The Top Hair Trends That Defined 2023
Explore the boldest cuts, colors, and styles that took over salons, red carpets, and social feeds throughout 2023.
The Top Hair Trends of 2023
2023 was a year that delivered a powerful mix of bold color, statement cuts, and unapologetically playful hair inspiration. Whether through nostalgic nods to the ‘90s, the revival of glam classic styling, or innovations in cut and color, this year was all about individuality and reinvention. Explore the breakout trends that rewrote the beauty playbook and set the tone for the future of hair.
1. ‘90s Supermodel Layers
Luxurious, voluminous layered hair inspired by the iconic supermodels of the 1990s dominated salons and runways alike. Characterized by bouncy blowouts, thick curtain fringe, and feathered, face-framing layers, this look brought maximum movement and body to hair of all lengths.
- Big, blended layers offer a touch of drama and work well for both long and medium hair.
- Styling with round brushes and volumizing mousse enhanced the soft, glamorous effect.
- The look felt especially effortless with a middle part or subtle side-swoop bangs.
2. Cherry Cola Hair
Red hues made a spectacular comeback, with deep cherry cola and burgundy tones leading the renaissance. These rich, multidimensional reds blend intense brunette roots with hints of violet and red for a color that shifts and glows in different lights.
- Red-violet tones look particularly striking on medium to dark brunette bases.
- Frequent gloss treatments and color-protective shampoos are needed to keep the color vibrant.
- Great for those seeking a dramatic yet wearable update to their natural color.
3. Butterfly Cut
The butterfly cut took over social media with its soft, cascading, blended short and long layers. This style gives the illusion of two haircuts in one—shorter layers frame the face while longer lengths maintain overall volume.
- Perfect for those wanting to keep length but add movement and bounce.
- Layers begin at the chin or cheekbones and blend downwards.
- A go-to choice for those inspired by the feathered styles of the ‘70s and ‘90s.
4. Curtain Bangs
No trend list for 2023 is complete without the major curtain bangs revival. These parted, face-framing fringe pieces blend effortlessly into longer layers and can be styled open, swept to the side, or curled for a retro effect.
- Versatile and suitable for straight, wavy, or curly hair.
- Help to soften strong jawlines and add width to longer faces.
5. Glossy, Glass Hair
Reflective, super-glossy hair was one of the most sought-after finishes of the year. Achieving this almost liquid-like shine required regular salon glossing treatments and the use of smoothing serums or oils at home.
- Best achieved with healthy, hydrated hair prepped by masks and leave-in conditioners.
- The look pairs well with blunt cuts, bobs, or ultra-long hair.
6. Bobs and Box Bobs
Chin-length and collarbone-grazing bobs made a dramatic return—especially box bobs with their one-length, slightly squared-off shape and minimal layering. Stylists praised this cut for its ability to add structure and highlight facial features.
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- Bobs can be styled straight, flipped under, or with a subtle wave for softness.
- Box bobs deliver a clean, minimalist aesthetic that complements most hair textures.
7. XL Lengths with Blunt Ends
While short hair had its time, super-long hair with razor-sharp, blunt ends also surged in popularity. Clients grew their hair out or opted for extensions to achieve dramatic length paired with healthy, thick ends.
- Blunt trimming maximized the appearance of fullness at the tips.
- Ideal for showcasing shiny, healthy hair and for those desiring a high-fashion, editorial vibe.
8. Big Hair Accessories
2023 was the year of maximalist hair accessories. Bold bows, giant scrunchies, sculptural headbands, and oversized claw clips weren’t just for nostalgia—they became must-have styling essentials adored by celebrities and influencers alike.
- Hair ribbons and bows were seen on runways, often paired with braids, ponytails, or half-up styles.
- Large claw clips created quick, stylish updos for all textures.
- Accessorizing allowed for instant statement-making without a permanent change.
9. Retro Waves & Glam Blowouts
Classic Hollywood waves, flipped ends, and bouncy, full-volume blowouts made a major comeback. Inspired by ‘60s and ‘70s icons, these styles added polish and drama to both short and long hair.
- Hot rollers, round brushes, and volumizing sprays were essential tools.
- For events, retro waves created an elegant, red carpet vibe.
10. Pixie Cuts and Buzz Cuts
For the truly bold, 2023 was the year of the statement short cut. Pixie and buzz cuts made headlines for their ability to highlight bone structure and personal style. More celebrities and creators experimented with going ultra-short for a liberating, low-maintenance look.
- Works especially well for those wanting to draw attention to facial features.
- Can be styled with texturizing pastes for an edgy, tousled effect or kept smooth and sleek.
