shaping beauty standards in America.

The “Consolation Prizes” of Not Winning

Although Halima did not win the Miss Minnesota USA pageant, her participation had an unexpectedly transformative impact on her career — what she humorously refers to as “consolation prizes.” These included:

  • Major magazine covers and fashion industry contracts
  • Global media attention and invitations to walk in top fashion shows
  • Becoming a spokesperson for UNICEF, the very organization that helped her as a child refugee

Halima’s experience epitomizes how so-called setbacks can serve as catalysts for new and unimagined opportunities, especially for those bold enough to challenge the status quo.

Cultural Roots and Early Life: From a Refugee Camp to the American Dream

Much of Halima’s perspective is shaped by her extraordinary background. Born in Kakuma, a refugee camp in Kenya after her family fled Somalia’s civil war, she spent her first years there before moving to the United States at age seven. Her personal story is woven through with themes of resilience, gratitude, and the pursuit of the American Dream.

Key Milestones in Halima’s LifeSignificance
Born in Kakuma refugee camp (Kenya)Experience of adversity, multicultural roots
Move to U.S. at age 7Beginning of American journey, pursuit of education
First Muslim homecoming queen at her high schoolEarly experience of breaking barriers and inspiring others
First contestant to wear hijab and burkini at Miss Minnesota USASparking national and international recognition
Signed by IMG ModelsEntrance into high fashion, representation milestone
Becomes a UNICEF AmbassadorGiving back to humanitarian causes that aided her family

Throughout her journey, Halima has emphasized that her accomplishments are rooted in her authenticity and refusal to compromise her beliefs for acceptance or success.

Beauty, Self-Expression, and the Perks of Fame

Halima Aden’s growing celebrity status brought her new experiences, from professional opportunities to the simple pleasures of change — such as access to top makeup artists and stylists. When asked about the perks of fame, Halima lightheartedly cited “the makeup,” underscoring how self-presentation can be both empowering and playful.

  • Halima often uses her platform to celebrate the diversity of modest beauty and encourage customization, teaching that personal style can coexist with faith.
  • Her professionalism and grace behind the scenes have made her a role model not just for Muslim women, but for anyone seeking to maintain their values in competitive environments.

Redefining “Modest Fashion”

By consistently honoring her hijab and boundary-pushing fashion choices, Halima has helped broaden the industry’s vision of what modest fashion can look like at the highest levels.

  • Her visibility challenges outdated assumptions about beauty and paves the way for more nuanced, vibrant expressions of fashion within faith-based guidelines.
  • The support and recognition she has received signal a cultural turning point toward embracing, rather than assimilating, differences.

Inspiration, Responsibility, and the Next Generation

Halima understands that her most lasting impact may lie beyond the runway or pageant stage. She is deeply invested in fostering the next generation of trailblazers who might have once seen someone like her and thought, “I can be there, too.”

  • Halima frequently speaks to the need for visible role models and encourages young people to create change by “inviting themselves to the conversation” rather than waiting for permission.
  • Her example has already resulted in increased representation at pageants and runways, as more young women from diverse backgrounds step forward, inspired by her story.
  • Halima’s advocacy work extends beyond fashion, as she raises awareness of refugee issues and supports new generations who face similar hardships.

Frequently Asked Questions (FAQs)

Q: Why was Halima Aden’s participation in Miss Minnesota USA so groundbreaking?

A: Halima was the first contestant to compete in the pageant wearing a hijab and burkini, challenging industry norms and expanding the concept of beauty and representation for Muslim women.

Q: How did Halima’s modeling career start?

A: Her modeling career began after her participation in Miss Minnesota USA drew international media attention and led to offers from agencies and magazine features.

Q: Has Halima’s presence influenced other young women?

A: Yes, her pioneering choices have inspired more young women, especially those wearing hijab, to enter modeling, pageants, and other public-facing fields.

Q: What are some of Halima’s core beliefs as a public figure?

A: She prioritizes authenticity, insists on the right to self-representation, and encourages inclusion across all industries and societal sectors.

Q: How does Halima define her legacy?

A: Halima hopes to be remembered as someone who empowered others to enter spaces where they felt unseen and who showed that “being your authentic self can break stereotypes”.

Key Takeaways

  • Halima Aden’s journey illustrates the profound impact of representation and the importance of visible role models in media and fashion.
  • Her insistence on authenticity has challenged outdated norms, expanding possibilities for millions of women and girls worldwide.
  • Her legacy is one of courage, resilience, and a relentless pursuit of inclusion — both on the runway and beyond.
  • Her advocacy for refugees and young women cements her impact as far-reaching and deeply meaningful, transcending the world of style and beauty.
Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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