6 Must-Have Beauty Products According to Hailey Bieber’s Makeup Artist

Discover the top six makeup essentials Hailey Bieber’s celebrity artist Vincent Oquendo recommends for red carpet looks and daily glam.

By Medha deb
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6 Beauty Products Hailey Bieber’s Makeup Artist Swears By

When it comes to red-carpet glam, few inspire as much beauty envy as Hailey Bieber. But behind every statement look is an artist with a toolkit of both prestige and surprisingly affordable products. Celebrity makeup artist Vincent Oquendo, who has worked with A-listers from Jenna Ortega to Bella Hadid, reveals the six must-have makeup items he relies on for his star clients—proving that luxe beauty can also be budget-conscious. Whether you’re getting ready for an event or simply want to elevate your daily routine, these picks and Oquendo’s expert insights will help you look and feel your best.

Why Affordable Makeup Works: Oquendo’s Philosophy

Oquendo isn’t just about prestige brands. He champions products that deliver results regardless of price. For clients like Hailey Bieber, he reaches for drugstore favorites for their blendability, pigmentation, and versatility—demonstrating that great makeup isn’t always expensive.
“Just because she has the funds to buy the most prestige makeup doesn’t mean that drugstore products don’t touch her face”.

  • Budget-friendly doesn’t mean sacrificing quality. Oquendo selects products based on performance, not price.
  • Multi-use items are ideal. Versatility is a priority—many palettes double up for eyes, cheeks, or even as highlighters.
  • Accessibility matters. Drugstore favorites make celebrity-level makeup achievable for everyone.

The 6 Makeup Essentials Vincent Oquendo Recommends

Below you’ll find a breakdown of the six products that truly make a difference in Oquendo’s kit. Whether you’re looking to recreate Hailey Bieber’s iconic looks or seeking pro-level recommendations for your own glam routine, start with these essentials.

E.L.F. Cosmetics 50 Color Eye and Face Palette

Why it’s a favorite: Oquendo praises this expansive palette for incredible color payoff and blendability. With 50 shades that work for eyes and cheeks, it’s ideal for custom looks ranging from subtle daytime to full glam.

  • Key Features: 50 shades, multiple finishes
  • Uses: Eyeshadow, blush, highlighter
  • Pro Tip: Some shades double up as cheek highlighters for a coordinated glow.

Maybelline New York Eyestudio Lasting Drama Gel Eyeliner

Why it stands out: This liner is a favorite for creating intense, buildable smoky eyes.
Oquendo uses it not just as a classic liner, but as a base for eyeshadow, enhancing depth and intensity while staying budge-proof.

  • Key Features: Gel formula, smudge-proof, affordable
  • Uses: Eyeliner, eyeshadow base
  • Pro Tip: Blend over the lid before layering shadow to intensify pigment.

Ardell Wispies False Lashes

Why Oquendo loves them: Classic Ardell Wispies are a staple for their fluttery yet natural finish, giving clients a red carpet-ready effect without appearing overdone. They’re lightweight, easy to apply, and universally flattering.

  • Key Features: Feathery lashes, flexible band
  • Uses: Instant eye-enhancement
  • Pro Tip: Layer for extra drama or trim for a custom fit.

L’Oréal Paris Voluminous Mascara

Why it’s iconic: This mascara is a go-to for Oquendo thanks to its buildable volume and non-clumping finish. It amplifies lashes, making eyes pop for any look from simple to statement.

  • Key Features: Volumizing, affordable, easy to remove
  • Uses: Lengthening and volumizing lashes
  • Pro Tip: Comb through with a clean spoolie for separation and lift.

L’Oréal Paris Infallible Pro-Matte Foundation

Why pros choose it: Oquendo recommends this foundation for flawless coverage with a natural matte finish. It’s long-wearing and suitable for camera-worthy skin, which is vital for red carpet events and editorial shoots.

  • Key Features: Matte but not flat, buildable, many shades
  • Uses: Smoothing skin tone, lasting coverage
  • Pro Tip: Blend with a sponge for an airbrushed effect.

NYX Slim Lip Pencil

Why it’s a staple: Oquendo relies on this lip liner for long-lasting structure and rich pigment. The pencil glides on smoothly and works under gloss or lipstick for added definition.

  • Key Features: Versatile shades, creamy texture
  • Uses: Lip shape, layering under lipstick
  • Pro Tip: Fill in entire lips before gloss for fuller, longer-lasting color.

Celebrity-Approved Makeup Techniques

Oquendo’s approach to makeup is as much about technique as product. Here’s how he turns affordable staples into red carpet magic for clients like Hailey Bieber:

  • Layering: Building color and coverage in thin layers for dimension and longevity.
  • Multipurpose Use: Treating palettes and pencils as multi-use tools—highlighters as eyeshadows, lip pencils as blush.
  • Custom Blending: Mixing shades and textures for a tailored finish that suits the wearer and the lighting.
  • On-the-Go Application: Oquendo is known to do a full makeup transformation, even in the backseat of a moving car, ensuring flawless results no matter the circumstance.

Vincent Oquendo’s Professional Tips for Everyday Glam

Making celebrity looks accessible starts with technique. Here’s how you can use Oquendo’s favorite products for an effortless, camera-ready finish:

  • Don’t fear bold color. Use palettes to introduce subtle pops to eyes or cheeks for modern versatility.
  • Perfect your base. Oquendo emphasizes blending; use the Infallible Foundation with a damp sponge for a seamless canvas.
  • Drama in moderation. Softly smudged liner or single lash accents elevate without overpowering the face.
  • Layer for longevity. Build products in thin coats rather than heavy applications to prevent caking.

Product Comparison Table

ProductMain FeatureTypical UsePro Tip
E.L.F. 50 Color PaletteVersatile shades, blendableEyes, cheeks, highlighterHighlight with lighter shades, sculpt eyes
Maybelline Gel EyelinerSmudge-proof, intense pigmentLiner, shadow baseBlend before shadow for depth
Ardell Wispies LashesNatural flutter, flexible bandVolumize eyesLayer for drama, trim for fit
L’Oréal Voluminous MascaraBuilds volumeEnhance lashesSeparate with spoolie
L’Oréal Pro-Matte FoundationMatte, long-wearingSmooth complexionDamp sponge for seamless look
NYX Slim Lip PencilRich pigment, creamyContour lipsFill lips before gloss

Getting the Hailey Bieber Glow: Step-by-Step Guide

Channeling Hailey’s signature look is possible with Vincent Oquendo’s trusted routine. Here’s a step-by-step guide using these six products for a radiant finish:

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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