11. Brunette Renaissance
Rich, multidimensional brunette tones eclipsed blonde as the shade of choice, with celebrities and stylists favoring deep oranges, cinnamon browns, and chocolate hues.
| Trend | Example Shades | Key Features |
|---|---|---|
| Cinnamon Brown | Warm brown with ginger or gold highlights | Dimension and glow |
| Chocolate Brunette | Deep, rich chocolate | High shine, looks luxe on all skin tones |
| Medium Brown | Neutral brown, mid-level depth | Natural, effortless, Hailey Bieber-inspired |
12. Grunge and ‘Indie Sleaze’ Revival
Undone grunge hair resurfaced—think: choppy, uneven layers; bold, piecey bangs; and dark, moody hues. Paired with edgy fashion (leather, studs), this anti-glam vibe evoked the energy of early 2000s ‘indie sleaze’ and late-’90s grunge scenes.
- Shaggy, asymmetrical cuts with visible texture were highly sought after.
- Air-drying and texturizing sprays were used to maintain the “worn-in” look.
13. Icy Platinum and Cool Blonde
For those unafraid of maintenance, icy blondes, platinum shades, and frosted highlights offered a striking contrast to the deeper hues dominating the year. Inspired by pop culture phenomena and fantasy TV, these pale tones were seen on everyone from celebrities to influencers, demanding strong upkeep and bond-preserving treatments.
- Gloss and tonic treatments kept the color bright and hair strong.
- Works best on cool or neutral undertones.
14. Soft Coppers and Warm Tones
Copper and honeyed shades found new fans among those seeking something softer than fiery red but richer than classic blonde. Warm coppers, strawberry blondes, and caramel shades provided a glow-up for many complexions.
- Often paired with golden highlights for added dimension.
- Warmth can be adjusted to complement most skin undertones.
15. Air-Dried, Natural Texture
Embracing natural hair texture—from tight coils to soft waves—was a key pillar in 2023’s movement toward low-maintenance beauty. Instead of battling frizz or heat-styling every day, people enhanced their own hair’s natural pattern.
- Diffusers, curl creams, and wave sprays saw record sales.
- Air-drying with leave-in products gave authentic and healthy results.
16. Claw Clips and Statement Updos
The humble claw clip became a hero accessory, enabling effortless updos and half-up styles. Twisted buns, tousled topknots, and half-up ‘90s updos gave a playful, practical twist to everyday hair.
- Larger clips held thick or long hair securely.
- Styles ranged from polished to intentionally messy.
Quick Tips: Maintaining 2023’s Hottest Hair Trends
- Invest in bond-building treatments if lightening hair dramatically, especially for platinum or icy blonde looks.
- Use UV-protecting sprays and color-safe shampoos for longevity in bold and red hair colors.
- Embrace hydrating hair masks and oils to achieve glossy, healthy hair across all lengths and styles.
Frequently Asked Questions (FAQs)
Q: Which hair trend was the most popular in 2023?
A: ‘90s supermodel layers and curtain bangs saw the widest adoption, but accessory-driven looks and the butterfly cut also enjoyed broad popularity.
Q: Are the bold red and cherry cola hair colors hard to maintain?
A: Yes, red shades tend to fade quickly and need frequent touch-ups, along with color-protective products and glosses.
Q: Can the butterfly cut work on curly or textured hair?
A: Absolutely. The butterfly cut flatters most hair textures, but curl patterns may require customized layering—consult with a stylist experienced in your specific texture.
Q: Are box bobs suitable for all face shapes?
A: Box bobs can be tailored for different face shapes by adjusting the length and parting, but they work especially well for oval, square, and heart-shaped faces.
Q: What hair accessory defined 2023?
A: Oversized claw clips and bows were among the most visible accessory trends, adding instant style to everyday and formal looks alike.
Final Thoughts
The key takeaway from 2023’s hair trends? Individuality reigns supreme. Whether you favor retro-inspired drama, statement color, or textured natural hair, this year celebrated creativity, experimentation, and the freedom to make your hair truly your own. As you look for inspiration for your next transformation, remember: the trend that suits you best is the one that makes you feel your most confident, authentic self.
References
- https://www.marieclaire.com/beauty/hair-trends-2023/
- https://www.cosmopolitan.com/style-beauty/beauty/g43368831/spring-2023-hair-trends/
- https://www.cosmopolitan.com/uk/beauty-hair/hair/a42404027/chopped-bob-haircut/
- https://maxinesalon.com/cosmopolitan_august_23_2023/
- https://www.glamot.com/blog/28777/the-best-of-the-best-winners-of-the-cosmopolitan-beauty-awards-2023-revealed
- https://maxinesalon.com/cosmopolitan_june_26_2023/
- https://www.cosmopolitanme.com/beauty/winter-hair-trends-colours
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